Google Ads tests video asset option
The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.
Marketing artificial intelligence (AI)
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Fuel up with free marketing insights.
The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.
U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.
Customer journey orchestration
Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.
Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe.
Marketing artificial intelligence (AI)
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
Marketing artificial intelligence (AI)
Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
Marketing artificial intelligence (AI)
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Marketing artificial intelligence (AI)
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy.
Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
Threads is proving to be a serious Twitter/X alternative. Updated to include Threads' pivot to followers and metrics for individual posts.
With the acquisition of Interpublic, Omnicom will become the world's largest agency holding company. UPDATED with industry comments.
Marketing artificial intelligence (AI)
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Marketing artificial intelligence (AI)
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
Customer relationship management (CRM)
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.
Marketing artificial intelligence (AI)
The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
Marketing artificial intelligence (AI)
Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it.
Marketing artificial intelligence (AI)
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty.
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value.
Optimization and personalization
See how cookie preferences and first-party data converge to form unified customer profiles.
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
Marketing artificial intelligence (AI)
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights.
Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success.