Using customer journey orchestration to engage existing customers during the pandemic
The COVID-19 pandemic raised the stakes on customer journey orchestration, especially for later-stage customer success and loyalty.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
20 questions to ask MPM system vendors
What you need to know when assessing MPM vendors.
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
How to decide if you should get a marketing performance management platform
Implementing an MPM platform has implications for every aspect of your marketing operations and business.
Questions to ask vendors before buying a customer journey orchestration solution
Important steps to take and questions to ask when narrowing the CJO field.
Enterprise Marketing Performance Management Platforms: A Marketer’s Guide
What is marketing performance management and how can it help you?
MPM's help marketers allocate future spend and bring it in line with business goals.
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
What is customer journey orchestration and how does it work?
Here are the goals and core capabilities of customer journey orchestration solutions.
How to decide if you’re ready for an ABM solution
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
What is account-based marketing today and how has the space evolved?
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
24 questions to ask identity resolution vendors during a demo
As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
20 questions to ask during an email marketing platform demo
Don't forget to ask vendors about project methodologies, reporting, and support before moving on to the negotiations and purchasing stages.
Does your organization need an identity resolution platform?
While identity management platforms can help marketers track customers across devices, ask these important questions first before starting the buying process.
How to decide if you need an enterprise email marketing platform
Here are some questions to ask to determine if your organization can benefit from this software adoption.
What is email marketing and how are platforms helping brands succeed?
All email platform providers send emails, but their technologies – both software and hardware – and approaches for doing so can differ.
What is identity resolution and how are platforms adapting to privacy changes?
In this competitive environment, it is essential that brand marketers understand which online devices and offline behaviors belong to a single consumer.
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.