A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Connected TV and OTT news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful connected TV and OTT programs.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Customer & Digital Experience
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
In this webinar, learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods.