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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
The third digital commerce revolution is here. It's a good time to be a growing platform with digital and retail media capabilities.
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Salesforce for Retail and Commerce Cloud announce the twin aims of helping optimize the retail advertising business and improve the retail customer experience.