Performance
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
Performance
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
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Operations
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.
Data
Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
Operations
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Performance
AppsFlyer announces new Privacy Cloud
Emerging technology allows data to be computed while remaining encrypted end-to-end.
Operations
Good morning: Back to basics with MOPs
Facing a crunch or a slowdown, getting back to basics can make a lot of sense.
Performance
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Management
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
Operations
What it means to be an empowered marketer in today’s digital landscape
How marketers can empower their operations in a digital-first landscape.
Performance
MNTN launches Creative-as-a-Subscription
The marketing platform for connected TV aims to simplify the ad process.
Agile
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Operations
MOPs Rundown: Maximize your resources during a time of peak capacity
Here are some actionable best practices if you're facing crunch time — or a slow down.
Data
Consumer research differentiates brands this holiday season
Shopping insights reveal ‘new normal’ shopping trends that may be here to stay - and tactics leading brands should implement now.
Transformation
Transforming your organization to activate customer data
Snowflake’s Ganesh Subramanian maps out your organization’s marketing analytics maturity curve.
Performance
IAS announces enhancements to Context Control
Contextual segments represent a way of targeting audiences which is not reliant on identities.
Experience
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy.
Experience
Good morning: CTV is getting more connected
Imagine contextual advertising within the programs themselves.