Digital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Account-based marketing (ABM) buyer’s guide
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
Plus 15 questions to ask customer references about their experience with account-based management solutions.
Account-based marketing (ABM) buyer’s guide
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
Marketing attribution & performance management buyer's guide
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Marketing attribution & performance management buyer's guide
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Marketing work management buyer's guide
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers
Customer journey orchestration buyer’s guide
Important steps to take and questions to ask when narrowing the CJO field.
Customer journey orchestration buyer’s guide
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Customer journey orchestration
Here are the goals and core capabilities of customer journey orchestration solutions.
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
While identity management platforms can help marketers, ask these important questions first before starting the buying process.
Identity resolution buyer’s guide
Let's dive into the main capabilities and leading benefits of identity resolution platforms.
Digital experience platforms buyer’s guide
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Digital experience platforms buyer’s guide
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in.
Digital experience platforms buyer’s guide
DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
Conversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Customer data platform (CDP) buyer's guide
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Customer data platform (CDP) buyer's guide
To answer this you must assess your organization’s business needs, staff capabilities, management support and financial resources.
Customer data platform (CDP) buyer's guide
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Marketing automation buyer’s guide
Once you've decided you need a marketing automation solution or an upgrade to your existing solution you need to arm yourself with questions put to vendors.
Marketing automation buyer’s guide
The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don't end there.
Marketing automation buyer’s guide
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
What you should be asking the DEP vendor can depend on your business use case.