Marketing artificial intelligence (AI)
AI can find patterns, but marketers must figure out what they mean
The biggest opportunity for AI in marketing could be the questions you haven't thought to ask — and the customer behaviors they reveal.
How to test incrementality before peak spending starts
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
Fuel up with free marketing insights.
Evaluating martech stacks to cut underutilized tools
Use structured auditing frameworks to eliminate duplicate software, trim SaaS bloat, and align spending with core business outcomes.
Your 2027 media plan has a channel problem
Your best-performing channel may get too much money while higher-value customer opportunities go overlooked.
Beyond deployment: How to lead the change and make AI adoption stick
Tool adoption stalls when teams feel unsafe. On Nov. 4, discover how to turn AI apprehension into confident, high-value execution.
More paid social ads won’t fix a creative problem
20 ads may all test the same idea. Better performance comes from changing the variables that give the algorithm something new to learn.
How to test incrementality before peak spending starts
Waiting until Cyber Week is too late. Run holdouts early enough to see which channels create lift, then move budget before the expensive days arrive.
Most marketers say AI works. Few can prove it.
AI can make work faster while leaving teams unable to prove the value. The problem starts before launch, with weak baselines and success metrics.
Meet your new teammate: Building marketing workflows around AI agents
AI agents are changing how marketing teams work. On Nov. 4, learn how to build workflows that combine AI efficiency with human judgment, quality control and governance at the free November 4 MarTech Conference.
The risks of optimizing SEO for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
The cautionary tale of when Salesforce "ingested" Slack.
6 mistakes to avoid with AI-powered performance marketing
AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.
What data and AI hide about your customers
You're swimming in data and AI tools. Is any of it really helping you better understand your customers?
More marketing spend brings more challenges and complexity
Technology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.
Your best customer may never visit your website
Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.
Marketing automation is dead. Long live marketing automation!
Algorithm updates and endless manual workflows are draining. On Nov. 4, learn how AI transforms marketing automation into your strongest strategic partner.
Braze gives Salesforce more speed — and more overlap
Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.
Your event content needs a destination before it needs a prompt
AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.
7 B2B marketing shifts that will define 2027
MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.
Restructuring martech ops for autonomous AI agents
MOps teams are shifting from task executors to AI fleet managers to run autonomous agents alongside traditional software.
The next wave of marketing automation is taking aim at Marketo
Some of Marketo's original architects bet AI can replace the complex workflows and manual configuration marketers have relied on for decades.
Why winning AI search isn’t enough to win B2B buyers
Confusing navigation, vague claims, and missing evidence cost you buyers. See how cognitive-load testing helps identify and address these barriers.
Personalization knows what customers want, not who they are
Useful offers are common. Meaningful recognition is not, and consumers are quick to walk when brands ask for too much without a clear reason.
Your CEO wants answers your dashboard can’t give
Marketing metrics show what happened in a campaign. The harder job is connecting customer behavior to growth, margin, and profit.
Why organic traffic can fall while revenue stays strong
Before overhauling your SEO strategy, look at branded search, high-intent visits, and pipeline data to see whether there's actually a problem.
Built to adapt: Why composable martech is becoming the new standard
On Nov. 4, learn how composable martech can help marketers integrate AI, reduce vendor lock-in, and modernize their technology stacks without starting from scratch.
ChatGPT sends less than 1% of Google’s traffic
ChatGPT visitors converted at a higher rate, but Google organic still drove 27 times as many conversions as all LLMs combined.
Marketing artificial intelligence (AI)
How to build a reliable source of truth for AI agents
Your AI agents may follow instructions perfectly — and still get things wrong. The problem could lie in the documents they rely on.
Marketing artificial intelligence (AI)
Creator content shapes AI product recommendations
AI draws on creator reviews, product experiences, and consumer sentiment to inform recommendations. Here's why that matters for brands.
From journeys to decisions: The next era of customer engagement
Static journeys can’t keep up with modern buyers. On Nov. 4, discover how real-time AI decisioning helps you build dynamic, high-impact customer experiences.
It’s time to re-think voice of the customer programs
Traditional customer surveys, endless feedback requests, and Net Promoter Scores (NPS) are failing both consumers and brands. What should modern companies do instead.
The creative cost of chasing small performance gains
Small performance gains can lead to big strategic distractions. Creative judgment and long-term business goals matter more than chasing metrics.
When the CMO sees growth and the CFO sees a problem
Should you increase media spend, hold steady, or pull back? Look at who's buying, what's driving sales, and how much value they add.
ChatGPT has plenty of advertisers, but not much revenue
OpenAI has expanded access, lowered costs, and added targeting tools, but advertiser growth hasn’t yet translated into enough revenue.
Will Salesforce’s Braze deal bring clarity or chaos?
The $5.7 billion acquisition could tighten the link between data and activation — or leave marketers managing another overlapping layer.
How to use CRM segmentation to drive holiday repeat purchases
Use a CRM recency ladder to prioritize customer segments and coordinate holiday campaigns across email and paid media.
Your marketing metrics are training your team to make bad decisions
Cheaper clicks and more leads can look like wins while qualified pipeline stalls. Uncover the tradeoffs behind your performance numbers.
AI search is turning prompts into customer research
Longer, more personal queries reveal the needs, trade-offs, and situations behind intent — giving marketers a richer view of what customers want.
The next great marketing leaders will design how work gets done
Turn faster AI output into faster campaign delivery with clearer priorities, fewer handoffs, and defined roles for people and AI.
How to evaluate composable versus packaged CDP
Evaluating data warehouse readiness, engineering capacity, and real-time execution speeds determines optimal CDP architecture.
The psychological advantage of incrementality testing
Cutting spend feels risky. Keeping an unprofitable tactic often feels safe. Better evidence helps you challenge that imbalance.