Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
How to keep your marketing automation campaigns from ruining your week
Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors theses questions.
The 5 best practices of leading marketing teams
Take your marketing results to the next level by learning from the best.
Marketers keep adding tech despite feeling overwhelmed by too many tools
Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found.
Salesforce rolls out new edition of Marketing Cloud for small businesses
Called Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
CRM and marketing automation: The challenges and benefits of integration
These foundational elements of the martech stack work better together, if you get the integration right.
New rules for bulk email senders from Google, Yahoo: What you need to know
The new guidelines apply to personal email accounts only and bulk email rejections will begin in April.
Why it’s time to rethink your feedback emails and how to do it right
Use these tips to create more effective email surveys and review requests your customers will want to open and complete.
Marketing automation buyer’s guide
Does your organization need a marketing automation platform?
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
Marketing artificial intelligence (AI)
Generative AI use explodes for RevOps
Generative AI is just one part of a growing trend towards the automation of business processes.
The art of running an email strategy assessment
New year, new strategy — there’s no time like Q1 to evaluate an email program to see if it needs a reset.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
2023 in review: Our top 10 articles on marketing automation
We're looking back on what we learned this year. Here are the top 10 posts about marketing automation by our experts.
Campaign management software: What can it do for you?
Streamlining the management of campaigns saves time and increases agility, but you're unlikely to find one solution that fits all of your needs.
Marketing automation software for small business: How to get started
Marketing automation software can help small businesses streamline marketing, enhance customer engagement and drive growth.
Lead generation and marketing automation: How they work together
Marketing automation allows you to maximize the efficiency and results of your lead generation programs.
AI-powered cold email: A nightmare in the making?
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.
The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
4 essential ways to boost your marketing automation program
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
Why Dollar Shave Club cut its homegrown ecommerce system
The popular DTC brand implemented a Shopify-centric stack that includes Ordergroove, Gorgias, Klaviyo and Shopify Plus.
Compare 10 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
The email marketer’s guide to effective marketing automation
Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.
The 3 Rs of marketing automation: Relevance, response and ROI
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Marigold unveils all-in-one relationship marketing solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.
How to balance core marketing automation functions with innovation
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein Copilot, a chatbot for all its apps
Users can ask questions in natural language, so they don't need having to know how to navigate the software to get the information they need.
Marketing artificial intelligence (AI)
A blueprint for the new automation mindset
Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
Marketers are only using one third of their stack’s capability
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority.
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
HubSpot’s May 2023 releases: The manager’s guide
HubSpot releases for prospecting, coaching, AI, approvals, goals and more.