AI budgets are growing faster than proof of ROI
Companies are spending heavily on AI, but most agent projects are still short of full scale and many marketing teams can’t show clear financial value.
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Fuel up with free marketing insights.
Why HIPAA compliance in martech goes beyond BAAs
A business associate agreement won't fix risky data flows. Here's what to check across tracking tools, EHR feeds, and ad platforms.
Not everyone in marketing should be an AI builder
Marketing teams are rewarding AI builders, but they also need maintainers, monitors, and users. Here's why those roles matter.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
General AI is generally fine, but a new study shows that for SEO problems you should get a specialist.
More buyer signals won’t tell you what buyers need next
Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.
Brand measurement needs a new source of truth
AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.
Marketing artificial intelligence (AI)
Agentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Classic marketing automation is dead: What’s next?
Rule-based automation is giving way to truly autonomous marketing. Discover how human-in-the-loop design frees your team to focus on real business outcomes.
When marketing automation moves too fast
Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the line.
20 years and billions of dollars later, CX still has the same problem
Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.
Marketing artificial intelligence (AI)
Stop letting AI make your marketing decisions
AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable for results.
Treasure AI takes on two martech headaches at once
Personalization Studio targets marketers’ dependence on technical teams. A new pricing model ties email costs more closely to engagement.
How to strengthen your brand story to improve AEO visibility
What others say about your brand can influence how it appears in AI answers. Learn how to audit, update, and reinforce your brand story across the web.
OpenAI adds visuals to ChatGPT ads
OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through numbers.
How to tell if AI advice is worth your attention
Before adopting the latest AI tactic, look for evidence, experience, and results you can replicate — and make sure the solution solves a real problem.
Apprenticeships are the key to saving early-career marketing roles
Junior roles face an unprecedented AI squeeze. Here is how to build structured apprenticeships to preserve the supply of marketing talent.
How to turn customer signals into smarter email automation
Use customer behavior, inaction, and contextual signals to build more relevant email automations and triggered campaigns.
How to maximize ROI with first-party data strategies
Signal loss is forcing a shift to value-exchange collection and native identity resolution to protect pipeline revenue.
AI usage surges 6X for local search, fragmenting the digital ecosystem
Local search behavior now straddles multiple platforms, with consumers traversing a 'verification loop' to find actionable information.
B2B marketing doesn’t have an ROI problem. It has an evidence problem.
Connect buyer journeys, marketing influence, and revenue across the B2B sales cycle — beyond campaign-level reporting.
AI is making customers expect more and tolerate less
Faster service is part of AI’s promise. Customers aren't impressed when speed comes with unresolved problems and no easy way to reach a person.
7 AI search myths busted by data
AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when you check the numbers.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new Creator Discovery feature.
Marketing artificial intelligence (AI)
Get more from AI without spending more
AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less.
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.
States are rewriting the rules of social media
Meta’s settlement, TikTok’s Alabama deal, and cases against YouTube show states building new rules for how platforms operate and sell advertising.
B2B marketing attribution is messy. Can it be fixed?
Tracking B2B revenue shouldn’t feel like chasing moving targets. Integrate's Mehul Nagrani breaks down attribution reality and future of B2B demand gen.
Stop building strategy around your martech stack
A bloated martech stack can create more noise than capability. Identify the gaps worth solving before buying another tool.
What 714 suppression campaigns show about pushing down negative results
Starting position and top 10 placements decided the outcome, not publishing volume. Plus why Page 2 isn't far enough for AI Overviews.
Marketing artificial intelligence (AI)
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
4 reasons your brand guidelines must become a brand system
Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.
Shoppers will spend more and buy less this holiday season
Holiday sales could grow even as consumers trade down, stretch purchases across the season, and use discounts to stock up on essentials.
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
Optimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.
6 sales alignment plays from ABM leaders at Snowflake, Datadog, and Unisys
From account selection and actionable signals to AI-powered workflows, these plays show how ABM teams can make sales alignment an operating discipline.
What marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations.
Marketing artificial intelligence (AI)
AI made marketing faster than it made marketing better
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.
GTM teams are losing track of their AI agents
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
Marketing artificial intelligence (AI)
Why you need to stop treating LLMs like people
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.
The martech skills you need to survive
Build portable expertise, owned relationships, and adaptable skills that help your marketing career gain from AI and platform changes.