B2C marketing
MarTech is your source for B2C marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Adtech’s approaches to greener marketing
Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
Marketing artificial intelligence (AI)
Deep links for push notifications: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
Customer relationship management (CRM)
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
YouTube adds new shopping features to increase seller revenue
The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
Hootsuite to acquire social analytics company Talkwalker
New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Google testing tools to provide more personalized shopping experiences
The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
How marketers are investing in games: IAB PlayFronts
IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
MarTech Salary and Career Survey: More promotions and more layoffs
Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
Ethical marketing in the age of hidden fees and deceptive pricing
Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections.
Google Search Ads 360 gains retail media capabilities
Tech giant claims new features will increase efficiency and scale for retail media with self-service.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Marketing artificial intelligence (AI)
Using multi-touch attribution to build a brand: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
A CX reality check: When good intentions meet clunky execution
Explore the disconnects behind this brand’s customer experience initiative, and how martech and MOps teams can provide viable solutions.
How to build trust and loyalty in retail with reception marketing
Here's how retail brands can connect with consumers by delivering valuable content whenever and wherever they need it.
5 simple ways to improve customer experience
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication.
American Black consumers: More diverse, demanding and reachable than ever
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children.
Super Bowl commercials and strategies to watch for
Super Bowl LVIII kicks off Sunday. Here are this year’s trends, including big brand nostalgia, more streaming options and more Taylor Swift Effect.
Salesforce’s full-funnel approach to social media
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care.
How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales
The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays.
Martech set to exceed $215 billion by 2027
The global martech market will hit 13.3% annual growth in the coming years, up from 10.9% in 2023, according to a new Forrester forecast.
Salesforce experts share tips for ensuring a smooth implementation
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation.
How in-store technology will bolster retail media networks
A new IAB report outlines opportunities that add to the in-store shopping experience and augment omnichannel RMN campaigns.
How AI-powered features are revolutionizing marketing automation platforms
New artificial intelligence functions for MAPs can do everything from generating personalized content to optimizing campaigns.
3 kinds of data to optimize digital events
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience.
$221 billion adds up to a record online holiday season
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022.
2024 Predictions: Ecommerce and retail
Where do customers want to shop in 2024? Everywhere. Here’s how digital marketers will impress them and get them to purchase.
4 keys to digital events planning
Set up your digital event for success with the right strategy, experience, support and a safe space for all your attendees.
10 top marketing podcasts for 2024
Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
Google lets advertisers opt out of Search Partner Network amid Adalytics claims
The Adalytics report alleges ads have been appearing alongside potentially harmful content including sites on brands' exclusion lists.
How to talk to consumers about climate change
70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group.
4 tips for auditing your marketing automation program
Audit your marketing automation program so everybody on your team is aware of changes, updates and what to troubleshoot.
How reducing your carbon footprint can save you money and increase ad impact
Crimtan's CTO explains what you can do to improve your marketing's efficiency while also aiding in the fight against climate change.
Google rolls out new shopping features to boost conversions
Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page.
Walmart launches shoppable ads on NBCUniversal’s Peacock
The ad partnership debuts shoppable episodes of Bravo’s “Below Deck Mediterranean” using NBCU’s Must ShopTV experience on Peacock.
5 marketing automation quick wins
Here are some quick ways that organizations can take advantage of marketing automation to increase the value of customer interactions.
EU authorities ban Meta from using personal data for advertising
The ban will begin in two weeks and appears to cripple Big Tech's ability to sell first-person data used by marketers.
TikTok users have post-holiday shopping plans
TikTok users have big plans for after the holidays. Here’s what the video platform found out about its audience’s interest in post-holiday promotions.