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Mobile Marketing

Mobile Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful mobile marketing programs.

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Customer & Digital Experience

Attentive launches Concierge SMS product

The conversational platform generates dialogue-driven SMS to guide the customer journey.

Chris Wood | Jun 15, 2022 at 1:38 pm ET

Customer & Digital Experience

Android may be biggest beneficiary of Apple’s privacy protections

59% of mobile advertisers moved ad spend away from iOS.

Constantine von Hoffman | Jun 6, 2022 at 12:40 pm ET

Data

InMobi to leverage Infutor’s identity graph data

The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.

Kim Davis | Jun 2, 2022 at 11:34 am ET

Performance Marketing

Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

The Guidepoint is the connective tissue that rolls upward and downward in the organization.

Stacey Ackerman | May 26, 2022 at 8:30 am ET

Performance Marketing

Optimization science: Technology and brain science can drive performance

Harness the full potential of your martech solution by triggering brain responses.

Jade Bunke | May 25, 2022 at 10:42 am ET

Data

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.

Chris Wood | May 19, 2022 at 2:14 pm ET

Mobile Marketing

Why we care about mobile marketing: A guide for marketers

The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.

Jacqueline Dooley | May 13, 2022 at 7:00 am ET

Data

Good morning: What’s weird today may be genius tomorrow

What's radical or revolutionary may look wrong at first glance.

Constantine von Hoffman | Apr 19, 2022 at 9:20 am ET

Customer & Digital Experience

Tech companies flock to out-of-home during comeback year

Apple is second only to McDonald's in top OOH advertisers from 2021.

Chris Wood | Apr 14, 2022 at 2:13 pm ET

B2C Marketing

App opt-in rates climb despite Apple’s permission requirements

Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.

Constantine von Hoffman | Apr 14, 2022 at 12:27 pm ET

Customer & Digital Experience

IronSource launches new ad platform for app-focused mobile campaigns

With the release mobile marketers can automate Apple Search Ads strategies.

Chris Wood | Apr 13, 2022 at 11:26 am ET

Performance Marketing

Data.ai launches new solutions for the app ecosystem

Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.

Kim Davis | Mar 29, 2022 at 1:36 pm ET

Digital Transformation

Nielsen to be acquired by private equity consortium

Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.

Kim Davis | Mar 29, 2022 at 12:03 pm ET

Performance Marketing

Optimove acquires mobile messaging provider

Kumulos will bring mobile messaging and engagement to the CRM platform.

Kim Davis | Mar 29, 2022 at 9:28 am ET

Performance Marketing

Traffic from mobile devices dropped 9% last year

Desktop users have longer sessions and spend more.

Constantine von Hoffman | Mar 28, 2022 at 3:52 pm ET

Data

App users visit brick and mortar 41% more often than non-users

Customers like apps once they start using them but awareness remains very low.

Constantine von Hoffman | Mar 8, 2022 at 2:49 pm ET

Customer & Digital Experience

13 questions to ask digital experience platform vendors during the demo

If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.

Pamela Parker | Feb 28, 2022 at 2:15 pm ET

Customer & Digital Experience

2022 Predictions: Customer Experience & Digital Experience

And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.

Chris Wood | Dec 27, 2021 at 9:20 am ET

Performance Marketing

InMobi CEO bullish about prospects for independents in the advertising space

Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.

Kim Davis | Dec 7, 2021 at 2:40 pm ET

Digital Transformation

How live clienteling is helping Lucchese sell more cowboy boots

Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.

Jacqueline Dooley | Nov 22, 2021 at 11:36 am ET
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