Daily Brief
Transformation
How to move to a first-party marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
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Transformation
How to move to a first-party marketing strategy
It's time for marketers to consider moving away from third-party data strategies.
Data
Microsoft buys IPaaS platform that integrates with Oracle, SAP
Acquisition of Clear Software gives Microsoft’s enterprise business customers more flexibility to create business apps.
Transformation
How to implement new marketing technology to drive innovation
Results-oriented transformation comes with challenges.
Data
Twilio launches new automation platform
The new offering drives value from Segment, the CDP Twilio acquired in October 2020.
Experience
You still need a strategy: Tuesday’s Daily Brief
Plus news from Adobe and data consolidation for CPGs.
Management
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
Transformation
Adobe’s new Workfront features beef up collaboration across the company’s software suite
Acquisition providing new capabilities for creatives, enterprises and B2B marketers.
Data
Consolidate and personalize: A winning data strategy for CPG brands
To achieve reach and personalization, many CPG brands have to strike a balance between how they organize and how they act on their data.
Management
Don’t get distracted: Marketoon of the Week
Just because the tools are always working, doesn't mean you always have to be.
Performance
Doubling video ad revenue with AdOps: Monday’s daily brief
Plus, Snap ad biz impacted by iOS updates
Experience
How to implement the best UX strategy in a changing digital environment
UX is more than design changes; it's a marketing strategy.
Experience
4 ways marketers can turn innovation into action
Why innovation and native actions are the heart of today's marketing technology solutions.
Performance
Snap ad business takes a hit due to iOS privacy updates
The chat app’s earnings fall short of forecasts as advertising performance declines.
Data
Perion launches cookieless identity solution
A new audience targeting solution groups cohorts by common traits.
Performance
How Jagran New Media doubled video ad revenue with a managed AdOps service
India’s leading publishing house used a managed video ad operations service to take control of their video ad inventory.
Data
Different ways of seeing the customer: Friday’s Daily Brief
Digital transformation alters the way you see your customers, even if you see them in person.