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Digital Transformation
Virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world.
Customer & Digital Experience
DistroTV announces Spanish-language ad-supported free streaming bundleGet the daily newsletter digital marketers rely on.
Customer & Digital Experience
DistroTV announces Spanish-language ad-supported free streaming bundle
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.
Digital Transformation
PhotoShelter acquires UK-based digital asset management provider Third Light
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Customer & Digital Experience
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Customer & Digital Experience
The AI content creation space is growing
Brands should start looking at the use of AI for copywriting a new report says.
Digital Transformation
Virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world.
Customer & Digital Experience
MarTech registration is open! Grab your free pass now.
Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business.
Digital Transformation
Good morning: Large audiences are still valuable
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Digital Transformation
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Customer & Digital Experience
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Customer & Digital Experience
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps.
Content Management Systems (CMS)
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Customer & Digital Experience
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Digital Transformation
Good morning: Going for quick wins
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Customer & Digital Experience
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Automation and Orchestration
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
Customer & Digital Experience
Is demand for ads on streaming services declining?
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year.
Email Marketing
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.