Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
- What is marketing work management and how do these platforms support agile marketing?
- Does your organization need a marketing work management platform?
- Here’s how startups and small companies should build their marketing stacks
- 20 ways to make your marketing team more productive
- Five human issues that can wreck a technology implementation
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.