How Cherry Bombe uses email to make customers smile
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Kim Davis | Aug 4, 2022 at 12:51 pm ETA new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Kim Davis | Aug 3, 2022 at 12:43 pm ETA quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Kim Davis | Aug 2, 2022 at 12:54 pm ETAn astounding 80% of marketers say spreadsheets remain "critical" to their work.
Kim Davis | Aug 1, 2022 at 11:48 am ETPlus 15 questions to ask customer references, preferably in a business similar to your own.
Kim Davis | Jul 29, 2022 at 10:34 am ETThe adtech and data world reacts to Google's latest delay on the death of third-party cookies.
Kim Davis | Jul 28, 2022 at 11:47 am ETCookies will now remain in operation on Chrome until late 2024.
Kim Davis | Jul 27, 2022 at 2:58 pm ETOracle extends its Fusion Cloud CX offering by automating the closing stages of conversion.
Kim Davis | Jul 26, 2022 at 11:48 am ETRecent moves by Facebook and Instagram show a closer embrace of the short form video content that has made TikTok a sensation.
Kim Davis | Jul 22, 2022 at 12:52 pm ETWith the release of Experience Manager Cloud, Sitecore brings scalability and composability to its suite of offerings.
Kim Davis | Jul 19, 2022 at 1:59 pm ETWho makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Kim Davis | Jul 15, 2022 at 11:35 am ETAs "real world" inflation hits a four decade peak, prices online continue to drop.
Kim Davis | Jul 13, 2022 at 12:32 pm ETDo manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Kim Davis | Jul 12, 2022 at 2:58 pm ETIt's no surprise marketers looked for better features when choosing new solutions. But which features were front of mind?
Kim Davis | Jul 11, 2022 at 1:26 pm ETThe 2022 survey shows marketing orgs replacing marketing automation and CRM systems at a higher rate than anything else.
Kim Davis | Jul 1, 2022 at 11:53 am ETWhen a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Kim Davis | Jun 29, 2022 at 3:58 pm ET2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Kim Davis | Jun 28, 2022 at 8:37 am ETAIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Kim Davis | Jun 24, 2022 at 2:13 pm ETMovable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Kim Davis | Jun 22, 2022 at 3:25 pm ETAt Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.
Kim Davis | Jun 21, 2022 at 12:19 pm ET