MarTech special reports
Why we care: MarTech’s foundational research reports and educational guides give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- How to decide if you’re ready for an ABM solution
- Enterprise Marketing Performance Management Platforms
- MarTech Replacement Survey: Who are the champions?
- MarTech Salary and Career Survey shows big rewards for knowing marketing and machines
- MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
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Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
MPM's help marketers allocate future spend and bring it in line with business goals.
No matter how things change, email marketing remains the key for businesses seeking to connect with and learn about their customers.
The 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
"I’m correcting the preconceptions of where they should put their time and limited funds to start building awareness."
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.