Katie Robbert: Spotlight on the expert
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.
The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
Constantine von Hoffman | Mar 18, 2024 at 2:45 pm ETMarketing artificial intelligence (AI)
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
Constantine von Hoffman | Mar 14, 2024 at 1:50 pm ETMarketing artificial intelligence (AI)
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
Constantine von Hoffman | Mar 13, 2024 at 2:53 pm ETDiversity and inclusion in marketing
Women hold 51% of jobs at UK SEO agencies, however men are more likely to hold senior positions.
Constantine von Hoffman | Mar 8, 2024 at 2:35 pm ETMarketing artificial intelligence (AI)
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Constantine von Hoffman | Mar 7, 2024 at 2:28 pm ETMarketing artificial intelligence (AI)
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Constantine von Hoffman | Mar 6, 2024 at 2:03 pm ETWhat the company is calling a "glitch" kept more than 500,000 users across the world from accessing the tech giant's platforms.
Constantine von Hoffman | Mar 5, 2024 at 1:55 pm ETMarketing artificial intelligence (AI)
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Constantine von Hoffman | Feb 29, 2024 at 2:49 pm ETCustomer relationship management (CRM)
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Constantine von Hoffman | Feb 29, 2024 at 12:50 pm ETWhen he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
Constantine von Hoffman | Feb 28, 2024 at 2:13 pm ETOnly 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels.
Constantine von Hoffman | Feb 27, 2024 at 2:19 pm ETMarketing artificial intelligence (AI)
This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations.
Constantine von Hoffman | Feb 22, 2024 at 2:05 pm ETCalled Marketing Cloud Growth, the new edition is designed around tasks that small businesses lack the people and resources to take on.
Constantine von Hoffman | Feb 20, 2024 at 4:03 pm ETDiversity and inclusion in marketing
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives?
Constantine von Hoffman | Feb 20, 2024 at 1:52 pm ETThe report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
Constantine von Hoffman | Feb 16, 2024 at 10:40 am ETMarketing artificial intelligence (AI)
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Constantine von Hoffman | Feb 15, 2024 at 2:00 pm ETMarketing artificial intelligence (AI)
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Constantine von Hoffman | Feb 15, 2024 at 11:46 am ETMarketing artificial intelligence (AI)
36% of marketers say their company has no plan for integrating AI into marketing; 40% said they do have a plan and are executing it well.
Constantine von Hoffman | Feb 8, 2024 at 12:34 pm ET60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them.
Constantine von Hoffman | Feb 6, 2024 at 2:29 pm ETDiversity and inclusion in marketing
Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.
Constantine von Hoffman | Feb 5, 2024 at 12:53 pm ETWhy you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience.
Constantine von Hoffman | Feb 1, 2024 at 3:13 pm ETMarketing artificial intelligence (AI)
This week also has the three most important things marketers need to know about AI, according to MarTechBot.
Constantine von Hoffman | Feb 1, 2024 at 12:31 pm ETSentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Constantine von Hoffman | Jan 30, 2024 at 12:54 pm ETMarketing artificial intelligence (AI)
Here's what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night.
Constantine von Hoffman | Jan 26, 2024 at 2:41 pm ETMarketing artificial intelligence (AI)
Even though AI is really bad facial recognition, it is still being used for this by many organizations, damaging the lives of people and company's brands.
Constantine von Hoffman | Jan 25, 2024 at 12:55 pm ETMarketing artificial intelligence (AI)
How do you correct your data when the problem is including demographics that have long been excluded from standard consumer opportunities?
Constantine von Hoffman | Jan 22, 2024 at 3:23 pm ETMarketing artificial intelligence (AI)
It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations.
Constantine von Hoffman | Jan 18, 2024 at 12:45 pm ETMarketing artificial intelligence (AI)
The widespread availability of AI-powered tools that can mass-produce disinformation poses a serious threat to democracy around the world.
Constantine von Hoffman | Jan 16, 2024 at 3:16 pm ETMarketing artificial intelligence (AI)
The solutions aim to make it easier to train and deploy chatbots, improve product image generation and provide consumers with better search.
Constantine von Hoffman | Jan 12, 2024 at 1:52 pm ETProject and workflow management
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.
Constantine von Hoffman | Jan 11, 2024 at 2:57 pm ETMarketing artificial intelligence (AI)
In addition to martech releases, here are some of the weirdest AI-powered products from this week's Consumer Electronics Show.
Constantine von Hoffman | Jan 11, 2024 at 12:24 pm ETNew artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
Constantine von Hoffman | Jan 9, 2024 at 1:54 pm ETMarketing artificial intelligence (AI)
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon.
Constantine von Hoffman | Jan 8, 2024 at 2:50 pm ETEcommerce is essential and constantly evolving. Here's our list of the must-follow experts who will keep you on top of the latest and best.
Constantine von Hoffman | Jan 4, 2024 at 2:18 pm ETWe're looking back on what we learned this year. Here are the top 10 posts about marketing automation by our experts.
Constantine von Hoffman | Dec 28, 2023 at 11:46 am ETCustomer relationship management (CRM)
As the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CRM by our experts.
Constantine von Hoffman | Dec 27, 2023 at 11:46 am ETAs the year comes to a close we're looking back on what's been learned. Here are 10 of the most popular posts about CDP by our experts.
Constantine von Hoffman | Dec 26, 2023 at 10:35 am ETAs the year comes to a close we're looking back on all that's been learned. Here are 10 of the most popular posts about email marketing by our experts.
Constantine von Hoffman | Dec 22, 2023 at 11:16 am ETMarketing artificial intelligence (AI)
Haven't done anything about your holiday cards yet? Artificial intelligence comes to the rescue. If you trust it.
Constantine von Hoffman | Dec 21, 2023 at 2:02 pm ETHere are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
Constantine von Hoffman | Dec 20, 2023 at 12:35 pm ET