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MarTech » B2C Marketing

B2C Marketing

MarTech is your source for B2C marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig deeper:

  • Most marketing fails before it starts — here’s how to fix it
  • Using AI to improve customer experience and customer journey orchestration
  • MarTech Replacement Survey: Marketers want better features from their martech solutions
  • Martech failure? 50% say loyalty programs don’t offer much value

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Commerce

Deflation comes to e-commerce as online prices fall 2% in July

Adobe Digital Price Index's first price drop since January 2020.

Constantine von Hoffman | Aug 10, 2022 at 11:47 am ET

Email Marketing

How Cherry Bombe uses email to make customers smile

Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.

Kim Davis | Aug 4, 2022 at 12:51 pm ET

Customer & Digital Experience

Almost half of consumers are consciously spending less

A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.

Kim Davis | Aug 3, 2022 at 12:43 pm ET

Customer & Digital Experience

Why we care about retail media networks

One-quarter of retailers are generating more than $100 million in revenue from their media networks.

Constantine von Hoffman | Aug 3, 2022 at 11:33 am ET

Customer & Digital Experience

How Under Armour’s Curry Brand shoes are taking off in the metaverse

What marketers can learn from Under Armour’s roadmap for “NF3s.”

Chris Wood | Jul 29, 2022 at 1:47 pm ET

Customer & Digital Experience

Mobile leads growth in the expanding in-game advertising industry

Mobile gaming ad spend is 3.2 times bigger than console.

Chris Wood | Jul 28, 2022 at 2:32 pm ET

B2C Marketing

Brands’ cost-cutting moves are costing them customers

62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.

Constantine von Hoffman | Jul 25, 2022 at 2:49 pm ET

Customer Journey

How to decide if you’re ready for a customer journey orchestration solution

Once you understand the benefits of customer journey orchestration you can begin asking the right questions.

Pamela Parker | Jul 22, 2022 at 11:54 am ET

Loyalty Marketing

Gap partners with DOGAMI to release pet-themed NFTs

Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.

Chris Wood | Jul 21, 2022 at 3:00 pm ET

Marketing Management

How work management tools are connecting marketing teams and processes

Vendors are now creating market-centric work management systems.

Chris Wood | Jul 19, 2022 at 2:36 pm ET

Customer & Digital Experience

Prime Day contributed to significant e-commerce growth this year

U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021

Chris Wood | Jul 14, 2022 at 3:59 pm ET

Customer & Digital Experience

Online inflation slows for third consecutive month

As "real world" inflation hits a four decade peak, prices online continue to drop.

Kim Davis | Jul 13, 2022 at 12:32 pm ET

Customer & Digital Experience

Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges

Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.

Chris Wood | Jul 12, 2022 at 3:41 pm ET

Marketing Management

Are spreadsheets critical to your work? Last chance to take our poll

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.

Kim Davis | Jul 12, 2022 at 2:58 pm ET

Marketing Management

Most marketing fails before it starts — here’s how to fix it

The pitfalls to avoid and the higher roads to take for marketing success.

Tim Parkin | Jul 12, 2022 at 9:40 am ET

Customer & Digital Experience

Using AI to improve customer experience and customer journey orchestration

Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.

Chris Wood | Jul 11, 2022 at 10:08 am ET

Customer & Digital Experience

Build-A-Bear using data to make itself into an all-ages brand

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.

Chris Wood | Jul 6, 2022 at 8:59 am ET

Customer & Digital Experience

Worsening economy has more shoppers getting online info before making in-store purchases

76% search online for reviews and better prices before buying in store.

Constantine von Hoffman | Jun 30, 2022 at 12:11 pm ET

Data

Using Google Analytics 4 integrations for insights and media activations

Practical advice on how to make your GA data actionable.

Samantha Barnes | Jun 29, 2022 at 11:28 am ET

Digital Transformation

MarTech Replacement Survey: Marketers want better features from their martech solutions

2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.

Kim Davis | Jun 28, 2022 at 8:37 am ET
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