Customer & Digital Experience
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Mobile Marketing
Mobile Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
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Customer & Digital Experience
Android may be biggest beneficiary of Apple’s privacy protections
59% of mobile advertisers moved ad spend away from iOS.
Data
InMobi to leverage Infutor’s identity graph data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Performance Marketing
Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Performance Marketing
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Mobile Marketing
Why we care about mobile marketing: A guide for marketers
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Data
Good morning: What’s weird today may be genius tomorrow
What's radical or revolutionary may look wrong at first glance.
Customer & Digital Experience
Tech companies flock to out-of-home during comeback year
Apple is second only to McDonald's in top OOH advertisers from 2021.
B2C Marketing
App opt-in rates climb despite Apple’s permission requirements
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Customer & Digital Experience
IronSource launches new ad platform for app-focused mobile campaigns
With the release mobile marketers can automate Apple Search Ads strategies.
Performance Marketing
Data.ai launches new solutions for the app ecosystem
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Digital Transformation
Nielsen to be acquired by private equity consortium
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Performance Marketing
Optimove acquires mobile messaging provider
Kumulos will bring mobile messaging and engagement to the CRM platform.
Performance Marketing
Traffic from mobile devices dropped 9% last year
Desktop users have longer sessions and spend more.
Data
App users visit brick and mortar 41% more often than non-users
Customers like apps once they start using them but awareness remains very low.
Customer & Digital Experience
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Customer & Digital Experience
2022 Predictions: Customer Experience & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Performance Marketing
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
Digital Transformation
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.