Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Klaviyo is acquiring AI startup Agency and bringing its founder, Elias Torres, aboard as chief product officer.
Customer relationship management (CRM)
Is your intent data being sold to your competitors?
Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products.
Fuel up with free marketing insights.
Time’s AI-only ads may be marketing’s next frontier
Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers.
How agencies are evolving to overcome AI
Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production.
Stop looking for the perfect attribution model
No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead.
The biggest bottleneck in market research isn’t the research
Survey design and analysis aren't the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction.
Customer relationship management (CRM)
Is your intent data being sold to your competitors?
Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products.
The future belongs to marketers who make others smarter
Experience isn't losing value because of AI. It's shifting from personal expertise to better decisions, stronger teams, and organizational impact.
How to audit your email automations for revenue gaps
Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue.
Why the F.A.C.T.S. model is the key to search everywhere optimization
Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
Marketing artificial intelligence (AI)
OpenAI ad experiment could change what happens after the click
ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads.
AI is reshaping marketing teams from the inside
AI's biggest impact isn't content creation. It's breaking down silos, changing roles, and creating more integrated marketing organizations.
Customers don’t hate AI. They hate self-serving AI.
Every AI investment should make it easier for customers to accomplish what they came to do. Here's how to evaluate whether it does.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new collaborative post feature.
Customer relationship management (CRM)
AI can knock on the door. Your CRM marketing platform is still the house.
AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it.
How to give AI the context it needs
AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence.
Optimizing your B2B brand for autonomous AI shoppers
When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited.
Four holiday reports reveal one big divide over AI
The surveys tell a consistent story about holiday shoppers. They disagree about how quickly AI is changing the buying journey.
The next challenge for data clean rooms
Privacy and governance are no longer the biggest questions. Determining when a data clean room is the right investment is.
AI speeds marketing production, but measurement lags
AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI's impact.
AI can simulate buyers, but it misses personality
Synthetic audiences depend on the signals they're built from. Personality may be the missing ingredient for improving accuracy.
4 questions to ask before adding AI to an event workflow
MAICON's approach to AI offers a practical framework for deciding which tasks to automate and which should remain human.
AI is building your digital experience. It’s also making it less accessible.
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
Marketing artificial intelligence (AI)
IAB Tech Lab gets AI agents ready for real advertising
AAMP 2.3 adds the governance, integrations, and privacy controls organizations need to move AI agents into production.
Marketing artificial intelligence (AI)
How to measure marketing when AI owns discovery
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent.
Why directing AI agents is the next step in marketing work
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in.
Google testing a way to ease email signups
The browser-based alternative to OTPs and magic links could improve sign-up conversions and first-party data quality.
How to make trust your competitive differentiator in AI
AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure.
3 ways to document and guide your brand’s evolution
Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward.
Yelp brings reviews and local leads to ChatGPT
ChatGPT gets access to Yelp's reviews and business data, Yelp's gets prime placement and links.
AI shopping stats 2026: What you need to know
AI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it's going.
StackAdapt rethinks DSPs for the post-dashboard world
Juggling endless dashboards drains your time. StackAdapt wants AI agents to transform ad workflows into real outcomes.
How to build an advantage AI can’t copy
The 4S framework shows how to build capabilities customers can't easily replace and competitors can't quickly imitate.
The CMO’s guide to building an AI-first marketing team
Turn early AI adoption into better workflows, faster execution, and measurable results through training, process improvements, and clear KPIs.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Marketing artificial intelligence (AI)
ChatGPT Ads adds conversion bidding and stronger measurement
New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads.
Why your AI-review process is going to fail
Reviewing AI output for plausibility isn't enough. Here's a simple structure you can apply to protect yourself from "hallucinations."
Optimizing for the holiday ecommerce surge
Maximizing your revenue during the peak retail season requires structural readiness. Here are the five essential applications your team must optimize.
AI is pushing composability beyond software
The martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams.
HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots
June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly.
Time saved by using AI is being spent on managing its output
Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work.