Management
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
Performance
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
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Performance
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
Experience
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
Experience
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today's marketing technology solutions.
Performance
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
Data
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
Performance
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Data
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.
Performance
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Experience
Using personalization to create marketing moments
Data and creativity are key to delivering meaningful personalized marketing experiences.
Data
What is call analytics and how does it deliver key insights to marketers?
These platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness.
Experience
How to improve CX in your marketing organization
The best customer experience strategies go beyond data and technology.
Operations
Whatever happened to marketing clouds and Frankenstacks?: Thursday’s Daily Brief
Plus case studies from Samsung and Discovery Plus.
Data
How Discovery Plus markets complex streaming options to an international audience
The streaming network delivers automatic recommendations and notifications to a large, multi-lingual audience through orchestration platform Blueshift.
Experience
How Samsung transformed their customer experience with a new support site search
When customers flooded the help site, a change was necessary so that marketers could keep up with demand.
Operations
The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?
Thinking of solutions as sitting on a spectrum between platforms and products will help clarify your business and operations models.
Data
Old school email can still deliver: Wednesday’s Daily Brief
Plus the value of data, what DAMs can do for you, and the CDP marketplace.