Marketing Operations
Unveiling our first MarTech Intelligence Report on email marketing platforms
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Marketing Management
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Performance Marketing
Everything you should know about evaluating your competitor’s backlink profileGet the daily newsletter digital marketers rely on.
Marketing Operations
Download the buyer’s guide today!
Data
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Marketing Management
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Customer & Digital Experience
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.
B2B Marketing
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Performance Marketing
Understanding what you can learn from your competitor's backlinks and what to avoid
Digital Transformation
McCormick is transforming how product content is created and used across its organization with digital asset management.
Digital Transformation
What you need to know before marketing in the metaverse.
Digital Transformation
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
Customer & Digital Experience
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Customer & Digital Experience
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
Data
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Digital Transformation
Help us to better understand how marketers are responding to all of this change.
Customer & Digital Experience
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Customer & Digital Experience
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Digital Transformation
Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.
Marketing Management
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Customer & Digital Experience
Ad buyers get anonymized data and access to a dedicated, interested audience.
Data
Henk-jan ter Brugge, director, global digital marketing at Philips, talks about getting martech and business closer together.
Marketing Management
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.