Digital Transformation
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Help us to better understand how marketers are responding to all of this change.
Marketing Management
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
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Digital Transformation
Help us to better understand how marketers are responding to all of this change.
Customer & Digital Experience
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Customer & Digital Experience
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Digital Transformation
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Marketing Management
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Customer & Digital Experience
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Marketing Management
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
B2C Marketing
The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.
Data
U.S. website visitors at far greater risk than those from the EU, new research finds.
Marketing Management
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Marketing Operations
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Customer & Digital Experience
Unlock magical customer experiences that foster customer loyalty online with personalization and AI.
Mobile Marketing
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Performance Marketing
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Data
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Digital Transformation
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.
Data
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
Performance Marketing
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Customer & Digital Experience
Browsing is no longer a strong indicator of intent. Search tells you more.