Digital Transformation
CTV overtakes mobile for global ad impressions
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
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Digital Transformation
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
Data
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Data
US cable subscriptions down by 30 million since 2020.
Performance Marketing
Discover when and where to use connected TV and OTT advertising in your marketing strategy.
Advertising
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies.
Performance Marketing
Unique program titles went from 646,000 in 2019 to 817,000 today.
Customer & Digital Experience
Fusion Video product meets demands for integrated CTV campaigns.
Digital Transformation
Evergreen Coast Capital Corporation and Brookfield Business Partners will pay $16 billion for the ratings giant.
Performance Marketing
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Customer & Digital Experience
With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
Customer & Digital Experience
Suprising data from Samba TV shows numbers of Omicron cases and reach of cable news shows heading in different directions.
Marketing Management
Let us know what you thought about our 2022 predictions.
Data
Infutor will resolve offline attributes to household CTV and other devices to deliver relevant and addressable audiences.
Performance Marketing
The marketing platform for connected TV aims to simplify the ad process.
Customer & Digital Experience
Imagine contextual advertising within the programs themselves.
Customer & Digital Experience
With the tool, businesses can set up their own streaming app and even sell ads into their content.
Digital Transformation
Unlike traditonal TV, CTV presents some of the same risks to brands as the open internet.
Performance Marketing
Learn why Connected TV advertising is the new frontier of B2B marketing.
Performance Marketing
In this webinar, learn how it’s possible to utilize Connected TV as a performance marketing channel similar to other tried and true methods.
Performance Marketing
How meal kit delivery service Tovala is leveraging performance-driven CTV ads.