Marketing Operations
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Marketing Management
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Performance Marketing
Everything you should know about evaluating your competitor’s backlink profileGet the daily newsletter digital marketers rely on.
Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Marketing Management
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Customer & Digital Experience
Martech failure? 50% say loyalty programs don’t offer much value
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
B2B Marketing
5 tips for building customer trust during the supply chain crisis
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Performance Marketing
Everything you should know about evaluating your competitor’s backlink profile
Understanding what you can learn from your competitor's backlinks and what to avoid
Digital Transformation
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
Digital Transformation
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
Digital Transformation
6 strategies for using a DAM to manage modular content
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
Customer & Digital Experience
90% of marketers say their CDP doesn’t meet current business needs
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Customer & Digital Experience
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Data
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Digital Transformation
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
Customer & Digital Experience
IAS introduces new Control Panel for contextual targeting
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Customer & Digital Experience
Metaverse marketers favor virtual reality over NFTs
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Digital Transformation
Casted adds firmographic data to its B2B video and podcast platform
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Marketing Management
Ruthless prioritization: The key to marketing momentum
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Customer & Digital Experience
Marriott launches its own media retail network
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Why marketers have a love-hate relationship with complexity
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Marketing Management
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.