How to choose the right martech partner: 6 practical tips
Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
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Selecting a partner that aligns with your needs and goals is critical to producing successful martech projects.
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
Fully integrating martech and adtech systems is a long-term play, but enterprises can start taking the steps toward alignment today.
Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments.
Learn how to better understand analytics data by looking at nuances in data measurement and exploring how analytics tools work.
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
On the hunt for something new? Check out who's hiring in martech this week.
In this webinar, learn how you can target audiences at the right time and at the right cost.
Marketing artificial intelligence (AI)
Targeting is the top use case, and one third are using chatbots.
The relaunch of TruAudience combines identity and targeting capabilities of TransUnion and Neustar.
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.
Download the 2023 Consumer Trends Index to gain a deeper understanding of your customers and better meet their needs.
Diversity and inclusion in marketing
Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions.
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Here are the top event marketing experts to follow to stay on top of all the best practices and latest developments in the field.
Good data can be used to generate bad insights if users don't guard against bias and adopt sound measurement techniques.
High-performing marketing organizations have clear, actionable principles for how they will and won't operate. Here’s how to define yours.
Customer journey orchestration
CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
Martech experts Scott Brinker and Juan Mendoza discuss the future of martech and more.
The experience management platform will be acquired by Silver Lake and CPP investments for $12.5 billion.