Marketers are drowning in data but starving for insight
Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working?
Stronger targeting starts with aligned personas and ICPs
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack.
Fuel up with free marketing insights.
Why quality management is the partnership martech can’t ignore
Martech sits between business and IT but often misses a powerful partner — quality management. Learn how QA and UAT improve outcomes across the stack.
The Vibe Marketing manifesto
Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.
Stronger targeting starts with aligned personas and ICPs
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Disney gives OpenAI a billion dollars and a license that lets ChatGPT-ers use The Mouse's characters in videos.
GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses.
IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance
The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms.
Marketing artificial intelligence (AI)
How to speed up AI adoption and turn hype into results
AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity.
Marketing artificial intelligence (AI)
Why AI content strategies need to focus on tasks not transactions
Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query.
What’s the state of the enterprise B2B buyer?
AI is changing the way enterprise B2B buyers operate and exacerbating problems around noise and trust in the market.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the personalization and AI ad creation tools.
How to use CTV to strengthen your ABM strategy
Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.
6 under-the-radar martech tools to make your work day easier in 2026
Explore six niche martech tools that solve emerging 2026 challenges — data accuracy, loyalty, AI visibility and smarter media allocation.
Marketing artificial intelligence (AI)
New Salesforce engine aims to make enterprise AI trustworthy
Salesforce has launched a unified data engine that gives enterprise AI agents the context they need to reason clearly instead of guessing blindly.
4 takeaways for email marketers from Google’s 2025 holiday report
Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season.
Why martech teams need diagnostic talent in 2026
Most martech friction comes from misinterpretation. The right talent can distinguish useful complexity from decay and restore team confidence.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about the new B2B audience segmentation capabilities
Think different: The Positionless Marketing manifesto
Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.
Why today’s buyer journey no longer fits the funnel
Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026.
Mobile marketing with RCS: What you need to know
RCS is a game changer for mobile marketing. Updated with data that shows a rise in RCS communications for Black Friday 2025.
Why privacy, not AI, is the biggest marketing shift to watch
With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind.
Marketing artificial intelligence (AI)
How to level up your AI maturity from tools to transformation
A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands.
Rethinking marketing creativity in compliance-heavy industries
Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk.
Marketers see big gains from content strategy overhaul
A majority of marketers report stronger results from their content strategies this year — and it’s not just because of new tech.
Amazon takes aim at data silos and lengthy workflows with Quick Suite
Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches.
When everyone has AI, thinking becomes the differentiator
As AI makes outputs abundant, the quality of your inputs becomes the real driver of performance. Strategic questions now shape entire outcomes.
The ‘data foundation’ for AI starts paying off for Salesforce
It looks like Agentforce's meaningful contribution to Salesforce's bottom line is on or ahead of schedule.
How to write great copy for every channel
Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more.
IAB Tech Lab proposes Deals API for programmatic advertising
The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability.
Winning back customers requires fixing what drove them away
Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it.
The CDP fantasy is over
Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning.
Why today’s AI panic feels like the 1990s internet all over again
The AI debate echoes 1990s internet fears. See what marketers learned last time and how transparency, ethics and readiness can guide this new era.
Marketing artificial intelligence (AI)
5 ways AI changed marketing strategy in just one year
New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.
How dirty data broke marketing
Dirty inputs created a system that misunderstands people. Clean data brings back context, consent and meaning.
Marketing artificial intelligence (AI)
Android code reveals OpenAI’s plans as user reports first ChatGPT ad
OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.
Marketing artificial intelligence (AI)
3 actions you must take to thrive in the agentic era of marketing
Staying ahead in marketing now depends on navigating AI agents' growing influence on your tech stack, your customers and your role as a leader.
5 capabilities that separate AI-native teams from everyone else
Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day.
How to design holiday promotions that work
Your holiday offers may reduce margins rather than drive real demand. Price discrimination and sales hangover dynamics show what’s actually working.
What happens when no one clicks anymore
Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead.
Optimization and personalization
AI is turning personalization into a two-way conversation
From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them.