Only 38% of marketers very confident in their customer data and analytics systems
89% say customer data isn't readily accessible to them.
Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table.
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The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Does your email copy persuade or sell?
They aren't the same, and if you get it wrong, you'll leave money on the table.
74% of B2B marketers expect budgets to increase next year
Nearly two-thirds say the increases will be modest. No one expects budgets to be cut.
How Cherry Bombe uses email to make customers smile
Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.
Getting Started with the Agile Marketing Navigator: Customer Stories
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Personalize each digital customer experience
Create intelligent, personalized e-commerce search and discovery experiences.
Almost half of consumers are consciously spending less
A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home.
Why we care about retail media networks
One-quarter of retailers are generating more than $100 million in revenue from their media networks.
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
3 things to know about the American Data Protection and Privacy Act
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Discover new solutions to overcome your martech challenges
Don’t miss this rewarding opportunity to discover tools, technologies, and tactics that will help you design and execute rewarding customer experiences.
A look at martech investment and innovation
Roughly the same number of companies/products enter and exit the market each year.
Managing the unpredictable: Getting marketing, sales and operations aligned
Supply chain uncertainty requires marketing, sales and operations to align despite differing goals and incentives.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Most marketers don’t expect ad spend drop until next year
While predictions are positive, not all actual earnings are following the plan.
Project and Workflow Management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
How Under Armour’s Curry Brand shoes are taking off in the metaverse
What marketers can learn from Under Armour’s roadmap for “NF3s.”