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Data Management Platform (DMP)

Data Management Platform news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement a successful DMP. 

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Customer & Digital Experience

90% of marketers say their CDP doesn’t meet current business needs

Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.

Constantine von Hoffman | May 18, 2022 at 11:30 am ET

Data

Martech firms among 3rd parties scooping email addresses from websites prior to form submission

U.S. website visitors at far greater risk than those from the EU, new research finds.

Constantine von Hoffman | May 16, 2022 at 12:57 pm ET

Data

Informatica launches retail-specific Intelligent Data Management Cloud

This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.

Chris Wood | Mar 25, 2022 at 12:23 pm ET

Customer & Digital Experience

Invoca unveils no-code integrations library

Offers more granular AI analysis of customer conversations

Constantine von Hoffman | Mar 9, 2022 at 1:53 pm ET

Data

How to scale personalization efforts with data-driven marketing

Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.

Corey Patterson | Jan 28, 2022 at 3:28 pm ET

Customer & Digital Experience

Tourism Ireland bets on marketing partnership with new documentary to bring back tourism

Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.

Chris Wood | Jan 11, 2022 at 3:15 pm ET

Data

3 ways marketers can build trust with data ethics

Why adherence to data ethics is the new standard for modern marketing.

Corey Patterson | Jan 3, 2022 at 12:45 pm ET

Data

Value data privacy to build customer trust

More consumers want personalized experiences, but that does not mean they sacrifice trust.

Corey Patterson | Sep 27, 2021 at 3:23 pm ET

Marketing Management

Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China

A quick round up of the latest marketing technology news and announcements.

Amy Gesenhues | Mar 3, 2020 at 12:12 pm ET

Data Management Platform (DMP)

MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]

Barry Levine | Dec 4, 2018 at 9:00 am ET

Performance Marketing

Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP

What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.

Jose Cebrian | Jul 31, 2018 at 2:12 pm ET

Data

1plusX adds search-like keyword targeting to its DMP

The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.

Barry Levine | Mar 12, 2018 at 10:25 am ET

Data Management Platform (DMP)

MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]

Barry Levine | Mar 12, 2018 at 9:00 am ET

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