Consumers say email is the channel of choice for brand interactions

MarTechCharts highlights data of interest to marketers and marketing operations professionals.

By ,
Head of Content & Media
Published on April 25, 2025 • Last updated on May 6, 2025 • 1 minute read

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    Global Consumer Products Engagement Report 2025 US Trend2 Chart 03
    Source: SAP Emarsys and Deloitte. Click to enlarge.

    The Consumer Products Engagement report from SAP Emarsys and Deloitte found U.S. consumers prefer to interact with brands via email more than any other channel by a substantial margin.

    Websites, mobile apps and SMS followed behind email. Email’s unique ability to provide brands with a channel to engage with consumers who want to engage and be ignored by consumers who aren’t interested at the moment makes it a consumer favorite.

    You can read more about the Consumr Products Engagement Report, including its finding related to brand apathy on MarTech.

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    Mike Pastore
    Head of Content & Media

    Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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