Getting Started with the Agile Marketing Navigator: Customer Stories
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Agile Marketing
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Dig Deeper:
- Rethinking the marketing planning process for an agile world
- Living the 5 values of agile marketing
- Read the Agile Marketing blueprint (Getting started)
- 5 big obstacles to overcome to succeed in agile marketing
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Getting started with the Agile Marketing Navigator: Team Improvement
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Getting Started with the Agile Marketing Navigator: Team Showcase
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
Getting Started with the Agile Marketing Navigator: the Daily Huddle
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Getting Started with the Agile Marketing Navigator: Cycle Planning
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Getting started with the Agile Marketing Navigator: Building a Marketing Backlog
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Getting started with the Agile Marketing Navigator: Creating a Blueprint
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
Getting started with the Agile Marketing Navigator: How to hold a successful Brainstorm session
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Better reporting can improve email performance
When it comes to improving your email programs, it's all about the numbers.
A new way to navigate agile marketing
Not all companies can afford a coach, but even small companies can benefit from agile marketing.
How to empower your agile marketing team
Team members need to be given ownership and simple directions instead of being told how to do everything.
What agile marketing teams need from their leaders
By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.
How marketers embrace agile ways of working
At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
When it comes to marketing technology, ends come before means
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.