Marketing Operations
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
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Marketing Operations
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Data
Understanding customer behavior is vital to enhancing experiences.
Agency Services and Consulting
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Data
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics.
Account-based Marketing (ABM)
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Customer & Digital Experience
Identify the golden milestones on the customer journey and make each one of them count.
Marketing Operations
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Customer & Digital Experience
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.
Digital Asset Management (DAM)
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Customer & Digital Experience
Successful customer journeys require both personalization and practical strategies.
Customer & Digital Experience
Brands should start looking at the use of AI for copywriting a new report says.
Digital Transformation
Everything you need to know about virtual events in our increasingly digital world.
Customer & Digital Experience
Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business.
Digital Transformation
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Digital Transformation
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Customer & Digital Experience
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Customer & Digital Experience
Embeddable AR ad types offered to marketers and agencies without additional apps.
Content Management Systems (CMS)
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
