Performance
Good morning: Back to work
This holiday season, under-promise and be transparent.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Transformation
New solutions support workplace diversity and inclusion
Knockri is boosting racial and gender diversity in recruitment. KeepWOL is gamifying DEI training.
Uncategorized
Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
Experience
Adobe and MLB announce expanded partnership
The initiatives include improving the fan experience as well as providing better digital workflows for clubs, players and vendors.
Experience
Concentrix to acquire CX design business PK
The global CX solutions provider agrees to pay $1.6 billion for PK, formerly Connective.
Experience
Good morning: We’re nearly there
Plus, it looks like those leaked Facebook documents are going to be released in bulk.
Performance
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Transformation
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Transformation
Braze makes strong debut as public company
Braze exceeded expectations, raising over $500 million and seeing its shares surge on the first day of Nasdaq trading.
Performance
Good morning: It’s all about email
The channel may be well-established but it's not static.
Data
Terminus integrates with partner ecosystem platform Crossbeam
The initiative aims at managing ABM strategies for B2B brands with multiple channel partners.
Data
Bizzabo acquires smart wearables startup
Klik's wearable technology aims at providing a better experience for event attendees, plus better data for organizers.
Management
Good morning: It’s the cloud, of course
There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.
Performance
Mediavine boosts programmatic ad spend on minority-owned inventory
The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace.
Management
Amazon sellers battle the giant’s algorithm-based policy- and decision-making
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
Experience
Email platform Litmus acquires content automation
Picking up Kickdynamic gives Litmus content automation tools and AI-powered product recommendations.
Experience
Winning and losing in the new digital economy
The latest Digital Life Index release from Publicis Sapient sees huge downsides for brands unable to create connected digital experiences.
Experience
LinkedIn is leaning into community
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features.
Experience
Supply chain crisis impacts holiday shopping
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect.