Customer & Digital Experience
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Data Management Platform news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement a successful DMP.
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Customer & Digital Experience
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Data
U.S. website visitors at far greater risk than those from the EU, new research finds.
Data
This is the first of Informatica’s data cloud platforms tailored to an industry, and retail is a good first priority.
Customer & Digital Experience
Offers more granular AI analysis of customer conversations
Data
Gone are the days of assumption-based marketing. To succeed in today's environment, marketers need data-driven strategies.
Customer & Digital Experience
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
Data
Why adherence to data ethics is the new standard for modern marketing.
Data
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Marketing Management
A quick round up of the latest marketing technology news and announcements.
Data Management Platform (DMP)
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Bombora now shows clients online content interests that led to a purchase Dec 3, 2018 by Barry Levine The new historical tool complements the company’s existing Surge product, which uses online […]
Performance Marketing
What's the big deal about the convergence of martech and ad tech? Columnist Jose Cebrian explains how it's fueling valuable customer insights.
Data
The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of terms.
Data Management Platform (DMP)
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 1plusX adds search-like keyword targeting to its DMP Mar 9, 2018 by Barry Levine The Zurich-based company employs machine learning to predict which consumers might be appropriate for a given set of […]