MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Top book and podcast recommendations for martech professionals
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Marketers under pressure to cut martech spend
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
A 5-step guide to retiring martech tools without disrupting operations
How you can retire redundant or underutilized tools for a more effective martech stack without operational chaos.
Are you getting the most from your stack? Take the 2023 MarTech Replacement Survey
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey.
A practical guide to building a marketing technology stack
Whether you're starting from scratch or expanding your stack, this guide can help you simplify the martech selection process.
The martech space grows as acquisitions decrease
More new product announcements, fewer acquistions and a way to categorize AI offerings in the martech space.
The future of outbound marketing in an omnichannel stack
Enterprises want key services to operate omnichannel, yet outbound marketing platforms are becoming outdated. Here's how it might change.
Scott Brinker unveils 2023 martech landscape
Despite the uncertain economy, the marketing technology landscape has grown by over 1,000 solutions since last year.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
HubSpot’s March 2023 releases: The manager’s guide
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
Why CMOs must cross the technical divide
Here's why today's CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.
4 steps to take before hitting go on your new martech platform
Focus on these four key areas when migrating your systems from one martech platform to another.
Marketo’s March releases: A manager’s guide
Dynamic Chat enhancements continue, plus landing pages get a facelift.
How to align B2B sales and marketing teams
Enhance customer experience and drive business success through actionable strategies for marketing and sales alignment.
Marketers need a unified platform, not more standalone tools
Oracle says the argument is over and the unified platform beats collections of best of breed solutions.
Frequent promotions and salary increases contribute to thriving martech careers
Most marketing technology professionals are satisfied with their jobs despite accelerating churn.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
Salesforce spring 2023 release: The business executive’s guide, part 2
A look at recent Salesforce enhancements to Sales and the Customer Data Platform.
What are the top skills you need for digital marketing?
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.
Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
5 tips to get more value from your martech stack
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
How enterprises are pursuing martech and adtech integration today
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Martech spending continues strong despite rocky economy
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Digital experience platform (DXP)
The truth behind MACH-based DXPs: Benefits, risks and key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.
The CDP connector myth
Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack.
Salesforce spring 2023 release: The business executive’s guide, part 1
The latest enhancements to Salesforce Commerce, Payments and CMS provide a more user-friendly interface without sacrificing performance.
Why understanding the product is a must in martech, MOps
Here's why martech and MOps professionals should strive to develop a deeper understanding of their company's products.
Why CMOs must be the company’s biggest advocates for digitalization
Southwest Airlines' massive system failure demonstrate the harms of neglecting your tech stack. Here's why marketers need to take action.
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
4 areas of martech with ethical concerns
Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.