Experience
Big screen personalization and CX: Thursday’s daily brief
Plus, Roku campaigns for Shopify merchants.
Experience
How Cinemark personalized the digital customer experience
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
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Operations
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Experience
How Cinemark personalized the digital customer experience
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
Experience
Does ‘always-on’ marketing improve customer experiences?
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.
Operations
What is a customer data platform or CDP and why are so many marketers talking about them?
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.
Data
New marketing tactic to keep hot categories growing
Some sales soared during the pandemic. Comping that growth is the hard part. Here’s help.
Email Marketing
Get your fall campaigns ready with MarTech’s Email Marketing Periodic Table
Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered.
Data
Brand blockchain marketing strategies for NFTs are expanding
Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes.
Performance
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Performance
How BIMI will boost brand recognition, email engagement
Validity Email Strategist Danielle Gallant discusses the importance of BIMI in brand recognition and email engagement.
Management
B2B automation and predictability: Tuesday’s daily brief
Plus, optimizing digital assets.
Operations
What is marketing automation software and what does it do today?
Marketing automation software can improve marketing productivity and increase lead quality. Here's what you need to know before adopting a marketing automation platform.
Operations
What clients need from your marketing agency today
Learn where SMBs want agencies to step in and help – and why they're willing to pay agencies more.
Experience
Your customer has evolved. So should your marketing.
Digital-first no longer means email-first. Marketers must move beyond a single-channel marketing approach to reach buyers where they are – in all channels.
Performance
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.