B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses.
Getting started with the Agile Marketing Navigator: Story Points
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
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3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
Getting started with the Agile Marketing Navigator: Story Points
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Google delayed third-party cookie deprecation: Why and what’s next?
An independent analyst offers his take on the significance of Google's cookie delay.
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for.
Deflation comes to e-commerce as online prices fall 2% in July
Adobe Digital Price Index's first price drop since January 2020.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing Artificial Intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
Invoca announces new integration with Five9
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
10 reasons you should attend MarTech online (for FREE!)
Real marketers sharing real advice. No travel hassle or reimbursement requests. Check out why marketers love MarTech!
Will in-person events continue to be impacted as COVID constantly reinvents itself?
With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.
Marketers say biggest challenge is getting cross-department alignment
Customers today want new insights, more content and less interaction with sellers.
Study: Marketing automation teams mired in execution, neglecting strategic priorities
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees.
Only 38% of marketers very confident in their customer data and analytics systems
89% say customer data isn't readily accessible to them.
Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table.
74% of B2B marketers expect budgets to increase next year
Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.
How Cherry Bombe uses email to make customers smile
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Getting started with the Agile Marketing Navigator: Customer Stories
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Personalize each digital customer experience
Create intelligent, personalized e-commerce search and discovery experiences.