Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Search and social consume the majority of digital marketing spend and rely on clicks to gauge effectiveness. Our guest this week calls that "kindergarten math."
Fuel up with free marketing insights.
AI agents are changing how marketing works. At the November MarTech Conference, we discussed how to build workflows that combine AI efficiency with human judgment, quality control, and governance.
A strong ICP helps marketing and sales identify high-fit accounts, interpret buying signals, and focus their efforts where they matter most.
AI agents are spreading quickly, but most marketers still can’t connect those conversations to campaigns, conversions, and revenue.
Old signals can keep campaigns moving long after the customer has moved on. Better personalization starts with asking what matters now.
AI marketing channels are reshaping attribution. Learn how to adapt cross-channel measurement for AI-driven discovery and customer journeys.
Algorithm updates and endless manual workflows are draining. The November MarTech Conference discussed how AI transforms marketing automation into your strongest partner.
The goal is a common way to determine who can claim credit for a sale influenced or completed by AI.
Loyalty programs can look successful without generating additional purchases. The key is knowing which customers need an incentive to return.
Retailer audiences can improve social targeting and sales measurement, but brands need to know if the added data actually adds anything.
Marketing artificial intelligence (AI)
Adobe is expanding its AI stack with Google models, custom Disney models, and agentic tools to coordinate content and marketing workflows.
The agent gets your catalog. You keep the relationship.
At the November MarTech Conference, we learned how composable martech helps marketers integrate AI, reduce vendor lock-in, and modernize their stacks without starting over.
Search and social consume the majority of digital marketing spend and rely on clicks to gauge effectiveness. Our guest this week calls that "kindergarten math."
Some campaigns create demand. Others just take credit for it. Find out how to tell the difference and make better budget decisions with AI.
Commerce signals are worth the extra cost only when they improve a specific decision, audience, or business outcome during the campaign.
New product adjusts audiences and subject lines while campaigns run, then uses holdouts and attribution to measure whether those changes produce lift.
The closer your content is to the customer relationship, the more human it should be. See where AI adds value without compromising trust.
Static journeys can’t keep up with modern buyers. At the November MarTech Conference, we discussed how real-time AI decisioning helps build high-impact experiences.
Expanded measurement brings consistent impression measurement to pause, menu, screensaver, and overlay ads across connected TV.
Optimization and personalization
The tidal wave of AI content variations is an opportunity to stand out by using creative thinking to build experiences people actually care about.
Growth in consumer AI usage has made visibility imperative for brands.
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.
Enterprise marketers use top-down statistical modeling and bottom-up survey data to capture hard-to-track dark social shares and offline mentions.
Stable work rewards exact numbers. Campaigns, customer journeys, and forecasting often don’t.
Your next CTV campaign could start with a booth scan, a closed-lost deal, or a partner's customer list. Here's how to put that data to work.
Compliance pressure is real, but privacy controls can power better personalization. At the November MarTech Conference, we discussed turning opt-ins into your best first-party data asset.
Marketing artificial intelligence (AI)
The fastest way to improve AI-built software is defining the user, the task, and what success looks like before generating anything.
Economic pressure hasn’t stopped online shopping, but it has made consumers more skeptical, more price-conscious, and more willing to check the offer.
Paid ChatGPT visits generated 89 cents in revenue per session, compared with $2.45 from paid Google Search.
Coupon partners can close sales, but growth also depends on who helps new audiences discover the brand before they’re ready to buy.
Shared resources offer scale and control. Local teams offer speed and flexibility. How to decide where different marketing capabilities belong.
Faster drafts don't mean faster campaigns. Tackle approval bottlenecks, empower teams to make decisions, and measure the gains.
AI agents could be the key to meeting the crazy expectations of consumers, but only if they're used wisely.
Your team already owns the hardest part of AI context: deciding what's approved, what's off-limits, and who gets the final say.
Coordinate brand, paid media, and retail media funding while preserving each team’s goals and keeping annual retailer commitments visible.
Salesforce is buying Cresta to bring AI voice agents into customer calls, tying conversations more closely to CRM data and its broader Agentforce push.
Marketing artificial intelligence (AI)
Adobe research also found that AI traffic converted 90% better than non-AI traffic.
Purchase history tells only part of the story. Identity resolution and consumer intelligence help brands understand what matters now.
B2B creators are turning expertise into profitable businesses, while brands find new ways to reach buyers through trusted voices.
B2B companies that avoid saying who they’re wrong for are letting buyers, competitors, and AI systems do it for them.
