Is the era of ‘rip and replace’ over for martech stacks?
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will.
Context engineering is the real AI advantage in marketing
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results.
Fuel up with free marketing insights.
The truth about martech in 2026
AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI.
What happens when ad spend goes wrong
Small mistakes in paid media can lead to massive losses, and ownership determines who absorbs the impact.
The hidden tradeoffs in moving to a composable martech stack
Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, data and operational complexity.
Context engineering is the real AI advantage in marketing
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results.
3 new email metrics that you need in 2026
Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter.
The email metrics marketers are likely to get wrong
Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
As AI leaders scramble for viable business models, the moves from OpenAI and Meta look less strategic and more like panic under pressure.
Marketing artificial intelligence (AI)
Data built modern marketing, but AI is rewriting the rules
Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy.
What the top 5% of AI users do differently
Most employees use AI, but only a few use it to create real value. Here’s how to recognize them — and how to help everyone else catch up.
Marketing artificial intelligence (AI)
How NotebookLM turns marketing docs into usable insights
Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material.
Salesforce Agentforce: What you need to know
We've updated our page on Agentforce with details on Intent-Aware Search in Agentforce for Commerce.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details about expanded shopping features, including new discovery and ad formats.
The real reason checkout kills ecommerce conversions
Small UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back.
Your most efficient campaigns might be limiting your growth
Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency.
Decoding today’s digital experience
Billions of data points tell us that algorithm shifts and fragmented discovery are rewriting the digital playbook.
The first-party data illusion
Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth.
Marketing artificial intelligence (AI)
Athena signals Zeta’s push into AI-driven marketing systems
Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action.
Why AI personalization comes with strict limits
Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are.
Why performance marketing stops working
Most brands optimize conversion while neglecting demand. Here’s what happens when the pipeline runs dry and how to fix it.
Why CMOs struggle and how aligning with CFOs changes everything
Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility.
Will AI end SEO?
From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities.
How to prove ROI from AI workflow integration in B2B marketing
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment.
Why martech consolidation business cases fall short
Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed.
Marketing artificial intelligence (AI)
AI commoditizes marketing execution and elevates judgment
Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity.
Walmart says ChatGPT checkout converted 3x worse than its own website
Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about LinkedIn's simplified way to scale creators and video.
The hidden costs of chaotic content workflows
Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output.
15 HubSpot updates from February 2026 you don’t want to miss
The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot.
Why confidence, not performance, is shaping media spend
Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels.
ActiveCampaign extends its AI capabilities with context and scale
ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.
AI is reshaping what entry-level marketing work looks like
AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows.
Why email is now identity and deliverability infrastructure
Here's how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market.
Why CFOs are taking control of GTM strategy
Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue.
3 ways to reduce bias in AI with better context
AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here's how to correct them.
Marketo deprecates SEO feature in latest release notes
The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer.
The age of the AI shopping agent isn’t here… yet
Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes.
The real GTM advantage is owning language and signal
Most deals are decided before the funnel starts, and marketers who don’t own buyer language and signal are losing before they even start.
Middle managers are the missing link in AI adoption
Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change.
Salesforce brings AI directly into CRM workflows for SMBs
Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing.