Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.Kim Davis | Nov 30, 2022 at 12:03 pm ET
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.Kim Davis | Nov 28, 2022 at 1:44 pm ET
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences.Kim Davis | Oct 24, 2022 at 2:52 pm ET
The "side hustle" content creator economy is thriving, with earnings growing and influencers highly valued.Kim Davis | Oct 21, 2022 at 3:17 pm ET
Oracle announces vertical-specific models for the Unity CDP and talks about connecting front- and back-office to boost CX.Kim Davis | Oct 20, 2022 at 9:10 am ET
A college athlete and TikTok star is competing with world famous female athletes for valuable endorsements.Kim Davis | Oct 13, 2022 at 3:13 pm ET
The API will allow marketers to integrate Persado's AI-generated motivational language suggestions with their other systems.Kim Davis | Oct 7, 2022 at 11:57 am ET