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In addition to technical know-how, organizational skills and a culture of experimentation are key to successful martech integration.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?