Operations
MOPs: Bringing order to chaos
A journey into the world and minds of today's marketing operations professionals.
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.
Transformation
Some pandemic-driven changes are here to stay
Digital consumers, digital B2B, and virtual events are not going away any time soon.
Experience
Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief
Plus Stephanie Buscemi joins Clari's Board of Directors.
Transformation
Don’t stop thinking about diversity
In another clip from his appearance on The Radcast, MarTech Editorial Director Kim Davis names a topic he just can't ignore.
Uncategorized
Be part of the change: Tuesday’s Daily Brief
Mediavine is running a PSA on diversity across unsold ad inventory on its network of publishers.
Transformation
The challenge of engaging with a fragmented audience
Cultural fragmentation and the challenge it poses to marketing.
Experience
Marketers, don’t overlook emojis: Monday’s daily brief
According to Adobe's research, emojis are your secret weapon.
Transformation
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
Experience
AmEx’s Member-Get-Member program is a winner with Millennials, Gen Z
AmEx teaches some important lessons about how to market a referral program successfully.
Performance
Direct-to physician marketing, FLoC: Wednesday’s daily brief
Plus, email's elements of content.
Uncategorized
Merkle raises its commerce game: Tuesday’s daily brief
Plus a recommended read: Google's Sundar Pichai in conversation.
Management
Crowdsourcing the most important metric in marketing
Think marketers can't agree on their most important metric? Think again.
Transformation
How Driscoll’s pivoted from fresh in-store to fresh online
The global berry company had to rethink its priorities when brick and mortar stores were put on pause.
Experience
Is MUM the future of search?: Monday’s daily brief
Plus stories from Volkswagen and statistics from TikTok.
Experience
Volkswagen takes their EV to Pinterest for virtual test drives
The automaker was looking for a way to optimize digital experience beyond the standard in-feed, in-stream ad experience.
Data
Media business platform Maven adopts Verizon’s identity solution
Will seed Connect ID across a portfolio which includes Sports Illustrated and The Street.
Transformation
Listen to your customers: Thursday’s daily brief
They're changing, but as yet not even they fully understand how they're changing or how long-lasting the changes will be.
Transformation
The Trade Desk launches Solimar, a DSP for the open internet
Jeff Green stepped on-stage to launch the new DSP, Solimar, but he had a lot to say too about the future of the open internet.
Data
Quality data, customer insights: Wednesday’s daily brief
Plus Microsoft Advertising expands Dynamic Remarketing beta.