3 email marketing shifts to make in 2023
Consider making these three major directional changes that could help your email program succeed this year.
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
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Consider making these three major directional changes that could help your email program succeed this year.
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
On the hunt for something new? Check out who's hiring in martech this week.
These are the MOps maestros, modelers and makers who make sure the trains run on time, that data is actionable and that you have the programs you need.
If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
Set up your brand for long-term success by focusing on data-informed insights, creator marketing and building brand advocates.
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling.
Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
HubSpot improves reporting on fiscal year goals and forecasts, internal communication using Slack and mobile devices, and more.
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
Discover time-saving technologies, solutions, and tools -- all for free, and all without leaving your desk.
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Spherical will extend first-party data from data warehouses and CDPs into the "madtech" space.
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns.
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
Customer data platform (CDP) buyer's guide
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Sometimes “let’s test that” is an even better answer than “yes,” all while avoiding the dangers of saying “no.”
Marketing artificial intelligence (AI)
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.