Advertising
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
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Advertising
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Customer & Digital Experience
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Customer & Digital Experience
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Performance Marketing
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Customer & Digital Experience
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.
Customer & Digital Experience
Apple is second only to McDonald's in top OOH advertisers from 2021.
Digital Transformation
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
Customer & Digital Experience
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Performance Marketing
The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
Customer & Digital Experience
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023.
Customer & Digital Experience
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape.
Customer & Digital Experience
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Data
The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.
Customer & Digital Experience
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Performance Marketing
Ads ran on the wrong websites for nine months before being caught by researchers
Customer & Digital Experience
Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
Customer & Digital Experience
The collaboration aims at boosting the ad experience for SXSW online and CTV content.
Customer & Digital Experience
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Customer & Digital Experience
And where can marketers implement a Metaverse strategy?