Three first-party data strategies retail brands are prioritizing now
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data.
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As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data.
Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, data and operational complexity.
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment.
As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics.
As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator.
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks.
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks.
Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works.
With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations.
Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth.
From chatbots to behind-the-scenes automation, combining visible and invisible AI effectively is key to delivering seamless, satisfying customer experiences.
Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind.
Today’s B2B buyers don’t follow a straight line — here’s what you need to change to keep up.
You don’t need coding skills to start using AI — these simple tools can handle everything from content creation to customer insights.
Many B2B teams are stuck in lead-gen mode — here’s why that’s holding them back and what it takes to make ABM work.
Marketing artificial intelligence (AI)
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content.
Marketing artificial intelligence (AI)
Sick of fragmented data sabotaging your efforts? Break silos and unlock smarter, faster marketing remains a challenge.
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses?
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors.
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond.
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Marketing artificial intelligence (AI)
Still using AI to write blog posts? You're missing out. Without deep integration, you lose the real value — speed, scale and smarter decisions.
When AI agents start buying for humans, everything we think we know about ecommerce changes.
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels.
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
The holiday rush is coming. The right martech tools will help you turn chaos into conversions.
Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required.
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
Marketing artificial intelligence (AI)
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
The challenges transitioning from leads to accounts in B2B are both technical and organizational.
It would make content easily accessible, provide helpful resources and back off on the sales pressure.
Composability is a big part of the story as the CDP space evolves.