What Apple’s Vision Pro means for AR and VR marketing
The new headset hits the market in early 2024 and cost $3,499. Will enough consumers and businesses adopt it to interest marketers?
5 tips for successfully adding martech to your stack
Following these steps will help you implement and adopt martech successfully, whether it's one or several platforms.
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Marketing artificial intelligence (AI)
How to accelerate your marketing career using generative AI now
Three essential applications of AI in marketing that will ease your work load and fast track your career.
5 tips for successfully adding martech to your stack
Following these steps will help you implement and adopt martech successfully, whether it's one or several platforms.
Marketing artificial intelligence (AI)
Publicis Groupe joins human vs. AI content verification initiative C2PA
The initiative aims to authenticate human-made content as AI use expands.
How to foster effective collaboration between marketing and IT
Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness.
Integrate launches app to capture lead data on the move
Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.
Mastering the delicate balancing act of marketing
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
Marketing artificial intelligence (AI)
The pitfalls and practical realities of using generative AI in your analytics workflow
The key to a successful generative AI project is for the end user to have a clear expectation for the final output.
Salesforce summer 2023 release: The business executive’s guide
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
A customer data roadmap for staying ahead of the competition
This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Marketing artificial intelligence (AI)
New releases for AI-powered marketing technology
This week’s roundup of the latest AI-powered platforms, products and features for martech.
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
B2B digital marketing budgets should grow in 2023
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
Top book and podcast recommendations for martech professionals
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
Submit your session ideas for The MarTech Conference in September!
We’re looking for technology savvy marketers to speak on a variety of topics at MarTech.
Webinar: How to build consumer trust in a cookieless world
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Marketing artificial intelligence (AI)
Marketing among top AI applications for small businesses
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
MarTech’s metaverse marketing experts to follow
Here are the top VR and metaverse marketing experts you should follow as they create the future.
How to do marketing personalization at scale
How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
3 ways to maximize the power of reception marketing
Don't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
What inflation’s cultural impact means for marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
Oracle subtracts social sharing tool AddThis
Social sharing widgets provided by AddThis vanish from publishers’ sites.
Marketing artificial intelligence (AI)
5 ways to harness AI in B2B content creation
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
Project and workflow management
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity.
Where is the buyer’s journey headed?
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
Marketing artificial intelligence (AI)
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.
Email marketing is dying: 3 actions to help it survive (and thrive)
Email is the most effective marketing channel for many things. It's also the one customers feel most overwhelmed by. Here's how to change that.
Salary and Career: Kathleen Voboril can make martech sing
For our Salary and Career Survey, we interviewed Kathleen Voboril, a marketing consultant with many years in top marketing positions.
Leverage first-party data for a winning CRM strategy
Learn these data-collection hacks to reach customers with the right message on the right channel.
Customer journey orchestration
How to build a customer journey orchestration strategy
Organizations will often get a new technology before they know what they are going to do with it. Strategy must drive tech decisions.
Google Marketing Live 2023: What you need to know
A recap of all the ads and marketing news from Google's annual event, including lots of generative AI, new features and insights.
Marketing artificial intelligence (AI)
It’s time to teach AI about your brand
Marketing needs to elevate itself from baked-in AI solutions and look at creating custom models based on their own data. Start with brand.
5 critical leadership skills every marketing ops pro needs
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry.