What’s hot in the metaverse for consumers
Music and travel lead the way for why users are attracted to metaverse virtual experiences.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
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Adobe’s Figma acquisition doubles down on collaboration
Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Samsung bridges metaverse and real life experiences for Climate Week NYC
Simultaneous fashion shows on Decentraland and in-store kick off a weeklong multi-channel activation.
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
3 ways Panasonic embraces a customer-centric approach using technology
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences.
There’s still time to attend MarTech for free
Discover time-saving technologies online, September 28-29! (Can't attend live? Free on-demand access is included with your pass!)
Webinar: If the customer is always right, your tech should be too
Discover the emerging solutions and channels that cultivate stronger customer experiences.
Preparing people for Customer Journey Orchestration: Getting started on CJO
How to get ready to implement customer journey orchestration. First: think about the people involved.
At Dreamforce, a new data platform and enhancements to Slack
Salesforce announces a hyperscale, real-time data platform as well as innovations around Slack.
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list.
CTV added to Kroger’s retail media business
Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV.
Webinar: CDP must-haves for your budget
First-party data management strategies that keep your customers' data safe and your business booming.
Financial concerns threaten the 2023 holiday shopping season
As COVID concerns decline, worries about the financial impact of a recession have soared.
Digital Asset Management (DAM)
How to build your DAM foundation
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor.
3 things customers expect from marketers to prove that they’re human
Put the human touch back into AI-powered marketing automation by affirming these values.
Marketers likely to return to in-person events in 2023
By the second half of 2023 almost half our survey sample says it's extremely likely they will return to in-person events.
An incredibly brief guide to shifting marketing offshore: Part 2
How to decide which marketing tasks can be offshored and which can't.
Walmart Connect goes international and adds self-service
A new feature makes it easier for newer and smaller brands to move higher in search results.
Setting up goals: Getting started with Google Analytics 4
Universal Analytics' goals are called conversions in GA4. Here's how to organize them.