MarTech Topics
Transformation
Transformation
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks’ strategy is based on what it calls the ‘three Ds’ : “Deconstruct, Decompose and Design.”
Transformation
From Big Data to Big Ops: Brinker speaks on marketing ops shift in MarTech keynote
How industry professionals can navigate the tech explosion around every business function and strategy imaginable. DevOps and DataOps for starters.
Transformation
When transformation becomes permanent change: Friday’s Daily Brief
Plus sessions on agile marketing and the MarTech Replacement Survey coming up at MarTech next week.
Operations
Operations
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
Data
Data
5 ways data can help you understand your buyer’s journey now
In this live webinar, learn how to create a better user experience and give your customers what they need.
Data
Signals21 – The award-winning virtual content series for marketers is back
Identifying the biggest challenges marketers face today and how to tackle them head-on.
Experience
Experience
Today is MarTech day: Tuesday’s Daily Brief
Plus contact tracking tech and news from TransUnion and Neustar.
Experience
Drive revenue and relationships in a buyer-first world
In this live webinar, marketing experts share how you can convert more leads to revenue with connected buying experiences.
Experience
Join us online tomorrow for free at MarTech
Discover time-saving solutions, cutting-edge marketing technologies, and actionable tactics to drive business success online this week at MarTech… for free!
Performance
Performance
Email marketers don’t have time for shiny new things
How to diagnose if you’re wasting your time chasing the bright-and-shiny.
Performance
Mediavine open sources its WordPress theme framework
Trellis willl now be available for purchase by any WordPress users.
Management
Management
Intuit confirms Mailchimp acquisition in huge move for digital marketing industry
The rumors are confirmed. Intuit is adding marketing automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
Management
Why do industry professionals believe agile marketing needs to evolve?
Agile marketers from around the world came together this week to re-visit industry values and data principles of the Agile Marketing Manifesto for brand strategy.
Management
Gartner: Marketing budgets slashed in 2021
In 2021, marketing budget were dramatically cut, but spend on marketing tech held steady.