Optimization and personalization
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Marketing artificial intelligence (AI)
Here are four principles for identifying and building strategic alliances with AI leaders.
Fuel up with free marketing insights.
Optimization and personalization
See how cookie preferences and first-party data converge to form unified customer profiles.
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
Marketing artificial intelligence (AI)
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights.
Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success.
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media and email campaigns.
Marketing artificial intelligence (AI)
Here are four principles for identifying and building strategic alliances with AI leaders.
Marketing artificial intelligence (AI)
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
Marketing artificial intelligence (AI)
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
Marketing artificial intelligence (AI)
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.
Diversity and inclusion in marketing
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
On the hunt for something new? Check out who's hiring in martech this week.
It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
Everything from bulk email requirements to deliverability practices. Updated with a report Google may be developing an email alias system to combat spam.
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
Marketing artificial intelligence (AI)
In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
Marketing artificial intelligence (AI)
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024.