Why the future of marketing looks like product management
Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey.
Customer relationship management (CRM)
Salesforce and HubSpot reshape partner programs for the AI era
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition.
Fuel up with free marketing insights.
The marketing data most companies still fail to measure
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data.
Why vibe coding will disrupt martech’s buy-or-build debate
AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities.
A 90-day plan to build AI-citable authority
This framework uses original data, tools and cross-channel content to drive AI citations and high-intent leads.
How shaping AI buying can boost B2B CMO strategic influence
As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist.
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing
Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.
AI speeds up CX, but alignment still decides success
AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures.
Customer relationship management (CRM)
Salesforce and HubSpot reshape partner programs for the AI era
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition.
Why direct traffic in GA4 isn’t what it looks like
Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits.
How B2B marketers can prepare for AI agents that do the buying
As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator.
Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Navigating identity in a cookieless, compliant world
At the March MarTech Conference, we discussed how the end of cookies is a chance to trade 'creepy' tracking for real trust.
Why your outreach fails before prospects even read it
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response.
Why organic search is becoming a brand trust channel
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success.
Marketing artificial intelligence (AI)
Why most marketers are still only experimenting with AI
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
AI layoffs are spreading across tech — so if companies truly believe AI can replace workers, maybe it’s time to start with the corner office.
Showing up in the age of AI search
At the March MarTech Conference, we explored how to pivot from SEO to "Search Everywhere" and stay visible as AI changes the discovery landscape.
The 5 trends reshaping identity resolution in 2026
Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data.
Marketing artificial intelligence (AI)
Turn ChatGPT into your on-demand GTM consultant
A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance.
Diversity and inclusion in marketing
Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers
Revive old content to win in AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it.
Hey B2Bs, don’t pass on connected TV
TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television.
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value.
How Gemini in Gmail changes inbox visibility for marketers
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox.
The era of data dominance is over, and it didn’t last very long
Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good.
Google details how its on-Google checkout works
New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms.
Marketing artificial intelligence (AI)
Automation is marketing’s fastest path to AI returns
Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies.
Why original thinking is your competitive advantage in the AI era
AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve.
How OSI could change evaluating and selecting martech vendors
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks.
When attribution stands in for accountability
Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility.
How to drive real ROI with AI in B2B marketing
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth.
See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’
On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up.
AI is moving faster than customer trust
Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement.
Mobile marketing with RCS: What you need to know
RCS is a game changer for mobile marketing. Updated with news that Apple and Google are testing cross-platform RCS encryption.
What gets B2B brands cited in genAI answers
A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short.
How to architect AI agents in your martech stack
AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale.
How to tell if your CDP is really real-time
Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms.
The Data Doppelgänger problem
AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting.
Salesforce targets telecom churn with AI agents
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities.
How to turn everyday marketing campaigns into market research
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations.