Data
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Data
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
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Data
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Performance
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Experience
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.
Transformation
For e.l.f. Beauty, customer data is the currency of their digital ecosystem
The online cosmetic company's ongoing transformation journey — and viral social success.
MarTech Conference
MarTech takes place on September 14-15, 2021 with a focus on Data. Submit Your Session Ideas Now.
We’re accepting MarTech session pitches now through July 31st.
Transformation
B2C is transforming too: Tuesday’s daily brief
CPG brands are finding out they need to raise their direct-to-consumer game.
Experience
Seth Godin headlines #webcreators 2021 digital conference. Save your seat!
The best-selling author will lead Elementor’s digital conference celebration which takes place tomorrow, (Wednesday, June 16).
Performance
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Performance
Skai offers consumer brands a birds-eye view of customers and markets
The strategic thinking behind the rebranding of Kenshoo as Skai is all about intelligence.
Performance
Innovid adds digital audio to ad mix
An audio option for big brands that don't "heart" giant conglomerates.
Experience
SMX Advanced begins tomorrow! Don’t miss out
What are you waiting for? Secure your $249 All Access pass now!
Performance
A roadblock for FLoC: Monday’s daily brief
Plus Apple's latest privacy move and its threat to email marketing.
Experience
Vacation rental companies hope CX will give them an edge as hotels come back
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Experience
Expect a boom in mobile activity on Prime Day this year
The numbers behind mobile use for e-commerce's blockbuster event, confirmed now for June 21 & 22.
Data
Google agrees to not favor its own products in commitments with UK regulator on FLoC
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Experience
Chatter: Don’t use your CDP to replicate MAP customer journeys
New technology should deliver new and engaging customer experiences.
Performance
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Performance
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Performance
Why agility is the future of digital advertising
In this live webinar, learn how to deliver personalization at scale with agility and automation.