Data
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences.
Marketing Operations
Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
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Agency Services and Consulting
How are digital agencies helping marketers transform in 2022?
Partnerships and outsourcing are key priorities for agencies in stepping up their marketing technology game for clients.
Data
Piano partners with Snowflake to activate customer data at scale
Piano, the digital experience cloud, will leverage Snowflake as the platform for its customer data analytics.
Account-based Marketing (ABM)
24 questions to ask account-based marketing vendors during a demo
By working with one or more of the many ABM tool vendors, marketers can better navigate the rapidly evolving B2B landscape.
Customer & Digital Experience
Good morning: Go for gold
Identify the golden milestones on the customer journey and make each one of them count.
Marketing Operations
Real Story on MarTech: Beware of vendor bullying
Empower your team to push back and avoid long-term consequences of making bad technology decisions.
Customer & Digital Experience
DistroTV announces Spanish-language ad-supported free streaming bundle
DistroTV's free ad-supported streaming television (FAST) service expands to Latin America.
Digital Asset Management (DAM)
PhotoShelter acquires UK-based digital asset management provider Third Light
PhotoShelter welcomes over 300 additional global customers and the flagship Chorus application into its suite.
Customer & Digital Experience
3 strategies to create better customer journeys across any channel
Successful customer journeys require both personalization and practical strategies.
Customer & Digital Experience
The AI content creation space is growing
Brands should start looking at the use of AI for copywriting a new report says.
Digital Transformation
Virtual events: The ultimate marketers’ guide
Everything you need to know about virtual events in our increasingly digital world.
Customer & Digital Experience
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Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business.
Digital Transformation
Good morning: Large audiences are still valuable
The Super Bowl may be part of a vanishing breed of mass audience events, but right now it's still high value to advertisers.
Digital Transformation
Google and marketing industry predictably hostile to proposed surveillance advertising ban
Legislation like this could be a game-changer for every digital marketer although the text of the bill leaves important questions unanswered.
Customer & Digital Experience
Measuring diversity in advertising: A challenge of scale
The Geena Davis Institute for Gender in Media is partnering with creative analytics platform CreativeX to give brands the ability to measure representation across all their advertising content.
Customer & Digital Experience
New AR advertising experience from Emodo’s partnership with 8th Wall
Embeddable AR ad types offered to marketers and agencies without additional apps.
Content Management Systems (CMS)
Real Story on MarTech: Where is the puck going in 2022?
No one really knows where martech is headed, but careful diligence can uncover whether that vendor is skating at a pace and direction that works for you.
Customer & Digital Experience
Movable Ink and Stensul announce email partnership, integrations
Personalized content assets from Movable Ink can now be incorporated in emails created on Stensul without the need to copy and paste code.