Management
Is marketing behind the times? Monday’s daily brief
Plus, email testing to win more conversions.
Performance
Oracle Fusion Marketing reduces the role of traditional CRMs
The new product aims to automate lead generation and scoring and put qualified opportunities into any CRM system.
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Performance
Oracle Fusion Marketing reduces the role of traditional CRMs
The new product aims to automate lead generation and scoring and put qualified opportunities into any CRM system.
Transformation
Stensul integrates its email creation platform with Slack and Teams
Email creative activity will now be directly shareable through the major collaborations platforms.
Performance
How testing can give your email marketing a conversions boost
Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from “the original push channel.”
Data
Can AI threaten human rights?: Friday’s Daily Brief
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
Transformation
Stackies 2021: How the winning companies think about their marketing stacks
For example, Juniper Networks' strategy is based on what it calls the 'three Ds' : "Deconstruct, Decompose and Design.”
Uncategorized
When it comes to women, marketing is behind the times
Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
Data
5 ways data can help you understand your buyer’s journey now
In this live webinar, learn how to create a better user experience and give your customers what they need.
Operations
Real Story on MarTech: Getting to DAM 3.0
There are three stages of maturity in the digital asset management space.
Operations
Why marketing ops professionals are on the front lines of marketing
Marketing ops is critical to the most important things marketing organizations do today.
Transformation
From Big Data to Big Ops: Brinker speaks on big shift in MarTech keynote
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
Data
Signals21 – The award-winning virtual content series for marketers is back
Identifying the biggest challenges marketers face today and how to tackle them head-on.
Data
2021 Stackie Awards announced at MarTech: See the winners
Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are.