HubSpot was founded by Brian Halligan and Dharmesh Shah at MIT in 2006. Today, more than 200,000 businesses use the HubSpot CRM. HubSpot’s focus on inbound marketing helped popularize marketing tactics like content marketing and social media marketing, which drive people to a vendor’s website to learn more about its products and services. 

What is HubSpot?

HubSpot offers its users customer relationship management (CRM) functions across five “hubs” focused on various roles in the modern revenue organization: Marketing Hub, Sales Hub, Service Hub, CMS Hub, Operations Hub and Commerce Hub.

HubSpot customers use these tools for content management, social media marketing, lead generation and management, website analytics, search engine optimization (SEO), live chat, email marketing and customer support.

Why we care about HubSpot

Businesses in both the B2B and B2C sectors use HubSpot. HubSpot offers integrations with numerous applications across the martech ecosystem, allowing the HubSpot platform to sit at the center of many martech stacks.

A thriving community of HubSpot administrators, users and consultants formed around HubSpot’s platform. The community comes together annually at the company’s Inbound event to learn about HubSpot platform features, future enhancements and network with like-minded HubSpot fan and partnerss. 

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