Transformation
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
Performance
How performance CTV ads are helping Tovala sell meals that cook themselves
How meal kit delivery service Tovala is leveraging performance-driven CTV ads.
Management
SaaS buyers: The process is frustratingGet the daily newsletter digital marketers rely on.
Management
SaaS buyers: The process is frustrating
SaaS buyers complain of complexity, excessive paperwork and too many steps In the purchase process.
Data
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Data
Independent CDPs and what travel brands need to do: Tuesday’s daily brief
Plus automating the debt collection CX.
Performance
How performance CTV ads are helping Tovala sell meals that cook themselves
How meal kit delivery service Tovala is leveraging performance-driven CTV ads.
Data
How SEO forecasting can help you get the right clients
Why using a realistic forecasting methodology can give you a competitive advantage.
Performance
Google vows to adjust global ad technology after settlement with French Competition Authority
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
Transformation
Creatio-Experian collab brings automated CX to debt collections
Low-code automation breaks new ground in the financial sector.
Experience
What the travel industry needs to do to rebound
On thing's for certain, it's not the time for travel brands to send impersonal email blasts letting people know they're ready for business.
Experience
Join us next week for actionable search marketing tactics
Attending SMX Advanced has never been easier or more affordable (and it never will be again). What are you waiting for?
Performance
Ricola’s social pivot, full-screen Twitter ads: Monday’s daily brief
Plus, Google allowing future app users to opt out of Advertiser ID.
Performance
Moz acquired by iContact
How will these tools for organic search and email marketing integrate?
Performance
Ricola’s message from the mountaintop: Influencer marketing works
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.
Performance
Elements of Compliance: Breaking down MarTech’s Email Marketing Periodic Table
Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.
Transformation
Yelp’s transformation, Third Door Media is hiring: Friday’s daily brief
Plus, Amazon Sidewalk is moving in.
Data
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Data
Identity resolution + customer data platforms
Two integrations announced this week highlight how IR is becoming an essential element of other martech solutions.
Transformation
Yelp is telling hyperlocal stories for national brands
The pandemic put Yelp in the spotlight as a critical information source.
Management
We’re hiring a content and SEO manager for MarTech and Search Engine Land
We are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic.