Experience
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
Experience
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
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Data
3 ways to gain more visibility into your lead lifecycle
How marketers can gain more insights from their lead lifecycles using status tracking.
Uncategorized
Adobe updates its holiday shopping predictions
Despite supply chain worries, expect records to be smashed in digital spending this season.
Experience
Good morning: There’s plenty to be thankful for
Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together […]
Performance
Build trust, gain sales
Brands can just play the compliance game. Or they can turn customer trust into a powerful asset.
Experience
Adobe and MLB announce expanded partnership
The initiatives include improving the fan experience as well as providing better digital workflows for clubs, players and vendors.
Management
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now.
Experience
How marketers can keep customers engaged using data
Successful customer engagement depends on good data.
Experience
Concentrix to acquire CX design business PK
The global CX solutions provider agrees to pay $1.6 billion for PK, formerly Connective.
Experience
Good morning: We’re nearly there
Plus, it looks like those leaked Facebook documents are going to be released in bulk.
Performance
Demandbase brings account-based advertising to consumer platforms
The ABM leader offers targeting on Facebook, Instagram, Twitter, YouTube and other platforms.
Experience
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together.
Mobile Marketing
How live clienteling is helping Lucchese sell more cowboy boots
Two-way video guided in-store customer engagement is the next best thing to the smell of fresh-cut boot leather.
Operations
How brands can build digital resilience
Neglecting changes in digital environments will make it harder for brands to adapt.
Transformation
Good morning: The marketing tech space is still changing fast
Familiar parts of the stack are changing before our eyes. Maybe there's a good reason for that.
Experience
10 reasons why email is more important than ever
Discover how your brand can use email signatures to increase brand awareness, drive traffic and generate leads.
Experience
Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP
The CTV ad landscape is transforming for AVOD.