Getting started with the Agile Marketing Navigator: Story Points
Agile marketers can use Story Point estimation as a fast and easy way of estimating the work involved in Backlog tasks.
Marketing Management
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- Five human issues that can wreck a technology implementation
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6 martech contract gotchas to be aware of
Martech contracts can raise thorny issues. Here are some to look out for.
Marketing Artificial Intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Getting started with the Agile Marketing Navigator: Customer Stories
Agile use of Customer Stories gets all members of the team on the same page for the work that needs to be done.
Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider.
Webinar: Marketers’ secrets to overcoming challenges
Tune in to this panel to get key findings from MarTech's survey.
Project and Workflow Management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
Spreadsheets remain critical for marketers
An astounding 80% of marketers say spreadsheets remain "critical" to their work.
Getting started with the Agile Marketing Navigator: Team Improvement
Team Improvement sessions should be conducted by and for the team. Here are the benefits.
Webinar: What you need to know to rise above economic and buyer uncertainty
Tune in to this panel to get key findings from MarTech's survey.
Getting started with the Agile Marketing Navigator: Team Showcase
Agile marketers should bring the team together regular to showcase wins and learn quickly from losses.
How work management tools are connecting marketing teams and processes
Vendors are now creating market-centric work management systems.
What are diversity, equity and inclusion, and why do marketers need them?
Diversity drives success, but only if it's in both your content and your organization.
MarTech Replacement Survey: Who are the champions?
Who makes the decisions when it comes to replacing martech solutions, and how are those decisions implemented?
Getting started with the Agile Marketing Navigator: the Daily Huddle
The Daily Huddle brings the entire Team up to date on work in progress and possible blockers.
Are spreadsheets critical to your work? Last chance to take our poll
Do manual processes such as inputting data to spreadsheets still play a big role in your working life? Last week to take our quick poll.
Most marketing fails before it starts — here’s how to fix it
The pitfalls to avoid and the higher roads to take for marketing success.
Orchestrators: the second key persona for modern marketing operations leaders
Marketing operations leaders are Modern Orchestrators, Psychologists, and Scientists (MOps)
Getting started with the Agile Marketing Navigator: Cycle Planning
During Cycle Planning, the team collaborates and plans for the work they intend to launch during a 5 or 10 day cycle.
Five human issues that can wreck a technology implementation
Vendors, stakeholders, users and even you can cause you a lot of problems.