Amazon announces AWS Clean Rooms
The new service will allow AWS Advertising and Marketing customers to pull insights from securely protected data to be used for campaigns and research.
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
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Kanye West too much even for Musk’s Twitter
Ye has brought Musk to a fork in the road and marketers are waiting to see which route he takes.
Marketing software: Think three times before you customize
Before you build your own marketing software or buy and customize one, learn the potential pitfalls of each approach and how to avoid them.
2 essential steps for a successful ABM go-to-market strategy
Follow these guidelines to launch, or relaunch, an ABM go-to-market approach within your organization.
5 Yelp facts business owners should know (but most don’t)
Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.
Sendoso launches a freemium eGifting service
The corporate gifting service is offering unlimited eGifting aimed primarily at the SMB market.
Webinar: Your winning CTV advertising strategy in 2023
Learn how your business can reach your target audience with connected TV.
Channel99 will help marketers measure the performance of channels and vendors
A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app.
Salesforce winter 2023 release: The business executive’s guide
Salesforce added key features, including support for subscription selling and sales enablement functionality.
5 ways to improve your content workflow and strategy in 2023
A look at how the most successful content teams strategize for success.
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results.
Over half of marketers are using the metaverse or considering it
56% of media buyers are activating metaverse strategies or getting there, an IAB survey finds.
Online retail kicks off holiday season with record sales
Adobe and Salesforce have different Black Friday and Cyber Monday sales totals, but both show record increases from 2021.
LiveIntent launches Identity Enrichment on Salesforce AppExchange
Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
Yahoo and Taboola sign “30-year” exclusive ad agreement
Taboola will be the exclusive ad provider for Yahoo. The two companies will split ad revenues..
How marketing compensation and roles are changing: Take the MarTech Salary and Career Survey
Spend a few moments to help us better understand the dramatic changes affecting the marketing and martech spaces.
Marketers using more data sources in search of better data quality
In 2021 companies used an average of 10 different sources for customer data. That increased to 15 this year and is projected to hit 18 by the end of 2022.
November online spending up only 0.1% heading into Black Friday
Inflation is high and unemployment is low. So no one is really sure what consumers will do during the holiday shopping season.
4 tips for a great CDP implementation
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on.
How brands are using CTV and OTT for the 2022 FIFA World Cup
Brands are adapting to younger consumers who stream the tournament, and keeping to their messages to avoid tournament controversies.