Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Dig deeper into marketing technology:
Making sense of composable CDPs: What martech buyers need to know
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization.
4 ways to get more value from your martech investments
Here’s how to overcome the trend of underutilization in marketing technology and harness its true power for your organization.
Martech investments decline in Q3: Where did the funding go?
The latest martech developments in Q3 2023, covering investment shifts, emerging AI tools and M&A highlights.
HubSpot’s September 2023 releases: The manager’s guide
Prospecting leads view, AI additions and reporting improvements in HubSpot.
Unlocking business success with the power of data management
Dun & Bradstreet's VP – master data business shares why MDM is more than a technology. It's a strategic asset that empowers businesses.
Digital asset management (DAM)
Why we still need DAMs in our martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery.
Real Story Group launches free martech assessment tool
Built on the firm's Real Score platform, the tool is a 15 minute survey about operations, content, data, decisioning and technology.
Salesforce winter 2024 release: The business executive’s guide
The latest Salesforce enhancements in content management, customer engagement and data security.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Marketo’s September 2023 releases: A manager’s guide
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat.
How experimental marketers can drive martech utilization
Explore the role of experimental marketers in maximizing martech stack value.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Replacing your martech? Improved customer experience should be top priority
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
HubSpot’s August 2023 releases: The manager’s guide
The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more.
HubSpot unveils AI additions and a revamped Sales Hub
The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more.
Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
Martech implementation: 3 tips for cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work.
Martech vendors need to engage year-round, not just at renewal time
Angie Judge of Dexibit lit a fire on LinkedIn when she said a SaaS vendor only contacted here once a year to secure a renewal.
The martech revolution: Making deeper customer connections in a digital world
A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles.
HubSpot’s July 2023 releases: The manager’s guide
Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more.
Top 6 martech myths debunked
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.
Who champions martech replacements?
In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI.
Marketo’s July releases: A manager’s guide
Create better visualizations and reduce troubleshooting time with Marketo's latest features.
Marketing attribution & performance management buyer's guide
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Marketing attribution & performance management buyer's guide
What are marketing attribution and performance management platforms?
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
Martech investment declines, but AI companies thrive on funding
The latest trends in martech, including new product announcements, AI investments and M&A activity.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Salesforce announces new Commerce Cloud integrations
Salesforce extends Commerce capabilities across marketing, sales and service channels.
How to use HubSpot’s AI tools in your sales and marketing
MOps leaders can leverage AI tools like HubSpot's Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
A blueprint for boosting sales and dominating paid and organic campaigns
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
If every company is now a technology company, how should they hire tech talent?
With hackajob marketing technologists and tech workers in general can expect employers to apply to them rather than vice versa.
The value of integration partnerships: Why finding the right partner matters
Here’s how collaborating with the right integration partners can benefit your organization beyond increased sales figures.
HubSpot’s June 2023 releases: The manager’s guide
AI Content Assistant tools added, reporting improvements and Payments releases.
Salesforce raising prices next month
Prices are slated to increase an average of 9% on Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau.