Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
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The rise of omnichannel content platforms
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.
Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Martech is mainly about relationships
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
Is WordPress really the answer for all businesses?
The content management tool may not be a good fit for general purpose WCM services.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.