4 commerce trends to watch next year
In this webinar, learn how to keep pace with customer expectations.
Optimization and personalization
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
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In this webinar, learn how to keep pace with customer expectations.
Spend a few minutes to help us all understand what the past year meant for marketers and their careers.
U.S. consumers spent $12.4 billion on Cyber Monday, up 9.6% YoY, demonstrating that consumers are willing to wait for substantial discounts.
Marketing artificial intelligence (AI)
The collaboration is expected to also aid AI development and use, as well as more streamlined data management.
Optimization and personalization
Generic messaging is steadily being replaced by bespoke, personalized experiences. AI is helping.
Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.
Customized experience can lead to heightened satisfaction and loyalty.
The NWSL's Angel City FC was created with a mission that goes beyond playing soccer. That mission made it a perfect partner for HubSpot.
Do you understand all the possible sources from which data flows into your CRM? It might be time for a data landscape assessment.
See how MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management.
Here’s a lowdown on same object associations, campaign improvements, AI additions and other HubSpot updates.
Marketing artificial intelligence (AI)
Sam Altman is back, most of the board of directors has been replaced, and we're all left wondering how much does an interim CEO get paid?
Digital asset management (DAM)
Establish a scope for your DAM to ensure that team members across departments will be using it for years to come.
Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube.
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
How and when you invest in partnerships will move you from second place to center stage.
In this webinar, learn how to keep pace with customer expectations.
Digital asset management (DAM)
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack.
CEO Mark Benioff hopes he can lure dissatisfied AI experts to come work on Salesforce's Einstein 1 Platform.
When there is less to go around, we must reevaluate targets and leverage data to focus on high-impact activities.
Customer journey orchestration
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software.
Turn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.
See how MarTechBot responds to a prompt and how the prompt could be improved. Today: discovering the value of digital events platforms.
Curating content for B2B marketing helps you reclaim your time, generate more leads and increase your credibility. Learn how to do it right.
70% of consumers agree sustainability is more important to them than two years ago, but there are significant difference in that group.
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
On the hunt for something new? Check out who's hiring in martech this week.
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.
Attend this webinar to get a jump start into the new year.
We’re looking for marketers to speak on a variety of marketing technology related topics.
Digital experience platform (DXP)
26% of adults in the United States have some type of disability. Their annual disposable income is nearly $500 billion.
New features include more search generative experience subcategories, photo search shopping and expanded virtual try-on tech.
Marketing artificial intelligence (AI)
ChatGPT isn't always enough: After losing the search engine wars to Google's wallet, Microsoft rebrands Bing Chat to CoPilot.
Learn a tactic to make your next project more productive — compiling a list of questions based on current initiatives to reference later.
Arm yourself with the knowledge to make the right CDP decision for your needs.
For the first time, integration is accessible to both GA4 standard and 360 properties.
42% of consumers begin holiday shopping on Black Friday or later, one study found. Here’s what marketers can do to capitalize.
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake.
Learn strategies to strengthen marketing's position — from optimizing your martech stack to demonstrating marketing's business impact.