15 cutting-edge tools every B2B marketer should know
B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Get the daily newsletter digital marketers rely on.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
The ethics of AI-powered marketing technology
The rise of AI in marketing technology brings ethical questions to the forefront. Here's how marketers can balance innovation and privacy.
Marketing artificial intelligence (AI)
This week’s roundup of AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
Spotify introduces video ads on Roku
The Spotify CTV Partner Network aims at helping advertisers reach users on any device. Spotify has had a Roku app for over a decade.
Marketing artificial intelligence (AI)
A marketer’s guide to AI: Working with text generators
Generative AI tools promise to make our jobs easier, but require MORE time initially, as we find the right ones to use.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Marketing artificial intelligence (AI)
How the rise of AI makes people more important in marketing
Freepik CMO Carlos Cantu explains why generative AI will never be able to replace the unique talents and skills of people.
Marketing artificial intelligence (AI)
Marketing AI blueprint unveiled at The MarTech Conference
A look at how marketers can review and adopt generative AI tools in a repeatable way during this "transformational" time.
Everything you wanted to know about data but were afraid to ask
In this webinar, get the answers from experts in buying and selling B2B data.
Replacing your martech? Improved customer experience should be top priority
Here are key considerations to ensure your martech choices deliver better engagement with and experience for customers.
New report shows enterprise email marketers embrace AI
More than 90% of email marketers say AI will have an impact on how they do their work. Find out how they're preparing for it.
Two-thirds of marketers report mid-year budget cuts
With many organizations facing budget cuts, marketers are focusing on social media to connect with consumers. Unfortunately, they prefer email.
Why martech must mean more than just technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference.
SurveyMonkey launches new forms solution
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
The 3 Rs of marketing automation: Relevance, response and ROI
Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Kath Pay: Spotlight on the expert
Kath Pay has spent her entire career in email marketing, as a solutions provider, a consultant, a writer and a speaker. She still loves it.
Samsung Ads introduces new CTV ad types
Through a partnership with BrightLine, Samsung Ads expands its dynamic ad inventory to achieve real-time dialog with viewers.
Separating fact from fiction: How real are the problems with GA4?
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
Join us online this week for MarTech: 45+ free sessions
Unlock the entire MarTech experience, online September 26-27, for free. No hidden fees, no travel headaches, no time out of the office.
Why you’re not getting credit for your marketing efforts — and how AI can help
Are your exceptional marketing efforts going unnoticed? Explore how AI can help turn the tide in your favor.
Hate speech on social media can significantly damage brands: Study
20% reported liking an advertiser less after seeing ads on social media alongside user-generated hate speech.
Rethinking content governance in the era of generative AI
It’s time to revisit content workflows and ensure change management is front and center for your marketing team.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week.
State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite
The experience will take fans through virtual environments based on new Sheeran songs, with exclusive performances by the artist.
Marketing artificial intelligence (AI)
What does the future hold for genAI? The Gartner Hype Cycle
GenAI may be at the peak of the hype cycle now, but how will it avoid a plunge into the trough of disillusionment?
How to use AI personality profiling for B2B engagement
Learn the benefits of AI personality profiling, from reaching a wider audience to honing in on what your audience values most.
Unleash the untapped power of email address intelligence
In this webinar, experts reveal the power of the email address and its role in driving successful data-driven strategies.
Salesforce says an internal action caused service outage
A permission change with Amazon Web Service prevented customers from accessing most Salesforce services for several hours.
3 ways marketing automation drives cross-functional alignment
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how.
Diversity and inclusion in marketing
Why women must have a voice at the AI table
Equality by design is the right approach, for women and other marginalized groups.
Channel99 announces verification pixel technology for B2B
The new platform will give B2B marketers visibility into performance across advertising, web, webinar, email, social and other channels.
AI for all: How anyone can create AI solutions
Why wait for Silicon Valley? Learn how to harness AI's power for transformative innovations regardless of the size of your company.
Marigold unveils all-in-one relationship marketing solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools.
How to balance core marketing automation functions with innovation
Here are three areas where marketing automation leaders can find balance between consistency and the ability to transform.
Digital experience platform (DXP)
Movable Ink introduces Universal Data Activation for cross-channel personalization
The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers.
Marketing artificial intelligence (AI)
Oracle announces Guided Campaigns and boosts customer service with genAI
AI took center stage in a stream of product announcements at Oracle Cloudworld this week.
How embedding BDRs into marketing can boost your sales
Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.