Your best practices may already be outdated
AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable.
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Constantine von Hoffman's latest articles
Salesforce’s woes underline marketing’s agentic AI problems
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption.
Marketers know what improves paid media ROI, but underinvest in it
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
OpenAI’s ad revenue forecast is on pace to miss its 2030 target by 90%, according to Emarketer.
Marketing artificial intelligence (AI)
Marketing’s AI challenge goes beyond adoption
Researchers found marketers value AI's efficiency but remain concerned about organizational readiness and the profession's future.
Customer relationship management (CRM)
Creatio takes aim at the enterprise Frankenstack
The company's latest platform combines CRM, AI agents, and workflows to replace disconnected point solutions with a single operating environment.
Digital video enters a new era of competition
Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and AI-powered execution.
AI adoption hits 90% as CX deployment paths diverge
AI adoption is nearly universal in CX, but organizations are divided on architecture, governance, and building customer trust while proving ROI.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new creative tools for small and growing businesses.
Customer relationship management (CRM)
HubSpot reverses course after customers reject data sharing
Beyond the backlash lies a bigger issue for marketers: when vendors need customer data for their products, who captures the value?
FREE! The email subject line rules that don’t hold up!
New research based on 4.6 billion emails challenges some of marketing's oldest subject line advice and offers a framework for testing what works.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action.
U.S. state data privacy laws: What you need to know
Updated with information on new privacy laws in Louisiana and Vermont.
Why AI is making DAM more important than ever
Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows.
The marketing variable no dashboard can measure
New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team.
Advertisers may finally see who really touches their bid requests
IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.
The real martech problem is not technology
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights.
Consumers are ready for AI, but many brands are not
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them.
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value.
Marketing artificial intelligence (AI)
OpenAI tests multi-advertiser ad placements in ChatGPT
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform.
Diversity and inclusion in marketing
Brands want to be in and out of the closet for Pride Month
Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.
Marketing measurement is breaking under its own complexity
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.
Marketing artificial intelligence (AI)
Snowflake’s new AI tools target a marketing pain point
The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality.
Salesforce pushes agentic marketing from planning to pipeline
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.
Can marketers navigate AI search’s trust cliff?
New research reveals a growing gap between how often people use AI search and how much they trust it.
Google adds AI shopping insights to Merchant Center
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.
AI is powering the loss of B2B marketing jobs
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.
IAB Tech Lab tackles the growing AI bot problem
New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers.
Consumers want AI ads with a human touch
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.
B2B buyers trust AI less than marketers think
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation.
Risks to look out for when using vibe coding to replace SaaS
Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings.
GA4 now tracks AI chatbot traffic automatically
Google Analytics just made it easier to see how much traffic AI assistants are sending to your website.
The AI search shift changing B2B marketing metrics
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.
Marketing artificial intelligence (AI)
CMOs are buying AI that their organization isn’t ready for
A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully.
AI use and fatigue growing among consumers
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence.
Amplitude and Statsig deal raises questions for customers
Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology.
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction.
AI shopping hits a trust ceiling even as AI adoption rises
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go.
Salesforce launches Agentforce Operations to automate back-office work
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office.