Transformation
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Customer Relationship Management (CRM)
Data
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Data
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
Data
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
Management
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
Operations
Open season on CRMs?: Friday’s Daily Brief
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data.
Performance
Oracle Fusion Marketing reduces the role of traditional CRMs
Larry Ellison: "What we want to do is build systems that help you sell more." Updated.
Operations
Automation, email, CRM among major marketing tools replaced in the past year
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
Transformation
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Experience
How technology is enabling community marketing
In the second part of a two-part article we look at two very different ways technology can support community.
Data
Why account-based marketing continues to grow
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.
Performance
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.