MarTech special reports
Why we care: MarTech’s foundational research reports, MarTech Intelligence Reports (buyer’s guides) and educational resources give marketers deeper insights into how technology and strategy are shaping the evolution of marketing.
Updated or new for 2023:
- MarTech Career & Salary Survey (ungated PDF file)
- Identity resolution buyer’s guide
- Enterprise Digital Asset Management Platforms: A Marketer’s Guide
- Enterprise Digital Experience Platforms: A Marketer’s Guide
- Enterprise Customer Data Platforms: A Marketer’s Guide
- Enterprise Call Analytics Platforms: A Marketer’s Guide
- B2B Marketing Automation Platforms: A Marketer’s Guide
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12 questions to ask SEO platform vendors during the demo
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Compare 10 top marketing automation platforms
This free 44-page MarTech report includes profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
A guide to how email marketing platforms help brands succeed
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
5 key elements of successful ABM strategies
This MarTech guide looks at why B2B companies use ABM software and describes the key elements of successful ABM strategies.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Does your organization need an identity resolution platform?
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
Identity resolution buyer’s guide
What is an identity resolution platform?
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
Digital experience platforms buyer’s guide
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
Does your marketing team need a digital experience platform (DXP)?
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Digital experience platforms buyer’s guide
What is a digital experience platform or DXP and is it the future of content management?
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Conversion optimization platform buyer's guide
Questions to ask about conversion optimization platforms
Have these questions ready for vendors, internal stakeholders and technology customers.
Conversion optimization platform buyer's guide
Does your company need a conversion optimization platform?
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
Conversion optimization platform buyer's guide
What is a conversion optimization platform?
Here’s why marketers are using this new technology to improve experience and boost ROI.
37 questions to ask call analytics vendors during the demo
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is it giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Customer data platform (CDP) buyer's guide
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer data platform (CDP) buyer's guide
Does your organization need a customer data platform?
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platform (CDP) buyer's guide
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Marketing automation buyer’s guide
Questions to ask marketing automation vendors during a demo
Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
Marketing automation buyer’s guide
Does your organization need a marketing automation platform?
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation buyer’s guide
What is marketing automation and how can it help B2B marketers?
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
Enterprise SEO Platforms: A Marketer’s Guide
Twelfth Edition MarTech’s latest publication of the “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementation. The 65-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Also included in the report are profiles […]
30 questions to ask a digital events platform vendor
What you should be asking the DEP vendor can depend on your business use case.
Digital event platform buyer’s guide
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
What is a digital events platform and how can it help you?
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Customer journey orchestration buyer’s guide
Using customer journey orchestration to engage existing customers during the pandemic
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Marketing performance management buyer's guide
20 questions to ask MPM system vendors
What you need to know when assessing MPM vendors.
Marketing performance management buyer's guide
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Customer journey orchestration buyer’s guide
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Marketing performance management buyer's guide
What is marketing performance management and how can it help you?
MPM's help marketers allocate future spend and bring it in line with business goals.
Customer journey orchestration buyer’s guide
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.