Marketing Management
Not all B2B and B2C categorizations are alike
From a marketing and marketing operations perspective, the harder you look at the B2C/B2B distinction the fuzzier it seems.
Marketing Management
Marketing Management news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing programs.
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Marketing Management
Good morning: Welcome to 2022
Let us know what you thought about our 2022 predictions.
Marketing Management
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Marketing Management
Good morning: Sustainable marketing is a thing
It's time to start thinking about the carbon created by digital usage.
Marketing Management
Align your go-to-market teams’ goals to increase revenue
In this webinar, learn how the digital transformation has changed the way marketing and sales work together.
Marketing Management
How leaders should act on an agile marketing team
Agile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
Marketing Operations
8 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Marketing Management
Sales and marketing misalignment is a trillion-dollar problem. Here are 5 ways to fix it.
In this webinar, discover best practices to create harmony between teams.
Marketing Management
Jana Partners slams Zendesk’s proposed Momentive acquisition
Zendesk investors launch a savage public attack on the deal.
Marketing Management
6 steps to help you prioritize tasks when everything is a priority
Become a marketing rockstar and drive value for your team by mastering the art of saying 'no.'
Marketing Management
How to decide if you need an account-based marketing platform
Start here: Understand your marketing process. Know the measure of success. Identify areas needing improvement.
Marketing Management
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now.
Marketing Operations
Effective planning is essential in agile marketing
Agile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Marketing Management
Your new year marketing resolution: Master the art of saying no with these 6 steps
In this live webinar, learn how to prioritize your most important work like the marketing rockstar you are.
Marketing Management
How to transform your organization with a marketing taxonomy
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
Marketing Management
Living the 10 principles of agile marketing
These principles were recently developed by members of the agile marketing community.
Marketing Management
Good morning: It’s the cloud, of course
There's another reason the marketing tech landscape keeps expanding. You don't have to warehouse and ship stuff any more.
Marketing Management
Amazon sellers battle the giant’s algorithm-based policy- and decision-making
At AMZ Innovate, Amazon sellers expressed their frustration with the tech giant, and also their granular obsession with it.
Marketing Management
Be more confident in your content strategy with these 4 tips
In this live webinar, learn how to get your content strategy to work, with a clear and repeatable way to measure, manage, and optimize.
Marketing Management
Speed matters: 3 ways to win with marketing velocity in the new year
Learn what tools can help you meet new expectations and demands of your customers.