Meta ad spend up 15% last quarter as TikTok sees sharp drop
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Fuel up with free marketing insights.
Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
Optimization and personalization
6 ways marketers can use Clay to enrich data and build campaigns
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.
How 3 companies are reinventing event marketing with SoLoMo
Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
Ensuring precision and clarity in digital project specs
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
Make 2025 the year your video creative shines
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
Marketing artificial intelligence (AI)
Are AI tools shaping your intentions more than you realize?
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
Content atomization: Maximize ROI by repurposing your best ideas
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.
What is Salesforce cooking up for marketers in its Spring 2025 release?
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
Marketing artificial intelligence (AI)
How to clear 5 hurdles to AI adoption in marketing analytics
Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach.
Take the 2025 State of Your Stack Survey
We’ve teamed up with Scott Brinker from Chiefmartec on a new survey to help the community plan for the next 12–24 months.
Marketing artificial intelligence (AI)
Story-driven marketing campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.
Are your CX metrics hurting your customer experience?
Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences.
The marketing community reacts, as the clock runs out on TikTok (for now)
Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come.
Your free pass to MarTech Spring 2025 is waiting!
Join us online March 25-26 for free to unlock a brand-new training experience designed to inspire, inform, and engage like never before.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Content management systems (CMS)
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
3 must-follow marketing copy rules to win your prospects’ trust
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.
CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
IAB expects digital advertising growth to slow considerably this year
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.
What martech practitioners can learn from a NASA engineer
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
Are marketers trusting AI too much? How to avoid the strategic pitfall
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
Tackling video marketing fragmentation
Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
2025 metrics that matter: How to future-proof your marketing
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.
Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
Social media and influencers: 2025 predictions
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.
4 ways to correct bad data and improve your AI
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.
Marketing artificial intelligence (AI)
Don’t have the time to implement time-saving AI tools? Here’s what to do.
Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.
Customer relationship management (CRM)
How to apply your lead scoring strategy in HubSpot and Monday.com
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Google’s search market share falls below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Data, AI and advertising: 2025 predictions
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.
7 proven strategies for effective B2B customer retention
Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
13 HubSpot updates from December to kickstart your 2025
Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.
Stop defending your marketing budget — start proving its value
Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.