Beyond the opt-in: Engineering consent for better marketing
Compliance pressure is real, but privacy controls can power better personalization. At the November MarTech Conference, we discussed turning opt-ins into your best first-party data asset.
How to turn AI productivity gains into marketing ROI
Faster drafts don't mean faster campaigns. Tackle approval bottlenecks, empower teams to make decisions, and measure the gains.
Fuel up with free marketing insights.
Marketing artificial intelligence (AI)
Better prompts start before the prompt
The fastest way to improve AI-built software is defining the user, the task, and what success looks like before generating anything.
Consumers are still buying. They’re just harder to convince.
Economic pressure hasn’t stopped online shopping, but it has made consumers more skeptical, more price-conscious, and more willing to check the offer.
ChatGPT’s paid traffic is worth far less than Google’s
Paid ChatGPT visits generated 89 cents in revenue per session, compared with $2.45 from paid Google Search.
Is your affiliate program showing up too late?
Coupon partners can close sales, but growth also depends on who helps new audiences discover the brand before they’re ready to buy.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Scott Brinker says AI removes the human friction that used to catch bad decisions, making context an operations problem, not a prompt-writing problem.
Why AI is complicating marketing centralization
Shared resources offer scale and control. Local teams offer speed and flexibility. How to decide where different marketing capabilities belong.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details on the new tests of advertising in search results.
How to turn AI productivity gains into marketing ROI
Faster drafts don't mean faster campaigns. Tackle approval bottlenecks, empower teams to make decisions, and measure the gains.
How AI agents help improve your customer experience
AI agents could be the key to meeting the crazy expectations of consumers, but only if they're used wisely.
What to do before buying a martech platform with AI context
Your team already owns the hardest part of AI context: deciding what's approved, what's off-limits, and who gets the final say.
How to fund full-funnel retail media across three budgets
Coordinate brand, paid media, and retail media funding while preserving each team’s goals and keeping annual retailer commitments visible.
Salesforce buying AI customer support company Cresta
Salesforce is buying Cresta to bring AI voice agents into customer calls, tying conversations more closely to CRM data and its broader Agentforce push.
Marketing artificial intelligence (AI)
AI traffic drives 83% more revenue per visit
Adobe research also found that AI traffic converted 90% better than non-AI traffic.
Your first-party data doesn’t reflect your customer today
Purchase history tells only part of the story. Identity resolution and consumer intelligence help brands understand what matters now.
Why B2B marketers are turning to paid influencers
B2B creators are turning expertise into profitable businesses, while brands find new ways to reach buyers through trusted voices.
If you don’t define your weakness, AI will
B2B companies that avoid saying who they’re wrong for are letting buyers, competitors, and AI systems do it for them.
Marketing artificial intelligence (AI)
AI can find patterns, but marketers must figure out what they mean
The biggest opportunity for AI in marketing could be the questions you haven't thought to ask — and the customer behaviors they reveal.
Evaluating martech stacks to cut underutilized tools
Use structured auditing frameworks to eliminate duplicate software, trim SaaS bloat, and align spending with core business outcomes.
Your 2027 media plan has a channel problem
Your best-performing channel may get too much money while higher-value customer opportunities go overlooked.
Beyond deployment: How to lead the change and make AI adoption stick
Tool adoption stalls when teams feel unsafe. On Nov. 4, discover how to turn AI apprehension into confident, high-value execution.
More paid social ads won’t fix a creative problem
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
How to test incrementality before peak spending starts
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
Most marketers say AI works. Few can prove it.
AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics.
Meet your new teammate: Building marketing workflows around AI agents
AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.
The risks of optimizing SEO for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
6 mistakes to avoid with AI-powered performance marketing
AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.
What data and AI hide about your customers
You're swimming in data and AI tools. Is any of it really helping you better understand your customers?
More marketing spend brings more challenges and complexity
Technology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.
Your best customer may never visit your website
Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.
Marketing automation is dead. Long live marketing automation!
Algorithm updates and endless manual workflows are draining. On Nov. 4, learn how AI transforms marketing automation into your strongest strategic partner.
Braze gives Salesforce more speed — and more overlap
Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.
Your event content needs a destination before it needs a prompt
AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.
7 B2B marketing shifts that will define 2027
MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.
Restructuring martech ops for autonomous AI agents
MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.
The next wave of marketing automation is taking aim at Marketo
Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.
Why winning AI search isn’t enough to win B2B buyers
Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.
Personalization knows what customers want, not who they are
Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.
Your CEO wants answers your dashboard can’t give
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
Why organic traffic can fall while revenue stays strong
Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's actually a problem.