Experience
Yahoo introduces In-Flight Sales Analysis for digital out-of-home
The offering brings a new level of near real-time performance to DOOH and omnichannel campaigns.
Management
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
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Performance
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Management
6 key elements of a great agile marketing backlog
How to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Data
Ethical data management is a win for marketers
Compliance with privacy regulations is important. But ethical data management goes beyond that.
Performance
The many ways to know your audience: Friday’s Daily Brief
From contextual audiences to identity resolution to customer journey analytics.
Performance
DoubleVerify launches contextual advertising solution
DoubleVerify seeks to help publishers monetize their inventory by offering highly relevant topics to advertisers.
Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Data
Why identity resolution is foundational in modern marketing
Identity resolution is a critical component of any marketing campaign.
Data
Keep control of your data: Thursday’s Daily Brief
There are allegations that Amazon exploited the data of other companies selling on its platform.
Operations
Why automation is the future of lead management (and RevOps)
RevOps is trending toward low-code automation that closes software gaps and solves fundamental marketing and sales challenges.
Data
Don’t conflate CDP and CRM
David Raab of the CDP Institute says CDP and CRM should not be confused.
Management
The Digital Asset Management conundrum and how to fix it
Preparedness is key to DAM success and that means being prepared before looking for a vendor or a solution.
Data
“I say CDP, you say CRM”: Wednesday’s Daily Brief
So long as you have unified customer profiles and can activate them, does it matter what the solution is called?
Management
Nothing is wrong with your ABM strategy, but your execution fails
Register for this webinar and learn how to squeeze all the value out of your ABM.
Data
ActionIQ brings its CDP to healthcare
The enterprise CDP has completed the required HIPAA certification.