MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
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How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
FuboTV reports big ad gains from Unified ID 2.0
The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads.
How to mine data from online events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
What is a digital events platform and how can it help you?
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
Customized insights: Getting started with Google Analytics 4
GA4's automated insights detect unusual changes in your data; custom insights can track your KPIs.
Data analytics: Your stack’s past and limitations
Understanding your martech stack's evolution makes working with data analysts more efficient.
12 ways to boost cross-channel sales in Q4
An e-commerce guide to take your 2022 holiday marketing and attribution to the next level.
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Why marketers should care about consumer privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know.
Webinar: How to avoid digital pollution and focus on your audience
Rethink the way your teams create, deliver and manage content for customer experience.
DoubleVerify announces measurement tools for retail media networks
Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools.
Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Agile Champion: Getting started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
How to build a disruptive marketing campaign
The way customers view, interact and accept brands is evolving. Here's how businesses can utilize disruptive strategies to boost their marketing efforts.
Webinar: Consumer loyalty trends to watch
Learn what can make or break relationships with your customers.
Data-driven attribution: Getting started with Google Analytics 4
DDA looks at your website data and assesses the probability of certain channels influencing conversions.