The art of martech vendor negotiations
Strategic preparation and emotional awareness are key for negotiating win-win martech deals.
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
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Channel99 launches “view-through” pixel technology for digital B2B campaigns
Customers can now use Channel99 pixels to track efficiency, reach, engagement and impact across a range of campaign channels.
The 2023 Content Marketing Report: See how AI is transforming the game
Get insights into AI, martech, and data-driven content marketing.
Marketing artificial intelligence (AI)
GenAI for text and visuals: Marketing’s AI power couple
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
AI driving an exponential increase in marketing technology solutions
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
ANA study finds 25% of programmatic ad dollars are wasted
Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found.
3 tips to tackle the annual marketing budget challenge
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results.
AI-powered cold email: A nightmare in the making?
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.
Marketing artificial intelligence (AI)
Getting the most from your AI investment
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Why edge cases matter in marketing strategy
Learn why you shouldn't dismiss edge cases easily and how to use them to improve your marketing.
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Marketing artificial intelligence (AI)
Third-party data in advertising: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
How to optimize sales and marketing processes for efficient customer acquisition
Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
AWS expands its martech competency program
AWS is accrediting software and consultancy partners with a wide range of martech and adtech capabilities.
Marketing artificial intelligence (AI)
6 ways to use generative AI for your marketing
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy.
Marketing artificial intelligence (AI)
Decode the future of AI and privacy with metadata mastery
In this webinar, learn the strategies for a privacy-centric future.
Digital asset management (DAM)
Rachel Edwards: Spotlight on the expert
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15.
Writing emails that convert
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
MangoApps relaunches TinyTake as a B2B community management suite
Communities have the potential to boost customer loyalty and develop product innovations through customer feedback.
Marketing value and data: Doing more with less
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
Take back your ROI by owning your data
In this webinar, learn how your marketing stack enables always-on customer experiences.
Email marketers may be hit by Google’s mass account removal
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
Marketing artificial intelligence (AI)
AI is adding to marketers’ responsibilities while diminishing their influence
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
Consumers have high expectations for the use of AI in customer service
A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
5 signs of a customer-centric marketing team
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.
How consent management platforms support data privacy compliance
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
4 commerce trends to watch next year
In this webinar, learn how to keep pace with customer expectations.
How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Spend a few minutes to help us all understand what the past year meant for marketers and their careers.
Strong Cyber Week sales show consumers are willing to spend
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Marketing artificial intelligence (AI)
Expanded integration lets Salesforce sell through AWS
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
Optimization and personalization
How AI can help create bespoke customer experiences
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
TV advertising: 6 key trends to watch in 2024
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.
Elevate customer loyalty in the hospitality sector through tailored experiences
Customized experience can lead to heightened satisfaction and loyalty.
How HubSpot found the right sports sponsorship partner
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
The data disconnect: Why understanding your data landscape matters more than ever
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
Personalization and real-time interaction management: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
HubSpot’s October 2023 releases: The manager’s guide
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates.