White papers

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Every Moment Counts

Great customer experiences happen in real time — not days or weeks after a customer engages. Real-time profiles, complete with individual customer attributes and behaviors, let businesses create robust audience segments that drive customer engagement. These concepts apply to many industries. Using … Read more »

Invest In Your Content Agility

Today’s customers expect cross-channel personalization and real-time responses, especially from large, traditional financial services firms. However, the traditional organizational structure doesn’t lend itself to the ultra-fast pace of content creation. Data is siloed, each team’s focus is narrow, and prioritization … Read more »

Deepening The Database

For years, we’ve witnessed a shift in the digital economy— consumers value experiences over products. And more than ever, they’re looking for experiences to be tailored to their unique needs. Customers expect high-quality, digitally driven experiences and self-service options across … Read more »

Nailing Speed to Lead

There are common challenges that businesses face when trying to optimize their Speed to Lead. But by implementing best practices and focusing on iterative improvements, businesses can increase their sales performance and ultimately revenue. In this guide, CloudKettle will review 5 … Read more »

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