Transformation

Welcome to MarTech

To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!

Operations

Is marketing operations another term for marketing?

Perspectives from Darrell Alfonso, Kelly Jo Horton, Steve Petersen and Justin Sharaf

Operations

Salesforce updates its CDP: Friday’s daily brief

Plus privacy-focused changes from Google Ads

Experience

How Storage Asset Management succeeds by marketing its third-party storage owners

SAM relies heavily on customer reviews, managed through Reputation

Performance

Moving retail forward with connection & purpose

Join us next week for three days of innovation, connection & customer insight.

Performance

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns.

Experience

How to know when it’s time for a website refresh

Digital marketing agencies weigh in on what to consider

Transformation

Optimizing session or webinar descriptions: Thursday’s daily brief

Plus, tech giants are now creator companies

Operations

How automation can help your sellers sell more (and your marketers market better)

Break down traditional information siloes with the right suite of tools.

Performance

Oracle announces 3D game ad performance metrics

Plus updates to Oracle Subscription Management

Operations

HubSpot launches podcast network: Wednesday’s daily brief

Plus a bounce back in ad sales for publishers

Experience

Make impactful customer experiences with cross-collaboration

Your website is an extension of your product offering and your company’s mission.

Performance

Yelp announces Custom Location Targeting and more features to expand reach for local businesses

Other eatures include budget recommendations and Connect Audience Model

Operations

The year of SMS: Tuesday’s daily brief

Plus Taboola partners with Oracle Moat to add video performance metrics to its platform

Management

When testing, look at the big picture

Optimizing for MQLs, for example, can have big implications for downstream processes

Management

How marketers manage their work today: Monday’s daily brief

Please take our new survey on work management

Data

Trade cookies for control of your identity program

Brands need people, and people need brands. Do they need third-party cookies to connect?

Performance

IBM Watson adds creative optimization to OTT, video

Company’s Advertising Accelerator uses AI to select best creative elements for audience segments at a time when spending on OTT and other video channels is rising.

Transformation

Sustainability is important to consumers: Friday’s daily brief

Plus, acquisition news from Sitecore, partnership news from Acuity

Management

How marketers manage their work today

We're updating our report on the tools marketers use to keep their work on track. Please fill out our brief survey.