The era of artificial intelligence and the predictive marketing it enables has arrived. As marketing has become increasingly data-driven over the last 20 years, the tools required to analyze data and make it actionable have also become increasingly sophisticated — … read more
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Do you want to ensure you’re getting the most bang for your SEO dollars? It all starts with the right plan. In this white paper from 1SEO.com: Understand the steps to achieving your SEO goals Are you properly targeting your … read more
In Bidnamic’s “Advanced techniques for driving conversions in Google Shopping campaigns” you’ll learn about: Ecommerce conversion rate benchmarks, including standard, poor and successful conversion rates for the top 10 verticals online Overcoming barriers in the customer journey Delivering more compelling … read more
It’s no secret: effective marketing requires data. However, traditional marketing clouds have been built with a focus on customer activation and managing modes of engagement, rather than making customer data an integral part of the cloud. Instead of a marketing … read more
When measuring your brand’s performance, context matters. Comparing your data to your industry benchmarks can give you some powerful ideas for your marketing plan. The Marketing Channel Conversion Benchmarks 2021 report gives you the most accurate benchmarks, so you can … read more
For every question you ask Google, you can get a completely different result page. For one query, you’ll see a video, while another could result in a featured snippet at the top of the page. Similarweb analyzed around 12 trillion … read more
Engage and connect site visitors through personalized content. Businesses tend to struggle with personalization because they may not know who is visiting their site. Fortunately, businesses can personalize a website experience without relying on personal information. Highlights from SoloSegment’s B2B … read more