MarTech Intelligence Reports

These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.

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Enterprise Identity Resolution Platforms

Consumer expectations for highly personalized marketing interactions have reached an all-time high. As a result, identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success and essential for compliance with data privacy laws. read more »