MarTech special reports
Why we care: MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- How to decide if you’re ready for an ABM solution
- Enterprise Marketing Performance Management Platforms
- MarTech Replacement Survey: Who are the champions?
- MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
- MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
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Dig deeper:
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case.
What is a digital events platform and how can it help you
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Marketing performance management platforms buyer's guide
20 questions to ask MPM system vendors
What you need to know when assessing MPM vendors.
Marketing performance management platforms buyer's guide
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Customer journey orchestration
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Marketing performance management platforms buyer's guide
What is marketing performance management and how can it help you?
MPM's help marketers allocate future spend and bring it in line with business goals.
Email marketing is continually developing. Are you keeping up?
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
How to decide if you’re ready for an ABM solution
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
MarTech Replacement Survey: The top 5 solutions replaced
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
MarTech Salary and Career: Amanda Donnelly on learning and experience
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
MarTech Salary and Career: The meritocracy myth vs. the real gender pay gap
Woman in martech earn an average of 0.70￠for every $1 a man earns.
MarTech Salary and Career: Federico Bianco knows the difference between good data and all the data
"It's essential to have an understanding of what data you want and why."
MarTech Salary and Career: Are you a Marketer or Maestro? The answer has a big impact
A close look at two key groups in our 2022 MarTech Salary and Career Survey.
MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
Marketing and marketing operations are hot career options.
37 questions to ask call analytics vendors during the demo
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.