Getting Started with the Agile Marketing Navigator: Customer Stories
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
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Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
When it comes to improving your email programs, it's all about the numbers.
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
Team members need to be given ownership and simple directions instead of being told how to do everything.
By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Build a culture of doing less and providing more value.
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.