Search marketing
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AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
7 AI search myths busted by data
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
AI search is changing ecommerce forever
The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.
Your site migration needs a paid search playbook
Google’s organic migration guidance is extensive. Paid search advertisers need clearer answers about what changes, resets, and recalibrates.
AI is telling consumers not to buy your product
Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.
ChatGPT Ads are a tactical bet, not a platform strategy
Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.
Why growing restaurant chains win at local search and AI visibility
Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI.
Software buyers are moving faster than software sellers
AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend.
Rapid AI changes mean GEO is a weekly job now
AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what moves each week.
OpenAI’s audacious ad revenue claim
OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030.
How to keep a crisis from defining your brand online
A reputation crisis can shape how your brand appears in search and AI for years. Learn how to contain the damage and build digital resilience.
Build content briefs around people, not keywords
Better content briefs start with the situations that drive people to search, then use keywords to support the journey, not define it.
What it takes for AI to find, trust, and act on your brand
A practical model for connecting the information, architecture, measurement and transaction capabilities AI discovery requires.
Business websites dominate Gemini’s local AI citations
Nearly 60% of Gemini’s local citations point to business websites, but recommendations can change dramatically when using identical searches.
Getting your brand ready for AI agent discovery
Being included in an AI answer isn't the same as being chosen. Here's what determines the difference.
AI visibility index shows which brands are disappearing
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
A 7-step guide to running ads on ChatGPT
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
How AI, publishers, and social media are rewriting product discovery
Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
Marketing artificial intelligence (AI)
How to measure marketing when AI owns discovery
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Marketing artificial intelligence (AI)
The real risk in agentic commerce
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data.
ChatGPT has no clear brand leader in most categories
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain.
Your newest competitors aren’t other brands
AI forms buyers' opinions before they visit your website. Learn how to build authority across AI and the sources they trust.
Your best practices may already be outdated
AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable.
Before you refresh that page, run this test
Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand.
Branded search is becoming a less reliable proxy for brand demand
Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search.
Why AI search makes trust your most important visibility signal
See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended.
How AI discovery is changing everything marketers measure
AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing performance.
AI visibility depends on who writes about your brand
Strong rankings don't guarantee AI visibility. Learn what drives citations and how to measure your brand's presence across AI platforms.
Why your top ranking no longer means you’re winning
AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility.
Marketing artificial intelligence (AI)
GEO is following the same path as early SEO
SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
Marketing artificial intelligence (AI)
OpenAI tests multi-advertiser ad placements in ChatGPT
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform.
Stop treating search and video as separate teams
The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy.
Marketing measurement is breaking under its own complexity
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.
AI agents can’t help if they can’t see your marketing data
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.