Customer & Digital Experience
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Agile Marketing
Agile Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful agile marketing operations.
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Marketing Operations
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
Digital Transformation
Living the agile marketing values: A do’s and don’ts guide
Collaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
Digital Transformation
4 steps to building a successful marketing organization
CMO at Publicis Sapient, Teresa Barreira explains how strategy, people operating model and culture are all key elements of an agile marketing team.
Marketing Operations
What is marketing operations and who are MOps professionals?
Learn what marketing operations is and why it's important.
Marketing Operations
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Customer & Digital Experience
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
Marketing Operations
How agile is transforming modern marketing
Learn why agile is becoming the new foundation for marketing going forward.
Marketing Management
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
Marketing Operations
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Agile Marketing
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Marketing Operations
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
Marketing Operations
What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Marketing Operations
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
Marketing Operations
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Marketing Management
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community.
Marketing Operations
Why setting key priorities is essential in agile marketing
In this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Marketing Management
Speed matters: 3 ways to win with marketing velocity in the new year
Learn what tools can help you meet new expectations and demands of your customers.
Digital Transformation
Modernizing healthcare marketing with agility: How Premier got started
The transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Digital Transformation
Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc.
Why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.