MarTech special reports
Why we care: MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- How to decide if you’re ready for an ABM solution
- Enterprise Marketing Performance Management Platforms
- MarTech Replacement Survey: Who are the champions?
- MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
- MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
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Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Interest is surging as technologies to target key accounts improve and relevant data becomes more accessible.
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Important steps to take and questions to ask when narrowing the CJO field.
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."