Digital Transformation
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Account-based Marketing (ABM)
Account-based Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful ABM programs.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Digital Transformation
How Planful uses customer intent to speed up the B2B buying cycle
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
Marketing Operations
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.
Data
Integrate announces Social and Cross-Channel Insights
The precision marketing provider adds new LinkedIn capabilities to its platform and provides cross-channel insights across the different parts of its offering.
Marketing Management
You’re interested in ABM but what will it cost?
How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.
Marketing Operations
Bringing your ABM strategy to the world of CTV
CTV offers plenty of new ways to drive leads.
Digital Transformation
TrustRadius, Demandbase One announce intent integration
The ABM go-to-market platform will ingest intent data direct from the TrustRadius software review site.
Customer & Digital Experience
Drive growth with account-based marketing
Why B2B e-tailers need to think about ABM now more than ever.
Customer & Digital Experience
Buying group marketing: The next evolution of ABM
Account-based marketing must adopt buying group strategies to secure B2B buy-in.
Marketing Operations
4 ways to build a successful ABM strategy
Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.
Performance Marketing
Revamp your ABM strategy and fix the broken sales-marketing lead funnel
Market, engage and sell to buying groups who want to hear from you.
Marketing Operations
What is CRM and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Marketing Operations
What are marketing automation platforms, what do they do, and how is the vendor landscape changing?
The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Marketing Operations
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Performance Marketing
6 key elements of a successful ABM strategy
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever.
Marketing Operations
How to use display ads to build your sales pipeline
Display ads can help brands improve their sales pipeline with creative, persona-based strategies.
Digital Transformation
Integrate announces majority investment from Audax
The investment will help accelerate the development of the Demand Acceleration Platform.
Performance Marketing
Madison Logic launches new account prioritization solution
Madison Logic's new Insights solution delivers signals that help identify actively engaged accounts.
Digital Transformation
Integrate alters roadmap to adapt to changing B2B buying process
The precision demand marketing platform will announce new products at its Game Changers conference this week.
Marketing Operations
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide.