Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Online retail kicks off holiday season with record sales
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
Ad spend projected to grow 5.9% in 2023
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts.
Bizzabo introduces Klik Experiential for in-person events
Built on SmartBadge technology, the new platform streamlines attendees’ experience while providing near real-time visibility for organizers.
Why we care about B2C marketing: A guide for marketers
Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond.
Adobe releases data on early holiday shopping and prices
Good news for marketers and consumers: Spending increases while prices decline.
Digital out-of-home branches out with programmatic
The DPAA Global Summit showcased how DOOH plugs into the larger adtech world to connect omnichannel campaigns.
Lowe’s and Yahoo team up for retail media partnership
Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
Walmart launches Roblox metaverse experiences
Walmart Land and Walmart’s Universe of Play target core Roblox users ages 17 to 24.
Marketers need to be ‘always-on’ for holiday shopping
Research from Gartner suggests consumers will not confine holiday shopping to the holiday season.
Financial concerns threaten the 2023 holiday shopping season
As COVID concerns decline, worries about the financial impact of a recession have soared.
Customer relationship management (CRM)
Salesforce unveils features to boost automation for marketing and sales
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
Amazon to allow merchants to email customers directly
The commerce giant is launching a solution to help third-party sellers re-market to segments of their audience.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
What will have the biggest impact on consumer holiday shopping?
Brand loyalty is out, retail loyalty is in -- if there's a deal.
Deflation comes to e-commerce as online prices fall 2% in July
Adobe Digital Price Index's first price drop since January 2020.
Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.