Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Dig deeper into Marketing technology:
Transition to a career in martech: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles.
Pega unveils latest Infinity platform
Pega's genAI, decisioning, sales and service news makes good on promises from this year's PegaWorld.
Marketing artificial intelligence (AI)
ChatGPT search officially launches
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
This is what the ‘typical’ martech replacement looks like
It starts with managers looking for new features and ends three to six months later with a new tool for the team.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 31
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Marketing artificial intelligence (AI)
How to use generative AI to reduce friction and convert car buyers
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers.
Get more out of your webinars and virtual events with 24/7 engagement
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Is it time to clean out your martech stack?
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.
12 ways to use a customer data platform
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
5 steps to marketing innovation with creative problem-solving
Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems.
What an honest MOps job posting looks like
Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions.
How to develop a customer marketing strategy from scratch with Google Gemini
Mining customer data for insights, and turning those insights into actions, is easier than ever before.
A marketer’s guide to implementing generative AI
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.
Why you’re probably underutilizing email sequences
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
Unlock the real value of genAI in martech
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
M&A activity increases in martech sector, while investment, new products slow down
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.
How to streamline martech stack management using AirTable, Make and Slack
Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
Discounts and election fatigue: What to expect for the holidays
A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.
Salesforce unveils integrated ecommerce storefronts
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: October 17
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
How to build customer trust through data transparency
Would the bold step of complete data transparency change the conversation around data privacy and consent?
One-third of SMBs are looking to new martech to target customers
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
Semrush acquires Third Door Media, including MarTech
Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications.
Why marketers need to master capability assessment and tool procurement
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.
A closer look at October 2024 Adobe Marketo Engage release
See why these seven updates to Adobe Marketo Engage could be a win for your team.
Marketing artificial intelligence (AI)
Improving marketing operations performance: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.
Canva reverses price hike for loyal customers
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them.
What the LinkedIn debate over a HockeyStack report says about B2B marketing
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
Zeta Global to acquire LiveIntent
Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent.
Does your marketing team have a martech problem or a data problem?
Two surveys show data is very much on the mind of marketers when they think about their martech stack.
How to unlock the power of personalization through edge computing
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
Prime Big Deal Days kicks off holidays with slow start
Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Learn the anatomy of a martech center of excellence
Get to know the key teams and competencies needed to build a thriving martech COE that drives innovation and strategic impact.
How to align sales and marketing for revenue growth
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration.
Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins.
Meta announces genAI video tools for advertisers
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
50% of B2B marketers won’t reach 2024 goals
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
Weighing the pros and cons of out-of-the-box martech
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
AI-powered martech news and releases: October 3
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.