Martech: Martech is Marketing Logo
  • Topics
    Transformation
    Operations
    Data
    Experience
    Performance
    Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Team
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

Programmatic Advertising

Programmatic Advertising news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful advertising platforms.

Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!

Advertising

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."

Constantine von Hoffman | May 20, 2022 at 12:09 pm ET

Customer & Digital Experience

IAS introduces new Control Panel for contextual targeting

Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.

Chris Wood | May 17, 2022 at 1:15 pm ET

Customer & Digital Experience

Marriott launches its own media retail network

Ad buyers get anonymized data and access to a dedicated, interested audience.

Constantine von Hoffman | May 16, 2022 at 4:03 pm ET

Data

Is there any incentive to crack down on programmatic ad fraud?

"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.

Constantine von Hoffman | May 5, 2022 at 10:07 am ET

Performance Marketing

Roku expands measurement program to boost streaming advertiser experience

Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.

Chris Wood | May 2, 2022 at 2:02 pm ET

Customer & Digital Experience

Samsung Ads launches full-service offering Total Media Solution

Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.

Chris Wood | Apr 26, 2022 at 3:08 pm ET

Customer & Digital Experience

Tech companies flock to out-of-home during comeback year

Apple is second only to McDonald's in top OOH advertisers from 2021.

Chris Wood | Apr 14, 2022 at 2:13 pm ET

Digital Transformation

IAB Tech Lab announces ads.txt updates

New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.

Chris Wood | Apr 14, 2022 at 10:57 am ET

Customer & Digital Experience

Brightcom partners with Intent IQ

Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.

Constantine von Hoffman | Apr 12, 2022 at 3:48 pm ET

Performance Marketing

MiQ announces post-cookie programmatic package

The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.

Kim Davis | Apr 4, 2022 at 3:20 pm ET

Customer & Digital Experience

Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023.

Chris Wood | Apr 1, 2022 at 2:24 pm ET

Customer & Digital Experience

IAB Tech Lab ad format updates include digital video and CTV

The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape.

Chris Wood | Mar 31, 2022 at 12:06 pm ET

Customer & Digital Experience

Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts

Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.

Chris Wood | Mar 21, 2022 at 2:22 pm ET

Data

The Trade Desk announces Adobe CDP integration

The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.

Chris Wood | Mar 17, 2022 at 1:06 pm ET

Customer & Digital Experience

CTV’s ticket to March Madness advertising

With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.

Chris Wood | Mar 15, 2022 at 4:53 pm ET

Performance Marketing

Gannett ad mishap highlights concerns about programmatic advertising

Ads ran on the wrong websites for nine months before being caught by researchers

Constantine von Hoffman | Mar 14, 2022 at 2:20 pm ET

Customer & Digital Experience

Comscore and WideOrbit expand linear TV and radio partnership

Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.

Chris Wood | Mar 8, 2022 at 12:49 pm ET

Customer & Digital Experience

Video ad platform SpringServe partners with SXSW

The collaboration aims at boosting the ad experience for SXSW online and CTV content.

Chris Wood | Mar 2, 2022 at 3:54 pm ET

Customer & Digital Experience

NBCUniversal partners with Anzu.io to provide in-game ads for marketers

Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.

Chris Wood | Feb 28, 2022 at 3:14 pm ET

Customer & Digital Experience

What does the metaverse mean to consumers and marketers?

And where can marketers implement a Metaverse strategy?

Chris Wood | Feb 23, 2022 at 1:35 pm ET
  • Previous Articles »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

June 7, 2022: Master Classes

September 28-29, 2022: Fall

Start Discovering Now: Spring

Learn More About Our MarTech Events

June 14-15, 2022: SMX Advanced (virtual)

November 14-15, 2022: SMX Next (virtual)

March 8-9, 2022: Master Classes (virtual)

Learn More About Our SMX Events

Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.