How data clean rooms might help keep the internet open
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Get the daily newsletter digital marketers rely on.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The cuts come against a background of very rapid growth by the company over the last two to three years.
Achieve personalization and more without cookies right when your users log in.
Conversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
The retailer discusses identity challenges and how to align teams and technology to overcome them.
Check out your exclusive agenda preview!
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Marketing artificial intelligence (AI)
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.
On the hunt for something new? Check out who's hiring in martech this week.
Consider making these three major directional changes that could help your email program succeed this year.
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: