MarTech is your source for marketing privacy content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
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EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Say goodbye to third-party data and hello to better customer experiences
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
Marketing artificial intelligence (AI)
Italy lays out requirements for ChatGPT’s return
Regulators say OpenAI must inform users why and how data is being used, give them ways to opt out and prevent anyone under 13 from using it.
MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
Data management platform (DMP)
Why we care about data management platforms
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
3 privacy-centric solutions for marketing compliance
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.
75% of marketers still rely heavily on third-party cookies
45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies.
IAB Tech Lab launches first clean room standards
The data clean room standards include DCR Guidance & Recommended Practices and will be open for public comment for 60 days.
Why we care about compliance in marketing
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
EU hits Meta with $414m fine over advertising practices
Ireland's data privacy board punishes Meta for effectively forcing users to accept targeted ads.
On next year’s to do list: Clean rooms and better data
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.
How web scraping can be a valuable data source
Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources.
The moving target of permissible PII
New rules for collecting and using personally identifiable information are emerging, shifting the balance in favor of the consumer.
4 tips for navigating sensitive customer data
There's a fine line between sensible vs. sensitive data targeting. Here's how to keep marketing securely in the comfort zone of customers.
4 common problems marketers and data analysts can solve together
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles.
Why marketers should care about consumer privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know.
3 things customers expect from marketers to prove that they’re human
Put the human touch back into AI-powered marketing automation by affirming these values.
2 important ways to build customer trust and brand equity with data
Here are the investments marketers should make to gain a competitive edge while remaining privacy-safe.
MediaMath to support Unified ID 2.0
The ID framework developed by The Trade Desk joins MediaMath's identity marketplace.
FTC weighs in on customer data privacy
Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.
Google delayed third-party cookie deprecation: Why and what’s next?
An independent analyst offers his take on the significance of Google's cookie delay.
3 things to know about the American Data Protection and Privacy Act
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Google’s third-party cookie delay: Adtech reacts
The adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Google again delays third-party cookie deprecation
Cookies will now remain in operation on Chrome until late 2024.
Only 11% of US businesses fully comply with CCPA privacy law
B2C and B2B companies are equally poor at compliance.
Federal data privacy bill could make life easier for marketers
It would override state privacy laws and set tough standards for gathering and using personal data.
Guarantee trust by handing privacy power back to the consumer
The way to break marketing's "privacy paradox" is to lead with first-party data transparency.
How clean, organized and actionable is your data?
Getting the most from your CDP depends on data hygiene.
OneTrust lays off 950 employees
Privacy management startup hit by flight of capital out of VC funds.
IAB Tech Lab prepares digital media industry for ‘watershed moment’
AT IAB Tech Lab’s Transcend event in New York, CEO Anthony Katsur and others laid out their vision to navigate privacy, clamp down on fraud and grow CTV.
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers
Company broke previous promise to protect users' personal information.
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
How digital-first customers respond to trust-based marketing engagement
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
A guide to the strange new world of identity resolution
What are the strengths and weaknesses of different data providers?
Why we care about data clean rooms
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.
Good morning: Data, data everywhere
Plus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
Consumers aren’t so worried about data misuse by advertisers
But they do want to know just how their data will be used, a new survey finds.