B2C marketing
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88% of brands say they’re pressured to use retailers’ media networks
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Conversion optimization platform buyer's guide
What is a conversion optimization platform?
Here’s why marketers are using this new technology to improve experience and boost ROI.
Failure to get the most out of data clean rooms is costing marketers money
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Cooler Screens expands in-store retail media presence
The company behind refrigerator door screens in Walgreens and elsewhere announced at NRF that new screens will be available for end-caps, checkout coolers, pharmacies and elsewhere in-store.
Digital asset management (DAM)
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies.
How Coca-Cola activated their enterprise CDP
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide.
2023 predictions: How marketers will approach web3, virtual experiences and gaming this year
As the metaverse hype cycle wanes, marketers will target specific technologies that add value to their plans and strategies.
Roku introduces branded HD and 4K TVs
Roku Select and Plus Series TVs will be available in the U.S. in spring 2023.
Final 2022 holiday numbers break ecommerce records
Despite economic concerns, consumers responded to discounts in key categories like toys.
2023 Predictions: How data will change marketing in the new year
Marketers will search out new signals and draw on deeper insights to get to know customers better, often with the help of AI.
2023 Predictions: Retail media networks
As more advertisers flock to retail media networks, here’s how the networks will evolve.
2023 Predictions: Digital media and advertising
Ad-supported streaming grows, while marketers demand better measurement and a greener supply path.
2023 Predictions: Experience, ecommerce and transformation
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.
2023 Predictions: How organizations will transform their martech stacks and digital experiences
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
How Penske Media uses a CDP to help advertisers reach digital users
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences.
Sports sponsorships for women athletes grew 20% in 2022
Brands and nonprofits are driving growth in sports deals by using more digital channels.
3 steps to building an effective martech stack
Identify core customer and business needs first. Then build your stack accordingly.
Ad-supported streaming expands with new Disney+ tier
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households.
Digital experience is important to diners too
Diners expect restaurants to be tech savvy and digitally agile.