Marketing artificial intelligence (AI)
How generative AI is improving customer experience and service calls
When the customer calls, AI is helping to solve problems, assist agents and improve the entire journey.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
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Marketing artificial intelligence (AI)
The latest in AI-powered marketing technology releases
This week’s roundup of the latest AI-powered platforms, products and features for martech.
Salesforce: AI is the new UI
Salesforce plans to extend Einstein GTP across all its clouds as well as Slack and Tableau. "We are on the precipice of an AI revolution."
Holiday email opt-outs: Right intentions, wrong response?
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.
7 ways to maximize landing page conversions
In this webinar, learn how to assess your pages and optimize them for success.
51% of SMB marketers say they’re stuck with redundant martech
SMBs spend about $43,500 on martech it doesn't need, according to the survey. This unwanted tech can also cost time and cause workflow confusion.
Why video is the marketing channel you can’t afford to miss
Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.
5 steps for building a recession proof ABM program
To succeed in this competitive market, you need to optimize your ABM strategy. Here are five steps to get you started.
What Apple’s Vision Pro means for AR and VR marketing
The new headset hits the market in early 2024 and will cost $3,499. Will enough consumers and businesses adopt it to interest marketers?
Marketing artificial intelligence (AI)
How to accelerate your marketing career using generative AI now
Three essential applications of AI in marketing that will ease your work load and fast track your career.
5 tips for successfully adding martech to your stack
Following these steps will help you implement and adopt martech successfully, whether it's one or several platforms.
Marketing artificial intelligence (AI)
Publicis Groupe joins human vs. AI content verification initiative C2PA
The initiative aims to authenticate human-made content as AI use expands.
How to foster effective collaboration between marketing and IT
Learn the key points of friction between marketing and IT and how to enhance communication and effectiveness.
Integrate launches app to capture lead data on the move
Mobile Connect will allow the opt-in collection of lead data in any environment, routing it back to the Integrate Demand Acceleration Platform.
Mastering the delicate balancing act of marketing
The best modern marketing creates connections and builds customer loyalty by balancing the art and science of marketing.
Marketing artificial intelligence (AI)
The pitfalls and practical realities of using generative AI in your analytics workflow
The key to a successful generative AI project is for the end user to have a clear expectation for the final output.
Salesforce summer 2023 release: The business executive’s guide
Admin and CRM enhancements, feature upgrades for Commerce and improved effectiveness for the former Pardot.
A customer data roadmap for staying ahead of the competition
This webinar explores the intricacies of understanding customers' preferences and uncovers the game-changing potential of leveraging customer data.
Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Marketing artificial intelligence (AI)
New releases for AI-powered marketing technology
This week’s roundup of the latest AI-powered platforms, products and features for martech.
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
B2B digital marketing budgets should grow in 2023
Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year.
Top book and podcast recommendations for martech professionals
Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
Submit your session ideas for The MarTech Conference in September!
We’re looking for technology savvy marketers to speak on a variety of topics at MarTech.
Webinar: How to build consumer trust in a cookieless world
Personalized moments can minimize privacy compliance risk and drive lead volume and customer loyalty without third-party cookies.
Marketing artificial intelligence (AI)
Marketing among top AI applications for small businesses
Small businesses have their sites on marketing and customer service use cases, according to a study from American Express.
MarTech’s metaverse marketing experts to follow
Here are the top VR and metaverse marketing experts you should follow as they create the future.
How to do marketing personalization at scale
How Domino's, DICK'S Sporting Goods and other brands are leveraging personalization software solutions — and getting results.
3 ways to maximize the power of reception marketing
Don't be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs.
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics.
What inflation’s cultural impact means for marketing
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes.
Oracle subtracts social sharing tool AddThis
Social sharing widgets provided by AddThis vanish from publishers’ sites.
Marketing artificial intelligence (AI)
5 ways to harness AI in B2B content creation
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Gartner: Give up on the complete view of the customer
Is it time to abandon the 360-degree view of the customer? Gartner analysts seem to think so. Others disagree.
Project and workflow management
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity.
Where is the buyer’s journey headed?
Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
Marketing artificial intelligence (AI)
AI and marketing technology: This week’s releases
Here is a roundup of AI-powered marketing technology products, platforms and features announced this week.
Customer engagement: Moving from value creation to value expansion
Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.
3 steps to building a three-star marketing technology function
That's three Michelin restaurant stars, so that's as good as it gets.