A customer data roadmap for staying ahead of the competition
This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
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This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
Project and workflow management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Marketing artificial intelligence (AI)
This week’s roundup of the latest AI-powered platforms, products and features for martech.
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
We’re looking for technology savvy marketers to speak on a variety of topics at MarTech.
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Marketing artificial intelligence (AI)
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
Here are the top VR and metaverse marketing experts you should follow as they create the future.
How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
Don't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
Social sharing widgets provided by AddThis vanish from publishers’ sites.
Marketing artificial intelligence (AI)
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
Project and workflow management
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity.
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
Marketing artificial intelligence (AI)
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
That's three Michelin restaurant stars, so that's as good as it gets.
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
Learn these data-collection hacks to reach customers with the right message on the right channel.
Customer journey orchestration
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
A recap of all the ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Marketing artificial intelligence (AI)
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.
Find out how brands deliver campaigns that drive true customer loyalty.
75% of CMOs feel under pressure to cut their technology spending, according to the latest Gartner CMO Spend survey.
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
Marketing artificial intelligence (AI)
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
Identity verification platform Onfido has acquired Airside Mobile, planning to make its digital identity app available outside the air travel space.
Marketing artificial intelligence (AI)
Here's what you need to know about generative AI in marketing and why it's worth paying attention to.
Book meetings for other users, use AI to associate calls with deals and take advantage of upgraded Payments features.
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Marketing artificial intelligence (AI)
Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what's ahead.