Customer & Digital Experience
Attentive launches Concierge SMS product
The conversational platform generates dialogue-driven SMS to guide the customer journey.
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Customer & Digital Experience
The conversational platform generates dialogue-driven SMS to guide the customer journey.
Customer & Digital Experience
59% of mobile advertisers moved ad spend away from iOS.
Data
The mobile marketing platform will supplement first-party data with data drawn from Infutor's extensive consumer-based identity graph.
Performance Marketing
The Guidepoint is the connective tissue that rolls upward and downward in the organization.
Performance Marketing
Harness the full potential of your martech solution by triggering brain responses.
Data
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Mobile Marketing
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Data
What's radical or revolutionary may look wrong at first glance.
Customer & Digital Experience
Apple is second only to McDonald's in top OOH advertisers from 2021.
B2C Marketing
Rate hits 25%, up 9% since the release of AppTrackingTransparency feature.
Customer & Digital Experience
With the release mobile marketers can automate Apple Search Ads strategies.
Performance Marketing
Formerly App Annie, data.ai is introducing a new app taxonomy and an in-app purchase SKU.
Digital Transformation
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Performance Marketing
Kumulos will bring mobile messaging and engagement to the CRM platform.
Performance Marketing
Desktop users have longer sessions and spend more.
Data
Customers like apps once they start using them but awareness remains very low.
Customer & Digital Experience
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Customer & Digital Experience
And yes, mixed and augmented reality, and even virtual reality, are part of the customer experience & digital experience moving forward.
Performance Marketing
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
Digital Transformation
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.