Agile
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Operations
MOPs Rundown: Maximize your resources during a time of peak capacity
Here are some actionable best practices if you're facing crunch time — or a slow down.
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Operations
MOPs Rundown: Maximize your resources during a time of peak capacity
Here are some actionable best practices if you're facing crunch time — or a slow down.
Data
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Transformation
Transforming your organization to activate customer data
Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve.
Performance
IAS announces enhancements to Context Control
Contextual segments represent a way of targeting audiences which is not reliant on identities.
Experience
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy.
Experience
Good morning: CTV is getting more connected
Imagine contextual advertising within the programs themselves.
Data
Why on-site search is the best investment you’ll make in 2022
Explore the relationship between SEO, SEM, and on-site search to get more out of your investments.
Transformation
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Operations
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
Experience
FuboTV acquires AI vision platform Edisn.ai
With the ability to automatically recognize actors, athletes and brands on live TV, a field of play opens up for CTV commerce.
Operations
How ABM strategies bring marketing and sales together
Expert says personalized communications is one way to help bridge the marketing and sales divide.
Management
Jana Partners slams Zendesk’s proposed Momentive acquisition
Zendesk investors launch a savage public attack on the deal.
Experience
Uber OOH selects Vistar Media as SSP programmatic partner
Marketers will have access to over 3,000 cartop screens in major U.S. markets.
Management
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'