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Advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.
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Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.
Remain competitive with campaign insights and customer segmentation with the help of clean room partners.
The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy.
The data collaboration serves advertisers using HMG’s Converged audience and data management platform.
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.