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MarTech » Marketing Technology

Marketing Technology

MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • The latest jobs in martech (updated frequently!)
  • MarTech Replacement Survey: Who are the champions?
  • Five human issues that can wreck a technology implementation
  • Closing your team’s technical gap without hiring
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Marketing Operations

Webinar: The key to email marketing success

Maximize marketing spend and email deliverability.

Cynthia Ramsaran | Aug 12, 2022 at 3:41 pm ET

Marketing Technology

Whatever happened to customer journey orchestration?

Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.

Tony Byrne | Aug 12, 2022 at 10:59 am ET

Marketing Technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

Constantine von Hoffman | Aug 12, 2022 at 9:00 am ET

Marketing Management

6 martech contract gotchas to be aware of

Martech contracts can raise thorny issues. Here are some to look out for.

Steve Petersen | Aug 10, 2022 at 1:48 pm ET

Performance Marketing

Webinar: What ad channels work best for your brand?

Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.

Cynthia Ramsaran | Aug 9, 2022 at 2:18 pm ET

Marketing Artificial Intelligence (AI)

Governing AI: What part should marketing play?

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?

Theresa Kushner | Aug 9, 2022 at 12:01 pm ET

Marketing Operations

Email marketing webinar: Find the right platform

Maximize marketing spend and email deliverability with one service provider.

Cynthia Ramsaran | Aug 2, 2022 at 3:45 pm ET

Marketing Technology

A look at martech investment and innovation

Roughly the same number of companies/products enter and exit the market each year. 

Anita Brearton | Aug 2, 2022 at 10:02 am ET

Marketing Operations

Webinar: Marketers’ secrets to overcoming challenges

Tune in to this panel to get key findings from MarTech's survey.

Cynthia Ramsaran | Aug 1, 2022 at 3:44 pm ET

Marketing Technology

Spreadsheets remain critical for marketers

An astounding 80% of marketers say spreadsheets remain "critical" to their work.

Kim Davis | Aug 1, 2022 at 11:48 am ET

Account-based Marketing (ABM)

24 questions to ask ABM vendors before signing the contract

Plus 15 questions to ask customer references, preferably in a business similar to your own.

Kim Davis | Jul 29, 2022 at 10:34 am ET

Marketing Technology

20 questions to ask MPM system vendors

What you need to know when assessing MPM vendors.

Pamela Parker | Jul 28, 2022 at 9:26 am ET

Marketing Analytics

How to decide if you should get a marketing performance management platform

Implementing an MPM platform has implications for every aspect of your marketing operations and business.

Pamela Parker | Jul 27, 2022 at 9:00 am ET

Customer & Digital Experience

What is marketing performance management and how can it help you?

MPM's help marketers allocate future spend and bring it in line with business goals.

Pamela Parker | Jul 25, 2022 at 9:00 am ET

Marketing Operations

Webinar: What you need to know to rise above economic and buyer uncertainty

Tune in to this panel to get key findings from MarTech's survey.

Cynthia Ramsaran | Jul 21, 2022 at 5:09 pm ET

Customer & Digital Experience

3 ways to avoid email automation breakdowns

Your marketing automations must build in exclusions for people who don't receive a follow-up message.

Ryan Phelan | Jul 20, 2022 at 9:05 am ET

Marketing Management

MarTech Replacement Survey: Who are the champions?

Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?

Kim Davis | Jul 15, 2022 at 11:35 am ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET

Marketing Operations

MarTech Replacement Survey: Which features are important to marketers?

It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?

Kim Davis | Jul 11, 2022 at 1:26 pm ET

Marketing Automation

HubSpot’s June releases: The manager’s guide

Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.

Jen Bergren | Jul 11, 2022 at 10:51 am ET
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