Does ChatGPT pose an existential threat to marketers?
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
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Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
Marketing artificial intelligence (AI)
ChatGPT-like content might not be able to keep its origins a secret.
Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Discover how to beat the CAC crunch, master personalization at scale and find quick wins in 2023.
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
Marketers can leverage this technology, but first they need to centralize their data.
Digital asset management (DAM)
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
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In the face of uncertainties, we must take a data-driven approach to make marketing less of a cost center and more of a value-added partner.
Marketing artificial intelligence (AI)
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Digital asset management (DAM)
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation.
Marketing teams should start rationalizing their stacks to eliminate contract, product and functional redundancies.
Here are some ways B2B marketers can use CTV ad campaigns to find audiences and test creative.
On the hunt for something new? Check out who's hiring in martech this week.
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
The IAB sees encouraging signs that DCRs might sustain addressable advertising outside the walled gardens and without the help of cookies.
Conversion optimization platform buyer's guide
Have these questions ready for vendors, internal stakeholders and technology customers.
Beyond just calculating CLV, companies must embrace the total value a customer can bring as a factor in strategic planning, culture and KPIs.
Conversion optimization platform buyer's guide
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology.