15 cutting-edge tools every B2B marketer should know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
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B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Marketing artificial intelligence (AI)
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.
Marketing artificial intelligence (AI)
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Marketing artificial intelligence (AI)
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Marketing artificial intelligence (AI)
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
In this webinar, get the answers from experts in buying and selling B2B data.
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
Marketing artificial intelligence (AI)
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Marketing artificial intelligence (AI)
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Diversity and inclusion in marketing
Equality by design is the right approach, for women and other marginalized groups.
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Digital experience platform (DXP)
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Marketing artificial intelligence (AI)
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.