Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Customer & Digital Experience
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure represenatation across all their advertising content.
Customer & Digital Experience
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Digital Commerce Marketing Tools
The conversion intelligence platform adds marketing performance analytics and attribution.
Customer & Digital Experience
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
Customer & Digital Experience
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Performance Marketing
Record-breaking e-commerce statistics for the 2021 holiday season were predictable.
Customer & Digital Experience
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
Customer & Digital Experience
What empathy really means to customer experience, plus actionable advice on how to introduce it into your marketing strategy.
B2B Marketing
A new survey suggests the majority of RevOps teams are not confident about alignment, data onboarding and lead scoring.
Digital Transformation
Marketers must align with the revolutionary changes consumers are undergoing thanks to the pandemic.
Digital Transformation
Do you have your metaverse marketing strategy in place? Are you thinking about Web3? Don't worry, there's still time.
Customer & Digital Experience
Suprising data from Samba TV shows numbers of Omicron cases and reach of cable news shows heading in different directions.
Digital Transformation
Once all-in on in-person events, Splash's new product offering bets that virtual and hybrid are here to stay.
Customer & Digital Experience
The Theranos conviction has thrown a spotlight on tech start-ups over-promising and under-delivering.
Performance Marketing
Comscore Everywhere will provide deduplicated insights into media consumtpion across channels.
Digital Transformation
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
Performance Marketing
Virtual events and conversational marketing are teaming up to deliver cross-channel insights into prospective buyer engagement.
Customer & Digital Experience
Back to work, back to something like normal? Not quite yet it seems. Don't dump that mask.
Customer & Digital Experience
Two major trade shows are facied with a predicted Omicron surge and continuing travel chaos.
Digital Transformation
Plus, thoughts about the future of work.