MarTech » MarTech special reports

MarTech special reports

Why we care: MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!

Dig deeper:

Account-based marketing (ABM) buyer’s guide
Call analytics buyer's guide
Customer data platform (CDP) buyer's guide
Customer journey orchestration buyer’s guide
Digital asset management (DAM) buyer’s guide
Digital event platform buyer’s guide
Digital experience buyer’s guide
Email marketing buyer’s guide
Identity resolution buyer’s guide
Marketing automation buyer’s guide
Marketing performance management buyer's guide
SEO buyer's guide

MarTech salary and career

How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey

Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.

Kim Davis | Nov 28, 2022 at 1:44 pm ET

Event marketing

30 questions to ask a digital events platform vendor

What you should be asking the DEP vendor can depend on your business use case.

Pamela Parker | Oct 7, 2022 at 10:00 am ET

Digital event platform buyer’s guide

How to decide if you need a digital events platform

A guide to determining whether a digital events platform can help your organization.

Pamela Parker | Oct 5, 2022 at 12:30 pm ET

Event marketing

What is a digital events platform and how can it help you

Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.

Pamela Parker | Oct 4, 2022 at 12:25 pm ET

Account-based marketing (ABM)

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key accounts improve and relevant data becomes more accessible.

Pamela Parker | Sep 24, 2022 at 11:21 am ET

Customer journey orchestration buyer’s guide

Using customer journey orchestration to engage existing customers during the pandemic

The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.

Pamela Parker | Aug 30, 2022 at 9:00 am ET

Marketing performance management buyer's guide

20 questions to ask MPM system vendors

What you need to know when assessing MPM vendors.

Pamela Parker | Jul 28, 2022 at 9:26 am ET

Marketing performance management buyer's guide

How to decide if you should get a marketing performance management platform

Implementing an MPM platform has implications for every aspect of your marketing operations and business.

Pamela Parker | Jul 27, 2022 at 9:00 am ET

Customer journey orchestration buyer’s guide

Questions to ask vendors before buying a customer journey orchestration solution

Important steps to take and questions to ask when narrowing the CJO field.

Pamela Parker | Jul 26, 2022 at 10:59 am ET

Marketing performance management buyer's guide

What is marketing performance management and how can it help you?

MPM's help marketers allocate future spend and bring it in line with business goals.

Pamela Parker | Jul 25, 2022 at 9:00 am ET

Customer journey orchestration buyer’s guide

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

Pamela Parker | Jul 22, 2022 at 11:54 am ET

Customer journey orchestration

What is customer journey orchestration and how does it work?

Here are the goals and core capabilities of customer journey orchestration solutions.

Pamela Parker | Jul 20, 2022 at 12:27 pm ET

Email marketing

Email marketing is continually developing. Are you keeping up?

No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.

Digital Marketing Depot | Jul 20, 2022 at 8:55 am ET

Account-based marketing (ABM) buyer’s guide

How to decide if you’re ready for an ABM solution

Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.

Pamela Parker | Jul 18, 2022 at 11:33 am ET

Marketing management

MarTech Replacement Survey: Who are the champions?

Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?

Kim Davis | Jul 15, 2022 at 11:35 am ET

Account-based marketing (ABM) buyer’s guide

What is account-based marketing today and how has the space evolved?

Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.

Pamela Parker | Jul 14, 2022 at 11:35 am ET

Digital transformation

MarTech Replacement Survey: The top 5 solutions replaced

The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.

Kim Davis | Jul 1, 2022 at 11:53 am ET

Digital transformation

MarTech Replacement Survey: Marketers want better features from their martech solutions

2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.

Kim Davis | Jun 28, 2022 at 8:37 am ET

Identity resolution

24 questions to ask identity resolution vendors during a demo

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

Pamela Parker | Jun 17, 2022 at 9:55 am ET

Customer experience

MarTech Salary and Career: Amanda Donnelly on learning and experience

"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."

Constantine von Hoffman | Jun 16, 2022 at 9:49 am ET