The regional bank uses data, DAM and new channels like TikTok to build trust and authority with customers in major Northeast markets.
Data lessons from a successful Taylor Swift exhibit
The Museum of Arts and Design makes data-driven decisions using visitor analytics from Dexibit.
AI is handling more and more marketing grunt work -- work that had previously given people key early career learning experiences.
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?