Stay ahead of the curve with MarTech

Do you ask the right questions when you’re evaluating tools for your martech stack?

For example, do you ask what a martech tool can do? Or, do you ask what a martech tool can do for your team of three marketers? 

That is part of what MarTech contributor Gene DeLibero calls “smart modernization.” It’s not about having the most sophisticated stack. It’s about building an ecosystem that drives results.

Also, MarTech contributor Jay Mandel looks at the issue of burnout in marketing. Would you believe marketers burn out partly because no one knows what’s working or why? 

Yes. Yes, I would. 

Mike Pastore
Editorial Director

Marketing analytics

Why causal AI works when other forecasting models fail

Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still.

Marketing management

Why marketers are leaving and what it takes to stay

Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.

Marketing technology

An honest guide to smart martech modernization

Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.

Identity resolution

The myth of the modern identity graph

We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?

MarTech webinar

How top marketing teams really use AI

This isn’t another AI hype session. It’s an honest look at what’s working, what isn’t, and how teams cut through the noise to deliver real results.

Marketing privacy

Data clean rooms: What you need to know

Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.

Marketing artificial intelligence (AI)

3 marketing tasks genAI can help with — no copywriting involved

From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.

Video

Still managing video like it’s 2015?

Video has evolved—has your management strategy kept up? Discover why leading teams are replacing outdated tools with platforms built for scale, speed, and AI.

Marketing technology

Using AI to build a DIY customer sentiment analysis solution

Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.

What else we're reading

• Is this the greatest LinkedIn post of all time?
• What’s your AIO/GEO strategy at this point?
• Do this instead of writing yet another case study
• Smaller packages with lower prices are the way to go
• Is it normal to be so bored at my marketing job? 
• One-person marketing teams, how’re you holding up? 

MarTech research

• NEW! Get the 2025 State of Your Stack Survey report by downloading the PDF, flipping through a carousel, listening to a discussion of the results or watching the keynote session from the Spring 2025 MarTech Conference — all without registration.

MarTech Intelligence Reports are in-depth, independent and indispensable. They’re designed to help marketers navigate the martech landscape with questions to ask during the buying process, vendor profiles and more.

Download your Intelligence Report today:

• Enterprise Digital Asset Management Platforms
• Generative AI for Content Creation
• B2B Data Enrichment and Hygiene
• Email Marketing Platforms
• Identity Resolution Platforms 
• Marketing Work Management Platforms 
• Marketing Automation Platforms 
• Customer Data Platforms.
• Call Analytics and Conversational Intelligence

What they're saying

• “You don’t need to see six months ahead. You just need to know how to respond when the road turns. That’s not just better forecasting. That’s better marketing.” – Mark Stouse in Why causal AI works when other forecasting models fail.

• “We’re expected to deliver results, but given KPIs that don’t align with outcomes. Over time, that disconnect becomes demoralizing. You do the work, polish the pitch, launch the thing and still feel like none of it matters.” – Jay Mandel in Why marketers are leaving and what it takes to stay.

From Search Engine Land