Performance
Google simplifies YouTube ad creation for SMBs
The new workflow is now available globally on mobile and desktop.
Experience
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
Transformation
An old-fashioned retailer’s modern marketing approachGet the daily newsletter digital marketers rely on.
Experience
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
Experience
Attend SMX Convert for actionable tactics to boost conversions
Register by July 31 to secure your All Access pass for just $99!
Experience
What does best workplace even mean any more? Monday’s daily brief
Plus HBO Max blames the intern of course.
Data
What are you thinking? Brands would like to know
Opinion mining, sentiment analysis and the indispensable human touch.
Data
33Across has a supply side plan to make unauthenticated traffic addressable
Their Lexicon identity graph is embedded in the ad exchange itself.
Experience
Apartments.com retools digital strategy for pandemic rentals and beyond
New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.
Operations
Marketing ops is not just technology: Friday’s daily brief
Strategy and process are as important to marketing ops as tech tools.
Experience
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Experience
Virtual events and local marketing: Thursday’s daily brief
Plus, the relentless pace of change in search spurs new solutions.
Management
The Real Story on MarTech: Never skip a bake-off when selecting a new platform
Don't even think of implementing a martech solution without putting the leading candidates through a real sprint.
Experience
Uberall acquires MomentFeed to expand its global reach
The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.
Performance
Mailchimp responds to customers’ demands for new email templates
Purchased directly from Mailchimp, these templates don't require coding for activation in the Mailchimp platform.
Transformation
Events: How virtual is reshaping what it means to engage an audience
How the necessity of virtual events became a virtue for laser technology brand Cynosure.
Transformation
One set of truths for B2B and D2C marketing: Wednesday’s daily brief
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
Data
5 ways to transform your lead engagement and sales process
Align sales and marketing throughout the buyer’s journey.
Data
Dun & Bradstreet revs up for the new B2B environment with ‘ABX’ platform
The BI veteran has been getting a make-over with a new Account Based Experience offering.
Performance
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Experience
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.