Advertising
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Programmatic Advertising
Programmatic Advertising news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful advertising platforms.
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Customer & Digital Experience
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Customer & Digital Experience
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Is there any incentive to crack down on programmatic ad fraud?
"Everyone wants it to continue because they're making money." Why people don't want the ad fraud problem solved.
Performance Marketing
Roku expands measurement program to boost streaming advertiser experience
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Customer & Digital Experience
Samsung Ads launches full-service offering Total Media Solution
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.
Customer & Digital Experience
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald's in top OOH advertisers from 2021.
Digital Transformation
IAB Tech Lab announces ads.txt updates
New values for “ownerdomain” and “managerdomain” should clear up some key areas of the digital ad ecosphere.
Customer & Digital Experience
Brightcom partners with Intent IQ
Brightcom's SSP and DSP IDs aim to aggregate using Intent IQ's graph.
Performance Marketing
MiQ announces post-cookie programmatic package
The package includes addressable cohorts based on connecting multiple identities as well as a contextual offering.
Customer & Digital Experience
Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options
AVOD accounts for over half of U.S. video viewers and global market is projected to climb to $47 billion by the end of 2023.
Customer & Digital Experience
IAB Tech Lab ad format updates include digital video and CTV
The update accounts for higher resolution, wider screens and new interactivity in the evolving ad landscape.
Customer & Digital Experience
Edison Interactive teams up with Vistar Media to bring programmatic DOOH advertising to golf carts
Marketers will now have in-cart access to a unique audience of thousands of golfers across the U.S.
Data
The Trade Desk announces Adobe CDP integration
The independent DSP will allow advertisers to activate their first-party data, using Adobe’s Real-Time CDP, for campaigns across all channels including CTV.
Customer & Digital Experience
CTV’s ticket to March Madness advertising
With all the network inventory sold out, dynamic multichannel viewer behavior leads to more opportunities for marketers.
Performance Marketing
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
Customer & Digital Experience
Comscore and WideOrbit expand linear TV and radio partnership
Automated buying and measurement open up linear TV and radio for marketers, publishers, agencies and DSPs.
Customer & Digital Experience
Video ad platform SpringServe partners with SXSW
The collaboration aims at boosting the ad experience for SXSW online and CTV content.
Customer & Digital Experience
NBCUniversal partners with Anzu.io to provide in-game ads for marketers
Advertisers will have access to cross-platform gaming inventory across mobile, streaming, PCs and consoles.
Customer & Digital Experience
What does the metaverse mean to consumers and marketers?
And where can marketers implement a Metaverse strategy?