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Marketing Management

Marketing Management news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing programs.

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Marketing Management

Freeing agile marketing from its software development roots

How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?

Kim Davis | May 24, 2022 at 1:23 pm ET

Data

Webinar: Overcome third-party data challenges for CX success

Data-driven strategies and first-rate technology make a sublime customer experience.

Cynthia Ramsaran | May 23, 2022 at 4:09 pm ET

Marketing Management

Marketo’s May ‘22 release: Viva la Veeva!

Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.

Lindsay DiLemmo | May 23, 2022 at 4:01 pm ET

Marketing Management

Create a B2B GTM strategy that buyers, execs and revenue teams love

Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.

Scott Vaughan | May 19, 2022 at 1:54 pm ET

Digital Transformation

Webinar: Transform your content operations with DAM

McCormick is transforming how product content is created and used across its organization with digital asset management.

Cynthia Ramsaran | May 18, 2022 at 1:08 pm ET

Marketing Management

10 rules for successful metaverse marketing

What you need to know before marketing in the metaverse.

Lisa Peyton | May 18, 2022 at 12:14 pm ET

Digital Transformation

What are your secrets to overcoming marketing challenges? Take our survey

Help us to better understand how marketers are responding to all of this change.

Cynthia Ramsaran | May 17, 2022 at 3:12 pm ET

Marketing Management

Ruthless prioritization: The key to marketing momentum

In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.

Tim Parkin | May 17, 2022 at 10:08 am ET

Marketing Management

If Harry Potter led marketing operations, where would his team sit?

Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.

Spence Darrington | May 16, 2022 at 2:13 pm ET

Marketing Management

Martech is mainly about relationships

If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.

Steve Petersen | May 13, 2022 at 10:14 am ET

Marketing Operations

Do it once (and only once) with workflow automation

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.

Pamela Parker | May 13, 2022 at 8:57 am ET

Data

The secret to achieving omnichannel success

This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.

Cynthia Ramsaran | May 10, 2022 at 4:41 pm ET

Marketing Operations

Here’s how startups and small companies should build their marketing stacks

A guide to building your initial martech stack - the right way.

Anita Brearton | May 9, 2022 at 11:47 am ET

Customer & Digital Experience

Accelerate customer journey automation with this CDP roadmap

In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.

Cynthia Ramsaran | May 6, 2022 at 1:18 pm ET

Marketing Management

Aggregation is key to the new Martech Map

For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.

Kim Davis | May 5, 2022 at 2:05 pm ET

Marketing Management

The 2022 martech landscape shows the space growing towards 10,000 solutions

Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.

Kim Davis | May 3, 2022 at 2:15 pm ET

Performance Marketing

Master the art of A/B testing

Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.

Cynthia Ramsaran | May 2, 2022 at 3:59 pm ET

Marketing Management

You’re interested in ABM but what will it cost?

How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.

The ABM Agency | Apr 26, 2022 at 8:35 am ET

Data

Master the art of agile research to iterate, innovate and grow

In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.

Cynthia Ramsaran | Apr 25, 2022 at 5:39 pm ET

Customer & Digital Experience

Improve the customer journey experience with these proven steps

In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.

Cynthia Ramsaran | Apr 22, 2022 at 1:36 pm ET
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