How to sustain creative testing without adding headcount
Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows.
The hidden fragility of performance marketing
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.
Fuel up with free marketing insights.
What customers tell friends that marketers miss
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.
BlueConic acquires Blueshift as CDPs move from data to action
AI agents that execute on the next best action are all the rage in CDP circles these days.
Managing your marketing content in the age of AI
Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
Adobe brings GEO to CX Enterprise with Adobe Brand Visibility
Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
The hidden fragility of performance marketing
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.
Databricks unveils CustomerLake, its agentic CDP
After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
3 direct mail lessons for evaluating agentic commerce
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization.
Brand GPT: How to safely build a custom GPT for your brand that works
Learn how to build a custom GPT for your brand that's safe, controlled, and perfectly aligned with your guidelines. Start building now!
Salesforce acquires Fin, formerly known as Intercom
Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
Why marketers need both MMM & MTA in 2026
As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions.
When AI is choosing, how is brand loyalty earned?
Brand loyalty is becoming less about points and perks and more about the signals AI systems use to evaluate trust and relevance.
How CMOs can create clarity in an AI-excess enterprise
Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action.
Bulk email restrictions from Google, Yahoo, and Microsoft: What you need to know
Updated with news of DMARC upgrades and new deliverability analysis in Google Postmaster Tools.
Consumers are ready for AI, but many brands are not
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them.
Signal orchestration reveals which accounts are ready to buy
Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
A German court says Google can be liable for false claims in AI Overviews, a decision that could reshape legal risks for AI search platforms.
How events are helping marketers cut through the noise
The noise on digital channels is driving marketers and their customers back to in-person events.
Marketing needs AI outcomes, not more AI pilots
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business.
Marketing artificial intelligence (AI)
Your AI portfolio isn’t an AI strategy
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity.
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value.
The martech categories hit hardest by AI agents
The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced
AI skills: The next layer of marketing automation
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
What is martech and marketing technology?
Martech (a.k.a., marketing technology) includes the marketing software applications and marketing platforms) used by marketing and marketing operations professionals.
Marketing artificial intelligence (AI)
OpenAI tests multi-advertiser ad placements in ChatGPT
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform.
Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new reach analytics metric.
How to refresh your brand without losing your audience
Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects.
Stop treating search and video as separate teams
The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy.
How to rank for SaaS in AI search
Want more AI-driven leads? Learn how SaaS brands can influence AI recommendations, improve sentiment, and increase visibility across leading LLMs.
How AI is turning lead scoring into a decision engine
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert.
Employee advocacy is a growth engine for technical B2B
Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility.
Diversity and inclusion in marketing
Brands want to be in and out of the closet for Pride Month
Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.
Why platform certification doesn’t equal martech transformation
The biggest risk in martech implementation may be confusing product expertise with operational competence.
Marketing measurement is breaking under its own complexity
More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.
AI agents can’t help if they can’t see your marketing data
MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.
Optimization and personalization
53 marketing personalization case studies and statistics you can use to justify investment
Looking for statistics to support investing in marketing personalization? Use this data-packed roundup to secure your next personalization buy-in!
Marketing artificial intelligence (AI)
Snowflake’s new AI tools target a marketing pain point
The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality.
B2B services in AI search: Increase visibility in AI answers
Your next client may find you through AI. Learn how B2B firms can earn mentions, citations, and recommendations in ChatGPT, Gemini, and Google AI Mode.
Marketing artificial intelligence (AI)
How to make vibe coding sustainable inside the enterprise
AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows.