Strategic preparation and emotional awareness are key for negotiating win-win martech deals.
About Talisha Padgett
Talisha began her career in traditional marketing roles but has spent the last half focusing on leveraging technology & processes to improve Marketing effectiveness and the Consumer experience. She has led Martech in both IT and Marketing and understands both sides. She joined Microsoft in 2022 to led B2B Martech Platforms and AI. Previously at Comcast, she revamped the MarTech & Campaign Optimization team by re-defining roles, changing the relationship with Engineering, establishing new processes with the Marketing teams, and pushing vendors to be more accountable. At Under Armour, she joined teammates from IT, Engineering, and Marketing into a dedicated MarTech function and consolidated duplicative systems for a more effective tech stack. Having also worked at Marriott International, MarketBridge, and ServiceMaster, Talisha understands the nuance of how technology can be applied to solve business problems at scale. When she is not working, she enjoys traveling, hiking, meditating, and spending time with her family and close friends.
Talisha Padgett's latest articles
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work.Talisha Padgett | Aug 28, 2023 at 9:44 am ET
Following these steps will help you implement and adopt martech successfully, whether it's one or several platforms.Talisha Padgett | Jun 6, 2023 at 10:10 am ET