Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Whether it’s streamlining communication between marketing and sales or creating more personalized web engagement with target prospects, ABM technology offers the ability to build out critical relationships.