Transformation
Nielsen’s Gracenote adds predictive content analytics
Audience Predict will forecast future program performance.
Transformation
Integrate alters roadmap to adapt to changing B2B buying process
The precision demand marketing platform will announce new products at its Game Changers conference this week.
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Experience
The cost of ignoring website accessibility
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals.
Transformation
Integrate alters roadmap to adapt to changing B2B buying process
The precision demand marketing platform will announce new products at its Game Changers conference this week.
Performance
How email marketing is changing and what marketers should do about it
Find out what's been added to the Email Marketing Periodic Table.
Transformation
Good morning: Welcome back small-scale meetings?
Hesitancy about large conferences continues, but are one-on-one meetings normal again?
Operations
5 key themes shaping the future of marketing
From NFTs to first-party data and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore.
Performance
InMobi CEO bullish about prospects for independents in the advertising space
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
Operations
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations.
Data
Lytics adds cloud data connection feature to improve ad targeting
Marketers will be able to create create custom audiences for many advertising platforms.
Operations
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Performance
AppsFlyer announces new Privacy Cloud
Emerging technology allows data to be computed while remaining encrypted end-to-end.
Operations
Good morning: Back to basics with MOPs
Facing a crunch or a slowdown, getting back to basics can make a lot of sense.
Performance
How to align your tech stack with your organization
Drive adoption and ROI by aligning your tech stack with your team.
Management
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
Operations
What it means to be an empowered marketer in today’s digital landscape
How marketers can empower their operations in a digital-first landscape.
Performance
MNTN launches Creative-as-a-Subscription
The marketing platform for connected TV aims to simplify the ad process.
Agile Marketing
How to build feedback into your agile marketing workflow
It is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Operations
MOPs Rundown: Maximize your resources during a time of peak capacity
Here are some actionable best practices if you're facing crunch time — or a slow down.