Performance
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
Performance
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
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Data
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
Performance
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Data
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.
Performance
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Experience
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.
Data
What is call analytics and how does it deliver key insights to marketers?
These platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness.
Experience
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Operations
Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Plus case studies from Samsung and Discovery Plus.
Data
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Experience
How Samsung transformed their customer experience with a new support site search
When customers flooded the help site, a change was necessary so that marketers could keep up with demand.
Operations
The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.
Data
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.
Data
The 2021 CDP marketplace is diverse
There are now three categories in the CDP marketplace says Real Story Group, although they do overlap.
Operations
What is digital asset management, and why do marketing technology stacks need these tools?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Data
Turning data into gold with the right data strategy
Data is worth its weight in gold to marketers, as long as it is managed and activated right.
Data
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process?