The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
The 4 types of content buyers want
Create high-impact content by understanding buyer preferences and leveraging existing assets.
Fuel up with free marketing insights.
2024 elections playbook works for brands too
Brands can take advantage of contextual strategies and CTV to fuel their holiday push.
Marketing artificial intelligence (AI)
Salesforce launches new, ‘more trustworthy’ generation of AI bots
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
6 tips for creating a winning email marketing calendar
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year.
Marketing artificial intelligence (AI)
Use DAM and AI to keep up with content demands
Explore emerging AI trends and practical applications for enhancing digital asset management.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 12
In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI.
How brands are taking the AI plunge and testing customer experiences
CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences.
What technology would you bet on in the martech race?
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
The fading third place: A reflection on Starbucks and society
Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value.
Oracle enhances its Unity CDP offering
B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP.
Nearly half of US consumers feel ignored by marketers
Paying more attention to values and preferences could lead to more business with turned-off customers.
Meta to restrict data in Business Tools, impacting ad targeting
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
The 4 types of content buyers want
Create high-impact content by understanding buyer preferences and leveraging existing assets.
How to un-silo your organization and be more customer-centric
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.
EU hits Google with $2.6 billion fine in antitrust case
The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial.
Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?
Foursquare introduces Sales Impact attribution features
The new offering combines location and purchase insights for mobile and multichannel campaigns.
How to make the most of your market research data
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques.
New rules for bulk email senders from Google, Yahoo: What you need to know
Update: Gmail did not kill open tracking and pixels, despite what you read on LinkedIn.
Scaling local advertising with automation in the new media landscape
How to improve performance and efficiency.
Optimistic marketers increase expected ad spend
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year.
Measuring customer acquisition cost: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
The MarTech Conference is ONLINE in 2 weeks – grab your free pass now
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
Google Ads to deprecate enhanced CPC for search and display ads
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
What marketing can teach the enterprise about AI
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks.
US vs. Google, round 2: Government targets digital ad business
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren't so sure.
HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins.
AI and security are the focus of latest Salesforce acquisitions
Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities.
Marketing artificial intelligence (AI)
The AI-powered marketer’s roadmap to the future of content
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: September 5
Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it.
Now playing: ‘The Email Test That Goes Wrong’
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless.
Free trial vs. demo: What’s more effective in B2B SaaS ads?
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies.
Customer journey orchestration
Braze unveils new freemium offerings
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.
Ecommerce sees positive spending trends
Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience.
Google Ads unveils advanced performance planner for YouTube campaigns
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
How to use ChatGPT to simulate martech tools and marketing strategy
What if you could simulate marketing programs using a CDP before investing in the technology?
3 ways to use data analytics to connect with Hispanic consumers
Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.
Playable ads and longer campaigns gain traction in mobile gaming
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
One way or another, cookies are going away
Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them.