Marketing Management
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Marketing Management
Marketing Management news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing programs.
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Data
Webinar: Overcome third-party data challenges for CX success
Data-driven strategies and first-rate technology make a sublime customer experience.
Marketing Management
Marketo’s May ‘22 release: Viva la Veeva!
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Marketing Management
Create a B2B GTM strategy that buyers, execs and revenue teams love
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Digital Transformation
Webinar: Transform your content operations with DAM
McCormick is transforming how product content is created and used across its organization with digital asset management.
Marketing Management
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
Digital Transformation
What are your secrets to overcoming marketing challenges? Take our survey
Help us to better understand how marketers are responding to all of this change.
Marketing Management
Ruthless prioritization: The key to marketing momentum
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Marketing Management
If Harry Potter led marketing operations, where would his team sit?
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Marketing Management
Martech is mainly about relationships
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Marketing Operations
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Data
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
Marketing Operations
Here’s how startups and small companies should build their marketing stacks
A guide to building your initial martech stack - the right way.
Customer & Digital Experience
Accelerate customer journey automation with this CDP roadmap
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Marketing Management
Aggregation is key to the new Martech Map
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Marketing Management
The 2022 martech landscape shows the space growing towards 10,000 solutions
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Performance Marketing
Master the art of A/B testing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Marketing Management
You’re interested in ABM but what will it cost?
How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.
Data
Master the art of agile research to iterate, innovate and grow
In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Customer & Digital Experience
Improve the customer journey experience with these proven steps
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.