Without clean data, marketers will have a hard time generating quality leads.
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Brands are still wrestling with how best to access and activate customer data. Are CDPs the solution? If only it was that simple.
As budgets climb and competition intensifies, experts say you want to make sure candidates have the right skills for the job.