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Good morning, Marketers, and go for the gold.

When it comes to customer journeys, the gold we’re talking about is golden milestones. This was one of the many key concepts expanded on at our last MarTech conference. They’re the most important parts of the journey that marketers build around to make experience valuable and relevant.

As these journeys continue to transform – just look at how events have shifted to hybrid and virtual experiences in the last two years – it’s worth reevaluating what those milestones are. If you’re a retailer, the milestone might have been to get a customer into the store to ask about a new product or sale item. In a transition to e-commerce, the journey has changed and free delivery could be the golden ticket.

Looking at the data and feedback from customers along their journeys is the best way to measure these changing values.

Chris Wood,
Editor

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Webinar: Build and scale your martech infrastructure to meet constantly rising consumer expectations

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3 strategies to create better customer journeys across any channel

Successful customer journeys require both personalization and practical strategies.

Discover dozens of marketing technology solutions... for free

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PhotoShelter acquires UK-based digital asset management provider Third Light

PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.

DistroTV announces Spanish-language ad-supported free streaming bundle

DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.

Shorts

“B2B doesn’t mean boring-to-boring. Learn how to bring a little spice to your marketing in 2022. After all, you’re selling to people – not robots.” Ali Schwanke, CEO and Founder, Simple Strat

From Search Engine Land

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