Customer & Digital Experience
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Data Management Platform (DMP)
Data Management Platform news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement a successful DMP.
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Data
Martech firms among 3rd parties scooping email addresses from websites prior to form submission
U.S. website visitors at far greater risk than those from the EU, new research finds.
Data
Informatica launches retail-specific Intelligent Data Management Cloud
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.
Customer & Digital Experience
Invoca unveils no-code integrations library
Offers more granular AI analysis of customer conversations
Data
How to scale personalization efforts with data-driven marketing
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Customer & Digital Experience
Tourism Ireland bets on marketing partnership with new documentary to bring back tourism
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
Data
3 ways marketers can build trust with data ethics
Why adherence to data ethics is the new standard for modern marketing.
Data
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Marketing Management
Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
A quick round up of the latest marketing technology news and announcements.
Data Management Platform (DMP)
MarTech Today: Bombora shows content interests for purchasers, Adobe’s DMP adds new features & dangerous misconceptions about data breaches
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]
Performance Marketing
Martech + ad tech, part 3: Eliminating silos and connecting data with integrated CRM and DMP
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
Data
1plusX adds search-like keyword targeting to its DMP
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
Data Management Platform (DMP)
MarTech Today: DMP 1plusX adds search-like keyword targeting, what’s needed for AI success & what Facebook data doesn’t tell us
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]