More ecommerce shoppers using buy-now-pay-later
Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
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Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales.
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
Marketing artificial intelligence (AI)
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.
Data management platform (DMP)
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
Technology is changing… and so is your role. Learn how to adapt at MarTech.
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting.
Marketing artificial intelligence (AI)
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
On the hunt for something new? Check out who's hiring in martech this week.
In this webinar, learn how you can target audiences at the right time and at the right cost.
Marketing artificial intelligence (AI)
Targeting is the top use case, and one third are using chatbots.
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar.
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Diversity and inclusion in marketing
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Good data can be used to generate bad insights if users don't guard against bias and adopt sound measurement techniques.
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
Customer journey orchestration
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.
Marketing artificial intelligence (AI)
The new add-on generates first emails and follow-ups for B2B outreach.
The deal to acquire the maker of SurveyMonkey is valued at $1.5 billion.
Sponsored White Papers & Webinars
Learn which ads scored big in 2023's Big Game.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.
60% of businesses say they are increasing spending on marketing technology, services and personnel this year.
Banker of choice for tech venture capitalists and start-ups hurt by narrow focus and rising interest rates.
Digital experience platform (DXP)
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors.