Content marketing jobs are splitting in two
A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners.
Marketing artificial intelligence (AI)
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding.
Fuel up with free marketing insights.
The HubSpot updates you don’t want to miss from January 2026
How do cleaner workflows, smarter segments and less manual cleanup sound to you?
How to build context-aware customer experiences
Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect.
Marketing artificial intelligence (AI)
How AI eliminates marketing’s execution constraints
With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding.
How to design a loyalty program your CFO and customers will both support
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Two big studies disagree on AI’s productivity impact, suggesting the real divide is how companies choose to implement it.
Google launches no-code Scenario Planner built on Meridian MMM
Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions.
SAP evolves Emarsys into a full-blown engagement cloud
Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration?
If your measurement strategy delays decisions, it’s broken
When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L.
Customer relationship management (CRM)
Your CRM knows more about your buyers than your personas do
Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking.
Airbnb says AI chatbot traffic converts better than Google
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured.
Will AI make your CRM more effective?
CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams.
The GTM spending problem no one wants to admit
New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new Premium All-in-One subscription-based service for SMBs.
The competition for brand visibility has moved to AI search
High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.
The path to purchase just got dramatically shorter
Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment.
How to wreck your brand in 30 seconds
Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying the device. The lesson for marketers goes way beyond 'Don't do that.'
How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles.
AI ROI confidence is slipping, and that’s not a bad thing
As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value.
Marketing artificial intelligence (AI)
The AI era needs strategists grounded in expertise and guided by context
Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence.
Navigating identity in a cookieless, compliant world
Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy.
Marketing artificial intelligence (AI)
Why automating a broken workflow with AI is a trap
Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains.
Enablement platforms Highspot and Seismic announce merger
The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together.
Marketing artificial intelligence (AI)
OpenAI and Google reveal competing visions for AI ads
As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience.
Is your B2B lead management engine built for today’s reality?
Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution.
B2B marketing on Instagram: What you need to know
For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that.
Marketing owns customer data and the risks that come with it
Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore.
Why customer service determines the ROI of your marketing spend
Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses.
Why marketing automation platforms are becoming decision engines
Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time.
Marketing artificial intelligence (AI)
How to design marketing organizations for AI learning and scale
Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale.
Breaking free from data prison with a roadmap to unified customer insights
Tired of data being trapped in silos? We see the struggle. Join our MarTech session to learn how to build a unified system and restore team-wide trust.
The secret to happy customers is… your data layer
Are you ready for the fifth era of the data layer? Tealium CTO Mike Anderson explains how AI and real-time data transform the martech landscape.
Fresh off the holiday season, Mailchimp debuts new ecommerce features
Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026.
Marketing artificial intelligence (AI)
Oracle expands its AI agents for marketing, sales and CS teams
Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth.
How affiliate marketing powers AI search and creator commerce
Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors.
What TikTok gets right about attention and what email overlooks
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same.
Why context matters as much as data in personalization
True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs.
Brand is the decision in B2B, and AI decides first
AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator.
Unify your adtech and salestech without breaking what works
Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works.
ActiveCampaign’s latest move signals the era of self-driving campaigns
The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured.