Ecommerce
MarTech is your source for ecommerce content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Shoppers are increasingly using digital channels to buy products, even when they visit physical stores. It’s no longer a question of if your customer is online, but how you can use specific touchpoints to help them on their journey. This transformation in experience brings retail chains, direct-to-consumer brands and even traditional consumer packaged goods in closer competition as they all strive to deliver the seamless purchase options their customers prefer.
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Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news that Infobip launched RCS across four major U.S. mobile carriers.
Your ecommerce calendar just got a year-round makeover
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
How to effectively measure ecommerce using GA4
Google Analytics 4's event-based model can provide the metrics and track the customer behavior that will drive revenue.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Ad costs are soaring and retailers are panicking — here’s the fix
Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint.
Marketing artificial intelligence (AI)
Figma’s new tools create a design-to-deployment ecosystem
Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
How should marketers market to consumers under stress?
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
Google is keeping cookies in Chrome
The tech giant reverses course on its long-planned depreciation of third-party cookies.
Google search antitrust case: What the government wants
The DOJ’s proposed Google breakup targets Search, Chrome and ads to boost competition. Google says this would harm national security.
Half of ecommerce brands lack the support to scale personalization effectively
A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
Marketing artificial intelligence (AI)
5 stories for marketers coming out of Google Cloud Next 2025
From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
5 areas where businesses need to improve their customer experience
Customers lose faith in brands when they feel they're putting in too much effort.
As retail evolves, so too do physical stores and retail tech
A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
2025 will redefine loyalty. Here’s what that means for brands.
New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
Marketing artificial intelligence (AI)
Why ignoring consumers’ AI concerns is a costly mistake
There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it.
More consumers using genAI tools to research purchases: Adobe
Engaged consumers are using generative AI to research purchases, but do they convert?
Why digital brands like Netflix and Wayfair are betting on physical stores
Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences.
The future of ecommerce: Insights from 200+ retailers
This report reveals how AI is transforming ecommerce and increasing sales and engagement.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Marketing artificial intelligence (AI)
Salesforce launches Agentforce for Retail
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
How AI can combat the ‘paradox of choice’ and improve customer outcomes
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
SAP to launch loyalty management solution for retailers
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
A guide to ecommerce analytics to drive business growth
Learn from industry experts how to analyze data and improve your business outcomes effectively.
Holidays deliver on record-setting ecommerce expectations
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.
Ecommerce architecture: Definition, importance, and best practices
Learn what ecommerce architecture is, its key components, and the best implementation practices.
Marketing artificial intelligence (AI)
AI transformation: 2025 predictions
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
What retailer marketers should be thinking about in 2025
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.
Thrift, norming and price paranoia will be consumer trends in 2025
Thrift is about more than just saving money says Gartner's latest consumer and cultural research.
How AI can revolutionize creative impact measurement
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
How to balance customer experience and returns in ecommerce
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
2024 holiday sales live up to the record-breaking projections
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
AI is ringing in big holiday shopping changes
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
Salesforce: AI will drive $61 billion in online Cyber Week sales
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
Google reshapes in-store shopping with AI-powered comparisons
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.