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Marketing Operations
Real Story on MarTech: Is that vendor a zombie?
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
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Customer & Digital Experience
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
Data
Data and privacy concerns grow among consumers
A study from GroupM shows declining enthusiasm for new technologies and data sharing.
Marketing Operations
Real Story on MarTech: Is that vendor a zombie?
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
Data
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
Digital Commerce Marketing Tools
Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution.
Marketing Operations
A marketer’s 2022 guide to Marketo: What it does today
This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
Performance Marketing
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
Customer & Digital Experience
CreatorIQ announces partnership with TikTok
This initiative by the influencer marketing platform will enable the creation of end-to-end TikTok marketing campaigns.
Customer & Digital Experience
How event marketers can use hologram technology for live and hybrid experiences
ARHT Media makes futuristic holograms an attainable option for event marketers.
Customer & Digital Experience
Marketers: The metaverse is coming
The metaverse and Web3 aren't here yet, but it's time to start thinking about the positive opportunities they might create as well as the negative risks.
Customer & Digital Experience
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Customer & Digital Experience
Lucidworks announces new SaaS search platform, Springboard
The search and experience company also announced updates to their flagship product Fusion.
Performance Marketing
Good morning: Breaking holiday e-commerce records was no surprise
Record-breaking e-commerce statistics for the 2021 holiday season were predictable.
Customer & Digital Experience
How to improve customer relationships with personalized messaging
Customer relationships are strengthened through personalized communication.
Customer & Digital Experience
Respondology extends its brand protection to Twitter
A scalable solution to protect brands from toxic comments on social media extends its portfolio to Twitter.
Data
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
Data collaborations continue to evolve the CTV landscape.
Marketing Operations
A marketer’s glossary to essential agile marketing terms
Scrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.