Daily Brief
Transformation
How publishers can implement a CDP to improve customer experience and support e-commerce
Dennis Publishing walks through their transformation using BlueConic.
Get the daily newsletter digital marketers rely on.
Transformation
How publishers can implement a CDP to improve customer experience and support e-commerce
Dennis Publishing walks through their transformation using BlueConic.
Transformation
Marketers search for new email marketing technology to meet pandemic challenges
A new Litmus survey suggests that email marketing budgets will rise in 2022.
Transformation
DocuSign will be available in Salesforce’s Slack in 2022
That's one of a number of announcements expanding Salesforce's strategic partnership with DocuSign.
Operations
Introducing MarTech’s guide to agile marketing for teams
This free e-book explains why the best agile marketing teams don’t just tackle a process, but adopt principles and values of agile that lead to culture change.
Experience
Is innovation on your roadmap?: Wednesday’s Daily Brief
Good morning, Marketers, is innovation on your roadmap? Setting in place a strategy around innovation helps get different teams within your organization onboard. This tip, and many others, you’ll find from our writeup of a talk delivered by CX software company Bounteous, below. As digital transformation advances within an organization, people become more important than […]
Transformation
How to move to a first-party data marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
Data
Microsoft buys IPaaS platform that integrates with Oracle, SAP
Acquisition of Clear Software gives Microsoft’s enterprise business customers more flexibility to create business apps.
Transformation
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Data
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
Experience
You still need a strategy: Tuesday’s Daily Brief
Plus news from Adobe and data consolidation for CPGs.
Management
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Transformation
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Data
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
Management
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
Performance
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
Experience
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
Experience
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today's marketing technology solutions.