Marketing value and data: Doing more with less
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
How consent management platforms support data privacy compliance
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
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Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.
Email marketers may be hit by Google’s mass account removal
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
Marketing artificial intelligence (AI)
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
Consumers have high expectations for the use of AI in customer service
A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
5 signs of a customer-centric marketing team
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.
How consent management platforms support data privacy compliance
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
4 commerce trends to watch next year
In this webinar, learn how to keep pace with customer expectations.
How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Spend a few minutes to help us all understand what the past year meant for marketers and their careers.
Strong Cyber Week sales show consumers are willing to spend
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Marketing artificial intelligence (AI)
Expanded integration lets Salesforce sell through AWS
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
Optimization and personalization
How AI can help create bespoke customer experiences
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
TV advertising: 6 key trends to watch in 2024
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.
Elevate customer loyalty in the hospitality sector through tailored experiences
Customized experience can lead to heightened satisfaction and loyalty.
How HubSpot found the right sports sponsorship partner
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
Personalization and real-time interaction management: Best of the Chatbot
See how MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
HubSpot’s October 2023 releases: The manager’s guide
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates.
Marketing artificial intelligence (AI)
OpenAI: The return of the king
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Digital asset management (DAM)
Getting your digital asset management system to work with other tools
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
YouTube is deliberately ‘suboptimal’ for people using ad blockers
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
Win the customer experience race with the right martech solutions
How and when you invest in partnerships will move you from second place to center stage.
4 B2B trends that will catapult you ahead of the competition next year
In this webinar, learn how to keep pace with customer expectations.
Digital asset management (DAM)
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
Salesforce tries to grab AI talent from the OpenAI maelstrom
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
Maximizing impact: Marketing resource allocation in lean times
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities.
Customer journey orchestration
How to use conversion data to enhance top-of-funnel marketing
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
EU raises antitrust concerns about Adobe’s purchase of Figma
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
B2B email marketing: 3 strategies for advanced personalization
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.
Digital events platforms: Best of the Chatbot
See how MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
The power of curated content in B2B marketing
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.
How to talk to consumers about climate change
70% of consumers agree sustainability is more important to them than two years ago, but there are significant difference in that group.
Google slips up and admits paying Apple 36% of Safari revenue
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Unifying the C-suite: A roadmap for CMO-CTO partnerships
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
Upgrade your 2024 B2B marketing game with this powerful ad channel
Attend this webinar to get a jump start into the new year.
Submit your session ideas now for The MarTech Conference, March 19-20, 2024!
We’re looking for marketers to speak on a variety of marketing technology related topics.
Digital experience platform (DXP)
Acquia sees web accessibility as a good thing and a brand differentiator
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
Google gives advertisers new generative AI tools for the holidays
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.