Data-driven strategies and first-rate technology make a sublime customer experience.
Universal IDs show promise as an alternative to cookies, but the space remains immature and confusing.
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One employee described Google’s ad business as being like "if Goldman or Citibank owned the NYSE."
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
The supply chain crisis isn't going anywhere just yet, but The Brooks Group has advice for sales, marketing and customer success teams on how to navigate it.
Customer & Digital Experience
Systems are failing to deliver on core functions like segmentation, profile assembly and personalization.
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.