Customer & Digital Experience
HubSpot customers paying 12% more than in 2021
Costs for HubSpot customers rose in Q1 YoY, perhaps because they were adding features or upgrading their instance.
Digital Transformation
Marketers want better features from their martech solutions
Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
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Digital Transformation
Closing your team’s technical gap without hiring
Instead of hiring someone to support marketing automation, find a software solution anyone can use.
Digital Transformation
Marketers want better features from their martech solutions
Marketers remain focused on solutions with better features as they continue to replace even mission-critical parts of the martech stack.
Data
AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Performance Marketing
Google, NBCUniversal duking it out to be Netflix adtech provider
Both companies offer a lot of expertise, but ads could further alienate viewers.
Digital Transformation
My stack is bigger than your stack, so what?
Martech stacks must be judged by effectiveness, not size.
Customer & Digital Experience
ActionIQ rebrands and launches CX Hub
AIQ, as the company will now be known, says it is evolving from a CDP to a CX solution.
Customer & Digital Experience
Old Navy to drop NFTs in July 4th promo update
The Gap-owned retailer’s first-ever web3 activation will feature a t-shirt giveaway and charity auction.
Marketing Management
Are you still using spreadsheets to manage your work? Take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life?
Performance Marketing
Email: An early check in before the holiday madness begins
It isn't too early to put key things in place so that when the holidays arrive, you'll be ready.
Customer & Digital Experience
PepsiCo’s strategies for marketing via online games and esports
PepsiCo's head of gaming and esports shares his playbook for connecting with gamers and fans.
Digital Transformation
How unifying customer profiles is paying off for this iconic travel brand
Xanterra is using a customer "Golden Record" to deliver on its promise of personalized customer experiences.
Marketing Management
Rethinking the marketing planning process for an agile world
How to ditch old, bad planning habits and adopt new ones more responsive to a fast-moving world.
Customer & Digital Experience
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Customer & Digital Experience
Movable Ink’s Da Vinci thinks outside the campaign box
Movable Ink's new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization.
Customer & Digital Experience
Facebook agrees to revamp adtech over discrimination charges
Second time company has settled a federal lawsuit about advertising bias.
Customer & Digital Experience
5 steps to martech stack success
How to be sure you're in the driver's seat, not the vendor.
Customer & Digital Experience
Yahoo and DIRECTV open up addressable TV and streaming inventory
The partnership will provide access to 25 million addressable TV households through combined DIRECTV, DISH Media and Fios plugged into the Yahoo DSP.
Data
Why clean data is key to organizational success
Without clean, actionable data, brands will have a difficult time succeeding in digital marketing.
Customer & Digital Experience
Major brands commit to mitigating adtech bias
At Cannes Lions, IBM promoted their Advertising Fairness pledge and released tools to help brands capture and mitigate bias.