AI speeds marketing production, but measurement lags
AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI's impact.
Why directing AI agents is the next step in marketing work
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in.
Fuel up with free marketing insights.
AI can simulate buyers, but it misses personality
Synthetic audiences depend on the signals they're built from. Personality may be the missing ingredient for improving accuracy.
4 questions to ask before adding AI to an event workflow
MAICON's approach to AI offers a practical framework for deciding which tasks to automate and which should remain human.
AI is building your digital experience. It’s also making it less accessible.
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
PwC tried to combine “thought leadership” with AI-written reports, and you know what happened next.
Marketing artificial intelligence (AI)
IAB Tech Lab gets AI agents ready for real advertising
AAMP 2.3 adds the governance, integrations, and privacy controls organizations need to move AI agents into production.
Marketing artificial intelligence (AI)
How to measure marketing when AI owns discovery
AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent.
Why directing AI agents is the next step in marketing work
As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in.
Google testing a way to ease email signups
The browser-based alternative to OTPs and magic links could improve sign-up conversions and first-party data quality.
How to make trust your competitive differentiator in AI
AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure.
3 ways to document and guide your brand’s evolution
Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward.
Yelp brings reviews and local leads to ChatGPT
ChatGPT gets access to Yelp's reviews and business data, Yelp's gets prime placement and links.
AI shopping stats 2026: What you need to know
AI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it's going.
StackAdapt rethinks DSPs for the post-dashboard world
Juggling endless dashboards drains your time. StackAdapt wants AI agents to transform ad workflows into real outcomes.
How to build an advantage AI can’t copy
The 4S framework shows how to build capabilities customers can't easily replace and competitors can't quickly imitate.
The CMO’s guide to building an AI-first marketing team
Turn early AI adoption into better workflows, faster execution, and measurable results through training, process improvements, and clear KPIs.
5 strategies to remove negative search results in 2026
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Marketing artificial intelligence (AI)
ChatGPT Ads adds conversion bidding and stronger measurement
New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads.
Why your AI-review process is going to fail
Reviewing AI output for plausibility isn't enough. Here's a simple structure you can apply to protect yourself from "hallucinations."
Optimizing for the holiday ecommerce surge
Maximizing your revenue during the peak retail season requires structural readiness. Here are the five essential applications your team must optimize.
AI is pushing composability beyond software
The martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams.
HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots
June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly.
Time saved by using AI is being spent on managing its output
Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work.
Marketing artificial intelligence (AI)
The real risk in agentic commerce
As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data.
The 7 layers of an AI-ready marketing operating system
See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI.
Your client just asked if they show up in ChatGPT. Now what?
It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
ChatGPT has no clear brand leader in most categories
Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain.
The one question that will improve all your email campaigns
Campaigns can fail before they're written because teams can't agree on what success looks like. One question can change that.
Consumer distrust of AI isn’t all about the AI
Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data.
Podcast measurement standards expand for the video era
Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market.
Your newest competitors aren’t other brands
AI forms buyers' opinions before they visit your website. Learn how to build authority across AI and the sources they trust.
The missing layer behind customer data ROI
Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise.
Is your website invisible to AI search?
Many brand websites that look fine to people appear as empty to AI crawlers. Here's what to do about it.
Digital asset management (DAM)
Your DAM solved the library problem. The activation problem is next.
Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
Your best practices may already be outdated
AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable.
What CMOs should be doing about AI right now
Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change.
Stop buying AI and start buying capabilities
"AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare.
Why your match rate is the most important number you’re not tracking
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
Before you refresh that page, run this test
Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand.
Branded search is becoming a less reliable proxy for brand demand
Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search.