Salesforce finally bags Informatica to bolster AI push

$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.

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Senior Editor, MarTech
May 27, 2025 • 2 minutes read

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    After more than a year of trying, Salesforce announced today it is buying data management company Informatica for $8 billion. The purchase will bolster the CRM giant’s push into AI. 

    It will also boost Salesforce’s portfolio in data management and governance, aiming to “deploy powerful and responsible agentic AI.”

    “Truly autonomous, trustworthy AI agents need the most comprehensive understanding of their data,” Salesforce president and CTO Steve Fisher said in a statement. “The combination of Informatica’s capabilities with Salesforce’s Agentforce platform “delivers exactly this.”

    Dig deeper: Salesforce Agentforce: What you need to know

    Adding Informatica’s data catalog, integration, governance, privacy and data management services to Salesforce’s Data Cloud, MuleSoft and Tableau products will provide a “unified architecture for agentic AI,” said Salesforce CEO Marc Benioff. It will “enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company.” 

    Informatica, founded in 1993, helps companies manage and analyze data across systems in the cloud and on-site. Its customers include companies ranging from Unilever to Toyota. Informatica was taken private in 2015 and went public again in 2021. 

    Salesforce was one of several other companies trying to buy Informatica. Discussions last year about a deal with the CRM giant fell apart over terms, and at that time, the potential valuation was closer to $10 billion.

    The deal is Salesforce’s largest since it bought Slack in 2021 for $28 billion. 

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    Marketing artificial intelligence (AI)Marketing technologySalesforce
    Constantine von Hoffman
    Senior Editor, MarTech

    Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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