Daily Brief
Data
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
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Data
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Operations
What is digital asset management, and why do marketing technology stacks need these tools?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Data
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
Data
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?
Experience
Walking the walk: Tuesday’s Daily Brief
If marketers have the tools to deliver good experiences, why are so many bad experiences being delivered?
Data
Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
A call for true personalization.
Experience
Why cross-channel customer journey orchestration is important
And how to do it: Responding to your customers’ needs is critical.
Performance
Consumer tolerance for traditional advertising continues to fall
They're especially growing weary of ads in digital video, says a new IAB report.
Experience
Why some marketers are moving to hybrid and headless CMS systems
Improved technical capabilities are making hybrid and headless CMS systems popular among marketers.
Data
Looking for clarity on CDPs: Monday’s Daily Brief
Plus the latest on agile marketing and news from Coveo and Qubit.
Experience
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns.
Performance
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Management
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Data
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethically managing data goes beyond that.
Performance
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
