15 HubSpot updates from March 2026 managers and admins need to know
The March updates focus on giving teams more flexibility, more precise control over automation and timing.
HubSpot
HubSpot was founded by Brian Halligan and Dharmesh Shah at MIT in 2006. Today, more than 200,000 businesses use the HubSpot CRM. HubSpot’s focus on inbound marketing helped popularize marketing tactics like content marketing and social media marketing, which drive people to a vendor’s website to learn more about its products and services.
What is HubSpot?
HubSpot offers its users customer relationship management (CRM) functions across five “hubs” focused on various roles in the modern revenue organization: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub and Commerce Hub.
HubSpot customers use these tools for content management, social media marketing, lead generation and management, website analytics, search engine optimization (SEO), live chat, email marketing and customer support.
Why we care about HubSpot
Businesses in both the B2B and B2C sectors use HubSpot. HubSpot offers integrations with numerous applications across the martech ecosystem, allowing the HubSpot platform to sit at the center of many martech stacks.
A thriving community of HubSpot administrators, users and consultants formed around HubSpot’s platform. The community comes together annually at the company’s Inbound event to learn about HubSpot platform features, future enhancements and network with like-minded HubSpot fan and partnerss.
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HubSpot news
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting.
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job.
15 HubSpot updates from February 2026 you don’t want to miss
The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot.
Customer relationship management (CRM)
Salesforce and HubSpot reshape partner programs for the AI era
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition.
HubSpot supercharges its media engine by buying Starter Story
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy.
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you?
Catch up on the November 2025 HubSpot updates
November brought a smaller update cycle and promptly got buried in the holiday madness. Catch yourself up on what was released.
October 2025 HubSpot updates include faster files, cleaner data and smarter AI
Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October.
What is HubSpot? CRM, marketing & sales platform guide
New to HubSpot? Learn what it is, how it helps manage marketing, sales, and CRM in one place—and why it’s a go-to tool for growing businesses.
Why HubSpot is winning at AI visibility in B2B SaaS
HubSpot dominates AI-powered search visibility. Learn how its strategy, content, and authority make it a standout B2B SaaS leader in the AI era of SEO.
Customer relationship management (CRM)
Customer sentiment — and risk — are hidden in the emails in your CRM
Looking for new insights from your email? Discover how genAI reveals what customers actually think — right in your CRM.
Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates
The September update focuses on practical, long-requested updates and fewer show stoppers than August.
Beyond Inbound: The 16 best HubSpot updates from August 2025
AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates.
What are marketers saying about HubSpot’s Loop Marketing playbook?
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
HubSpot debuts a new AI playbook at Inbound as content marketing falters
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
The top HubSpot updates of July 2025
July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.
HubSpot adds another CRM connector, this time with Claude
HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
14 HubSpot updates from June 2025 you can’t miss
HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
Customer relationship management (CRM)
5 simple ways to boost CRM adoption
Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
HubSpot announces deep research connector to ChatGPT
HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
14 HubSpot updates from April 2025 you don’t want to miss
From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.
HubSpot expands its AI capabilities with Dashworks acquisition
HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
The 14 best HubSpot updates from March 2025
March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know.
HubSpot Marketing Hub is moving up to better serve larger marketing teams
A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.
The 16 best HubSpot updates from February 2025
With a whopping 115 updates launched last month, we’ve identified the 16 most impactful changes to optimize your team’s performance and strategy.
4 expert-backed ways to get more from HubSpot Breeze AI
The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team.
The 14 best HubSpot updates from January 2025
The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know.
How to use HubSpot to improve your webinar strategy
Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn.
13 HubSpot updates from December to kickstart your 2025
Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.
Marketing artificial intelligence (AI)
Will AI agents conduct the martech orchestra in 2025?
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
The 14 most impactful HubSpot updates from November 2024
HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy.
Customer relationship management (CRM)
HubSpot to acquire conversational intelligence platform Frame AI
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
Customer relationship management (CRM)
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.
The 14 HubSpot updates from October 2024 you don’t want to miss
We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins.
Why you’re probably underutilizing email sequences
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains
Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins.
Marketing artificial intelligence (AI)
Why AI’s agents and commodification are good news for marketers
The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 19
At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.