White papers

Get a practical framework for your organization to remain discoverable and actionable in AI-driven customer journeys.

What happens after your digital campaigns drive a prospect to call? For most marketing teams, it’s a black box. This benchmark report analyzes over 60 million phone calls across nine B2C industries — revealing how effectively digital channels drive qualified phone leads, how well contact centers convert them, and how your Google Ads performance compares […]

The Silent Salesforce ROI Gap maps the five problems found in nearly every Salesforce environment: low staff adoption, weak member engagement, untrusted data, an underused platform, and operational bottlenecks.

Learn how leading teams are moving past basic AI content generation to embrace workflow automation and decision intelligence, all while leveraging hybrid in-house and agency models.

This report surveys 693 U.S. consumers across seven high-stakes industries to benchmark shifting attitudes toward AI across the buying journey, reveal a critical response-speed gap that's costing brands conversions, and show where marketing and CX leaders should invest next.

Discover where AI spend is leaking value and what separates this year's leaders from the laggards.

Marketing budgets are under pressure, but teams still evaluate media on delivery rather than quality. The disconnect is costly: spend flows toward low-cost inventory that clears the bar on paper but fails to drive results. Brands closing that gap use quality signals that predict attention and outcomes to guide smarter media decisions and get more […]

The 2026 Outcomes Guide examines 60 paid campaigns across 16 industries to show what's working, where performance breaks down, and how attention influences full-funnel outcomes.

The new report explores where the brand–local relationship breaks down, what the highest performers do differently, and how AI is starting to reshape the franchise operating model.

This Playbook is your guide to a new frontier of marketing, where human creativity meets machine intelligence, and where the brands that adapt fastest will define the next era of B2B growth.

Although global advertising investment hit $1.14 trillion in 2025, these massive sums remain inaccurately tracked. Research consistently shows that up to 47% of marketing spend is wasted on poor attribution. Consequently, only 52% of CMOs can prove marketing’s financial impact to the C-suite. With platform data systematically overstating conversions by 20-40% and global privacy regulations […]

Discover how marketing organizations are preparing for AI-driven execution by building governed data foundations, strengthening decisioning controls, and operating more interoperable stacks.