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Advertising

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."

by Constantine von Hoffman

Marketing Management

Create a B2B GTM strategy that buyers, execs and revenue teams love
by Scott Vaughan

Marketing Operations

Marketing operations talent is suffering burnout and turnover
by Kim Davis

Marketing Operations

Unveiling our first MarTech Intelligence Report on email marketing platforms
by Pamela Parker

Performance Marketing

Everything you should know about evaluating your competitor’s backlink profile
by Internet Marketing Ninjas

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Marketing Operations

Marketing operations talent is suffering burnout and turnover

A new report from Highway Education and Demandbase suggests MOps talent is in crisis.

Kim Davis | May 20, 2022 at 2:00 pm ET

Advertising

Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses

One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."

Constantine von Hoffman | May 20, 2022 at 12:09 pm ET

Marketing Operations

Unveiling our first MarTech Intelligence Report on email marketing platforms

Download the buyer’s guide today!

Pamela Parker | May 19, 2022 at 2:58 pm ET

Data

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.

Chris Wood | May 19, 2022 at 2:14 pm ET

Marketing Management

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.

Scott Vaughan | May 19, 2022 at 1:54 pm ET

Customer & Digital Experience

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades.

Constantine von Hoffman | May 19, 2022 at 1:15 pm ET

B2B Marketing

5 tips for building customer trust during the supply chain crisis

The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.

Kim Davis | May 19, 2022 at 8:28 am ET

Performance Marketing

Everything you should know about evaluating your competitor’s backlink profile

Understanding what you can learn from your competitor's backlinks and what to avoid

Internet Marketing Ninjas | May 19, 2022 at 7:00 am ET

Digital Transformation

Webinar: Transform your content operations with DAM

McCormick is transforming how product content is created and used across its organization with digital asset management.

Cynthia Ramsaran | May 18, 2022 at 1:08 pm ET

Digital Transformation

10 rules for successful metaverse marketing

What you need to know before marketing in the metaverse.

Lisa Peyton | May 18, 2022 at 12:14 pm ET

Digital Transformation

6 strategies for using a DAM to manage modular content

Reusable blocks stored in a centralized DAM can scale and optimize your content creation.

Chris Wood | May 18, 2022 at 11:35 am ET

Customer & Digital Experience

90% of marketers say their CDP doesn’t meet current business needs

Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.

Constantine von Hoffman | May 18, 2022 at 11:30 am ET

Customer & Digital Experience

Why we care about video advertising

The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.

Akshat Biyani | May 18, 2022 at 8:21 am ET

Data

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.

Piwik PRO | May 18, 2022 at 7:00 am ET

Digital Transformation

What are your secrets to overcoming marketing challenges? Take our survey

Help us to better understand how marketers are responding to all of this change.

Cynthia Ramsaran | May 17, 2022 at 3:12 pm ET

Customer & Digital Experience

IAS introduces new Control Panel for contextual targeting

Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.

Chris Wood | May 17, 2022 at 1:15 pm ET

Customer & Digital Experience

Metaverse marketers favor virtual reality over NFTs

And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.

Chris Wood | May 17, 2022 at 12:59 pm ET

Digital Transformation

Casted adds firmographic data to its B2B video and podcast platform

Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption.

Kim Davis | May 17, 2022 at 11:56 am ET

Marketing Management

Ruthless prioritization: The key to marketing momentum

In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.

Tim Parkin | May 17, 2022 at 10:08 am ET

Customer & Digital Experience

Marriott launches its own media retail network

Ad buyers get anonymized data and access to a dedicated, interested audience.

Constantine von Hoffman | May 16, 2022 at 4:03 pm ET
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Webinars

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

Dominate Your Competition with Google Auction Insights and Search Intelligence

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Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

CMO Guide: How to Plan Smart and Pivot Fast

See More Whitepapers

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