Data
Tools to optimize the customer journey launched by mParticle
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Data
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Kim Davis | May 12, 2022 at 1:09 pm ETDigital Transformation
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Kim Davis | May 11, 2022 at 2:36 pm ETB2C Marketing
The Adobe Digital Price Index sees e-commerce price increases finally slowing.
Kim Davis | May 11, 2022 at 11:55 am ETData
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Kim Davis | May 10, 2022 at 3:16 pm ETCustomer & Digital Experience
The interactive content platform will deliver creative directly to Highspot and Showpad.
Kim Davis | May 6, 2022 at 1:43 pm ETMarketing Management
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Kim Davis | May 5, 2022 at 2:05 pm ETMarketing Operations
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Kim Davis | May 5, 2022 at 10:09 am ETMarketing Management
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Kim Davis | May 3, 2022 at 2:15 pm ETData
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Kim Davis | May 3, 2022 at 9:15 am ETDigital Transformation
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Kim Davis | Apr 29, 2022 at 11:39 am ETDigital Transformation
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Kim Davis | Apr 25, 2022 at 5:10 pm ETData
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.
Kim Davis | Apr 25, 2022 at 3:21 pm ETData
Plus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
Kim Davis | Apr 25, 2022 at 9:25 am ETCustomer & Digital Experience
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Kim Davis | Apr 22, 2022 at 11:59 am ETMarketing Artificial Intelligence (AI)
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Kim Davis | Apr 21, 2022 at 12:28 pm ETCustomer Data Platform (CDP)
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Kim Davis | Apr 19, 2022 at 12:48 pm ETCustomer & Digital Experience
Is Elon Musk's Twitter bid healthy for social media as a channel?
Kim Davis | Apr 18, 2022 at 9:36 am ETPerformance Marketing
What content you publish on social media matters but when you publish it matters too.
Kim Davis | Apr 15, 2022 at 11:11 am ETCompliance
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Kim Davis | Apr 12, 2022 at 11:51 am ETDigital Transformation
The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.
Kim Davis | Apr 11, 2022 at 2:04 pm ET