Marketing artificial intelligence (AI)
AI is making creative the new targeting
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads.
The most valuable AI skill takes 10 minutes a week
Mastering one AI platform matters less than regularly testing what's new and recognizing when the technology changes.
Fuel up with free marketing insights.
Bad data is teaching AI to waste your ad budget
In automated advertising, inaccurate conversion data doesn't just skew reports, it trains bidding algorithms to optimize for the wrong customers.
AI made email marketing easier. It needs us to make it better.
AI can write email campaigns in seconds, but it can't replace the strategy, judgement, and customer understanding that make them worth sending.
Marketing artificial intelligence (AI)
Why marketers need to push back against AI
Studies show that relying too heavily on AI can erode critical thinking, making human judgment more valuable than ever.
Where synthetic data fits into customer research
Validate AI-generated insights, establish governance, and prioritize real-world research where it delivers the greatest value.
Marketing artificial intelligence (AI)
Agentic AI is rewriting martech economics and infrastructure
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn't using fewer tools, it's changing where your data lives.
The most valuable AI skill takes 10 minutes a week
Mastering one AI platform matters less than regularly testing what's new and recognizing when the technology changes.
When best-of-breed stacks become too complex to manage
Custom integrations can unlock flexibility, but growing maintenance costs and data issues can quickly outweigh the benefits.
Why your top ranking no longer means you’re winning
AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility.
Why AI is making DAM more important than ever
Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows.
What future marketers understand about customer decision-making
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most.
The marketing variable no dashboard can measure
New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact.
The email newsletter is back and winning the inbox
The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Zeta and Palantir are partnering to connect customer and operational data, bringing real-time AI decision-making to enterprise marketing.
How Publicis Sapient transformed its marketing organization
You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
How to build trust when buyers question everything
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here's why.
Why trust belongs at the center of your data strategy
More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new Creator Marketplace and AI training program for marketers.
The real AI opportunity is creating new value
Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth.
Marketing artificial intelligence (AI)
GEO is following the same path as early SEO
SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
Advertisers may finally see who really touches their bid requests
IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.
Marketing artificial intelligence (AI)
Automation doesn’t eliminate vague objectives
Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs.
Ready or not, welcome to the era of the agentic CDP
Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news.
Marketing artificial intelligence (AI)
How to blend AI chatbots with high-touch sales
Learn how to balance AI chatbot efficiency with the high-touch needs of enterprise sales to engage VIP prospects without losing the human touch.
Marketing artificial intelligence (AI)
Build your AI skills with a useful home project
Don't wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work.
The real martech problem is not technology
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights.
How to sustain creative testing without adding headcount
Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows.
What customers tell friends that marketers miss
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.
BlueConic acquires Blueshift as CDPs move from data to action
AI agents that execute on the next best action are all the rage in CDP circles these days.
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
The hidden fragility of performance marketing
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
3 direct mail lessons for evaluating agentic commerce
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization.
Brand GPT: How to safely build a custom GPT for your brand that works
Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!
Salesforce acquires Fin, formerly known as Intercom
Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
Why marketers need both MMM & MTA in 2026
As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions.
When AI is choosing, how is brand loyalty earned?
Brand loyalty is becoming less about points and perks and more about the signals AI systems use to evaluate trust and relevance.