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Maximize marketing spend and email deliverability.
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
On the hunt for something new? Check out who's hiring in martech this week.
Martech contracts can raise thorny issues. Here are some to look out for.
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing Artificial Intelligence (AI)
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Maximize marketing spend and email deliverability with one service provider.
Roughly the same number of companies/products enter and exit the market each year.
Tune in to this panel to get key findings from MarTech's survey.
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
Plus 15 questions to ask customer references, preferably in a business similar to your own.
What you need to know when assessing MPM vendors.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
MPM's help marketers allocate future spend and bring it in line with business goals.
Tune in to this panel to get key findings from MarTech's survey.
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.