Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Dig deeper into marketing technology:
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
The state of martech in 2023
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The dangers of saying ‘no’ in martech
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
Salesforce winter 2023 release: The business executive’s guide, part 2
Enhanced collaboration functionality for engagement/commerce and customer service is included in the latest Salesforce release.
Marketing automation buyer’s guide
15 questions to ask marketing automation vendors
Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
5 steps to reducing martech bloat through API integration
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
Digital asset management (DAM)
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
Digital experience platforms: 4 building blocks to success
While DXPs promise holistic, cross-platform seamlessness, organizations must be prepared to invest long-term before implementation.
HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot's WhatsApp integration and protect your marketing email process with Approvals.
In this economy CMOs need to spend more on training, not tech
Marketers are only using 42% of their martech stack's capabilities. This is why they're struggling to demonstrate its ROI.
Digital asset management (DAM)
Tags vs. metadata in DAM: What’s the difference?
Understanding how these vital yet commonly confused elements differ is crucial for setting up and maintaining your DAM.
Where should a CDP fit in your martech stack?
Here are three approaches to consider when implementing a CDP based on how it integrates with your customer data ecosystem.
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
Salesforce winter 2023 release: The business executive’s guide
Salesforce added key features, including support for subscription selling and sales enablement functionality.
3 ways to make martech simple again
Is it a bridge too far to find a way to a simpler, more useful martech stack and ease the misery of (mar)tech debt?
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.