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The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
With the new Meta Ads Library, you can now search for branded content to gain insights into your competitors' marketing strategies.
By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program's start.
The combined datasets give advertisers and agencies improved measurement for brand impressions during live events.
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
Meta returns to double-digit growth for the first time since 2021, while Microsoft's increase is only 3% and Alphabet's is 2%
In this webinar, learn how to unleash the full power of social media advertising and organic engagement to capture the attention of your ideal customers.
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media.
Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services.
Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy.