Management
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM.
Account-based Marketing (ABM)
Account-based Marketing (ABM)
G2 adds high profile new ABM integrations
Demandbase, 6Sense, RollWorks and Triblio join the G2 ABM integration roster.
Performance
RollWorks announces new capabilities focused on the B2B customer journey
Journey Events and Journey Stages combine to track account progress and identify the activities promoting it.
Data
Terminus acquires Zylotech, the B2B CDP
ABM platform Terminus adds an established, standalone CDP to its offerings.
Management
How to execute customized ABM campaigns
Use your full range of marketing tools to develop account-specific engagement that supports your sales team.
Data
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible.
Operations
What is marketing automation software and what does it do today?
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform.
Transformation
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Data
Why account-based marketing continues to grow
The short answer: It delivers results. Download our report for the full scoop.
Experience
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
Performance
LeanData and ZoomInfo integrate on lead delivery
A partnership aimed at enriching leads en route to the right sales rep.
Data
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Data
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Data
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Performance
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
Transformation
AGI’s year of digital transformation
How the global food infrastructure giant reinvented itself as a content powerhouse.