Management
Is the C-Suite disillusioned about marketing’s handle on technology?
Recent surveys suggest business leaders have a low opinion on the marketing org's technical competence.
Experience
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Performance
3 tips for optimizing your clients’ SEO in 2021Get the daily newsletter digital marketers rely on.
Experience
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Data
Cookies get a stay of execution from Google
Deprecation of third-party cookies is pushed back to 2023.
Management
Picturing martech’s long tail: Thursday’s daily brief
Plus a call for session ideas for September's MarTech.
Experience
Constant Contact to expand capabilities through SharpSpring acquisition
E-commerce provider will pick up lead gen and CRM capabilities when it acquires SharpSpring.
Experience
How to communicate brand values through CX: Wednesday’s daily brief
Good morning, Marketers, experience is a powerful way to communicate brand values. This will become evident as you read through today’s newsletter. In the first piece, TechChange is all about meeting the training and meeting needs of major international change agents (think W.H.O.). Beyond organizing virtual conferences over the last 15 months, they’ve paid special […]
Management
What anchors your technology mall?
Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Performance
The future of digital advertising: Personalization through agility and automation
Get your customers to take action by using an agile approach to digital marketing.
Data
Gen Z customers value individuality, price in purchasing
What are the other factors that drive Gen Z purchases?
Experience
Cool vendors make the purchase cycle easy: Tuesday’s daily brief
Plus, you may like telling stories, but do your customers want to hear them?
Experience
How Social hour seeks to solve the virtual event networking challenge
With virtual networking often hit or miss, TechChange leverages the platform to bring agents of social change together.
Performance
3 tips for optimizing your clients’ SEO in 2021
Helping your clients stay on top of their SEO strategy has never been easy. But it’s getting harder.
Performance
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
Experience
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
Experience
Attend SMX Convert for actionable tactics to boost conversions
Register by July 31 to secure your All Access pass for just $99!
Experience
What does best workplace even mean any more? Monday’s daily brief
Plus HBO Max blames the intern of course.
Data
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
Data
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
Experience
Apartments.com retools digital strategy for pandemic rentals and beyond
New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.