Deflation comes to e-commerce as online prices fall 2% in July
Adobe Digital Price Index's first price drop since January 2020.
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How Cherry Bombe uses email to make customers smile
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”
Mobile leads growth in the expanding in-game advertising industry
Mobile gaming ad spend is 3.2 times bigger than console.
Brands’ cost-cutting moves are costing them customers
62% of U.S. consumers say they'll stop buying from brands that engage in shrinkflation.
How to decide if you’re ready for a customer journey orchestration solution
Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
Gap partners with DOGAMI to release pet-themed NFTs
Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
How work management tools are connecting marketing teams and processes
Vendors are now creating market-centric work management systems.
Prime Day contributed to significant e-commerce growth this year
U.S. online spend for the two-day event totaled $11.9 billion, up 8.5% from 2021
Online inflation slows for third consecutive month
As "real world" inflation hits a four decade peak, prices online continue to drop.
Amazon Prime Day returns while retail and e-commerce rivals face inventory challenges
Marketers should take this opportunity to leverage in-store sales and gear up for an extended holiday season.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Most marketing fails before it starts — here’s how to fix it
The pitfalls to avoid and the higher roads to take for marketing success.
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Build-A-Bear using data to make itself into an all-ages brand
Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.
Worsening economy has more shoppers getting online info before making in-store purchases
76% search online for reviews and better prices before buying in store.
Using Google Analytics 4 integrations for insights and media activations
Practical advice on how to make your GA data actionable.
MarTech Replacement Survey: Marketers want better features from their martech solutions
2022 survey: Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.