Data
Why first-party data collection should be a priority for marketers
Knowing the value of first-party data collection and activation is the first step toward successful campaigns.
Customer Data Platform (CDP)
Customer Data Platform news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement a successful CDP marketing platform.
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Data
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Data
Deep changes in the CDP space
With many independent CDPs being acquired, is the stage set for the remaining big players to become vendor-neutral hubs within the marketing stack?
Marketing Operations
What the CDP Institute learned from dozens of use cases
An analysis of how CDP users plan to use the platforms finds that requirements differ greatly.
Marketing Operations
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Data
Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
Customer & Digital Experience
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
Data
4 reasons to consider implementing a custom CDP
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities.
Data
What are the benefits of customer data platforms?
Here are the top benefits and capabilities professional services network PwC sees in CDPs.
Digital Transformation
How publishers can implement a CDP to improve customer experience and support e-commerce
Dennis Publishing walks through their transformation using BlueConic.
Customer & Digital Experience
Is innovation on your roadmap?: Wednesday’s Daily Brief
Setting in place a strategy around innovation helps get different teams within your organization onboard.
Data
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
Data
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Data
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Data
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Data
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Data
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Data
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
Data
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?