Data
Tools to optimize the customer journey launched by mParticle
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Digital Transformation
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
B2C Marketing
Online inflation is beginning to ease
The Adobe Digital Price Index sees e-commerce price increases finally slowing.
Data
SAS announces AVOD ad management platform
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Customer & Digital Experience
Ceros announces new integrations with sales enablement platforms
The interactive content platform will deliver creative directly to Highspot and Showpad.
Marketing Management
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Marketing Operations
How did you change up your stack? Take the 2022 MarTech Replacement Survey
Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? And what impact have those changes had on your team? Take our 3-minute survey.
Marketing Management
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Data
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Digital Transformation
Yellow.ai launches low-code digital agents for swift deployment
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Digital Transformation
Will Elon Musk make drastic changes at Twitter?
Some say he is unlikely to do anything to jeopardize the value of his new acquisition.
Data
Why we care about data clean rooms
Clean rooms create an opportunity to drive insights from anonymized data pooled in a neutral space by brands and publishers.
Data
Good morning: Data, data everywhere
Plus the ESG50. Fifty tech executives making a difference in environmental, social and governance initiatives.
Customer & Digital Experience
Converseon applies predictive analytics to conversation data
A new suite of solutions aims not just to evaluate data from conversational and social streams but use it to predict business outcomes.
Marketing Artificial Intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Customer Data Platform (CDP)
ActionIQ integrates with clean room platform to activate second-party data
The partnership with InfoSum will enable brands and publishers to enrich their first-party data.
Customer & Digital Experience
Good morning: Elon Musk’s Twitter bid
Is Elon Musk's Twitter bid healthy for social media as a channel?
Performance Marketing
The best times to engage on social media
What content you publish on social media matters but when you publish it matters too.
Compliance
The Digital Markets Act will have downstream effects on marketers and consumers
Ripples will spread beyond the tech giants, but right now its hard to predict specific outcomes.
Digital Transformation
Valtech picks up a specialist digital healthcare agency
The Berndt Group adds to Valtech's digital transformation capabilities in the huge healthcare sector.