Customer data platform (CDP)
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In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.
Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels