Marketing Technology
What you need to know from Google Marketing Live
Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Performance Marketing
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
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Customer & Digital Experience
New Mailchimp integration automatically syncs customer data with Stripe
Will provide SMBs with data for more effective email campaigns.
Performance Marketing
Optimization science: Technology and brain science can drive performance
Harness the full potential of your martech solution by triggering brain responses.
Performance Marketing
Take web hosting to the (NVMe) extreme
Unleash your business website on powerful virtual servers with more RAM, CPU and the fastest available NVMe Solid-State drives (SSD).
Marketing Management
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Digital Transformation
Marketing budgets climb in 2022
Gartner’s 2022 CMO Spend and Strategy Survey suggests optimism in unpredictable times.
Digital Transformation
Pega addresses accelerating business complexity
Processes and systems are creating a hypercomplex working environment with information overload. And technology isn't always helping.
Digital Transformation
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
Data
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
Marketing Management
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Customer & Digital Experience
Public wants to know where brands stand on issues, surveys show
71% of US customers wants companies to speak out on important issues.
Digital Transformation
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks.
Customer & Digital Experience
HubSpot expands App Accelerator program internationally
Developers can get access to technical expertise, help with marketing and funding.
Customer & Digital Experience
Teams that train together, win together. Send your team to MarTech!
The bigger your team, the bigger your savings.
Data
The power and limitations of universal IDs
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
Marketing Operations
Marketing operations talent is suffering burnout and turnover
A new report from Highway Education and Demandbase suggests MOps talent is in crisis.
Data
Antitrust bill could force Google, Facebook and Amazon to shutter parts of their ad businesses
One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Marketing Operations
Unveiling our first MarTech Intelligence Report on email marketing platforms
Download the buyer’s guide today!
Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Marketing Management
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.