Daily Brief
Operations
How ABM strategies bring marketing and sales together
ABM strategies can help bridge the marketing and sales divide through personalization.
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Transformation
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Operations
Use this assessment to gauge team alignment with agile marketing values
This survey will help you to find out how they feel your company is currently doing in relation to these principles.
Experience
FuboTV acquires AI vision platform Edisn.ai
With the ability to automatically recognize actors, athletes and brands on live TV, a field of play opens up for CTV commerce.
Operations
How ABM strategies bring marketing and sales together
ABM strategies can help bridge the marketing and sales divide through personalization.
Management
Jana Partners slams Zendesk’s proposed Momentive acquisition
Zendesk investors launch a savage public attack on the deal.
Experience
Uber OOH selects Vistar Media as SSP programmatic partner
Marketers will have access to over 3,000 cartop screens in major U.S. markets.
Management
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'
Experience
Optimizely announces Welcome acquisition
Welcome's content capabilities will eventually merge with Optimizely's DXP.
Experience
Bitly announces acquisition of Egoditor
Acquiring Egoditor will expand the company's touchless tech offerings.
Operations
Finding tech solutions for departments outside marketing
What happens when other departments piggyback on the marketing tech stack and marketing decides to make a change?
Experience
How marketers can create a CX that respects consumer privacy
Successful CX strategies rely on privacy compliance and well-orchestrated marketing tools.
Experience
4 ways to drive customer engagement through personalization
Personalized experiences can determine the success of customer engagement strategies.
Management
How to decide if you need an account-based marketing platform
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the ABM tool buying process.
Transformation
Good morning: A simple message
"Inclusion management is really about a rising tide that lifts all boats."
Operations
What is Scrum, the project management framework agile teams rely on?
A Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Operations
Agile marketing sometimes means deciding what you’re not going to do
The best agile marketing teams have bigger goals that allow them to work on the right work at the right time.