Daily Brief
20210927 MT Brief
Data
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
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Data
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
Data
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
Performance
Yahoo partners with Shopify in ad deal
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
Data
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible.
Data
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
Data
U.S. Soccer leans on a CDP to make its marketing automation more personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Experience
Big screen personalization and CX: Thursday’s daily brief
Plus, Roku campaigns for Shopify merchants.
Operations
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Experience
How Cinemark personalized the digital customer experience
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
Experience
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Operations
What is a customer data platform or CDP and why are so many marketers talking about them?
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.
Data
New marketing tactic to keep hot categories growing
Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help.
