ChatGPT has no clear brand leader in most categories
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain.
Branded search is becoming a less reliable proxy for brand demand
Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search.
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Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
HubSpot expands Breeze AI, adding tools for building, governing, and managing AI agents, reflecting the growing focus on operational oversight.
The one question that will improve all your email campaigns
Campaigns can fail before they're written because teams can't agree on what success looks like. One question can change that.
Consumer distrust of AI isn’t all about the AI
Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data.
Your newest competitors aren’t other brands
AI forms buyers' opinions before they visit your website. Learn how to build authority across AI and the sources they trust.
The missing layer behind customer data ROI
Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise.
Is your website invisible to AI search?
Many brand websites that look fine to people appear as empty to AI crawlers. Here's what to do about it.
Digital asset management (DAM)
Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
Your best practices may already be outdated
AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable.
What CMOs should be doing about AI right now
Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change.
Stop buying AI and start buying capabilities
"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare.
Why your match rate is the most important number you’re not tracking
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
Before you refresh that page, run this test
Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand.
Branded search is becoming a less reliable proxy for brand demand
Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search.
How to run a CTV incrementality test (and why most fail)
Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations.
Unlocking enterprise AI through unified workflows
Isolated artificial intelligence assistants are costing your operations team time. Here is how workflow integration transforms raw AI into actual enterprise value.
Salesforce’s woes underline marketing’s agentic AI problems
Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption.
Marketers know what improves paid media ROI, but underinvest in it
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI.
Look past AI to see where martech is going
AI dominates the conversation, but stack rationalization, modern measurement, and modular content are quietly reshaping marketing operations.
Your content isn’t your competitive advantage anymore
Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you.
Web Push advertising in 2026: Market trends and challenges
A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
Don’t confuse ad spend with marketing performance
More budget doesn't guarantee better results. The strongest campaigns prove they work before they scale.
Your email program is overdue for a portfolio review
Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention.
SaaS can no longer compete on software alone
With AI making software features easier to replicate, SaaS must help customers build capabilities that deliver lasting business value.
Marketing artificial intelligence (AI)
Marketing’s AI challenge goes beyond adoption
Researchers found marketers value AI's efficiency but remain concerned about organizational readiness and the profession's future.
Why AI-ready data infrastructure is so hard to build
Many companies try to fix everything before using AI. Learn why starting with one important problem works better.
Why marketers should measure relationships, not leads
Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth.
Customer relationship management (CRM)
Creatio takes aim at the enterprise Frankenstack
The company's latest platform combines CRM, AI agents, and workflows to replace disconnected point solutions with a single operating environment.
Open source made MMM cheaper, not easier
Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success.
Digital video enters a new era of competition
Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and AI-powered execution.
Run this AI audit before your next budgeting cycle
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks.
Why marketing conferences are still worth it
Travel, expense, and exhaustion are real. So are the relationships, ideas, and opportunities that keep companies and people coming back.
Marketing artificial intelligence (AI)
5 questions to ask AI vendors before you buy anything
Cut through AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
Transactional, triggered, and promotional emails: What’s the difference?
These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways.
Why CIPA is changing the conversation around digital tracking
CIPA is prompting companies to rethink tracking, consent, and data collection. Here's what marketers need to know and how to respond.
Is Open Semantic Interchange your data silo cure?
Breaking down marketing database silos requires more than APIs. Here is how the Open Semantic Interchange standardizes metadata.
The secret to scaling vibe coding isn’t better prompts
Turn AI-generated code into maintainable software with a prompt log that improves governance and accountability.
AI adoption hits 90% as CX deployment paths diverge
AI adoption is nearly universal in CX, but organizations are divided on architecture, governance, and building customer trust while proving ROI.
If your martech stack could talk, what would it say?
Good martech tools can't deliver value without ownership, governance, and the operational discipline to keep them working together.
Who trains tomorrow’s marketers if AI does the work?
As AI takes over entry-level marketing tasks, how do organizations help people develop the judgment needed to be marketing leaders?