Move from a hard sell to a soft relationship-based approach, founded on data, to retain loyal customers
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.