Master the CX trifecta: Data, content and tech
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
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In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
Marketers can leverage this technology, but first they need to centralize their data.
Digital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Marketing artificial intelligence (AI)
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Digital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
On the hunt for something new? Check out who's hiring in martech this week.
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
The cuts come against a background of very rapid growth by the company over the last two to three years.
Achieve personalization and more without cookies right when your users log in.
Conversion optimization platform buyer's guide
Here’s why marketers are using this new technology to improve experience and boost ROI.
The retailer discusses identity challenges and how to align teams and technology to overcome them.