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Good morning, Marketers, you may already be a winner.

We’ve just launched our Marketing Challenges survey. Why? Because we want to know what you’re struggling with and how you’re trying to solve it. 

Got two minutes? Take the survey. We’ll compile the answers so you can see how you compare with your fellow marketers.

Be one of the first 100 people to fully complete the survey and you’ll have the chance to win $250 to donate to a charity of your choice or a $250 Amazon gift card. Thanks in advance!

Constantine von Hoffman,
Managing Editor

90% of marketers say their CDP doesn’t meet current business needs

Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.

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10 rules for successful metaverse marketing

What you need to know before marketing in the metaverse.

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GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.

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6 strategies for using a DAM to manage modular content

Reusable blocks stored in a centralized DAM can scale and optimize your content creation.

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Webinar Today: Is Your Marketing Stack Ready for Omnichannel CX?

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. Join our experts to learn how you can accelerate your approach to mastering omnichannel customer journeys.

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Why we care about video advertising

The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.

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Marketing analytics: What it is and why marketers should care

We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.

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Shorts

Statistics of note.

Recession, what recession? Part 1: US ad spending increased by 4.3% in April compared to the.previous year

Recession, what recession? Part 2: US retail sales increased by 0.9% in April compared to the previous month.

Who’s really watching: Global CTV fraud increased by 70% last year.

What privacy regulations accomplish: The average American has their personal information shared in an online ad bidding war 747 times a day vs 376 times a day for an average EU resident.

Kids these days: Less than 15% of US Facebook users will be under 25 next year. More than 30% of TikTok users are under 20.

From Search Engine Land

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