Working with freelance marketing talent
Small and medium businesses like independent insurance agency Boomer Baby can get marketing experts on demand from GrowTal.
Going back to basics: Marketing as a conversation
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to.
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The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
8 inexpensive professional development ideas for martech pros
Looking to stay ahead in your career? Consider these cost-effective learning opportunities for martech professionals.
Kraft Heinz and Gatorade tap in-store video screens for March Madness
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands.
Marketing artificial intelligence (AI)
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
Going back to basics: Marketing as a conversation
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to.
Using AI and journey orchestration to boost your marketing automation
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
MarTech Salary and Career Survey shows a profession coming into its own
Marketing technologists see themselves as separate from the marketers they support and expressed considerable job satisfaction.
Adobe’s roadmap for B2B, CDP and product analytics
A deeper dive into the Adobe Summit product news that went beyond Adobe Firefly and generative AI.
Scaling agile with the Agile Marketing Navigator framework
The practices we've established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience.
New SEO study reveals the biggest investments of 2023
Insights into the future of digital marketing and paid media.
Domain Authority is dead: Focus on SEO content that ranks
In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings.
Movable Ink unveils mobile suite
Personalized content platform Movable Ink launches a mobile suite to support 1:1 customer engagement across mobile channels.
Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff.
Salesforce spring 2023 release: The business executive’s guide, part 2
A look at recent Salesforce enhancements to Sales and the Customer Data Platform.
How to map marketing science to the customer journey
Connecting creative work with brain science to trigger different behaviors along the customer journey.
SAP moves to a composable commerce offering
Composability is the latest stage on SAP's commerce journey along with a range of new composable storefronts.
Join us online THIS WEEK for MarTech… for free
Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel headaches, no time out of the office.
The fight over banning TikTok could result in something good for marketers
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
What are the top skills you need for digital marketing?
Investing in the right marketing talent, tools and processes helps organizations keep up with the competition.
HubSpot’s February 2023 releases: The manager’s guide
The latest HubSpot releases for marketing campaigns, lists, mobile app, customer feedback and more.
Salesforce, Google partner on local commerce
A new integration will help merchants using Commerce Cloud highlight local availability of products across Google surfaces.
Digital asset management (DAM)
How to define your DAM governance structure
A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
Why B2B brands must focus on orchestrating meaningful customer engagement
Driving demand in B2B is no longer enough. To achieve growth, look across the full spectrum of the customer lifecycle.
In data we trust: How to establish customer trust through data privacy
Learn how to navigate signal loss and achieve benefit-driven conversations with customers, led by privacy, with a customer data platform.
ARHT rolls out retail hologram experiences
The new CAPSULE touchscreens display life-sized presenters and products, either live or on a video loop.
Marketing artificial intelligence (AI)
A roundup of the latest AI-powered marketing technology releases
With so many new AI products coming out, it can be hard to keep track of them. Here's our roundup of the latest.
Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
Looking at AI’s rapid infusion into marketing automation platforms
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
More ecommerce shoppers using buy-now-pay-later
Marketers should highlight the availability of BNPL and how it can aid consumers concerned about credit card interest rates.
Instagram unveils two new advertising channels
Instagram is adding ads to search results and has a new Reminder Ads feature, but it risks oversaturating an already ad-filled product.
A B2B marketer’s guide to long-form content
Learn how creating and using substantive content for your B2B brand can drive organic traffic and boost sales.
3 recession-defeating marketing strategies
Fast-reaction pivots that scale to a new market condition are essential to endure economic uncertainties.
Email is key to marketing in an unpredictable economy
Be more efficient and still generate high ROI with personalized email campaigns backed by first-party data.
LinkedIn releases new Pages features for B2B marketers
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform.
Marketing artificial intelligence (AI)
Adobe announces Firefly for AI-driven creative
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.
Data management platform (DMP)
Why we care about data management platforms
Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
5 tips to get more value from your tech stack
To consolidate or negotiate? Optimize your marketing and sales technology for better ROI with these cost-saving strategies.
ChatGPT. GA4. Privacy-First CX. Explore it all online – next week – for free!
Technology is changing… and so is your role. Learn how to adapt at MarTech.