MarTech is your source for call analytics content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our call analytics buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
37 questions to ask call analytics vendors during the demo
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Does your organization need a call analytics platform?
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
What is call analytics software and how is AI giving marketers more power to measure inbound call data?
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
4 common problems marketers and data analysts can solve together
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles.
Invoca announces new integration with Five9
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
9 call analytics platforms for marketing teams to consider
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
Invoca to announce platform updates at Summit
Following the DialogTech acquisiton in May, Invoca is accelerating its development roadmap.
How to celebrate reopening with your creative: Tuesday’s daily brief
Plus, what Yelp is doing for Pride month.
Invoca acquires DialogTech, expands its conversation intelligence platform
Two leaders in call tracking and analytics join forces and customer bases.
Call analytics platforms expand their utility
Advances in machine learning are enabling call analytics platforms to do more than ever before.
Call analytics platforms: What are they good for?
Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.
Boost in voice calls poses opportunities for marketers using call analytics platforms
Every interaction with a customer or prospect offers opportunities for collecting insights.
Call Analytics tools in the spotlight: Marketing’s unsung heroes
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and insights.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
Dialpad announces AI-driven solution for call analytics
The solution provides tools for measuring customer sentiment, among other important call metrics.
Choosing an enterprise call analytics platform
The smartphone continues to drive inbound call volume to businesses, as mobile becomes a key touchpoint along the omnichannel customer journey. BIA/Kelsey predicts the number of mobile calls to businesses will reach 125 billion in 2018, and jump to 170 billion by 2020. Call analytics play a vital role in establishing the relationship between online […]
MarTech Today: Crimson Hexagon boosts image recognition, ‘martech enablement’ & machine learning comes to call analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Crimson Hexagon boosts its visual recognition of social pics Aug 7, 2017 by Barry Levine Social intelligence platform says it is the first to offer analysis of faces, scenes, objects and […]
Machine learning comes to call analytics
New Invoca capability promises language pattern recognition based on the entire call vs. isolated keyword spotting.
Every call is becoming data: Rich customer data revolutionizes call analytics
Columnist Andrew Osmak points out that every inbound call to a business is data -- and that data provides real-time insights on customers that businesses can put to use in their marketing and advertising.