Alphabet said to consider offer to acquire HubSpot
Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
HubSpot
HubSpot was founded by Brian Halligan and Dharmesh Shah at MIT in 2006. Today, more than 200,000 businesses use the HubSpot CRM. HubSpot’s focus on inbound marketing helped popularize marketing tactics like content marketing and social media marketing, which drive people to a vendor’s website to learn more about its products and services.
What is HubSpot?
HubSpot offers its users customer relationship management (CRM) functions across five “hubs” focused on various roles in the modern revenue organization: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub and Commerce Hub.
HubSpot customers use these tools for content management, social media marketing, lead generation and management, website analytics, search engine optimization (SEO), live chat, email marketing and customer support.
Why we care about HubSpot
Businesses in both the B2B and B2C sectors use HubSpot. HubSpot offers integrations with numerous applications across the martech ecosystem, allowing the HubSpot platform to sit at the center of many martech stacks.
A thriving community of HubSpot administrators, users and consultants formed around HubSpot’s platform. The community comes together annually at the company’s Inbound event to learn about HubSpot platform features, future enhancements and network with like-minded HubSpot fan and partnerss.
Don’t miss out on HubSpot news! Get MarTech delivered daily to your inbox. Subscribe for free!
HubSpot news
HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making.
HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more
Explore new updates and features across all hubs and tiers make HubSpot more powerful than ever.
HubSpot’s January 2024 releases include email compliance, inbound lead routing and more
A new suite of features across all hubs and tiers improves workflows, engagement and insights.
Marketing artificial intelligence (AI)
Why integrations will be critical to AI in 2024
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically.
HubSpot’s December 2023 Releases: The Manager’s Guide
December HubSpot updates included more personalization, better reporting and more AI to make your life easier.
HubSpot’s November 2023 releases: The manager’s guide
Learn about HubSpot releases for deal pipeline rules, adding guests to meetings, funnel reporting and more.
How HubSpot found the right sports sponsorship partner
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
HubSpot’s October 2023 releases: The manager’s guide
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates.
The state of MOps (-Apalooza)
Discussing the state of marketing operations at MOPs-Apalooza, a three-day gathering of MOps professionals in Anaheim.
HubSpot buying B2B data source ClearBit
HubSpot users will soon have direct access to ClearBit's third-party data on millions of businesses. Updated with further commentary.
HubSpot’s September 2023 releases: The manager’s guide
Prospecting leads view, AI additions and reporting improvements in HubSpot.
HubSpot’s August 2023 releases: The manager’s guide
The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more.
HubSpot unveils AI additions and a revamped Sales Hub
The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more.
HubSpot’s July 2023 releases: The manager’s guide
Learn about HubSpot’s latest updates to deal-based lists, event workflow triggers, email logging and more.
Jen Bergren: Spotlight on the expert
HubSpot champion Jen Bergren talks about her journey from graphic arts to marketing technology.
How to use HubSpot’s AI tools in your sales and marketing
MOps leaders can leverage AI tools like HubSpot's Content Assistant and ChatSpot to boost productivity and effectiveness. Here’s how.
HubSpot’s June 2023 releases: The manager’s guide
AI Content Assistant tools added, reporting improvements and Payments releases.
HubSpot’s May 2023 releases: The manager’s guide
HubSpot releases for prospecting, coaching, AI, approvals, goals and more.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
HubSpot’s March 2023 releases: The manager’s guide
AI-infused HubSpot has a content assistant and ChatGPT+CRM. Plus, updates to campaigns, customer journey reporting and more.
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.
HubSpot’s January 2023 releases: The manager’s guide
The latest updates to marketing email reporting and goals, subscriptions and payments, meetings scheduling, call receiving and more.
HubSpot to cut around 7% of workforce by end of Q1
The cuts come against a background of very rapid growth by the company over the last two to three years.
HubSpot’s December releases: A manager’s guide
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
HubSpot’s November releases: A manager’s guide
You can now engage with customers where they are with HubSpot's WhatsApp integration and protect your marketing email process with Approvals.
HubSpot’s October releases: A manager’s guide
The latest releases allow marketers to grow and retain revenue with customer journey analytics, customize lifecycle stages, and more.
HubSpot’s September releases: A manager’s guide
HubSpot has new Campaign templates, CRM records improvements, video overlays, SEO and Payments reporting.
HubSpot’s August releases: A manager’s guide
Learn the latest improvements to CRM records, dashboard and CMS collaboration, reporting comparisons and workflow actions.
Customer journey orchestration
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
HubSpot’s July releases: A manager’s guide
Changes to campaign budget reporting, conversation monitoring and email collaboration.
HubSpot’s June releases: The manager’s guide
Free CMS, revenue goal sharing, email open rates adjusted for iOS 15.
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY because of added features and upgrades.
CloudShare integrates product experience platform with HubSpot
B2B software marketers will now be able to access data about user product experience and engagement within HubSpot.
HubSpot brings popular enterprise features to pro-level customers in its latest release
Why HubSpot users should care about six of the top HubSpot updates from mid-April to mid-May.
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
HubSpot’s release brings quoting and payments improvements
Service Hub gets some extra love, plus many more updates in the last month.
ON24 teams up with HubSpot in app marketplace
New integration makes virtual and hybrid events more data-driven in the years to come.
HubSpot announces enhancements to CRM
Updated with commentary from HubSpot's VP of Product, Andy Pitre.
Brian Halligan steps down as HubSpot CEO
CCO Yamini Rangan steps into the leadership role. Halligan will continue as Executive Chairman.