Groups supporting legislation to ban the use of personal data to target ads are asking for your personal data.
Understanding customer behavior is vital to enhancing experiences.
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The market is quickly evolving, as modern marketers demand integrated marketing functionality that rapidly translates into bottom-line return.
Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Account-based Marketing (ABM)
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Digital Asset Management (DAM)
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Customer & Digital Experience
Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business.