US B2B marketers have the biggest budgets and the lowest confidence
55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%.
MarTechCharts
The future of DAM is intelligent, integrated and essential
DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success.
Find out if AI-driven disruption is coming for your industry
Where your industry falls on the disruption curve will determine whether you gain ground or get left behind.
B2B marketers trust AI for execution but not strategy
Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning.
How inflation reshapes shopping habits and trust in private labels
Stable prices have consumers moving back toward quality and trust after several years of embracing less-expensive store brands.
Most ad agencies are planning for AI, but few are putting it to work
67% of agencies are still in an explorative phase with generative AI.
Marketers are drowning in data but starving for insight
Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working?
Marketers see big gains from content strategy overhaul
A majority of marketers report stronger results from their content strategies this year — and it’s not just because of new tech.
Most marketers think consumers like AI, few consumers agree.
Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility.
Conversational AI is growing rapidly, but consumers have a few concerns
Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months.
Data accessibility continues to stall AI adoption
AI won't work if you can't feed it data, and it's going hungry at many organizations.
AI gains influence with shoppers, but search still rules
Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends.
AI is changing the hiring practices of marketing agencies
Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast.
Agentic commerce is here, and consumers want it to help find deals
Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond.
60% of shoppers expect to use AI agents in the next 12 months
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers?
Marketers say AI aspirations get stuck in ‘pilot purgatory’
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Marketers see the importance of AEO, but many haven’t started
Nearly half say budget constraints are holding back AEO initiatives.
Marketers are expanding their use of genAI and seeing returns
Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now.
B2B marketers at SMBs struggle with conversion rate optimization
SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back?
Shoppers expect fewer discounts this holiday season
Labor Day weekend saw fewer discounts, but it didn’t seem to stop shoppers. What’s going to happen once Black Friday comes along?
Holiday shopping is starting earlier in the year
Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
One-third of consumers turn to AI when shopping
Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy.
B2B firms suffer from poor GTM understanding
More than half of B2B marketers surveyed struggle to even define 'GTM.'
Traditional search still dominates, but AI is making gains in the U.S. and Europe
AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.
Data quality and data silos keep businesses from sharing data across teams
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations.
The profile of RevOps is rising in many organizations
More than sales support and reporting, a report found RevOps is climbing the corporate ladder.
Satisfaction with martech stacks varies by company size
Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
B2B buyers want less sales contact
But when B2B buyers do want to engage sales, it's often at critical moments in the process.
Where do the popular LLMs find their information?
See the differences in how popular LLMs find their content.
Homegrown martech tools are making a comeback
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.
Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
These are the marketing activities most likely to convert visitors to prospects
Human interaction seems to drive conversions, despite the intense focus on AI.
Nearly two-thirds of businesses say email deliverability is hurting revenue
More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
Revenue teams lack trust in AI
There's no shortage of AI use among revenue teams. The problem is they don't trust it.
The number of martech tools is now 15,384
Take a look at the growthj trajectory of the martech space over the past 14 years,
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
Consumers say email is the channel of choice for brand interactions
MarTechCharts highlights data of interest to marketers and marketing operations professionals.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
Businesses struggle to identify and capture revenue opportunities
Many organizations are held back by their systems and processes.