Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
Greg's decades-long career in B2B and B2C publishing has included lengthy gigs in editorial, marketing, product development, web development, management, and operations. He's an expert at bridging the intellectual and cultural divide between technical and creative staff. Working as a consultant, Greg solves technology, strategy, operations, and process problems for publishers. His expertise includes Customer Data Platforms, acquisition and retention, e-commerce, RFPs, fulfillment, and project management. Learn more at krehbielgroup.com.
10 CDP implementation mistakes to avoid
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster.
19 CDP use cases that can annoy or engage your customers
Create a user experience customers will appreciate and enjoy. Here's what they consider creepy vs. cool when using their data for marketing.
How much does a customer data platform cost?
Here's a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP.
The myth of the single customer record
Most companies find ways to cope with the limitations that prevent creating a single-source-of-truth “golden record."
How to manage email addresses in a customer data platform
Some advice on finding the right solution for your unique requirements.
Prepare for CDP implementation using a template for use cases
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.