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Marketing Technology

MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

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Digital Transformation

Zeta becomes first marketing platform to join the AWS marketplace

The Zeta Marketing Platform will now be available to the large market of AWS customers.

Kim Davis | Jun 1, 2022 at 4:00 pm ET

Marketing Operations

The rise of omnichannel content platforms

Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.

Jarrod Gingras | May 27, 2022 at 8:36 am ET

Performance Marketing

Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator

The Guidepoint is the connective tissue that rolls upward and downward in the organization.

Stacey Ackerman | May 26, 2022 at 8:30 am ET

Marketing Technology

What you need to know from Google Marketing Live

Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.

Greg Finn | May 25, 2022 at 11:17 am ET

Performance Marketing

Optimization science: Technology and brain science can drive performance

Harness the full potential of your martech solution by triggering brain responses.

Jade Bunke | May 25, 2022 at 10:42 am ET

Marketing Operations

Marketing operations talent is suffering burnout and turnover

A new report from Highway Education and Demandbase suggests MOps talent is in crisis.

Kim Davis | May 20, 2022 at 2:00 pm ET

Marketing Operations

Unveiling our first MarTech Intelligence Report on email marketing platforms

Download the buyer’s guide today!

Pamela Parker | May 19, 2022 at 2:58 pm ET

Digital Transformation

What are your secrets to overcoming marketing challenges? Take our survey

Help us to better understand how marketers are responding to all of this change.

Cynthia Ramsaran | May 17, 2022 at 3:12 pm ET

Marketing Management

If Harry Potter led marketing operations, where would his team sit?

Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.

Spence Darrington | May 16, 2022 at 2:13 pm ET

Marketing Management

Martech is mainly about relationships

If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.

Steve Petersen | May 13, 2022 at 10:14 am ET

Marketing Operations

Do it once (and only once) with workflow automation

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.

Pamela Parker | May 13, 2022 at 8:57 am ET

Marketing Operations

Tips to incorporate knowledge collection into your daily workflows

Or, how to stop worrying and embrace the information tsunami.

Pamela Parker | May 10, 2022 at 2:53 pm ET

Marketing Operations

Here’s how startups and small companies should build their marketing stacks

A guide to building your initial martech stack - the right way.

Anita Brearton | May 9, 2022 at 11:47 am ET

Data

A guide to the strange new world of identity resolution

What are the strengths and weaknesses of different data providers?

Constantine von Hoffman | May 6, 2022 at 1:29 pm ET

Marketing Management

Aggregation is key to the new Martech Map

For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.

Kim Davis | May 5, 2022 at 2:05 pm ET

Marketing Operations

How did you change up your stack? Take the 2022 MarTech Replacement Survey

Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.

Kim Davis | May 5, 2022 at 10:09 am ET

Marketing Management

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.

Kim Davis | May 3, 2022 at 2:15 pm ET

Marketing Automation

HubSpot’s release brings quoting and payments improvements

Service Hub gets some extra love, plus many more updates in the last month.

Jen Bergren | May 2, 2022 at 3:55 pm ET

Performance Marketing

Is WordPress really the answer for all businesses?

The content management tool may not be a good fit for general purpose WCM services.

Tony Byrne | May 2, 2022 at 10:12 am ET

Marketing Operations

Knowledge management for content marketers: My tech stack

How to deal with the modern deluge of information and tap into it when you need it.

Pamela Parker | Apr 29, 2022 at 10:07 am ET
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