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The social media platform is a unique, immediate way to connect with consumers. Companies use it to improve customer experience and redefine their brand.
Applying the “Most Respectful Interpretation” principle is a must for martech practitioners dealing with various stakeholders. Here's why.
Find out how you can weather the storm and unlock the power of your marketing technology while futureproofing your stack.
It's time to move on from outdated lead-centric strategies and tactics. B2B organizations should focus on buyer and account engagement.
Here's how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing.
Measuring impact is a common challenge in marketing operations. Here's how to overcome this hurdle, according to marketing ops experts.
Get funding that lets your email program contribute significantly to the company's bottom line. Here's how to approach your budget requests.
Big troves of customer data still don't trump small focus groups. Quantitiative and qualitative approaches need to work together.
Want better performance and results from your marketing? Then give your people the support and resources they need to excel. Here's how.
Don't let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity.
This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies.
Marketing operations leaders should aspire to elicit responses of customers and prospects and interpret those signals for the business.