Marketing Management
Freeing agile marketing from its software development roots
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
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Marketing Management
How does the new Agile Marketing Navigator differ from traditional agile frameworks like Scrum and Kanban?
Data
Data-driven strategies and first-rate technology make a sublime customer experience.
Marketing Management
Here's the latest on latest on Dynamic Chat, updates on email bot activity filtering and new API enhancements.
Marketing Management
Your GTM strategy and the core ingredients must be constantly optimized and evaluated for impact by key stakeholders.
Digital Transformation
McCormick is transforming how product content is created and used across its organization with digital asset management.
Marketing Management
What you need to know before marketing in the metaverse.
Digital Transformation
Help us to better understand how marketers are responding to all of this change.
Marketing Management
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Marketing Management
Understanding the pros and cons of locating the marketing ops function within your firm can pay big dividends. Here's a spell that can help.
Marketing Management
If you though technology and strategy were the hardest parts of marketing tech, think again. Relationships are fundamental.
Marketing Operations
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Data
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.
Marketing Operations
A guide to building your initial martech stack - the right way.
Customer & Digital Experience
In this webinar, learn how Autodesk created a future-proof stack to achieve a seamless, omnichannel customer experience.
Marketing Management
For years, integration has been a central challenge for martech stacks. Aggregation is solving that problem according to the MarTech Map report.
Marketing Management
Despite consolidation, the long tail of marketing tech apps means the sector continues to grow.
Performance Marketing
Learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Marketing Management
How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.
Data
In this webinar, learn how you can test before launching, improve your return and understand why your consumers selected the asset they did.
Customer & Digital Experience
In this webinar, Shutterfly's head of marketing shares the secret behind its CX strategy.