And why aren’t more CMOs looking ahead?
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Amid ongoing transformation, effective communication is the most important investment CMOs can make to adapt and grow this year and beyond
Cinema chain finds that when critical points in the customer’s journey are personalized, it improves the customer’s speed in converting while also adding value to the experience.
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.