Marketing automation
MarTech is your source for marketing automation content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and the marketing automation buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Brand GPT: How to safely build a custom GPT for your brand that works
Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools.
Consumers are ready for AI, but many brands are not
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them.
Risks to look out for when using vibe coding to replace SaaS
Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings.
Agentic AI use cases: 24 examples from marketing to IT
See how agentic AI can scale, automate, and optimize workflows across marketing, sales, IT, and compliance with 24 real-world use cases.
Martech 2026: AI drives a major industry reset
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.
Your marketing automation isn’t broken, it’s overloaded
As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results.
AI moved forward, marketing did not
Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete.
Salesforce launches Agentforce Operations to automate back-office work
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office.
10 lessons from real-world ESP migrations
ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance.
Marketing artificial intelligence (AI)
Vibe coding is hollowing out the martech stack fast
Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives.
How to unify and orchestrate your B2B data to drive revenue
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth.
Marketing artificial intelligence (AI)
Adobe and Canva releases push AI deeper into creative workflows
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create.
Salesforce redesigns platform for agent-driven automation
Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces.
Google simplifies enhanced conversions in Ads
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
How to prove ROI from AI workflow integration in B2B marketing
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment.
ActiveCampaign extends its AI capabilities with context and scale
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.
Email personalization has an overuse problem
Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value.
Too many workflows are breaking marketing automation
Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable.
How shaping AI buying can boost B2B CMO strategic influence
As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist.
Marketing artificial intelligence (AI)
Automation is marketing’s fastest path to AI returns
Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies.
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time.
ActiveCampaign’s latest move signals the era of self-driving campaigns
The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured.
IAB launches Event and Conversion API to standardize advertisers’ shared data
The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization.
How to tell if you have too many tools in your stack
Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised.
Why choosing a marketing automation platform is harder than it looks
Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter.
Marketing artificial intelligence (AI)
The AI gold rush is over, and it’s the orchestrators’ time to shine
AI’s 'wow' phase is ending, and 2026 will be all about proving what actually works across the stack.
Marketing artificial intelligence (AI)
Is your martech evaluation process still stuck in a pre-AI world?
AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.
Your nurture strategy is lazy marketing
Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion.
Acquisition gets the attention, but loyalty drives the results
Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.
5 email lifecycle programs you need — and one to drop
Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.
ActiveCampaign declares ‘the days of classic marketing automation are over’
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.
Marketing artificial intelligence (AI)
Top ways to use Zapier MCP server and LLMs to boost marketing performance
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
How to make email automations work as hard as you do
Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.
How to turn marketing attribution from a black box into a growth engine
Out-of-the-box attribution models miss critical customer journey data. Here's how a full-cycle tracking approach reveals true marketing influence.
Creative misalignment is the silent killer of marketing ROI
Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.
Why AI spending isn’t boosting marketing
A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.
GenAI taking over digital video buyers’ creatives
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.