Automation and Orchestration
How marketers can improve their decision-making processes using automation.
Marketing Automation news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing automation platforms and tools.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable.
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Customer & Digital Experience
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform.
The rumors are confirmed. Intuit is adding automation and engagement platform Mailchimp to its portfolio of accounting and finance solutions.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.