Account-based marketing (ABM)
MarTech is your source for account-based marketing (ABM) intelligence. Here you’ll find up-to-date and authoritative resources including news, tactic-rich tutorials, buyer’s guides, the latest data to help you work smarter and make better decisions, and our account-based marketing buyer’s guide.
What you read here is written by our experienced in-house of editors and research professionals, and subject matter experts from leading brands and agencies.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
Customers can now use Channel99 pixels to track efficiency, reach, engagement and impact across a range of campaign channels.
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
Interest in ABM strategies is surging as technologies to target key accounts improve and relevant data becomes more accessible.
Whether establishing a brand or increasing demand, here's how one company ran two successful B2B programmatic ad campaigns.
While this model is all the rage as a go-to-market strategy for B2B software companies today, not all products are the right fit for PLG.
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands.
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
When a software review site is the first touch on a customer journey, the length of that journey can be dramatically reduced.
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.