Top tips for building a successful brand strategy in 2024 and beyond: Part 2
In this second part of a two part feature, learn more about the relationship between brand and behaviors, emotions and feelings.
Top tips for building a successful brand strategy in 2024 and beyond
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.
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Marketing artificial intelligence (AI)
Integrating marketing with technology: Best of the MarTech Bot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Integrating marketing with technology efforts.
7 key metrics to measure content effectiveness
Learn why a holistic evaluation will help you gauge success.
Marketing artificial intelligence (AI)
MarTech’s generative AI pledge
A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
Marketers can now use topic tags on Threads to boost engagement
Topic tags are similar to Instagram hashtags, but there are some differences.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Top tips for building a successful brand strategy in 2024 and beyond
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.
Theresa Kushner: Spotlight on the expert
Theresa Kushner has been at the center of marketing data and analytics since the start, working at IBM, Cisco, VMware and many more.
Marketing artificial intelligence (AI)
This week in AI-powered martech releases: Dec. 7
Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content.
AR-powered gift cards for the holidays and beyond
Cardii is a start-up using AR and AI to reimagine gift cards for B2B and inhouse engagement.
The power of customer data across the journey: Acquisition
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
From tech tools to personalized presents: Holiday gifts marketers actually want
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life.
Master the art of turning data into dollars
Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection.
Advertising performance in the context of conversation
The unique advantage of targeting your audience through authentic discussions.
New rules for bulk email senders from Google, Yahoo: What you need to know
The requirements apply across the domain, forcing marketing and sales to work together on email strategy.
Google lets advertisers opt out of Search Partner Network amid Adalytics claims
The Adalytics report alleges ads have been appearing alongside potentially harmful content including sites on brands' exclusion lists.
The art of martech vendor negotiations
Strategic preparation and emotional awareness are key for negotiating win-win martech deals.
Channel99 launches “view-through” pixel technology for digital B2B campaigns
Customers can now use Channel99 pixels to track efficiency, reach, engagement and impact across a range of campaign channels.
The 2023 Content Marketing Report: See how AI is transforming the game
Get insights into AI, martech, and data-driven content marketing.
Marketing artificial intelligence (AI)
GenAI for text and visuals: Marketing’s AI power couple
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
ANA study finds 25% of programmatic ad dollars are wasted
Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found.
3 tips to tackle the annual marketing budget challenge
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results.
AI-powered cold email: A nightmare in the making?
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Why edge cases matter in marketing strategy
Learn why you shouldn't dismiss edge cases easily and how to use them to improve your marketing.
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Marketing artificial intelligence (AI)
Third-party data in advertising: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
How to optimize sales and marketing processes for efficient customer acquisition
Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance.
AWS expands its martech competency program
AWS is accrediting software and consultancy partners with a wide range of martech and adtech capabilities.
Marketing artificial intelligence (AI)
6 ways to use generative AI for your marketing
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy.
Marketing artificial intelligence (AI)
Decode the future of AI and privacy with metadata mastery
In this webinar, learn the strategies for a privacy-centric future.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15.
Writing emails that convert
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
MangoApps relaunches TinyTake as a B2B community management suite
Communities have the potential to boost customer loyalty and develop product innovations through customer feedback.
Marketing value and data: Doing more with less
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.
Email marketers may be hit by Google’s mass account removal
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.