Experience
Expect a boom in mobile activity on Prime Day this year
The numbers behind mobile use for e-commerce's blockbuster event, confirmed now for June 21 & 22.
Data
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Performance
Losing open tracking will not kill email
Transformation
An old-fashioned retailer’s modern marketing approachGet the daily newsletter digital marketers rely on.
Data
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Experience
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Performance
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Performance
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Performance
Why agility is the future of digital advertising
In this live webinar, learn how to deliver personalization at scale with agility and automation.
Operations
Elements of Infrastructure: Breaking down MarTech’s Email Marketing Periodic Table
Don't know the difference between a mail transfer agent and a mail user agent? This resource will help.
Experience
Choosing the right event to speak at: Thursday’s daily brief
Plus tracking script management, identity resolution, and — who broke the internet?
Data
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Data
Making first-party data your first priority moving forward
The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
Data
Lotame’s Panorama ID wins more industry support
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
Experience
SaaS buyers frustrated, revenue leaders struggling: Wednesday’s daily brief
B2B buyers want their hands on the wheel.
Operations
What marketers should know about data governance and tracking script management
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
Operations
Free eBook: Driving sales for software companies thanks to email marketing
Email is an essential channel in the strategy of any software company. Leverage this powerful tool to generate leads and boost your growth.
Transformation
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
Management
SaaS buyers: The process is frustrating
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
Data
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Data
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
Performance
How performance CTV ads are helping Tovala sell meals that cook themselves
How meal kit delivery service Tovala is leveraging performance-driven CTV ads.
Data
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage.