Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Marketing artificial intelligence (AI)
Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
Marketing artificial intelligence (AI)
Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results.
TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.
The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws.
Marketing artificial intelligence (AI)
Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver.
Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new conversion lift testing.
The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver.
Marketing artificial intelligence (AI)
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying.
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
Marketing artificial intelligence (AI)
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.
Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.
Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
Updated with information on significant expansions to the Connecticut and Montana data protection laws.
Meridian, released in January, now supports non-media variables, such as pricing and promotions.
GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM.
Marketing artificial intelligence (AI)
A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
Marketing artificial intelligence (AI)
Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk.
What you need to know about marketing on Reddit. Updated with details about the new community engagement metrics.
Marketing artificial intelligence (AI)
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line.
Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers.
Everything from bulk email requirements to deliverability practices. Updated with what's new about Google’s enhanced DMARC reports.
As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
Marketing artificial intelligence (AI)
Who are you going to believe, Google or six LLMs trained on every piece of data on the planet?
AI-driven buyers aren’t browsing your gated content — they’re already making decisions. Chris Penn discusses how this shift is leaving sales teams in the dark.
The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers.
86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
The company hopes to give marketers better insight into the reasons behind customer behavior.
Diversity and inclusion in marketing
Consumers across the political spectrum lose faith in brands that flip-flop on political issues.
Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Marketing artificial intelligence (AI)
The company will also block AI bots by default on new user accounts.
The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.
The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's expanded Out of Phone program.
