Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new reach analytics metric.
Staff
Speaking Experience
Constantine von Hoffman's latest articles
Diversity and inclusion in marketing
Brands want to be in and out of the closet for Pride Month
Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.
Marketing measurement is breaking under its own complexity
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
UK regulators are forcing Google to separate AI scraping from search rankings, giving publishers more control over content and traffic.
Marketing artificial intelligence (AI)
Snowflake’s new AI tools target a marketing pain point
The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality.
Salesforce pushes agentic marketing from planning to pipeline
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.
Can marketers navigate AI search’s trust cliff?
New research reveals a growing gap between how often people use AI search and how much they trust it.
Google adds AI shopping insights to Merchant Center
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.
AI is powering the loss of B2B marketing jobs
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.
IAB Tech Lab tackles the growing AI bot problem
New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers.
Consumers want AI ads with a human touch
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.
B2B buyers trust AI less than marketers think
Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation.
Risks to look out for when using vibe coding to replace SaaS
Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings.
GA4 now tracks AI chatbot traffic automatically
Google Analytics just made it easier to see how much traffic AI assistants are sending to your website.
The AI search shift changing B2B marketing metrics
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.
Marketing artificial intelligence (AI)
CMOs are buying AI that their organization isn’t ready for
A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully.
AI use and fatigue growing among consumers
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence.
Amplitude and Statsig deal raises questions for customers
Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology.
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction.
AI shopping hits a trust ceiling even as AI adoption rises
Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go.
Salesforce launches Agentforce Operations to automate back-office work
New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office.
IAB Tech Lab updates OpenRTB to better define live content
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow.
Marketing artificial intelligence (AI)
Vibe coding is hollowing out the martech stack fast
Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives.
Consumers ditch the funnel as behavior gets more fluid
New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models.
Marketing artificial intelligence (AI)
Microsoft updates ads platform for AI-driven discovery
Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making.
U.S. state data privacy laws: What you need to know
Updated with information on new privacy laws in Rhode Island, Oklahoma, and Alabama.
AI’s shortlist is the new B2B battleground
G2’s latest research shows AI chatbots are now shaping B2B vendor visibility, shortlists and even final selections.
Marketing artificial intelligence (AI)
Adobe and Canva releases push AI deeper into creative workflows
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create.
Salesforce redesigns platform for agent-driven automation
Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces.
IAB adopts Amazon framework to improve programmatic signals
A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising.
Google simplifies enhanced conversions in Ads
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers
Email delivers ROI, but many teams still can’t prove it
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment.
Dell: Agents drive more ecommerce traffic, but conversions lag
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance.
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
AI content can rank, but quality still decides winners
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool.
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
Martech stacks are holding back sales and marketing teams
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution.
The real impact of AI on budgets, stacks and teams
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount.
Salesforce turns Slack into the front end for enterprise AI
New Slackbot capabilities hope to connect conversations, data and actions, making Slack the interface where AI-driven work actually gets done.