Three first-party data strategies retail brands are prioritizing now
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data.
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The hidden tradeoffs in moving to a composable martech stack
Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, data and operational complexity.
How to prove ROI from AI workflow integration in B2B marketing
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment.
The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS
As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics.
How B2B marketers can prepare for AI agents that do the buying
As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator.
How OSI could change evaluating and selecting martech vendors
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks.
How to future-proof your AI stack with data governance
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks.
Unify your adtech and salestech without breaking what works
Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works.
How to make retargeting emails drive more sales during promotions
With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
How to write promotional emails that actually convert
Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations.
How to build lasting buyer momentum in B2B marketing
Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth.
How visible and invisible AI shape the customer experience
From chatbots to behind-the-scenes automation, combining visible and invisible AI effectively is key to delivering seamless, satisfying customer experiences.
How brands can get noticed in ChatGPT and Google’s AI Overviews
Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.
Why privacy, not AI, is the biggest marketing shift to watch
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind.
How a customer-centric B2B journey breaks the funnel model
Today’s B2B buyers don’t follow a straight line — here’s what you need to change to keep up.
7 no-code AI tools marketers can build today to boost productivity and engagement
You don’t need coding skills to start using AI — these simple tools can handle everything from content creation to customer insights.
Why B2B companies struggle to adopt account-based marketing — and how to fix it
Many B2B teams are stuck in lead-gen mode — here’s why that’s holding them back and what it takes to make ABM work.
Marketing artificial intelligence (AI)
What do marketers need to know about the AI browsers from ChatGPT and Perplexity?
As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content.
Marketing artificial intelligence (AI)
Why do disconnected data and silos persist in marketing organizations?
Sick of fragmented data sabotaging your efforts? Break silos and unlock smarter, faster marketing remains a challenge.
Martech, adtech and sales tech: Are they converging — and should they?
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses?
Do consumers really want to talk to bots?
Attitudes toward AI-powered customer service are shifting, but age and industry are important factors.
What are the skills marketers should develop as we enter 2026?
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond.
What Is Open Semantic Interchange (OSI), and why should marketers care?
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Marketing artificial intelligence (AI)
How can workflow integration unlock the full value of AI for marketers?
Still using AI to write blog posts? You're missing out. Without deep integration, you lose the real value — speed, scale and smarter decisions.
Agent Payments Protocol (AP2): What does it mean for ecommerce and marketers?
When AI agents start buying for humans, everything we think we know about ecommerce changes.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
Your quick guide to marketing attribution models
Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels.
What to expect from social commerce during the upcoming holiday shopping season
TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
5 essential applications ecommerce marketers need to succeed for the holiday season
The holiday rush is coming. The right martech tools will help you turn chaos into conversions.
5 practical strategies for better collaboration between marketing and IT
Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
What is Replit, and how can marketing and marketing ops pros use it?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required.
How might consumers use AI agents to help with product research and shopping?
Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?
What potential does quantum computing hold for marketers?
Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
What is an MCP server, and how can marketers use one?
You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.
What are the important metrics to watch as organic search traffic evolves?
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
Why is it so hard to shift marketing’s focus from leads to accounts?
The challenges transitioning from leads to accounts in B2B are both technical and organizational.
What would a truly customer-centric B2B buyers journey look like?
It would make content easily accessible, provide helpful resources and back off on the sales pressure.
Why does composability get so much attention in the CDP space?
Composability is a big part of the story as the CDP space evolves.