Zeta becomes first marketing platform to join the AWS marketplace
The Zeta Marketing Platform will now be available to the large market of AWS customers.
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
The Zeta Marketing Platform will now be available to the large market of AWS customers.
Omnichannel content platforms will likely not replace your existing content management systems—but co-exist with them.
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Harness the full potential of your martech solution by triggering brain responses.
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Download the buyer’s guide today!
Help us to better understand how marketers are responding to all of this change.
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Or, how to stop worrying and embrace the information tsunami.
A guide to building your initial martech stack - the right way.
What are the strengths and weaknesses of different data providers?
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Service Hub gets some extra love, plus many more updates in the last month.
The content management tool may not be a good fit for general purpose WCM services.
How to deal with the modern deluge of information and tap into it when you need it.