Marketing artificial intelligence (AI)
MarTech’s generative AI pledge
A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.
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Marketing artificial intelligence (AI)
A guide to MarTech's generative AI policy and the acceptable and unacceptable uses of AI.
Topic tags are similar to Instagram hashtags, but there are some differences.
On the hunt for something new? Check out who's hiring in martech this week.
Mapping your brand goal to behaviors and emotions is key to building a successful strategy.
Theresa Kushner has been at the center of marketing data and analytics since the start, working at IBM, Cisco, VMware and many more.
Marketing artificial intelligence (AI)
Will 2024 be the year we start to see the drawbacks of AI? For marketers that could mean a lot of very convincing forged content.
Cardii is a start-up using AR and AI to reimagine gift cards for B2B and inhouse engagement.
Leverage data responsibly during the acquisition stage to understand your audience, refine messaging and build trust.
This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life.
Learn the strategic value of composing your stack, breaking free from the limitations of traditional data collection.
The unique advantage of targeting your audience through authentic discussions.
The requirements apply across the domain, forcing marketing and sales to work together on email strategy.
The Adalytics report alleges ads have been appearing alongside potentially harmful content including sites on brands' exclusion lists.
Strategic preparation and emotional awareness are key for negotiating win-win martech deals.
Customers can now use Channel99 pixels to track efficiency, reach, engagement and impact across a range of campaign channels.
Get insights into AI, martech, and data-driven content marketing.
Marketing artificial intelligence (AI)
From campaign ideation to creative feedback, explore how tools like ChatGPT and DALL-E can combine forces to unlock next-level marketing.
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence.
Only $0.36 of each $1.00 that goes into a DSP reaches a consumer, the study found.
Insights on appointing a budget lead, prioritizing impactful initiatives and maintaining flexibility for optimal marketing results.
AI can help draft cold emails, but it shouldn't run the show. Learn the right way to blend automation and personalization when prospecting.
Marketing artificial intelligence (AI)
Everyone is talking about generative AI, but that may not be the best place to start your AI journey.
Learn why you shouldn't dismiss edge cases easily and how to use them to improve your marketing.
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using third-party data in an advertising campaign.
Learn new tactics to drive efficiency in your customer acquisition efforts and boost sales and marketing performance.
AWS is accrediting software and consultancy partners with a wide range of martech and adtech capabilities.
Marketing artificial intelligence (AI)
Learn capabilities, use cases and ethical considerations as you integrate generative AI into your marketing strategy.
Marketing artificial intelligence (AI)
In this webinar, learn the strategies for a privacy-centric future.
Digital asset management (DAM)
Rachel Edwards on her journey in digital asset management and helping marketers find what they need with the perfect balance of metadata.
Marketing artificial intelligence (AI)
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15.
Learn the 4 biggest copywriting and design dos and don'ts to consider before hitting send.
Communities have the potential to boost customer loyalty and develop product innovations through customer feedback.
Learn ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.
In this webinar, learn how your marketing stack enables always-on customer experiences.
Google is going to eliminate email accounts that have been inactive after two years which could help some marketers and hurt others.
Marketing artificial intelligence (AI)
Marketing is getting more involved with cross-functional teams — and a lot of non-marketers don't see this as a value add.
A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections.