MarTech Topics
Transformation
Transformation
Some pandemic-driven changes are here to stay
Digital consumers, digital B2B, and virtual events are not going away any time soon.
Transformation
Where are you getting your work done? Wednesday’s Daily Brief
Plus how to build your marketing team.
Transformation
Don’t stop thinking about diversity
In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can’t ignore.
Operations
Operations
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Operations
Brandmaker acquires Allocadia for combined marketing ops offering
Brandmaker and Allocadia combine to support a broad marketing operations and planning offering.
Operations
Online summit: How customer-obsessed marketers succeed with personalization
Join Oracle Advertising and CX to hear how real marketers use personalization to drive growth, loyalty, and engagement.
Data
Data
Fyllo teams up with Comscore to enrich data and unlock cannabis consumer engagement
“Mainstream” brands can target this growing cohort in a privacy-compliant way.
Data
Snowflake goes all in on Unified ID 2.0
The cloud data platform joins Oracle, Nielsen and others.
Data
Brand choice: Marketoon of the Week
Do customers really care what you do to gain their attention?
Experience
Experience
Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief
Plus Stephanie Buscemi joins Clari’s Board of Directors.
Experience
‘An experience renaissance’ and how customer journey analytics tools fit in
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Performance
Performance
Place Exchange completes spinout from OOH publisher Intersection
Programmatic OOH gains ground for marketers who value streamlined ad management and reporting.
Performance
Launch self-managed campaigns that focus on conversions and revenue
Learn why Connected TV advertising is the new frontier of B2B marketing.
Performance
Gaining referrals from Millennials and Gen Z: Thursday’s daily brief
Plus, Yelp launches new ad platform.
Management
Management
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Management
The Real Story on MarTech: 10 steps to making better vendor selection choices
Selecting better technology really means selecting better-fitting technology. Here’s how to do just that.
Management
Work from where: Marketoon of the Week
If companies are in doubt, they should consult their marketers.