Experience
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical.
Experience
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical.
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Performance
Consumer tolerance for traditional advertising continues to fall
They're especially growing weary of ads in digital video, says a new IAB report.
Experience
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Data
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Experience
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns.
Performance
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Management
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Data
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
Performance
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
Performance
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Data
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Data
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Operations
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Data
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
Management
The Digital Asset Management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.