MarTech special reports
Why we care: MarTech’s foundational research reports, MarTech Intelligence Reports (buyer’s guides) and educational resources give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
- All-new! Enterprise Digital Asset Management Platforms: A Marketer’s Guide
- All-new! Enterprise Digital Experience Platforms: A Marketer’s Guide
- All-new! Enterprise Customer Data Platforms: A Marketer’s Guide
- All-new! Enterprise Call Analytics Platforms: A Marketer’s Guide
- All-new! B2B Marketing Automation Platforms: A Marketer’s Guide
- MarTech Replacement Survey: Who are the champions?
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Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
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Twelfth Edition MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Also included in the report are profiles […]
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.