Data
24 questions to ask identity resolution vendors during a demo
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Performance Marketing
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
Performance Marketing
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Digital Transformation
20 questions to ask during an email marketing platform demo
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
Data
Does your organization need an identity resolution platform?
While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
Digital Transformation
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
Performance Marketing
What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
Data
What is identity resolution and how are platforms adapting to privacy changes?
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Marketing Operations
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Marketing Operations
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Marketing Operations
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
Marketing Operations
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
Data
37 questions to ask call analytics vendors during the demo
Once you have determined that a call analytics platform makes sense for your business, setting up demos is a likely next step. Use these questions to help get the most out of them.
Content Marketing
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
Customer & Digital Experience
19 questions to ask customer journey analytics vendors during the demo
More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
Marketing Management
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Marketing Management
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Data
19 questions to ask marketing attribution and predictive analytics vendors during a demo
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Customer & Digital Experience
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Marketing Operations
16 marketing automation platforms your organization should consider
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.