Marketing artificial intelligence (AI)
Decode the future of AI and privacy with metadata mastery
In this webinar, learn the strategies for a privacy-centric future.
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
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Marketing artificial intelligence (AI)
In this webinar, learn the strategies for a privacy-centric future.
Digital asset management (DAM)
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Marketing artificial intelligence (AI)
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15.
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
Communities have the potential to boost customer loyalty and develop product innovations through customer feedback.
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
In this webinar, learn how your marketing stack enables always-on customer experiences.
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
Marketing artificial intelligence (AI)
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
In this webinar, learn how to keep pace with customer expectations.
Spend a few minutes to help us all understand what the past year meant for marketers and their careers.
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Marketing artificial intelligence (AI)
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
Optimization and personalization
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.
Customized experience can lead to heightened satisfaction and loyalty.
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
See how MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates.
Marketing artificial intelligence (AI)
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Digital asset management (DAM)
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
How and when you invest in partnerships will move you from second place to center stage.
In this webinar, learn how to keep pace with customer expectations.
Digital asset management (DAM)
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities.
Customer journey orchestration
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.
See how MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.
70% of consumers agree that sustainability is more important to them now than it was two years ago, but there are significant differences in that group.
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
On the hunt for something new? Check out who's hiring in martech this week.