Marketing Management
Martech is mainly about relationships
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Steve Petersen is a marketing technology manager at Zuora. He spent nearly 8.5 years at Western Governors University, holding many martech related roles with the last being marketing technology manager. Prior to WGU, he worked as a strategist at the Washington, DC digital shop The Brick Factory, where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster. Petersen lives in the Salt Lake City, UT area. Petersen represents his own views, not those of his current or former employers.
Data
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Marketing Management
How to establish a new martech role
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Marketing Management
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Marketing Management
How to think about budgeting for the marketing tech stack
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Marketing Operations
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Marketing Automation
Cleaning up the confusion in marketing ops job postings
The marketing ops space needs clearer distinctions and a consistent vocabulary.
Marketing Operations
Understanding different product roles in marketing technology acquisition
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Marketing Management
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Marketing Operations
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Marketing Management
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Marketing Management
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Marketing Management
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Marketing Management
If marketers use it, yes, it’s martech
As long as they bring vision, commitment and orchestration to the tool set.
Marketing Management
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If we use the term so frequently, we should be able to do a better job of defining it.
Marketing Management
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Marketing Management
Using martech role types to build and maintain teams
Scott Brinker's role categorization can aid team building and planning.
Marketing Management
Reasons why not to buy a shiny new thing
Before you take the plunge, really think about if you can actually enable the new tech to its full potential.