How to decide what’s important when everything is urgent
Every task consumes time and resources. Here’s a system for deciding what earns a place on the agenda and what doesn’t.
The AI debt hidden in faster marketing
Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds.
Fuel up with free marketing insights.
The 2027 CMO planning challenge is bigger than the budget
More budget won't fix a marketing model that no longer fits how buyers discover, evaluate, and decide. CMOs need to rethink where they invest.
The data trust crisis: Why your customer data is getting worse
Unreliable customer data threatens your personalization and ROI. On Sept. 2, we'll discuss how to navigate data decay and build a high-trust measurement framework.
Is your martech stack costing more time than it saves?
Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Nielsen’s DoubleVerify deal helps verification as AI takes on more media decisions, raising new questions about trust and transparency.
The AI debt hidden in faster marketing
Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds.
Here’s the first martech category replaced by AI
CI tools are losing ground to ChatGPT, Claude, and Gemini. Here's why stale battlecards may be the bigger problem.
Marketing without signals: How to perform when the data disappears
Navigating signal loss doesn't mean guessing. On Sept. 2, we'll explore how to rebuild your measurement stack in a world with fewer signals.
When marketers should ignore the data
Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on.
5 brands whose small actions drove big returns
AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention.
Programmatic video needs more visibility into AI-driven decisions
AI is making adtech decisions harder to see, putting pressure on platforms to explain outcomes and prove their value.
B2B growth doesn’t end at closed-won
From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won.
A 7-step guide to running ads on ChatGPT
ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
How AI, publishers, and social media are rewriting product discovery
Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions.
IAB Tech Lab releases new privacy standards
Rules aim to keep up with evolving state laws and to make it easier to communicate consumer privacy choices.
The marketing-to-sales handoff is where revenue leaks
Buying signals lose value when speed and context disappear. Connected workflows turn more opportunities into revenue.
How to manage AI prompt governance and costs
Scaling content generation requires strict fiscal and brand control. Here is how to build centralized frameworks for prompts and tokens.
Marketing artificial intelligence (AI)
5 AI blind spots that cost you conversions
Every marketer can generate competent copy. Few understand what actually changes behavior.
Marketing artificial intelligence (AI)
OpenAI adds technology to compete for ad dollars
Product carousels and AppsFlyer attribution give ChatGPT more of what performance marketers need to move beyond experimental ad buys.
Here are the marketing skills AI is making more valuable
As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology.
6 steps to protect your data from being stolen by vendors
Learn how to audit martech vendors, limit their access to sensitive data and make security part of every software purchase.
How to build a technology advisory committee that adds value
Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing.
Personalization still falls short of customer expectations
Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations.
Time’s AI-only ads may be marketing’s next frontier
Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers.
How agencies are evolving to overcome AI
Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production.
Stop looking for the perfect attribution model
No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead.
The biggest bottleneck in market research isn’t the research
Survey design and analysis aren't the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction.
Customer relationship management (CRM)
Is your intent data being sold to your competitors?
Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products.
The future belongs to marketers who make others smarter
Experience isn't losing value because of AI. It's shifting from personal expertise to better decisions, stronger teams, and organizational impact.
How to audit your email automations for revenue gaps
Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
Marketing artificial intelligence (AI)
OpenAI ad experiment could change what happens after the click
ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads.
AI is reshaping marketing teams from the inside
AI's biggest impact isn't content creation. It's breaking down silos, changing roles, and creating more integrated marketing organizations.
Customers don’t hate AI. They hate self-serving AI.
Every AI investment should make it easier for customers to accomplish what they came to do. Here's how to evaluate whether it does.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new collaborative post feature.
Customer relationship management (CRM)
AI can knock on the door. Your CRM marketing platform is still the house.
AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it.
How to give AI the context it needs
AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence.
Optimizing your B2B brand for autonomous AI shoppers
When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited.
Four holiday reports reveal one big divide over AI
The surveys tell a consistent story about holiday shoppers. They disagree about how quickly AI is changing the buying journey.
The next challenge for data clean rooms
Privacy and governance are no longer the biggest questions. Determining when a data clean room is the right investment is.