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Good morning, Marketers, and the holidays are running full steam ahead.

If you were surprised new records were set for Black Friday and Cyber Monday sales, you’re forgiven. I had my doubts back in July, when some consumers said they were already buying gifts during summer Prime Day promotions. And that was before the second round of Prime Days in October.

Last year, we saw digital sales expand from Cyber Monday to Cyber Week, and even Cyber Month. Despite holiday sales happening throughout the year, single day events are still packing a big punch. The fact remains, if marketers are engaging the right customers on the right channels, they can have a successful Cyber Monday, or just about any other day of the year.

Chris Wood,
Editor

Online retail kicks off holiday season with record sales

Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.

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Over half of marketers are using the metaverse or considering it

56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.

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LiveIntent launches Identity Enrichment on Salesforce AppExchange

Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.

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Best practices for implementing and leveraging a CDP

Join this Salesforce webinar and and learn how to connect customer data, segment audiences faster, and deliver personalized experiences in real time.

Learn how

What you need to know to grow your e-commerce business

The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.

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Identity and the changing measurement landscape

How established measurement companies and newcomers are making headway with new identity challenges, and how marketers can, too.

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8 Reasons Why Connected TV Should Be Part of Your SMB Marketing Mix

Traditional TV is beyond reach for most small and medium brands – is CTV the same? Learn the basics CTV and why it is growing in popularity.

Read more

24 questions to ask identity resolution vendors during a demo

As the linchpin to a customer-centric strategy, identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.

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Explore the fall season of MarTech

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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