HubSpot to cut around 7% of workforce by end of Q1
The cuts come against a background of very rapid growth by the company over the last two to three years.
Marketing artificial intelligence (AI)
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
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The cuts come against a background of very rapid growth by the company over the last two to three years.
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Conversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
The retailer discusses identity challenges and how to align teams and technology to overcome them.
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Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Marketing artificial intelligence (AI)
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
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Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
Consider making these three major directional changes that could help your email program succeed this year.
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
On the hunt for something new? Check out who's hiring in martech this week.
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.