Data

33Across has a supply side plan to make unauthenticated traffic addressable

Their Lexicon identity graph is embedded in the ad exchange itself.

Experience

Apartments.com retools digital strategy for pandemic rentals and beyond

New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.

Operations

Marketing ops is not just technology: Friday’s daily brief

Strategy and process are as important to marketing ops as tech tools.

Experience

Facebook testing virtual reality ads in Oculus VR

This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.

Experience

Virtual events and local marketing: Thursday’s daily brief

Plus, the relentless pace of change in search spurs new solutions.

Management

The Real Story on MarTech: Never skip a bake-off when selecting a new platform

Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.

Experience

Uberall acquires MomentFeed to expand its global reach

The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.

Performance

Mailchimp responds to customers’ demands for new email templates

Purchased directly from Mailchimp, these templates don't require coding for activation in the Mailchimp platform.

Transformation

Events: How virtual is reshaping what it means to engage an audience

How the necessity of virtual events became a virtue for laser technology brand Cynosure.

Transformation

One set of truths for B2B and D2C marketing: Wednesday’s daily brief

CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.

Data

5 ways to transform your lead engagement and sales process

Align sales and marketing throughout the buyer’s journey.

Data

Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform

The BI veteran has been getting a make-over with a new Account Based Experience offering.

Performance

Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush

Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?

Experience

As SEO changes, so do the tools that serve practitioners

The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.

Transformation

For e.l.f. Beauty, customer data is the currency of their digital ecosystem

The online cosmetic company's ongoing transformation journey — and viral social success.

MarTech Conference

MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now.

We’re accepting MarTech session pitches now through July 31st.

Transformation

B2C is transforming too: Tuesday’s daily brief

CPG brands are finding out they need to raise their direct-to-consumer game.

Experience

Seth Godin headlines #webcreators 2021 digital conference. Save your seat!

The best-selling author will lead Elementor’s digital conference celebration which takes place tomorrow, (Wednesday, June 16).

Performance

Nurturing leads or unsubscribes: Marketoon of the Week

Email can get a customer so close, yet so far.

Performance

Skai offers consumer brands a birds-eye view of customers and markets

The strategic thinking behind the rebranding of Kenshoo as Skai is all about intelligence.