Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
Marketing Technology
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How to unlock the power of your marketing technology
Do it right and you increase your chances of successful digital transformation.
Only 11% of CMOs say they have achieved digital transformation goals
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
20 questions to ask digital asset management platform vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, so important to vet the software you are thinking about carefully.
The lost art of talking to customers
The more you involve your customers in the marketing process, the more successful you will be.
What is digital transformation?
Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
Why the business automation market is poised to explode
Automation can lower costs, improve customer experience and build a lot of agility into marketing organizations.
32 questions to ask sales enablement vendors during a demo
Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
Good morning: Add another layer to your stack
With new technologies flooding the space, a tech stack is never finished. But we'd like to know more about yours.
How to establish a new martech role
Getting colleagues familiar with your new martech position is no easy task.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
Navigating the evolving martech landscape
Change is inevitable across the marketing technology industry. Here's how to stay ahead of the game when it comes to managing your martech stack.
What’s in your marketing stack? Let us know
This is an invitation to tell us about your own real-world marketing technology stack, who owns it and who has the purchase power.
13 questions to ask digital experience platform vendors during the demo
If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
20 questions to ask marketing automation vendors during a demo
How easy is it to integrate this software into your organization? How long does implementation take? These are just a few key questions to ask.
Real Story on MarTech: Most important vendor selection tips
Important lessons to keep in mind when choosing technology.
How to align B2B sales and marketing teams
Marketing and sales teams that aren't in sync could mean wasted time and opportunities.
Don’t let innovation overcome email common sense
It's important to decide whether a trend presents real opportunity or distraction.