Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents
Adobe Summit 2026 in Las Vegas reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve your content and data bottlenecks.
Marketing investment is a capital allocation decision
ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions.
Fuel up with free marketing insights.
How to unify and orchestrate your B2B data to drive revenue
Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth.
Marketing investment is a capital allocation decision
ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions.
3 KPIs that prove marketing ops drives revenue impact
The right metrics connect marketing operations to pipeline, efficiency and financial outcomes the C-suite recognizes.
Is your AI readiness a mirage?
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.
Synthetic research is a promise with a catch
Brands are rushing into AI-driven synthetic insights — but without governance and validation, results can mislead. Balance speed with accuracy.
AI’s shortlist is the new B2B battleground
G2’s latest research shows AI chatbots are now shaping B2B vendor visibility, shortlists and even final selections.
Reclaiming the power of the story — fueled by data and AI
High-volume automation can often dilute your brand’s voice. Join us on May 6 to learn how to use AI as a creative partner, not a replacement.
A 15-minute AI workflow to clean campaign data
Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch.
AI’s impact on early-career marketers is reaching a crisis point
The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline?
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
That meeting that could’ve been an email is protecting you from being replaced by AI.
Marketing artificial intelligence (AI)
Adobe and Canva releases push AI deeper into creative workflows
Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create.
Why your AI content feels inconsistent and how to fix it
Build a prompt system that keeps AI content on-brand. Learn how to use guardrails, references and structure to drive consistent, usable output.
Email platform decisions require more than the latest innovation
From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions.
Salesforce redesigns platform for agent-driven automation
Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces.
Lessons from a first-time CMO
The CMO role offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned.
IAB adopts Amazon framework to improve programmatic signals
A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising.
Creating meaningful moments across the customer journey
Digital noise makes it harder than ever to connect. Join us on May 6 to learn how to scale your engagement without losing the human touch.
3 steps to guarantee multishoring success
Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment.
3 AI shifts reshaping market research
AI is gaining memory, security and self-validation capabilities, turning fragmented research into faster, more connected insight generation.
Google simplifies enhanced conversions in Ads
Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers
AI rewards brand meaning and punishes everything else
As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility.
How’s your martech stack shaping up?
Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom?
Marketing looks successful, but misses what matters
Marketing's drift toward optics and internal validation, leaves teams disconnected from revenue and the fundamentals that drive real growth.
How Google’s removal tools work for SEO and reputation management
A practitioner’s guide to deindexing, removal requests, and managing client search results.
AI search adoption splits along income lines
Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
What happens when sales drives your content
Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach.
Are you buying simplicity or dependency in CreativeOps?
What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales.
A framework for auditing generative AI outputs pre-launch
A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market.
Email delivers ROI, but many teams still can’t prove it
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment.
Dell: Agents drive more ecommerce traffic, but conversions lag
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance.
Marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action.
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system.
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
Marketing artificial intelligence (AI)
How to make AI work with context instead of prompts
AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that.
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision.
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting.
Is Adobe bringing AI-driven automation to Marketo?
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows
Most messaging problems start with the wrong audience
Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action.
Structuring B2B marketing across 4 key resources
From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact.