Marketing Management
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Marketing Management
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Performance Marketing
Everything you should know about evaluating your competitor’s backlink profileGet the daily newsletter digital marketers rely on.
Digital Transformation
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Customer Relationship Management (CRM)
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Digital Transformation
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
Data
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
Marketing Management
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Marketing Communications
Public wants to know where brands stand on issues, surveys show
71% of US customers wants companies to speak out on important issues.
Digital Transformation
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
Customer & Digital Experience
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
Customer & Digital Experience
Teams that train together, win together. Send your team to MarTech!
The bigger your team, the bigger your savings.
Data
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
Marketing Operations
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Advertising
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Marketing Operations
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Marketing Management
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Customer & Digital Experience
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
B2B Marketing
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Performance Marketing
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Digital Transformation
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.