MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Getting help with customer experience transformation.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
The third digital commerce revolution is here. It's a good time to be a growing platform with digital and retail media capabilities.
Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.