Google Performance Max gets new AI-powered video creation, asset testing
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
Fuel up with free marketing insights.
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.
Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Enhance your model using engagement and demographic insights, company attributes and negative scoring to focus on high-value leads.
CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking beyond the vendor.
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
On the hunt for something new? Check out who's hiring in martech this week.
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.
Marketing artificial intelligence (AI)
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Apple Mail's new Branded Mail feature.
Marketing artificial intelligence (AI)
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
Would the bold step of complete data transparency change the conversation around data privacy and consent?
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets.
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications.
The state of today's consumer? Upset by negative experiences — but staying silent about them too.
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.
Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation.
See why these seven updates to Adobe Marketo Engage could be a win for your team.
Data management platform (DMP)
Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.
Embrace values-driven segmentation and remain authentic in the face of social and political complexities.
Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them.
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent.
Two surveys show data is very much on the mind of marketers when they think about their martech stack.