Digital asset management (DAM)
MarTech is your source for digital asset management (DAM) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our digital asset management buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Digital asset management (DAM)
Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
Marketing artificial intelligence (AI)
Why your company needs a brand LLM to thrive
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
Marketing artificial intelligence (AI)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
Marketing artificial intelligence (AI)
Digital asset management and content management systems: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
Digital asset management (DAM)
3 ways to avoid stock content misuse in your DAM
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM.
Claravine connects its Data Standards Cloud with Snowflake
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Spotlight on the expert: Michelle Tackabery
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Digital asset management (DAM)
The power of metadata: An introduction for DAM users
Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
The content supply chain is ‘a mess’: Can Adobe help fix it?
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
Customer journey orchestration
Scaling personalized experiences: From anonymity to insight
How can you tailor personalized digital experiences from the first anonymous click to deep, insightful engagement. Here's a step-by-step guide and it all starts with tagging.
Digital asset management (DAM)
3 DAM considerations before adopting genAI
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system.
Digital asset management (DAM)
The opportunities for AI in digital asset management
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations.
Digital asset management (DAM)
The 5 best practices of digital asset management
A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right.
Digital asset management (DAM)
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Digital asset management (DAM)
3 questions to ask about digital asset management processes
After asking these questions, communicate the new process to your team using process workshops and visualizations.
Master the art of turning data into dollars
Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.
Digital asset management (DAM)
Getting your digital asset management system to work with other tools
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Digital asset management (DAM)
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
2024 brings the end of the third-party cookie. So now what?
In this webinar, learn how a first-party data approach could be the answer you're searching for and what technology you might need to help you achieve that.
Digital asset management (DAM)
Awaken dead content with AI and DAM
In this webinar, content experts share four ways AI can streamline your workflow.
Digital asset management (DAM)
Why we still need DAMs in our martech stack
Digital asset management systems remain essential for marketers, providing a strong foundation for creative operations and seamless content delivery.
How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Digital asset management (DAM)
How to protect and leverage your single source of truth
The further a digital asset and its metadata are moved from the DAM, the more likely it is to be corrupted.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Digital asset management (DAM)
Webinar: Leverage AI and automation to master personalized marketing
Turn the customer journey into an adventure of connection and delight.
Digital asset management (DAM)
4 steps to faster DAM search: Creating a file naming convention
Streamline your digital asset management process with expert tips on implementing practical file naming conventions.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Digital asset management (DAM)
DAM metadata: Why less is more
Here's why you should avoid having too many metadata fields and how to streamline metadata management in your DAM.
Digital asset management (DAM)
Use this model to improve your digital asset management system
Capability models provide a way to document common experiences and pain points and create a framework for determining what actions to take.
Digital asset management (DAM)
DAM governance structure defined and explained
A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
Webinar: The 360-view content strategy you need
Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
Digital asset management (DAM)
Here’s why you need a DAM workflow — and how to map it out
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
Digital asset management (DAM)
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
Digital asset management (DAM)
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
Digital asset management (DAM)
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.