Two-thirds of marketers report mid-year budget cuts
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
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With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Marketing artificial intelligence (AI)
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Diversity and inclusion in marketing
Equality by design is the right approach, for women and other marginalized groups.
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Digital experience platform (DXP)
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Marketing artificial intelligence (AI)
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
The changes will impact anyone who did not manually opt out of automatically created GA4 properties.
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance.
The lowdown on HubSpot’s latest AI additions, reporting improvements, commerce updates and more.
Slow business can require cuts, but slashing your content marketing efforts does more harm than good.
Dynamic email content can now be created and collaboratively viewed in the Stensul platform before deployment to Salesforce and Marketo.
These earnings results came before Adobe announced it was adding the Firefly image generator to its products.
Marketing artificial intelligence (AI)
CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.
Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds.
Marketing artificial intelligence (AI)
Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.
The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.
Commerce Max has been in limited use since 2020, it offers brands and agencies a single point of entry to retail media inventory.