Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
Marketing Technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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- The latest jobs in martech (updated frequently!)
- MarTech Replacement Survey: Who are the champions?
- Five human issues that can wreck a technology implementation
- Closing your team’s technical gap without hiring
- My stack is bigger than your stack, so what?
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Whatever happened to customer journey orchestration?
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing Artificial Intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references, preferably in a business similar to your own.
20 questions to ask MPM system vendors
What you need to know when assessing MPM vendors.
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
What is marketing performance management and how can it help you?
MPM's help marketers allocate future spend and bring it in line with business goals.
Webinar: What you need to know to rise above economic and buyer uncertainty
Tune in to this panel to get key findings from MarTech's survey.
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
MarTech Replacement Survey: Which features are important to marketers?
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.