Customer relationship management (CRM)
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The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts.
Marketers can create and share segments with CDP, enhance them with additional account attributes and activate engagement across channels
It's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.