Marketing Management
Martech is mainly about relationships
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Marketing Management
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
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Marketing Management
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Marketing Operations
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Customer & Digital Experience
Unlock magical customer experiences that foster customer loyalty online with personalization and AI.
Mobile Marketing
The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
Performance Marketing
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Data
Journeys is a new toolset supporting the analysis and optimization of CX, integrating with downstream platforms for the activation of audiences.
Digital Transformation
Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.
Data
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
Performance Marketing
My Ad Center will let users block any ad and get info on why they were chosen to see it.
Customer & Digital Experience
Browsing is no longer a strong indicator of intent. Search tells you more.
Data
An expert tells what it took to launch an enterprise-wide DAM.
Digital Transformation
A global study by advertising platform Innovid shows CTV leading mobile for the first time in video ad impressions.
B2C Marketing
The Adobe Digital Price Index sees e-commerce price increases finally slowing.
Data
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
Performance Marketing
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.
Data
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
Customer & Digital Experience
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
Data
The analytics vendor also announced enhancements to its cloud-based analytics platform and a number of new partnerships.
Marketing Operations
Or, how to stop worrying and embrace the information tsunami.
Digital Transformation
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.