Only 38% of marketers very confident in their customer data and analytics systems
89% say customer data isn't readily accessible to them.
They aren't the same, and if you get it wrong, you'll leave money on the table.
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89% say customer data isn't readily accessible to them.
On the hunt for something new? Check out who's hiring in martech this week.
They aren't the same, and if you get it wrong, you'll leave money on the table.
Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Create intelligent, personalized e-commerce search and discovery experiences.
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
Maximize marketing spend and email deliverability with one service provider.
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Don’t miss this rewarding opportunity to discover tools, technologies, and tactics that will help you design and execute rewarding customer experiences.
Roughly the same number of companies/products enter and exit the market each year.
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
Tune in to this panel to get key findings from MarTech's survey.
While predictions are positive, not all actual earnings are following the plan.
Project and Workflow Management
Making life easier for executive assistants will also make it easier for you.
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
What marketers can learn from Under Armour’s roadmap for “NF3s.”