Composability has arrived, says MessageGears
Let's take a close look at the claim that composable CDPs are here to stay.
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.
Fuel up with free marketing insights.
Let's take a close look at the claim that composable CDPs are here to stay.
On the hunt for something new? Check out who's hiring in martech this week.
How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.
Mining customer data for insights, and turning those insights into actions, is easier than ever before.
Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy.
Marketing artificial intelligence (AI)
77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity.
We've updated our story on bulk email restrictions with news that Cox.net addresses are now managed by Yahoo.
Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.
Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.
Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
Enhance your model using engagement and demographic insights, company attributes and negative scoring to focus on high-value leads.
CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking beyond the vendor.
Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.
Marketing artificial intelligence (AI)
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
Your guide to everything from new bulk email requirements to deliverability best practices. Updated with Apple Mail's new Branded Mail feature.
Marketing artificial intelligence (AI)
Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
Would the bold step of complete data transparency change the conversation around data privacy and consent?
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets.
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.
Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications.
The state of today's consumer? Upset by negative experiences — but staying silent about them too.
With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.