Performance

A roadblock for FLoC: Monday’s daily brief

Plus Apple's latest privacy move and its threat to email marketing.

Experience

Vacation rental companies hope CX will give them an edge as hotels come back

Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?

Experience

Expect a boom in mobile activity on Prime Day this year

The numbers behind mobile use for e-commerce's blockbuster event, confirmed now for June 21 & 22.

Data

Google agrees to not favor its own products in commitments with UK regulator on FLoC

Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.

Experience

Chatter: Don’t use your CDP to replicate MAP customer journeys

New technology should deliver new and engaging customer experiences.

Performance

Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief

Plus, learn how to conduct systematic audits of your email marketing data.

Performance

Losing open tracking will not kill email

Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,

Performance

Why agility is the future of digital advertising

In this live webinar, learn how to deliver personalization at scale with agility and automation.

Operations

Elements of Infrastructure: Breaking down MarTech’s Email Marketing Periodic Table

Don't know the difference between a mail transfer agent and a mail user agent? This resource will help.

Experience

Choosing the right event to speak at: Thursday’s daily brief

Plus tracking script management, identity resolution, and — who broke the internet?

Data

Let’s go shopping — for more and better data

Work through these steps to ensure you have the data volume you need without sacrificing accuracy.

Data

Making first-party data your first priority moving forward

The demise of third-party cookies brings the opportunity to close the gap in consumer insights.

Data

Lotame’s Panorama ID wins more industry support

Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.

Experience

SaaS buyers frustrated, revenue leaders struggling: Wednesday’s daily brief

B2B buyers want their hands on the wheel.

Operations

What marketers should know about data governance and tracking script management

It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.

Operations

Free eBook: Driving sales for software companies thanks to email marketing

Email is an essential channel in the strategy of any software company. Leverage this powerful tool to generate leads and boost your growth.

Transformation

Common struggles for revenue leaders point to limited marketing technology use

InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.

Management

SaaS buyers: The process is frustrating

SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.

Data

Targeting younger audiences: Marketoon of the Week

Who gets left behind when marketers glorify youth?

Data

Independent CDPs and what travel brands need to do: Tuesday’s daily brief

Plus automating the debt collection CX.