How Citizens Bank transformed content to meet changing customer needs
The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Data lessons from a successful Taylor Swift exhibit
The Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit.
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A look ahead to Amazon’s Prime Big Deals Days
Amazon Prime members are gearing up to get a head start on holiday shopping in October, says a survey from Bazaarvoice and Dynata.
Marketo’s September 2023 releases: A manager’s guide
Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat.
Case study: How Komet USA embraced agile marketing
The organization embraced agile marketing to prioritize tasks, improve transparency and enhance work-life balance.
Marketing artificial intelligence (AI)
Martech is automating its way into a talent crisis
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
Data lessons from a successful Taylor Swift exhibit
The Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
How experimental marketers can drive martech utilization
Explore the role of experimental marketers in maximizing martech stack value.
15 cutting-edge tools every B2B marketer should know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Spotify introduces video ads on Roku
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.
Marketing artificial intelligence (AI)
A marketer’s guide to AI: Working with text generators
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Marketing artificial intelligence (AI)
How the rise of AI makes people more important in marketing
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Marketing artificial intelligence (AI)
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Everything you wanted to know about data but were afraid to ask
In this webinar, get the answers from experts in buying and selling B2B data.
Replacing your martech? Improved customer experience should be top priority
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
New report shows enterprise email marketers embrace AI
More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.
Two-thirds of marketers report mid-year budget cuts
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
SurveyMonkey launches new forms solution
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
The 3 Rs of marketing automation: Relevance, response and ROI
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Kath Pay: Spotlight on the expert
Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Samsung Ads introduces new CTV ad types
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
Separating fact from fiction: How real are the problems with GA4?
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Join us online this week for MarTech: 45+ free sessions
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
Why you’re not getting credit for your marketing efforts — and how AI can help
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Hate speech on social media can significantly damage brands: Study
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
How to use AI personality profiling for B2B engagement
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
Unleash the untapped power of email address intelligence
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Diversity and inclusion in marketing
Why women must have a voice at the AI table
Equality by design is the right approach, for women and other marginalized groups.