Operations
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Ecommerce
Experience
Talkwalker acquires Reviewbox as UGC importance grows
The deal combines two key areas for customer insights: social media and reviews.
Experience
Voice, video, Shopping Graph: A marketer’s guide to Google I/O announcements
Also, improvements to in-app deep linking capabilities.