The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Google favors helpful content over search engine-first in new update
A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers.
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An incredibly brief guide to shifting marketing offshore
Looking to tap new labor markets for marketing talent? You need to know which tasks can be "lifted and shifted." Here's a recipe for success.
Google favors helpful content over search engine-first in new update
A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers.
PGA TOUR transforms fan experience, analytics and customer feedback
To boost their fan experience, PGA TOUR will identify macro trends, as well as implement personalization and improve other touchpoints using Qualtrics XM.
Work in Progress Limits: Getting started with the Agile Marketing Navigator
Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits.
Amazon decision to use Nielsen is big boost for beleaguered rating service
"Thursday Night Football" on Amazon's CTV Prime Video will be company's first time measuring live streaming ratings.
TransUnion partners with Canvas Worldwide to boost omnichannel CX
A major player in the identity resolution space will make audiences available to a global media agency.
A new way to find the tech talent you need
Look for skills and potential instead of specific experience.
The only two things that matter in marketing
If you want more revenue and results from marketing, you need to develop experimentation and optimization processes. Here's why.
How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
How CDPs transform donor experience for a nonprofit organization
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Welcome emails have best click-to-open and first purchase rates
Emails triggered by price cuts and back-in-stock have 25% first purchases rate.
It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all.
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
FTC weighs in on customer data privacy
Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.
Whatever happened to customer journey orchestration?
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
Story Points: Getting started with the Agile Marketing Navigator
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.