Digital asset management (DAM)
MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our digital asset management buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Digital asset management (DAM)
Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
Why AI is making DAM more important than ever
Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows.
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
The AI marketing advantage hiding in your metadata
Companies that organize and structure metadata have a major edge in AI-powered search and personalization.
Digital asset management (DAM)
Build a martech stack that makes it easy to manage your brand
Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention.
Martech 2026: AI drives a major industry reset
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.
Digital asset management (DAM)
Can DAMs keep up as content demands outgrow workflows?
New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale.
Marketing artificial intelligence (AI)
Adobe and Canva releases push AI deeper into creative workflows
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create.
Digital asset management (DAM)
Your DAM is no longer the system of record, and everyone knows it
As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to.
The future of DAM is intelligent, integrated and essential
DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success.
Digital asset management (DAM)
When shadow DAMs become the real system of record
Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control.
Digital asset management (DAM)
DAM is the missing link in AI-powered marketing success
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance.
Marketers are drowning in tools and content, and only orchestration can pull them out
Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results.
Digital asset management (DAM)
Beyond storage: How DAM platforms became the unsung heroes of modern marketing
Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.
Creative misalignment is the silent killer of marketing ROI
Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.
Digital asset management (DAM)
Advanced agentic use cases for Digital Asset Management
Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
Digital asset management (DAM)
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
Unblock your creative flow with AI
Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.
Digital asset management (DAM)
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Marketing artificial intelligence (AI)
Why your company needs a brand LLM to thrive
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
Marketing artificial intelligence (AI)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
Marketing artificial intelligence (AI)
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Digital asset management (DAM)
3 ways to avoid stock content misuse in your DAM
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM.
Claravine connects its Data Standards Cloud with Snowflake
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Spotlight on the expert: Michelle Tackabery
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Digital asset management (DAM)
The power of metadata: An introduction for DAM users
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
The content supply chain is ‘a mess’: Can Adobe help fix it?
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Customer journey orchestration
Scaling personalized experiences: From anonymity to insight
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging.
Digital asset management (DAM)
3 DAM considerations before adopting genAI
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system.
Digital asset management (DAM)
The opportunities for AI in digital asset management
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
Digital asset management (DAM)
The 5 best practices of digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right.
Digital asset management (DAM)
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Digital asset management (DAM)
3 questions to ask about digital asset management processes
After asking these questions, communicate the new process to your team using process workshops and visualizations.
Master the art of turning data into dollars
Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.