Daily Brief
20210728 MT Brief
Experience
Innovid becomes Olympics ad management partner
The Innovid-powered Olympics Ad Manager makes CTV dynamic ads possible for the first time.
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Experience
Innovid becomes Olympics ad management partner
The Innovid-powered Olympics Ad Manager makes CTV dynamic ads possible for the first time.
Uncategorized
The Real Story on MarTech: History Lessons for CDP Buyers
The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Management
The pendulum swings to composable stacks: Tuesday’s Daily Brief
One of the leading CMS vendors is changing course as marketing organizations move towards composable martech stacks.
Experience
Is your martech stack failing to build authentic customer experiences?
Understanding consumer behavior can drive meaningful communications.
Experience
The Tao of UGC: Doing something by doing nothing
The path to wisdom dictates a light curatorial touch when dealing with UGC.
Operations
Strategic marketing operations leaders can earn a seat at the top table
There's a path from MOPs leader to CMO but it requires analysis and planning.
Operations
Taboola to acquire Connexity: Monday’s Daily Brief
Plus YouTube keywords and how to get more views.
Operations
MOPs: Bringing order to chaos
A journey into the world and minds of today's marketing operations professionals.
Uncategorized
Time spent on content is what matters to TikTok: Friday’s Daily Brief
Plus another reminder to take our 3 minute Event Participation survey.
Management
Marketing work management: the forgotten essential
MWM platforms handle the everyday tasks, deadlines and communications, helping keep teams on track. Increasingly, they integrate with other martech.
Transformation
Some pandemic-driven changes are here to stay
Digital consumers, digital B2B, and virtual events are not going away any time soon.
Management
The Real Story on MarTech: 10 steps to making better vendor selection choices
Selecting better technology really means selecting better-fitting technology. Here's how to do just that.
Experience
Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief
Plus Stephanie Buscemi joins Clari's Board of Directors.