What the LinkedIn debate over a HockeyStack report says about B2B marketing
There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
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There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
On the hunt for something new? Check out who's hiring in martech this week.
Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent.
Two surveys show data is very much on the mind of marketers when they think about their martech stack.
Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
AI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision.
We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.
Marketing artificial intelligence (AI)
Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience.
Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies.
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Get to know the key teams and competencies needed to build a thriving martech COE that drives innovation and strategic impact.
Company argues a breakup would make advertising less valuable, while harming publishers and merchants.
Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls.
Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration.
Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins.
AI, privacy and data gravity are changing all the rules. Join the virtual event to learn how leading marketers play to win.
Marketing artificial intelligence (AI)
Here is a collection of the most useful recent data about the impact and use of artificial intelligence on digital marketing.
Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
UPDATED on October 8 with latest comments from the IAB.
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
What you need to know about Reddit to get the most for your marketing dollar. Updated with detailed information on ad types and formats.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
Marketing artificial intelligence (AI)
Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Google's new summary card feature.
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added.
Content management systems (CMS)
We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest.
Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes.
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.
Learn how top brands maximize returns with programmatic ads and cutting-edge targeting to stay ahead in digital advertising.
How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.
New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success.
Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple.
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.