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It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Google is phasing out third-party cookies this fall, but some sites will be able to temporarily re-enable them until the year end.
Google is rolling out a new feature in January that will impact 1% of randomly selected Chrome users globally.
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
In order for leads to be fully marketable, without legal risk, lead data collection needs to comply with existing and emerging regulations.
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
YouTube, Amazon and Samsung Ads announce content and platform innovations for improved measurement and audience reach.
Learn everything you need to know to build optimal experiences for consumers using first-party data, including best practices around data collection & usage.
"It's hard to be a generalist in marketing technology. You definitely have to be a specialist to really do the work that we do well."
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms.