Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Agile Marketing

Agile Marketing

MarTech is your source of information about agile marketing. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. 

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Dig Deeper:

  • Rethinking the marketing planning process for an agile world
  • Living the 5 values of agile marketing
  • Read the Agile Marketing blueprint (Getting started)
  • 5 big obstacles to overcome to succeed in agile marketing

Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!

Agile Marketing

Getting Started with the Agile Marketing Navigator: Customer Stories

Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.

Stacey Ackerman | Aug 4, 2022 at 9:00 am ET

Agile Marketing

Getting started with the Agile Marketing Navigator: Team Improvement

Team Improvement sessions should be conducted by and for the team. Here are the benefits.

Stacey Ackerman | Jul 28, 2022 at 9:00 am ET

Agile Marketing

Getting Started with the Agile Marketing Navigator: Team Showcase

Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.

Stacey Ackerman | Jul 21, 2022 at 12:12 pm ET

Marketing Management

Getting Started with the Agile Marketing Navigator: the Daily Huddle

The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.

Stacey Ackerman | Jul 14, 2022 at 1:33 pm ET

Marketing Management

Getting Started with the Agile Marketing Navigator: Cycle Planning

During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.

Stacey Ackerman | Jul 7, 2022 at 9:17 am ET

Agile Marketing

Getting started with the Agile Marketing Navigator: Building a Marketing Backlog

Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.

Stacey Ackerman | Jun 30, 2022 at 11:37 am ET

Marketing Management

Rethinking the marketing planning process for an agile world

How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.

Giannina Rachetta | Jun 23, 2022 at 10:39 am ET

Marketing Management

Getting started with the Agile Marketing Navigator: Creating a Blueprint

A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.

Stacey Ackerman | Jun 16, 2022 at 10:22 am ET

Marketing Management

Getting started with the Agile Marketing Navigator: How to determine the minimally viable launch

Work as an entire delivery team with your business stakeholders to quickly gain alignment.

Stacey Ackerman | Jun 9, 2022 at 8:30 am ET

Agile Marketing

Getting started with the Agile Marketing Navigator: How to hold a successful Brainstorm session

An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.

Stacey Ackerman | Jun 2, 2022 at 10:10 am ET

Marketing Management

Freeing agile marketing from its software development roots

How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?

Kim Davis | May 24, 2022 at 1:23 pm ET

Performance Marketing

Better reporting can improve email performance

When it comes to improving your email programs, it's all about the numbers.

Kath Pay | May 6, 2022 at 10:05 am ET

Performance Marketing

A new way to navigate agile marketing

Not all companies can afford a coach, but even small companies can benefit from agile marketing.

Stacey Ackerman | May 4, 2022 at 10:50 am ET

Marketing Operations

How to empower your agile marketing team

Team members need to be given ownership and simple directions instead of being told how to do everything.

Chris Wood | Apr 28, 2022 at 2:40 pm ET

Marketing Management

What agile marketing teams need from their leaders

By making incremental changes to the way you lead and empower people, you’ll be on the right path towards true agility.

Stacey Ackerman | Apr 21, 2022 at 11:49 am ET

Marketing Management

How marketers embrace agile ways of working

At the end of the day, an agile team is responsible for delivering value to customers, not to internal stakeholders.

Stacey Ackerman | Apr 8, 2022 at 12:51 pm ET

Marketing Management

A new way of marketing planning: At the last responsible moment

Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.

Stacey Ackerman | Apr 1, 2022 at 10:53 am ET

Customer & Digital Experience

When it comes to marketing technology, ends come before means

Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.

Constantine von Hoffman | Mar 30, 2022 at 12:47 pm ET

Marketing Management

Why doing less is more in agile marketing

Build a culture of doing less and providing more value.

Stacey Ackerman | Mar 28, 2022 at 9:43 am ET

Marketing Management

7 leadership behaviors for marketing agility

Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.

Stacey Ackerman | Mar 22, 2022 at 2:58 pm ET
  • 12345
  • »

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The Definitive Buyer’s Guide to Collaborative Work Management for Marketers

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.