Kristina Kalpokaite

About Kristina Kalpokaite

Kristina brings 15+ years of experience working within Omnichannel Marketing, Data & Marketing Technology. Kristina provides clients with CDP selection, design, and implementation support, coaching them through the process to enable informed decisions, and providing a practical, pragmatic perspective rooted in her first-hand experience.​ ‍To create a seamless, personalised omnichannel CX, Kristina brings vast experience in managing vendor selection, deployment, integration & activation across multiple AdTech & MarTech platforms, including DSPs, DMPs, Ad Servers, CDPs & Attribution Solutions. Her Marketing background enables Kristina to bridge the gap between Technology, Data and Campaigns, ultimately ensuring that the end Technology solution delivers the right Data required for effective Marketing activations & meaningful Brand communications.