The AI search shift changing B2B marketing metrics
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.
The 4 marketing metrics that matter in the boardroom
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability.
Fuel up with free marketing insights.
5 reasons branding belongs in your GTM strategy
From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively.
The art of doing more with less: The new marketing operations stack
Stop managing tools and start orchestrating outcomes. At the May MarTech Conference we discussed untangling the ‘AI spaghetti mess’ to move forward.
Why scaling creative is really a leadership challenge
Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity.
Digital asset management (DAM)
Build a martech stack that makes it easy to manage your brand
Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Marketers get better AI results when they stop treating chatbots like answer machines and start using them as sparring partners.
The confidence layer: Building data foundations marketers can trust
Stop waiting for perfect data. At the May MarTech Conference, we discovered how leaders build the ‘confidence layer’ to drive strategy despite messy inputs.
Why AI makes brand leadership more important
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation.
The 4 marketing metrics that matter in the boardroom
CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability.
A challenger brand takes on the stacks
Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way?
From permission to personalization: Activating first-party data the right way
At the May MarTech Conference we discussed activating first-party data to drive results without compromising customer trust.
Coca-Cola and partners pushing for new measurement standard
The advertising leader and its partners aim to help marketers with one of today's most significant challenges. But details are sketchy.
How signal-based outreach is changing outbound
Move beyond generic cold outreach and generate more qualified engagement with signal-based outbound strategies.
4 questions you should ask to catch programmatic ad fraud
Programmatic fraud often hides behind opaque supply paths, weak verification, and poorly curated CTV inventory.
AI + human ingenuity: Where creative and technical teams meet
Stop chasing AI tools and start building agents. At the May MarTech Conference, we discussed redesigning workflows to reclaim time for strategy.
The dangerous gap between AI output and actual understanding
AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it.
Last-click attribution rewards the wrong work in an AI-first world
AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions.
Marketing artificial intelligence (AI)
CMOs are buying AI that their organization isn’t ready for
A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully.
Agentic AI use cases: 24 examples from marketing to IT
See how agentic AI can scale, automate, and optimize workflows across marketing, sales, IT, and compliance with 24 real-world use cases.
Reclaiming the power of the story — fueled by data and AI
Stop choosing between AI efficiency and human trust. At the May MarTech Conference, we discussed using data for stories that resonate with buyers.
Medallia survived, but the real story should worry marketers
Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on.
How OSI could finally fix ABM’s biggest data problem
A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools.
Your team has already voted on your martech stack
When marketing teams lose faith in enterprise platforms, unofficial tools and hidden workflows take over.
Marketing artificial intelligence (AI)
You could already have the data AI needs to deliver value
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
Creating meaningful moments across the customer journey
Personalization fails when it feels like surveillance. At the May MarTech Conference, we discussed building trust throughout the customer journey.
AI use and fatigue growing among consumers
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence.
How to build content your competitors cannot copy
Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness.
How video helps you build better AI content with RAG
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content.
Gmail’s AI Inbox may redefine deliverability
AI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background.
Amplitude and Statsig deal raises questions for customers
Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology.
How to earn customer trust in the age of AI
Strong customer relationships are built through consistent actions, shared goals, and a genuine commitment to customer success.
Optimization and personalization
Why AI personalization strategies fail
Most personalization plans collapse during execution because operational realities don't match the vision.
Moving beyond silos to align complex customer journeys
Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned.
AI SEO punishes lazy marketing strategies
AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction.
Data quality will make or break your lead gen strategy
On the surface, not much has changed about B2B lead generation, but the infrastructure behind the data is more vital than ever.
Marketing artificial intelligence (AI)
Why AI agent adoption is creating unseen risk across the enterprise
From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities.
Why performance marketing needs more than ROAS
Return on ad spend can’t explain growth. Here’s how to evaluate marketing’s true contribution to business outcomes.
Your email A/B test winner might be lying (and it’s costing you)
Why single-metric wins, short test windows, and surface-level analysis in email marketing hold your program back — and what to do instead