Intelligence Reports
These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. The MarTech editors have done the research so you don’t have to.
Featured Research Reports
Enterprise Marketing Attribution and Predictive Analytics
This 29-page report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading marketing attribution and predictive analytics software vendors, and marketers who have marketing attribution and predictive analytics software. read more
Enterprise Customer Data Platforms: A Marketer’s Guide
This report draws from primary and secondary research sources, including interviews with industry leaders, top-level executives at leading Customer Data Platform (CDP) software vendors, and marketers who have CDP software. read more
Enterprise Call Analytics Platforms: A Marketer’s Guide
Enterprise Call Analytics Platforms: A Marketer’s Guide New! MarTech Intelligence Report: Learn more about call analytics software tools and platforms – what the capabilities are, and how they can help marketers drive more revenue from calls. This report examines the … read more
B2B Marketing Automation Platforms: A Marketer’s Guide
MarTech’s latest publication of the “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. read more
Enterprise Digital Asset Management Platforms: A Marketer’s Guide
New! MarTech Intelligence Report: Enterprise Digital Asset Management Platforms: A Marketer’s Guide Editorial Advisor: Taylor Peterson, Senior Manager, Content Experience, Content Studio, Third Door Media Research, Writer and Editor: Pamela Parker, Research Director, Content Studio, Third Door Media Download … read more
Enterprise Workflow and Project Management Tools: Crucial for Marketers in 2020 and beyond
New! MarTech Intelligence Report: Enterprise Workflow and Project Management Tools Platforms: A MarTech Research Report Download Now MarTech’s all-new publication of the “Enterprise Workflow and Project Management Tools” examines the market for workflow and project management tools and the considerations … read more
Local Marketing Solutions for Multi-Location Businesses: A Marketer’s Guide
This 63-page report reviews the growing market for local marketing solutions, plus the latest trends, opportunities and challenges for multi-location brands marketing locally. read more