Email delivers ROI, but many teams still can’t prove it
Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment.
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
Fuel up with free marketing insights.
Dell: Agents drive more ecommerce traffic, but conversions lag
Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance.
Marketing that pleases everyone converts no one
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action.
A 6-step AI workflow for building better seasonal campaigns
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system.
Canva expands into marketing automation with new acquisitions
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
AI marketing is becoming more transactional and citation-driven, with ads, commerce and trust signals converging inside chatbot conversations.
Marketing artificial intelligence (AI)
How to make AI work with context instead of prompts
AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that.
The post-purchase moment where loyalty is won or lost
The email you send after checkout can either reinforce trust or leave customers questioning their decision.
HubSpot rebrands its flagship conference
After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting.
Is Adobe bringing AI-driven automation to Marketo?
A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows
Most messaging problems start with the wrong audience
Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action.
Structuring B2B marketing across 4 key resources
From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact.
What to expect from the next phase of retail media
Rapid growth means some marketers find the retail media landscape a tangled web of platforms and creative specs.
AI content can rank, but quality still decides winners
Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool.
Marketing artificial intelligence (AI)
Using AI isn’t the same as getting value from it
Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied.
Apple Maps’ ads shift focus to context and intent
With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
The customer journey now centers on exposure, recall and return
Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click.
Customer relationship management (CRM)
How marketing leaders are getting unstuck from Salesforce
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
Marketing artificial intelligence (AI)
AI and empathy define the next era of marketing systems
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams.
Three first-party data strategies retail brands are prioritizing now
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data.
Why AI-driven creative is failing and how to fix it
From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling.
Marketing artificial intelligence (AI)
AI adoption fails at the human level
The biggest blocker to AI isn’t technology. It’s fear, risk perception and past experience. Here’s how to address what’s really holding teams back.
What the fees customers hate reveal about your pricing strategy
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership.
Martech stacks are holding back sales and marketing teams
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution.
Your AI governance gap is bigger than you think
AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework.
HubSpot moves to outcome-based pricing for some Breeze AI agents
HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job.
Why AI adoption is high but integration is failing in martech
Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions.
As AI does more of the work, are we building the right leaders?
AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins.
The agentic web meets the digital ad ecosystem
AI and ML have a number of uses in digital advertising, some of which fly under the radar.
The real impact of AI on budgets, stacks and teams
AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount.
Retail media’s durability is tested as easy growth fades
Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward.
Marketing artificial intelligence (AI)
Agentic AI discovery requires machine-readable brands
Drive better visibility and outcomes in AI search by making your brand easier for machines to interpret, connect and act on.
Salesforce turns Slack into the front end for enterprise AI
New Slackbot capabilities hope to connect conversations, data and actions, making Slack the interface where AI-driven work actually gets done.
Hightouch streamlines the ad ecosystem with data partnerships
Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP.
Marketing on Reddit: What you need to know
What you need to know about marketing on Reddit. Updated with details on the latest updates to Reddit Pro.
Why digital audio is a must-have for your retail media plan
Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance.
Building an AI competitive edge through strategy and governance
AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes.
Is the era of ‘rip and replace’ over for martech stacks?
The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will.
The truth about martech in 2026
AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI.
What happens when ad spend goes wrong
Small mistakes in paid media can lead to massive losses, and ownership determines who absorbs the impact.