Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
Why assumption-based GTM strategy is facing a powerful reckoning
It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
An honest guide to smart martech modernization
Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
Marketing artificial intelligence (AI)
The harsh reality of AI in marketing
Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
Marketing results don’t add. They multiply and synergize.
Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
Using AI to build a DIY customer sentiment analysis solution
Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.
An outcome-driven framework for core martech selection
Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
Salesforce Agentforce: What you need to know
Agentforce represents the shift from generative AI to agentic AI. Updated with details on the Agentforce 3 release.
Take a look at what’s inside Agentforce 3
Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
Klaviyo turns AI and data loose on the challenges of multichannel marketing
Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.
3 tools every martech pro needs to turn strategy into action
When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.
Supermetrics acquires real-time CDP Relay42
Another standalone CDP is off the market, as consolidation continues to hit the space.
CMOs, CEOs and marketers are all struggling with martech data issues
Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
Enterprise tech stack & governance for multi-location SEO
Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Nobody knows what a CDP is anymore — and that’s the problem
CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.
Salesforce unveils agentic Marketing Cloud Next
The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
The 14 best HubSpot updates from May 2025
Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Customer relationship management (CRM)
5 simple ways to boost CRM adoption
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
Gen Z is forcing a rebuild of the martech stack in higher ed and beyond
Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
3 steps to align your stack with strategy
What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results.
Marketing artificial intelligence (AI)
Adobe expands its suite of AI agents with Product Support and Data Insights agents
Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
Full-stack marketers need support at the organizational and technological levels
A new report finds full-stack marketers need more help from tools and leadership.
Adobe focuses on new Email Designer in May 2025 Marketo Engage updates
Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
What’s inside IAB and MRC’s attention measurement guidelines
Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently.
Digital asset management (DAM)
3 must-have new AI features for your DAM
GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
Salesforce finally bags Informatica to bolster AI push
$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
14 HubSpot updates from April 2025 you don’t want to miss
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.
Why ‘head of marketing’ is the most misunderstood title in startups
Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
IAB releases draft of updated digital ad terms for public comment
This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
Have we point solution-ed ourselves into martech madness?
Does having different teams work in disparate applications do more harm than good?