Webinar: How to avoid these 8 big email mistakes
Make your email marketing more effective than ever.
Getting started with Google Analytics 4: Redefine success
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data..
Get the daily newsletter digital marketers rely on.
Getting started with Google Analytics 4: Redefine success
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data..
ActionIQ adds capability to query data from external sources like data lakes
HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes.
Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes.
How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here's how.
Proliferating privacy laws, changes in data gathering worry marketers: IAB report
Consumers don’t see value of sharing data and marketers want a “one size fits all” privacy law, the IAB finds.
Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing.
Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
When politics ignores marketing: A cautionary tale
The fundraising broke records, but no one was minding the ROI.
Samsung launches weeklong metaverse and NFT activation
Multi-pronged campaign has users hunting for clues on Discord, acquiring NFTs and attending virtual events in Decentraland.
MarTech is ONLINE in just 2 weeks – grab your free pass now
Discover time-saving technologies online, September 28-29! (Can't attend live? Free on-demand access is included with your pass!)
The budget bottleneck: How to get more from your marketing budget
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
US martech spending set to break $20 billion this year; growth slowing
This is a 14.3% increase from 2021 when spend was up 20.9%
HubSpot pairs community with a connected platform
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
The crisis for disconnected B2B marketers
At HubSpot's Inbound 2022, the buzz is around creating communities and the company's new Customer Journey Analytics offering.
ActionIQ and Slalom bring consulting to customer experience with new partnership
Slalom will offer specialized services geared to ActionIQ CX Hub customers.
Partnering: Getting Started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering.
Webinar: 5 ways to survive an uncertain economy
Consumer and market intelligence can help you stay afloat.