Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Zendesk is betting AI agents will handle most customer service interactions, and its $200M-plus Forethought acquisition shows how serious it is.
7 ways to revive dormant email lists without wrecking deliverability
Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely.
Fuel up with free marketing insights.
Say goodbye to busywork: Rethinking marketing workflows for a smarter future
At the March MarTech Conference, we talked about transforming your workflow from a bottleneck into a growth engine.
Brands that win are clearer, not louder
Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all.
AI is repricing the marketing stack, not collapsing it
AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk.
AI’s disruption of online commerce is just starting
AI agents might not be taking your list to the store just yet, but AI is still reshaping the world of retail.
How to build context-aware customer experiences
At the March 2026 MarTech Conference, we discussed why your operating model, not your tech, is the key to stopping customer friction and aligning your teams.
7 ways to revive dormant email lists without wrecking deliverability
Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely.
Marketing artificial intelligence (AI)
IAB proposes new payment rules for AI content access
The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online.
Why marketing needs a decision infrastructure for AI
AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable.
Why the future of marketing looks like product management
Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey.
The marketing data most companies still fail to measure
Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data.
Why vibe coding will disrupt martech’s buy-or-build debate
AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities.
A 90-day plan to build AI-citable authority
This framework uses original data, tools and cross-channel content to drive AI citations and high-intent leads.
How shaping AI buying can boost B2B CMO strategic influence
As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist.
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing
Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.
AI speeds up CX, but alignment still decides success
AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures.
Customer relationship management (CRM)
Salesforce and HubSpot reshape partner programs for the AI era
Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition.
Why direct traffic in GA4 isn’t what it looks like
Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits.
How B2B marketers can prepare for AI agents that do the buying
As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator.
Organic search is fundamentally disrupted. Here’s what to do about it.
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Navigating identity in a cookieless, compliant world
At the March MarTech Conference, we discussed how the end of cookies is a chance to trade 'creepy' tracking for real trust.
Why your outreach fails before prospects even read it
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response.
Why organic search is becoming a brand trust channel
Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success.
Marketing artificial intelligence (AI)
Why most marketers are still only experimenting with AI
Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data.
Showing up in the age of AI search
At the March MarTech Conference, we explored how to pivot from SEO to "Search Everywhere" and stay visible as AI changes the discovery landscape.
The 5 trends reshaping identity resolution in 2026
Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data.
Marketing artificial intelligence (AI)
Turn ChatGPT into your on-demand GTM consultant
A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance.
Diversity and inclusion in marketing
Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers
Revive old content to win in AI search
AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it.
Hey B2Bs, don’t pass on connected TV
TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television.
6 post-purchase moments that shape customer lifetime value
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value.
How Gemini in Gmail changes inbox visibility for marketers
From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox.
The era of data dominance is over, and it didn’t last very long
Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good.
Google details how its on-Google checkout works
New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms.
Marketing artificial intelligence (AI)
Automation is marketing’s fastest path to AI returns
Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies.
Why original thinking is your competitive advantage in the AI era
AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve.
How OSI could change evaluating and selecting martech vendors
The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks.
When attribution stands in for accountability
Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility.
How to drive real ROI with AI in B2B marketing
AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth.
See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’
On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up.