A customer data roadmap for staying ahead of the competition
This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
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Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Marketing artificial intelligence (AI)
New releases for AI-powered marketing technology
This week’s roundup of the latest AI-powered platforms, products and features for martech.
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
B2B digital marketing budgets should grow in 2023
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
Top book and podcast recommendations for martech professionals
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
Submit your session ideas for The MarTech Conference in September!
We’re looking for technology savvy marketers to speak on a variety of topics at MarTech.
Webinar: How to build consumer trust in a cookieless world
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Marketing artificial intelligence (AI)
Marketing among top AI applications for small businesses
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
MarTech’s metaverse marketing experts to follow
Here are the top VR and metaverse marketing experts you should follow as they create the future.
How to do marketing personalization at scale
How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
3 ways to maximize the power of reception marketing
Don't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
What inflation’s cultural impact means for marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
Oracle subtracts social sharing tool AddThis
Social sharing widgets provided by AddThis vanish from publishers’ sites.
Marketing artificial intelligence (AI)
5 ways to harness AI in B2B content creation
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
Project and workflow management
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity.
Where is the buyer’s journey headed?
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
Marketing artificial intelligence (AI)
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Email marketing is dying: 3 actions to help it survive (and thrive)
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
Salary and Career: Kathleen Voboril can make martech sing
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
Leverage first-party data for a winning CRM strategy
Learn these data-collection hacks to reach customers with the right message on the right channel.
Customer journey orchestration
How to build a customer journey orchestration strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
Google Marketing Live 2023: What you need to know
A recap of all the ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Marketing artificial intelligence (AI)
It’s time to teach AI about your brand
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
5 critical leadership skills every marketing ops pro needs
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.
3 brands that have mastered the art and science of marketing
Find out how brands deliver campaigns that drive true customer loyalty.
Marketers under pressure to cut martech spend
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
3 steps to make AI work for you
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
‘Sign-up’ is part of the customer experience
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Marketing artificial intelligence (AI)
The 4 categories of AI that impact marketing: Generative AI
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
HubSpot’s April 2023 releases: The manager’s guide
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
Digital ad spend growth drops to 7.8% this year
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Marketing artificial intelligence (AI)
How to scale the use of large language models in marketing
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.