Meta ad spend up 15% last quarter as TikTok sees sharp drop
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Fuel up with free marketing insights.
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Optimization and personalization
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.
Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
Marketing artificial intelligence (AI)
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Marketers can now be triple threats with data, creative and optimization power.
Marketing artificial intelligence (AI)
Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach.
We’ve teamed up with Scott Brinker from Chiefmartec on a new survey to help the community plan for the next 12–24 months.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.
Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences.
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come.
Join us online March 25-26 for free to unlock a brand-new training experience designed to inspire, inform, and engage like never before.
On the hunt for something new? Check out who's hiring in martech this week.
Content management systems (CMS)
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.
Marketing artificial intelligence (AI)
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.
Marketing artificial intelligence (AI)
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.
Marketing artificial intelligence (AI)
Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.
Customer relationship management (CRM)
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.
Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.
Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.