MarTech special reports
Why we care: MarTech’s foundational research reports, MarTech Intelligence Reports (buyer’s guides) and educational resources give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- All-new! Enterprise Digital Asset Management Platforms: A Marketer’s Guide
- All-new! Enterprise Digital Experience Platforms: A Marketer’s Guide
- All-new! Enterprise Customer Data Platforms: A Marketer’s Guide
- All-new! Enterprise Call Analytics Platforms: A Marketer’s Guide
- All-new! B2B Marketing Automation Platforms: A Marketer’s Guide
- MarTech Replacement Survey: Who are the champions?
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20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Conversion optimization platform buyer's guide
Questions to ask about conversion optimization platforms
Have these questions ready for vendors, internal stakeholders and technology customers.
Conversion optimization platform buyer's guide
Does your company need a conversion optimization platform?
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
Conversion optimization platform buyer's guide
What is a conversion optimization platform?
Here’s why marketers are using this new technology to improve experience and boost ROI.
37 questions to ask call analytics vendors during the demo
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Customer data platform (CDP) buyer's guide
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer data platform (CDP) buyer's guide
Does your organization need a customer data platform?
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platform (CDP) buyer's guide
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Marketing automation buyer’s guide
15 questions to ask marketing automation vendors
Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
Marketing automation buyer’s guide
Does your organization need a marketing automation platform?
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation buyer’s guide
What is marketing automation and how can it help B2B marketers?
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
Enterprise SEO Platforms: A Marketer’s Guide
Twelfth Edition MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Also included in the report are profiles […]
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case.
Digital event platform buyer’s guide
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
What is a digital events platform and how can it help you
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.