7 vanity metrics marketers should avoid, and 7 to replace them
Forget the low-hanging fruit and reach for the numbers that tell you what's really working.
7 vanity metrics marketers should avoid, and 7 to replace them
Forget the low-hanging fruit and reach for the numbers that tell you what's really working.
Fuel up with free marketing insights.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Mark Zuckerberg wants to be big in AI more than he's wanted anything ever in his whole life. "It's a bold strategy, Cotton. Let's see if it pays off."
Marketing is broken. Privacy can fix it.
Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.
Marketing artificial intelligence (AI)
Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)
Autonomous AI is here—and it’s changing how brands connect with customers.
Structured data at scale for B2B and enterprise SEO
Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.
Supermetrics acquires real-time CDP Relay42
Another standalone CDP is off the market, as consolidation continues to hit the space.
Hyper Adaptive: Redefining organizations in the age of AI
Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.
Marketing artificial intelligence (AI)
AI can’t create meaning — that’s still marketing’s job
AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
CMOs, CEOs and marketers are all struggling with martech data issues
Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.
Study shows AI agents struggle with CRM and confidentiality
The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with news that Infobip launched RCS across four major U.S. mobile carriers.
Marketing artificial intelligence (AI)
Lessons from letting AI vibe code a landing page
An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
Do LinkedIn videos work better than blogs? Here’s the data
Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.
Turn real-time data into smarter customer journeys
Connect the dots between real-time data and real-world results.
Enterprise tech stack & governance for multi-location SEO
Learn how to build a scalable tech stack and governance model to streamline SEO across multiple locations, boost visibility, and ensure brand consistency.
B2B marketing on TikTok: What you need to know
TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for advertisers.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
What are the important metrics to watch as organic search traffic evolves?
You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.
Why the best thought leadership doesn’t sound like thought leadership
Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.
Content silence means your strategy is broken. Here’s how to fix it.
If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Clay and Gong integration may be the missing link in ABM
Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls.
Nobody knows what a CDP is anymore — and that’s the problem
CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.
Average LLM visitor worth 4.4x organic search visitors
With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
The high cost of undervaluing experienced marketing leadership
Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.
Marketing gains from AI begin with governance
To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start.
TransUnion data shows importance of good targeting for ROAS
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend.
Latent semantic indexing: Why marketers don’t need to worry about it
What Is latent semantic indexing and does it matter for search engines? Understand how it differs from NLP and what semantic optimization tools to use.
Playbook Broken: The innovator’s SEO — Navigating the new age of search
We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
Your ecommerce calendar just got a year-round makeover
Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
How strong brands build stronger B2B pipelines
In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.
Salesforce unveils agentic Marketing Cloud Next
The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
IAB releases draft digital advertising invoice API specifications
The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with new offerings to help marketers grab audience attention.
The 14 best HubSpot updates from May 2025
Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.
Marketing artificial intelligence (AI)
Why high-consideration industries need AI optimization
Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models.
How to create personas for SEO: Aligning content with real search intent
Learn how to build SEO personas that map to real search behavior, uncover user intent, and guide content strategy for better rankings and engagement.
Bridging the gap between mental availability and momentum in B2B
Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.
Marketing artificial intelligence (AI)
Where are marketing teams under-utilizing AI?
Many marketers were introduced to AI for copywriting, but the technology can do so much more.
Why SaaS vendors must shift from transactions to embedded partnerships
Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.