The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Create high-impact content by understanding buyer preferences and leveraging existing assets.
Fuel up with free marketing insights.
On the hunt for something new? Check out who's hiring in martech this week.
Brands can take advantage of contextual strategies and CTV to fuel their holiday push.
Marketing artificial intelligence (AI)
Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year.
Marketing artificial intelligence (AI)
Explore emerging AI trends and practical applications for enhancing digital asset management.
Marketing artificial intelligence (AI)
In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI.
CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences.
Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value.
B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP.
Paying more attention to values and preferences could lead to more business with turned-off customers.
Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
Create high-impact content by understanding buyer preferences and leveraging existing assets.
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.
The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial.
Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?
The new offering combines location and purchase insights for mobile and multichannel campaigns.
Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques.
Update: Gmail did not kill open tracking and pixels, despite what you read on LinkedIn.
How to improve performance and efficiency.
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks.
The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren't so sure.
We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins.
Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities.
Marketing artificial intelligence (AI)
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.
Marketing artificial intelligence (AI)
Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it.
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless.
An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies.
Customer journey orchestration
Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.
Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience.
Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
What if you could simulate marketing programs using a CDP before investing in the technology?
Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them.