Performance
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Email Marketing
Performance
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Performance
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Operations
Elements of Infrastructure: Breaking down MarTech’s Email Marketing Periodic Table
Don't know the difference between a mail transfer agent and a mail user agent? This resource will help.
Data
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Performance
Elements of Compliance: Breaking down MarTech’s Email Marketing Periodic Table
Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.
Operations
Ops, chemistry and creative: Friday’s daily brief
Creative automation vendor Celtra partners with Pinterest.
Performance
The Email Marketing Periodic Table: Manage deliverability and optimization like a scientist
This new resource gives marketers insights into the building blocks for good campaigns.