How CDPs transform donor experience for a nonprofit organization
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Customer Data Platform (CDP)
MarTech is your source for customer data platform (CDP) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig deeper:
- What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
- What are the benefits of customer data platforms?
- Pandemic challenges intensify need for customer data platforms
- How clean, organized and actionable is your data?
- How unifying customer profiles is paying off for this iconic travel brand
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
5 paths to post-cookie personalized advertising
CDPs. Identity resolution. 2nd party data. Contextual advertising. Marketers are testing insight-rich sources to build audience profiles.
The myth of the single customer record
Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."
The third-party data deprecation playbook
How to successfully navigate the ongoing changes in the privacy-first era.
How clean, organized and actionable is your data?
Getting the most from your CDP depends on data hygiene.
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
How to manage email addresses in a customer data platform
Some advice on finding the right solution for your unique requirements.
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Prepare for CDP implementation using a template for use cases
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.
Implementing a CDP? Have use cases ready for a smooth transition
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
How connecting customer data drives personalized experiences
Without a full view of customer data, marketers will have a hard time improving brand experiences.
How B2B marketers can activate first-party data in their CDP
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
How to ensure the success of your CDP initiative
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful.
How marketers can build a data-driven technology stack
Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help.
Getting the right people to support your CDP implementation
ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP.
Activate customer data by using real-time insights across multiple channels
Put your customers' experiences and data front and center with a CDP.
ActionIQ integrates with clean room platform to activate second-party data
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Sitecore integrates CDP, marketing automation features from acquired platforms
With new additions, Sitecore is looking more like an end-to-end marketing suite.