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Account-based Marketing (ABM)

Account-based Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful ABM programs.

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Digital Transformation

Casted adds firmographic data to its B2B video and podcast platform

Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.

Kim Davis | May 17, 2022 at 11:56 am ET

Digital Transformation

How Planful uses customer intent to speed up the B2B buying cycle 

The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.

Jacqueline Dooley | May 10, 2022 at 12:06 pm ET

Marketing Operations

3 effective ABM strategies you should consider

The best ABM strategies go beyond targeting the most obvious accounts.

Corey Patterson | May 4, 2022 at 12:29 pm ET

Data

Integrate announces Social and Cross-Channel Insights

The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.

Kim Davis | May 3, 2022 at 9:15 am ET

Marketing Management

You’re interested in ABM but what will it cost?

How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.

The ABM Agency | Apr 26, 2022 at 8:35 am ET

Marketing Operations

Bringing your ABM strategy to the world of CTV

CTV offers plenty of new ways to drive leads.

Corey Patterson | Apr 25, 2022 at 1:23 pm ET

Digital Transformation

TrustRadius, Demandbase One announce intent integration

The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.

Kim Davis | Mar 30, 2022 at 11:50 am ET

Customer & Digital Experience

Drive growth with account-based marketing

Why B2B e-tailers need to think about ABM now more than ever.

Theresa Forman | Mar 10, 2022 at 10:27 am ET

Customer & Digital Experience

Buying group marketing: The next evolution of ABM

Account-based marketing must adopt buying group strategies to secure B2B buy-in.

Corey Patterson | Feb 25, 2022 at 2:06 pm ET

Marketing Operations

4 ways to build a successful ABM strategy

Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.

Corey Patterson | Feb 4, 2022 at 2:49 pm ET

Performance Marketing

Revamp your ABM strategy and fix the broken sales-marketing lead funnel

Market, engage and sell to buying groups who want to hear from you.

Cynthia Ramsaran | Feb 2, 2022 at 4:35 pm ET

Marketing Operations

What is CRM and how does it support marketing?

A marketers' guide to CRM and its relationship-building capabilities.

Corey Patterson | Jan 25, 2022 at 8:51 am ET

Marketing Operations

What are marketing automation platforms, what do they do, and how is the vendor landscape changing?

The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.

Pamela Parker | Jan 23, 2022 at 7:58 pm ET

Marketing Operations

24 questions to ask account-based marketing vendors during a demo

By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.

Pamela Parker | Jan 21, 2022 at 1:37 pm ET

Performance Marketing

6 key elements of a successful ABM strategy

In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever.

Cynthia Ramsaran | Jan 11, 2022 at 5:22 pm ET

Marketing Operations

How to use display ads to build your sales pipeline

Display ads can help brands improve their sales pipeline with creative, persona-based strategies.

Corey Patterson | Jan 7, 2022 at 2:36 pm ET

Digital Transformation

Integrate announces majority investment from Audax

The investment will help accelerate the development of the Demand Acceleration Platform.

Kim Davis | Dec 20, 2021 at 1:11 pm ET

Performance Marketing

Madison Logic launches new account prioritization solution

Madison Logic's new Insights solution delivers signals that help identify actively engaged accounts.

Kim Davis | Dec 14, 2021 at 10:33 am ET

Digital Transformation

Integrate alters roadmap to adapt to changing B2B buying process

The precision demand marketing platform will announce new products at its Game Changers conference this week.

Kim Davis | Dec 8, 2021 at 12:18 pm ET

Marketing Operations

How ABM strategies bring marketing and sales together

Expert says personalized communications is one way to help bridge the marketing and sales divide.

Corey Patterson | Dec 2, 2021 at 1:56 pm ET
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