TransUnion partners with Canvas Worldwide to boost omnichannel CX
A major player in the identity resolution space will make audiences available to a global media agency.
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
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A major player in the identity resolution space will make audiences available to a global media agency.
Look for skills and potential instead of specific experience.
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Emails triggered by price cuts and back-in-stock have 25% first purchases rate.
CMOs are marketing-minded already. Today they need to be business-minded above all.
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Maximize marketing spend and email deliverability.
Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
On the hunt for something new? Check out who's hiring in martech this week.
72% are more likely to buy from socially responsible businesses.
Increasing content demands are increasing problems.
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
An independent analyst offers his take on the significance of Google's cookie delay.
Martech contracts can raise thorny issues. Here are some to look out for.
Adobe Digital Price Index's first price drop since January 2020.
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing Artificial Intelligence (AI)
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?