Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
A WarGames-style AI test found top models escalate to nuclear war under pressure — a sobering signal for marketers automating high-stakes decisions.
Why we’re measuring creative ROI too narrowly
Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance.
Fuel up with free marketing insights.
Salesforce targets telecom churn with AI agents
Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities.
How to turn everyday marketing campaigns into market research
Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations.
How to create demand when buyers don’t see the problem
Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category.
Showing up in the age of AI search
Struggling to track brand visibility in the age of AI? Join our MarTech session to learn practical strategies that bridge the gap between SEO and LLMs.
How to make your content stand out in the age of AI
AI made publishing easier, but differentiation is harder. See how clarity, intent alignment and small SEO changes drive real gains.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new AI-powered shopping features.
Your technical debt is crushing your bottom line
Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales.
GPC compliance must be a legal priority for U.S. marketers
Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure.
Why we’re measuring creative ROI too narrowly
Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance.
Marketing artificial intelligence (AI)
Customers want dialogue, and marketers cannot keep up
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough.
We need more humanity in email, especially at unsubscribe
Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy.
Advertising in AI is a trust experiment marketers can’t ignore
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place.
HubSpot supercharges its media engine by buying Starter Story
By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy.
Email retention after Gmail’s ‘Manage Subscriptions’ rollout
Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies.
How to future-proof your AI stack with data governance
Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks.
Writing for GEO feels like early SEO all over again
The shift from ranking to extraction is subtle but significant. Learn how to make expertise easier to use without turning it into formula.
Say goodbye to busywork: Rethinking marketing workflows for a smarter future
Stop drowning in manual reporting and approval loops. Join our MarTech session on March 4th to transform your workflow from a bottleneck into a growth engine.
Content marketing jobs are splitting in two
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners.
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you?
How to build context-aware customer experiences
Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect.
Marketing artificial intelligence (AI)
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding.
How to design a loyalty program your CFO and customers will both support
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions.
SAP evolves Emarsys into a full-blown engagement cloud
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration?
If your measurement strategy delays decisions, it’s broken
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L.
Customer relationship management (CRM)
Your CRM knows more about your buyers than your personas do
Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking.
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured.
Will AI make your CRM more effective?
CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams.
The GTM spending problem no one wants to admit
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new Premium All-in-One subscription-based service for SMBs.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.
The path to purchase just got dramatically shorter
Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment.
How to wreck your brand in 30 seconds
Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.'
How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles.
AI ROI confidence is slipping, and that’s not a bad thing
As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value.
Marketing artificial intelligence (AI)
The AI era needs strategists grounded in expertise and guided by context
Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence.
Navigating identity in a cookieless, compliant world
Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy.
Marketing artificial intelligence (AI)
Why automating a broken workflow with AI is a trap
Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains.
Enablement platforms Highspot and Seismic announce merger
The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together.