Experience
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Data
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Experience
Looking to leave WordPress behind? You’re not alone
Rising priorities like site speed and multi-platform distribution are driving enterprises to explore headless and hybrid content management systems, according to our new MarTech Intelligence Report.
Performance
The importance of marketing attribution platforms in today’s environment
At a time when there's more scrutiny on marketing budgets, attribution solutions are helping eliminate waste and justify spend.
Management
How marketers manage their work today
We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.
Data
Identity resolution spend projected to reach $2.6B in 2022
Changes in cookie availability, location data and privacy regulations make ID resolution solutions more important than ever.
Operations
Pandemic shifts, call-in customers: Tuesday’s daily brief
Plus, SMX Create Early Bird rates
Data
Virginia’s upcoming laws, CDPs vs. marketing automation: Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Data
Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief
Plus the impact of devices on search ads
Experience
What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption.
Operations
The 5 critical elements for local marketing success
Where should multi-location local business focus their energies and how should they deploy tools to help?
Operations
Who’s who in B2B Marketing Automation: The vendor landscape
Here's an overview of the recent funding and M&A activity among B2B marketing automation vendors.
Data
What’s behind the hype about Customer Data Platforms?
How CDPs aim to solve some of marketers' most vexing challenges.
Performance
What do digital commerce advertising management platforms offer?
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you.
Experience
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between them?