Marketing artificial intelligence (AI)
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Pamela Parker's latest articles
Marketing artificial intelligence (AI)
How to build a Hermes Agent-style workflow
Most AI tool workflows send the model far more data than it needs. The fix is a simple shift that cuts waste without cutting capability.
Marketing artificial intelligence (AI)
Agentic AI is rewriting martech economics and infrastructure
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn't using fewer tools, it's changing where your data lives.
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced
Consumers like AI content until they know it’s AI
Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it.
AI agents are exposing martech’s weak point
A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows.
Why martech stacks are getting messier
Companies may be avoiding expensive platform migrations, but they're creating a growing integration and complexity problem.
What Intuit’s layoffs mean for Mailchimp customers
Mailchimp is not shutting down, but Intuit’s latest comments suggest the platform is entering a very different phase.
Bad AI customer agent bots are a growing brand risk
74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust.
Coca-Cola and partners pushing for new measurement standard
The advertising leader and its partners aim to help marketers with one of today's most significant challenges. But details are sketchy.
Medallia survived, but the real story should worry marketers
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on.
Digital asset management (DAM)
Can DAMs keep up as content demands outgrow workflows?
New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale.
What marketers need to know from Google Cloud Next ’26
The biggest takeaway is Google's strategy for embedding its Gemini AI models into tools marketers already use.
Martech replacement is slowing, and that changes everything
New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach.
Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents
Adobe Summit 2026 reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve content and data bottlenecks.
How’s your martech stack shaping up?
Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom?
What the top 5% of AI users do differently
Most employees use AI, but only a few use it to create real value. Here’s how to recognize them — and how to help everyone else catch up.
Why email is now identity and deliverability infrastructure
Here's how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market.
The marketing data most companies still fail to measure
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data.
The 5 trends reshaping identity resolution in 2026
Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data.
How to tell if your CDP is really real-time
Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms.
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time.
6 common agentic AI pitfalls and how to avoid them
Hearing horror stories about agentic AI implementations? Your company needn't be a victim.
Digital asset management (DAM)
Beyond storage: How DAM platforms became the unsung heroes of modern marketing
Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.
Marketing artificial intelligence (AI)
What’s missing from your AI content workflow, and how MCP fills the gap
Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
Is your CRM lying to you? The hidden costs of dirty B2B data
How inaccurate data sabotages marketing performance — and what you can do about it.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
A marketer’s guide to marketing automation platforms
We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.
What is identity resolution and how are platforms adapting to privacy changes?
Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
What is account-based marketing?
Interest in ABM is surging as technologies to target key accounts improve and relevant data becomes more accessible.
What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
About MarTech Intelligence Report Podcasts and Chatbots
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Content management systems (CMS)
What is a headless content management system?
The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
Marketing work management buyer's guide
What is marketing work management?
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
The customer data platform market
A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
How ABM systems are evolving to meet changing B2B buying behaviors
AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.