Transformation
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, professionals did hold back on replacing key elements of their marketing technology stacks.
Account-based Marketing (ABM)
Data
Why account-based marketing continues to grow
The short answer: It delivers results. Download our report for the full scoop.
Experience
Account-based marketing propelled forward by the pandemic
As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt.
Data
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Data
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Data
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.