MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
Top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.