Account-based marketing (ABM)
MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to help you work smarter and make better decisions, and our account-based marketing buyer’s guide.
What you read here is written by our experienced in-house of editors and research professionals, and subject matter experts from leading brands and agencies.
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2 essential steps for a successful ABM go-to-market strategy
Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.
Sendoso launches a freemium eGifting service
The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.
Channel99 will help marketers measure the performance of channels and vendors
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
B2B marketing confidence survives budget pressures
Content and digital marketing are top strategies for B2B teams despite flat or cut budgets.
How to mine data from digital events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
How to keep up with accelerating customer expectations: The MarTech Conference keynote
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
24 questions to ask ABM vendors before signing the contract
Plus 15 questions to ask customer references, preferably in a business similar to your own.
Get your front row seat for the race to be the B2B revenue platform of record
The jockeying is on among leaders in a new B2B mega-category: revenue tech.
Account-based marketing (ABM) buyer’s guide
How to decide if you’re ready for an ABM solution
Everyone in B2B marketing is talking about ABM, but not every business is ready for an ABM tool. Find out if your business is.
How to tailor ABM to your specific needs
Different products and markets need different ABM approaches.
Account-based marketing (ABM) buyer’s guide
What is account-based marketing today and how has the space evolved?
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
B2B customer journeys that begin at review sites are significantly shorter
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
How ABM strategies can accelerate marketing and sales velocity
ABM has the potential to improve both marketing and sales operations.
Webinar: An easy-to-use, actionable ABM framework (finally!)
Proven examples to help you execute your account-based programs.
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
How Planful uses customer intent to speed up the B2B buying cycle
The financial planning platform is using customer reviews and downstream intent data to improve their ABM strategy and boost B2B marketing engagement.
3 effective ABM strategies you should consider
The best ABM strategies go beyond targeting the most obvious accounts.