How to build customer profiles using a CDP
Customer data experts break down the key ingredients that go into a CDP.
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
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Marketing collaboration and experimentation in action
Optimizely customers discuss how they are using the DXP's products at Opticon 2022.
Hot Topic launches metaverse Halloween collection on Roblox
The Halloween Forever Collection includes virtual items Roblox users can access in-game and on the Roblox Avatar Shop.
CDP. CTV. DAM. The fall season of MarTech is now available!
Discover time-saving technologies, solutions, and tools -- all for free, and all without leaving your desk.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Supporting Cast: Getting started with the Agile Marketing Navigator
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Why the media industry embraces martech transformation to win over consumers
Unravel complexity to unleash and deliver personalized experiences.
MOps leaders as psychologists: The modern mind-readers
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.
How to decide if you need a digital events platform
A guide to determining whether a digital events platform can help your organization.
Marketing beyond boundaries at Opticon
Optimizely advocates for experimentation, collaboration and orchestration as it rethinks its DXP.
FuboTV reports big ad gains from Unified ID 2.0
The streamer is the first CTV partner for open-source Unified ID 2.0, and uses it through The Trade Desk for programmatic ads.
How to mine data from online events
Third Door Media’s Marc Sirkin shows how online events can yield valuable data to boost marketing and drive sales.
What is a digital events platform and how can it help you
Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
Marketers making less use of martech’s expanding capabilities
Only 42% say they are utilizing all the capabilities of their martech stack.
Customized insights: Getting started with Google Analytics 4
GA4's automated insights detect unusual changes in your data; custom insights can track your KPIs.
Data analytics: Your stack’s past and limitations
Understanding your martech stack's evolution makes working with data analysts more efficient.
12 ways to boost cross-channel sales in Q4
An e-commerce guide to take your 2022 holiday marketing and attribution to the next level.
How customer journey orchestration affects process: Getting started on CJO
Here are three processes essential for succeeding with CJO.
Why marketers should care about consumer privacy
From GDPR, CPPA and ADPPA, here’s all the information marketers should know.
Webinar: How to avoid digital pollution and focus on your audience
Rethink the way your teams create, deliver and manage content for customer experience.