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Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape.
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
It took Google nine days to explain its pushback against the IAB Tech Lab's assessment. Criticisms are now detailed in a 28-page response.
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers.
Super Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect.
Meantime, U.K. government to Google: Not so fast with cookie deprecation. There are competition concerns.
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Marketers say Google ad reps don't seem to know much about services, can't get routine problems corrected and use scare tactics to sell.
A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
Cyber Week's big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round.
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
The Adalytics report alleges ads have been appearing alongside potentially harmful content including sites on brands' exclusion lists.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.