Digital asset management (DAM)
MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our digital asset management buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Customer journey orchestration
Scaling personalized experiences: From anonymity to insight
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging.
Digital asset management (DAM)
3 DAM considerations before adopting genAI
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system.
Digital asset management (DAM)
The opportunities for AI in digital asset management
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
Digital asset management (DAM)
The 5 best practices of digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right.
Digital asset management (DAM)
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Digital asset management (DAM)
3 questions to ask about digital asset management processes
After asking these questions, communicate the new process to your team using process workshops and visualizations.
Master the art of turning data into dollars
Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.
Digital asset management (DAM)
Getting your digital asset management system to work with other tools
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Digital asset management (DAM)
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
2024 brings the end of the third-party cookie. So now what?
In this webinar, learn how a first-party data approach could be the answer you're searching for and what technology you might need to help you achieve that.
Digital asset management (DAM)
Awaken dead content with AI and DAM
In this webinar, content experts share four ways AI can streamline your workflow.
Digital asset management (DAM)
Why we still need DAMs in our martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Digital asset management (DAM)
How to protect and leverage your single source of truth
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Webinar: Leverage AI and automation to master personalized marketing
Turn the customer journey into an adventure of connection and delight.
Digital asset management (DAM)
4 steps to faster DAM search: Creating a file naming convention
Streamline your digital asset management process with expert tips on implementing practical file naming conventions.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Digital asset management (DAM)
DAM metadata: Why less is more
Here's why you should avoid having too many metadata fields and how to streamline metadata management in your DAM.
Digital asset management (DAM)
Use this model to improve your digital asset management system
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
Digital asset management (DAM)
DAM governance structure defined and explained
A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
Digital asset management (DAM)
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
Digital asset management (DAM)
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
Digital asset management (DAM)
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
Webinar: 5 Ways to make CX drive conversions and revenue
Deliver more engaging, personalized experiences.
Webinar: Deliver consistent customer experiences and deeper engagement
Learn how to manage multiple websites to give your customers the best experiences.
Digital asset management (DAM)
3 steps to superpower your DAM system
DAM promises to speed up processes by unifying content and making it easier to find. Here's how to make the promise a reality.
The digital transformation of a traditional business publisher
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.
Webinar: 5 ways to improve content strategy in 2023
Tune in for valuable tips on how you can revamp your own content programs.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
Digital asset management (DAM)
How to build your DAM foundation
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.