The marketing variable no dashboard can measure
New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team.
Why trust belongs at the center of your data strategy
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction.
Fuel up with free marketing insights.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact.
The email newsletter is back and winning the inbox
The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Zeta and Palantir are partnering to connect customer and operational data, bringing real-time AI decision-making to enterprise marketing.
How Publicis Sapient transformed its marketing organization
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
How to build trust when buyers question everything
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here's why.
Why trust belongs at the center of your data strategy
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new Creator Marketplace and AI training program for marketers.
The real AI opportunity is creating new value
Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth.
Marketing artificial intelligence (AI)
GEO is following the same path as early SEO
SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
Advertisers may finally see who really touches their bid requests
IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.
Marketing artificial intelligence (AI)
Automation doesn’t eliminate vague objectives
Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs.
Ready or not, welcome to the era of the agentic CDP
Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news.
Marketing artificial intelligence (AI)
How to blend AI chatbots with high-touch sales
Learn how to balance AI chatbot efficiency with the high-touch needs of enterprise sales to engage VIP prospects without losing the human touch.
Marketing artificial intelligence (AI)
Build your AI skills with a useful home project
Don't wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work.
The real martech problem is not technology
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights.
How to sustain creative testing without adding headcount
Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows.
What customers tell friends that marketers miss
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.
BlueConic acquires Blueshift as CDPs move from data to action
AI agents that execute on the next best action are all the rage in CDP circles these days.
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
The hidden fragility of performance marketing
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
3 direct mail lessons for evaluating agentic commerce
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization.
Brand GPT: How to safely build a custom GPT for your brand that works
Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!
Salesforce acquires Fin, formerly known as Intercom
Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
Why marketers need both MMM & MTA in 2026
As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions.
When AI is choosing, how is brand loyalty earned?
Brand loyalty is becoming less about points and perks and more about the signals AI systems use to evaluate trust and relevance.
How CMOs can create clarity in an AI-excess enterprise
Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action.
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools.
Consumers are ready for AI, but many brands are not
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them.
Signal orchestration reveals which accounts are ready to buy
Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement.
How events are helping marketers cut through the noise
The noise on digital channels is driving marketers and their customers back to in-person events.
Marketing needs AI outcomes, not more AI pilots
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business.
Marketing artificial intelligence (AI)
Your AI portfolio isn’t an AI strategy
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity.
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value.
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced
AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals.