The number of martech tools is now 15,384

Take a look at the growthj trajectory of the martech space over the past 14 years,

By ,
Head of Content & Media
Published on May 9, 2025 • Last updated on May 9, 2025 • 1 minute read

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    Growth in martech tools, 2011-2025.
    Source: Chiefmartec.com. Click to enlarge.

    Scott Brinker of Chiefmartec.com and Frans Riemersma of Martech Tribe released their annual martech landscape this week and counted 15,384 tools, a 9% increase from the 14,106 they counted last year.

    This year’s census added 2,489 qualified martech tools and removed 1,211 from last year’s landscape because of acquisition or simply shutting down (an 8.6% churn rate).

    Last year’s lanscape saw a massive explosion of AI-native products that surged after the release of ChatGPT. But two-thirds of the churn from 2024 to 2025 consisted of tools from the previous decade, 2010 to 2020.

    A PDF copy of the 2025 Martech Landscape graphic with all 15,384 logos is available for download.

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    Mike Pastore
    Head of Content & Media

    Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.

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