MarTech Topics
Transformation
Transformation
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
Transformation
Creatio-Experian collab brings automated CX to debt collections
Low-code automation breaks new ground in the financial sector.
Transformation
Yelp’s transformation, Third Door Media is hiring: Friday’s daily brief
Plus, Amazon Sidewalk is moving in.
Operations
Operations
Elements of Infrastructure: Breaking down MarTech’s Email Marketing Periodic Table
Don’t know the difference between a mail transfer agent and a mail user agent? This resource will help.
Operations
What marketers should know about data governance and tracking script management
It’s important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
Operations
Free eBook: Driving sales for software companies thanks to email marketing
Email is an essential channel in the strategy of any software company. Leverage this powerful tool to generate leads and boost your growth.
Data
Data
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn’t implement FLoC as quickly as anticipated.
Data
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Data
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Experience
Experience
Expect a boom in mobile activity on Prime Day this year
The numbers behind mobile use for e-commerce’s blockbuster event, confirmed now for June 21 & 22.
Experience
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Experience
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Performance
Performance
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Performance
Losing open tracking will not kill email
Especially if Apple’s move prompts marketers to focus on more relevant metrics, and the message itself,
Performance
Why agility is the future of digital advertising
In this live webinar, learn how to deliver personalization at scale with agility and automation.
Management
Management
SaaS buyers: The process is frustrating
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
Management
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.
Management
Google News transparency policy, OOH is back: Wednesday’s Daily Brief
Plus, the Agile Marketing Manifesto will be refreshed.