Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
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- Rethinking the marketing planning process for an agile world
- Living the 5 values of agile marketing
- Read the Agile Marketing blueprint (Getting started)
- 5 big obstacles to overcome to succeed in agile marketing
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During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Here's the next step on your Agile Marketing Navigator journey: How to create a transparent, shared backlog of relevant and impactful work.
A Blueprint easily and effectively communicates the work the agile team has planned with its stakeholders.
Work as an entire delivery team with your business stakeholders to quickly gain alignment.
An agile framework designed specifically for marketers includes a Brainstorm session for stakeholders and the team.
Speakers at The MarTech Conference's day two keynote say it's past time to put the horse in front of the cart.