Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Management
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the ABM tool buying process.
Data
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Operations
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
Performance
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Data
These platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness.
Operations
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Data
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Operations
There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers.
Experience
The adoption of these platforms are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Data
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Data
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Data
Interest is surging as technologies to target key account improve and relevant data becomes more accessible.
Operations
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.
Operations
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform.
Data
As B2B and B2C buyers do more online, the CDP's ability to unify profiles is more useful than ever before.
Data
The short answer: It delivers results. Download our report for the full scoop.
Management
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Experience
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Experience
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
Experience
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.