When and how to use images in B2B emails
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.
Natalie Jackson is the Director of Demand Generation at CBIZ and co-host of the podcast Humans of Email. She has more than a decade of experience in B2B marketing strategy, demand generation, account-based marketing, and digital marketing, including more than eight years of strategic consultation on CRM and marketing automation alignment strategy. She combines her work brand side, agency side, and for a marketing automation platform to deliver a broad perspective on both digital marketing trends and practical applicability. Natalie has spoken on the topics of email marketing, CRM strategy, and content marketing at Dreamforce, Really Good Emails, Digital Summit, MarketingProfs, Microsoft Dynamics CRMUG Summit, DynamicsCon, and for countless vendor webinars and local marketing organizations.
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.
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