The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies.
Fuel up with free marketing insights.
On the hunt for something new? Check out who's hiring in martech this week.
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.
A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies.
Marketing artificial intelligence (AI)
AI is beginning to add its power to the challenging marketing attribution space.
Marketing artificial intelligence (AI)
This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins.
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
Everything from new bulk email requirements to deliverability best practices. Updated with optimal seasons, weeks, days and hours for sending.
Including rich content on a phone call, like the company name and logo, makes people more likely to answer.
Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial.
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.
Here's our guide to LinkedIn's tools, marketing strategies and best practices. Updated with the new post-boosting lead gen tool.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles.
Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.
Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion.
Pega's genAI, decisioning, sales and service news makes good on promises from this year's PegaWorld.
A conversation with Konrad Feldman, CEO and co-founder of Quantcast, about where the cookie saga goes from here.
Marketing artificial intelligence (AI)
AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results.
Marketing artificial intelligence (AI)
OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels.
It starts with managers looking for new features and ends three to six months later with a new tool for the team.
The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.
Marketing artificial intelligence (AI)
Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
Marketing artificial intelligence (AI)
Brands like Saks are using genAI to build trust and improve customer experience transparently.
Marketing artificial intelligence (AI)
See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers.
Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
What you need to know about marketing on Reddit. Updated with ad revenue increase that made the company profitable for the first time.
Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability.
As national advertisers divert spending to non-swing states, regional advertisers get some relief.
Get winning strategies for product discovery, driving traffic, and personalization
Marketing artificial intelligence (AI)
Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.