Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
Top 9 immersive marketing events of 2023
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
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The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.