Data
Value data privacy to build customer trust
More consumers want personalized experiences, but that does not mean they sacrifice trust.
Management
More executives become champions for replacing marketing technology
MarTech replacement Survey finds teams made faster decisions than in the previous year’s survey, too.
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Data
Getting the most out of first-party data with a CDP
How Michael Kors met its data challenge and orchestrated more efficient campaigns.
Management
More executives become champions for replacing marketing technology
MarTech replacement Survey finds teams made faster decisions than in the previous year’s survey, too.
Performance
Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Data
How NYC & Co know where you like to go
NYC's official tourism agency leverages anonymized people-and-places data from Near to inform its members and the city itself.
Data
Uncertain times: Monday’s Daily Brief
Data helps, but the future remains in many ways unpredictable.
Data
How to improve marketing ROI with clean data
Without clean data, marketers will have a hard time generating quality leads.
Data
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
Performance
Yahoo partners with Shopify in ad deal
SMBs will have access to Yahoo ConnectID and Dynamic Product Ads for quick campaign deployment to relevant audiences.
Data
What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Interest is surging as technologies to target key account improves and relevant data becomes more accessible.
Data
Here’s a data-driven strategy for better understanding use cases
What makes identifying use cases so difficult has much to do with generic and disjointed experiences.
Data
U.S. Soccer uses customer data platform to make marketing automation personal
The organization revolutionized its approach to fan engagement by centralizing their data and personalizing campaigns.
Experience
Big screen personalization and CX: Thursday’s daily brief
Plus, Roku campaigns for Shopify merchants.
Operations
The greatest hidden cost to marketing success: Ineffective communication
Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond