How marketers are preparing for the future of in-game ads
Brands, agencies and publishers approach the rapidly evolving videogame ecosystem.
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Get the daily newsletter digital marketers rely on.
How CDPs transform donor experience for a nonprofit organization
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving.
Welcome emails have best click-to-open and first purchase rates
Emails triggered by price cust and back-in-stock have 25% first purchases rate.
It’s time for CMOs to talk business
CMOs are marketing-minded already. Today they need to be business-minded above all.
10 questions to ask when auditing your email program
It's time to rethink the email marketing audit. Here's your blueprint for the coming year.
Webinar: The key to email marketing success
Maximize marketing spend and email deliverability.
The FTC weighs in on customer data privacy
Addressing data privacy concerns, the FTC has announced proposed rule-making on consumer surveillance and data security.
Whatever happened to customer journey orchestration?
Here's a look at the evolution of customer journey orchestration, its path to maturity, and why it is not going away.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
B2B buyers are much more concerned about a company’s values than the general public
72% are more likely to buy from socially responsible businesses.
3 content challenges and how marketers can overcome them
Increasing content demands are increasing problems.
Story Points: Getting started with the Agile Marketing Navigator
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Google delayed third-party cookie deprecation: Why and what’s next?
An independent analyst offers his take on the significance of Google's cookie delay.
6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for.
Deflation comes to e-commerce as online prices fall 2% in July
Adobe Digital Price Index's first price drop since January 2020.
Webinar: What ad channels work best for your brand?
Decide whether the newest trend is worth investing the time and effort to help you reach your target audience.
Marketing Artificial Intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Attentive launches text-to-buy solution with Shopify’s Shop Pay
Marketers can expand commerce through SMS campaigns and improve text experiences.
Invoca announces new integration with Five9
The partnership aims to provide a deeper connection between marketing campaigns and call center sales teams.
10 reasons you should attend MarTech online (for FREE!)
Real marketers sharing real advice. No travel hassle or reimbursement requests. Check out why marketers love MarTech!