Data
Google’s Topics API provokes a range of reactions
Some praise Google's replacement for FLoC while others are quick to point out its limitations.
Data
Google’s Topics API provokes a range of reactions
Some praise Google's replacement for FLoC while others are quick to point out its limitations.
Customer & Digital Experience
CMOs, put these 4 trends at the top of your agenda for success this yearGet the daily newsletter digital marketers rely on.
Performance Marketing
Webinar: The next big thing in ABM
Market, engage and sell to buying groups who want to hear from you.
Customer & Digital Experience
Snapchat launches augmented reality tool Shopping Lenses
The experience upgrade aims at boosting augmented reality for social commerce shoppers and brands.
Performance Marketing
Taboola automates personalized homepages
The new Homepage For You solution uses AI to curate relevant, personalized homepage content.
Customer Data Platform (CDP)
3 ways marketers can prepare for a cookieless future
How marketers can adapt their data strategies to third-party cookie deprecation.
Marketing Management
Good morning: Marketers are used to adjusting
The importance of coming up with new ideas rather than awaiting developments from the big platforms.
Customer & Digital Experience
CMOs, put these 4 trends at the top of your agenda for success this year
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work
Email Marketing
How email marketers everywhere can learn from privacy success in the UK and EU
US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson.
Customer & Digital Experience
Instagram remains the key channel for influencer marketing campaigns
A new report conducts in-depth analysis of the rapidly growing influencer marketing space.
Customer & Digital Experience
How to enable greater personalization in a world of impersonal experiences
Marketing personalization can offer brands a competitive advantage by creating more engaging customer experiences.
Digital Transformation
Good morning: Is the pandemic stock bubble bursting?
Has the thrill gone from investing in businesses associated with lockdown, remote working and virtual entertainment?
Marketing Operations
What is CRM and how does it support marketing?
A marketers' guide to CRM and its relationship-building capabilities.
Data
FLoC is off the table as Google switches to targeting by Topics
Forget FLoC says Google, betting instead on topics of interest as a means of segmenting and targeting audiences.
Performance Marketing
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
Data
Attorneys general sue Google over location marketing practices
There's sinister talk of "dark patterns" used by Google to track users and improve Google ad performance.
Uncategorized
Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).
Data
Prioritizing data privacy leads to brand trust
A new survey from MediaMath confirms consumers really do care how brands handle their personal information.
Data
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Groups supporting legislation to ban the use of personal data to target ads are asking for your personal data.