How HubSpot found the right sports sponsorship partner
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
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The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
Personalization and real-time interaction management: Best of the Chatbot
See how MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
HubSpot’s October 2023 releases: The manager’s guide
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates.
Marketing artificial intelligence (AI)
OpenAI: The return of the king
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Digital asset management (DAM)
Getting your digital asset management system to work with other tools
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
Win the customer experience race with the right martech solutions
How and when you invest in partnerships will move you from second place to center stage.
4 B2B trends that will catapult you ahead of the competition next year
In this webinar, learn how to keep pace with customer expectations.
Digital asset management (DAM)
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
Maximizing impact: Marketing resource allocation in lean times
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities.
Customer journey orchestration
How to use conversion data to enhance top-of-funnel marketing
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
EU raises antitrust concerns about Adobe’s purchase of Figma
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
B2B email marketing: 3 strategies for advanced personalization
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.
Digital events platforms: Best of the Chatbot
See how MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
The power of curated content in B2B marketing
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.
How to talk to consumers about climate change
70% of consumers agree sustainability is more important to them than two years ago, but there are significant difference in that group.
Google slips up and admits paying Apple 36% of Safari revenue
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Unifying the C-suite: A roadmap for CMO-CTO partnerships
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
Upgrade your 2024 B2B marketing game with this powerful ad channel
Attend this webinar to get a jump start into the new year.
Submit your session ideas now for The MarTech Conference, March 19-20, 2024!
We’re looking for marketers to speak on a variety of marketing technology related topics.
Digital experience platform (DXP)
Acquia sees web accessibility as a good thing and a brand differentiator
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
Google gives advertisers new generative AI tools for the holidays
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
Marketing artificial intelligence (AI)
The latest AI-powered marketing tech releases
ChatGPT isn't always enough: After losing the search engine wars to Google's wallet, Microsoft rebrands Bing Chat to CoPilot.
Marketing projects: Why you should compile questions in advance
Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later.
Build or buy your CDP? Compare the pros and cons
Arm yourself with the knowledge to make the right CDP decision for your needs.
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud
For the first time, integration is accessible to both GA4 standard and 360 properties.
5 Black Friday trends marketers can act on this holiday season
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
Thought leadership: The human element your marketing needs
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake.
Communicating martech’s value in a slowing economy
Learn strategies to strengthen marketing's position — from optimizing your martech stack to demonstrating marketing's business impact.
Marketing artificial intelligence (AI)
What marketers really want to know about GenAI
In this webinar, get the answers to questions marketers are eager to ask.
4 essential ways to boost your marketing automation program
Improve your marketing automation program by identifying manual tasks, reverse engineering segmentation and communicating better with customers.
Hiring a marketing technology manager: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager.
Digital experience platform (DXP)
Acquia acquires tech platform to expand DXP capabilities
The new technology will let users automate content accessibility issues, brand compliance and user privacy compliance.
2023 in review: 3 key trends to inform your 2024 marketing plan
AI, evolving marketing stacks and email authentication. Keep these developments in mind as you plan your 2024 strategy.
Meta partners with Amazon to streamline advertisers’ conversions
The collaboration, called "the most significant ad product of the year," lets U.S. consumers buy products while on Facebook and Instagram.
Onesend and ActiveCampaign support Australian office gear sales
Stuart and Dunn Office Choice relies on ActiveCampaign locally and Onesend nationally to reach both B2B and retail audiences.