What data and AI hide about your customers
You're swimming in data and AI tools. Is any of it really helping you better understand your customers?
Why winning AI search isn’t enough to win B2B buyers
Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.
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More marketing spend brings more challenges and complexity
Technology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.
Your best customer may never visit your website
Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.
Marketing automation is dead. Long live marketing automation!
Algorithm updates and endless manual workflows are draining. On Nov. 4, learn how AI transforms marketing automation into your strongest strategic partner.
Braze gives Salesforce more speed — and more overlap
Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.
Your event content needs a destination before it needs a prompt
AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.
7 B2B marketing shifts that will define 2027
MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.
Restructuring martech ops for autonomous AI agents
MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.
The next wave of marketing automation is taking aim at Marketo
Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.
Why winning AI search isn’t enough to win B2B buyers
Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.
Personalization knows what customers want, not who they are
Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.
Your CEO wants answers your dashboard can’t give
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
Why organic traffic can fall while revenue stays strong
Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's actually a problem.
Built to adapt: Why composable martech is becoming the new standard
On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their technology stacks without starting from scratch.
ChatGPT sends less than 1% of Google’s traffic
ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Salesforce's $5.7 billion acquisition of customer engagement platform Braze brought out the sour grapes from competitors.
Marketing artificial intelligence (AI)
How to build a reliable source of truth for AI agents
Your AI agents may follow instructions perfectly — and still get things wrong. The problem could lie in the documents they rely on.
Marketing artificial intelligence (AI)
Creator content shapes AI product recommendations
AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations. Here's why that matters for brands.
From journeys to decisions: The next era of customer engagement
Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.
It’s time to re-think voice of the customer programs
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
The creative cost of chasing small performance gains
Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.
When the CMO sees growth and the CFO sees a problem
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
ChatGPT has plenty of advertisers, but not much revenue
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.
Will Salesforce’s Braze deal bring clarity or chaos?
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
How to use CRM segmentation to drive holiday repeat purchases
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
Your marketing metrics are training your team to make bad decisions
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
AI search is turning prompts into customer research
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
The next great marketing leaders will design how work gets done
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
How to evaluate composable versus packaged CDP
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
The psychological advantage of incrementality testing
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.
Content everywhere: Winning attention in a fragmented marketing landscape
Digital fragmentation is pushing teams to their limits. On Nov. 4, learn how to stretch content budget and capture buyer attention where it counts.
HubSpot’s Unbound 2026: The big announcements and updates
Unbound 2026 saw big product announcements on the main stage and other news that flew under the radar. Let’s break it all down for you.
Adding AI or headcount won’t fix a marketing skills gap
AI can increase output while creating more work for your best people. Three practical checks can help you avoid that trap.
Email marketing’s history can guide AI governance
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility.
Retail media budgets are growing. Advertisers’ patience isn’t.
Advertisers plan to spend more, but slow activation and weak measurement can still cost networks money.
HubSpot adds spending controls and flexible billing as AI usage grows
Consumption-based AI pricing makes marketing budgets unpredictable. Here is how HubSpot’s new spend limits and seat swaps give you control.
The best marketing spend is the 5% you spend foolishly
Chewy and Eleven Madison Park show how memorable customer moments can turn preference into measurable referral value.
Your brand isn’t as differentiated as you think
The tools meant to make marketing more effective may be making brands more alike. Here's why differentiation is becoming harder to sustain.
In B2B, influencer marketing takes on a different look
B2B influencer marketing must be built for longer sales cycles and niche audiences. Learn how to make sustainable brand creation through strategic partnerships.
We analyzed 5,000+ Google Ads accounts: Seasonality adjustments backfire on Black Friday
...and how AI agents can help you get ready for BFCM 2026.