Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Brand trust is the most valuable asset your company owns
Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.
How LinkedIn rewards tribal loyalty over truth
Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability.
When clients assume your best work was done by AI
Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.
Digital transformation begins when tradition meets innovation
Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.
Brand safety is BS (until it’s not)
People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm.
Should creative operations report to creative or MOps?
Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
Marketing artificial intelligence (AI)
What, exactly, is a ‘full-stack marketer?’
Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
Salesforce bets AI agents can solve business leaders’ struggles with data
Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
These are the challenges and barriers impacting your martech stack
We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
The strategic rise of the marketing analyst in the age of AI
Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
How to prove the value of brand marketing without sacrificing ROI
You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building.
Marketing artificial intelligence (AI)
What genAI means for your marketing skills
GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
In a world of tariffs and turmoil, marketing’s insight is a superpower
CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time.
Marketing artificial intelligence (AI)
What AI means for the future of agency-brand partnerships
Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.
7 reasons your conversion metrics look great — but your sales don’t
Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI.
How tariffs impact retail sales and ad spending, and why 2025 might be different
Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
How smarter measurement can fix marketing’s performance trap
Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free.
This is what your CMO is facing. How can you help?
CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
Why your marketing isn’t working — and how an audit can help fix it
A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.
5 ways to help your B2B organization succeed with AI agents
More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Why brand-owned communities are the future of growth
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.
How Deming’s 14 principles provide the foundation for Positionless Marketing
Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
The hard truth about what AI will do to GTM
Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance.
How to build use cases to break down customer data silos
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results.
How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.
Why marketing success requires failure (and how to handle it)
Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.
How to inflation-proof your marketing in 2025
When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.
Is the way we build and measure brands changing?
As brand marketing evolves, so to does the role of marketing leaders, says Benoit Garbe.
The smart way to handle overlaps in your martech stack
Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically.
The 3 pillars of real thought leadership
Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
How to bulletproof your marketing pitches
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how.
Unlocking the power of marketing mix modeling solutions
MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
How a human-centric approach could fix reputational disasters in 2025
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.