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Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Customer & Digital Experience
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure represenatation across all their advertising content.
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Customer & Digital Experience
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure represenatation across all their advertising content.
Customer & Digital Experience
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps.
Content Management Systems (CMS)
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Customer & Digital Experience
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.
Digital Transformation
Good morning: Going for quick wins
Striking a balance between paying attention to the foundations of your marketing strategy and going for quick wins.
Customer & Digital Experience
Microsoft will acquire Activision Blizzard Inc. for $68.7 billion
Blockbuster video game deal throws new light on in-game ads and metaverse.
Automation and Orchestration
Why data-driven decision-making is the foundation of successful CX
How marketers can improve their decision-making processes using automation.
Customer & Digital Experience
Is demand for ads on streaming services declining?
A modest drop in the recent GroupM survey suggests so, down to 73% at the end of last year from 76% in the previous year.
Email Marketing
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Digital Transformation
Good morning: The goal is relevance
Relevance is a key part of the value exchange with the customer as we move into 2022.
Customer & Digital Experience
3 ways to deliver more relevant customer experiences
How marketers can build a better customer experience strategy using a CDP.
Data
Data and privacy concerns grow among consumers
A study from GroupM shows declining enthusiasm for new technologies and data sharing.
Marketing Operations
Real Story on MarTech: Is that vendor a zombie?
If left unaddressed, marketing technology zombies can create an increasing drain on your resources—and staff morale.
Data
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
Digital Commerce Marketing Tools
Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution.