Marketing management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Don’t miss out! Get MarTech delivered daily to your inbox. Subscribe for free!
Digital asset management (DAM)
Does your organization need a digital asset management platform?
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
Top 10 immersive marketing events of 2023
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.
HubSpot to cut around 7% of workforce by end of Q1
The cuts come against a background of very rapid growth by the company over the last two to three years.
11 steps to boost marketing metrics with employee happiness
Leverage the happiness rating, a CMO technique that connects feelings and emotions to elevate performance and productivity.
Introducing an in-depth guide to the Agile Marketing Navigator
Download a free ebook containing all you need to know about the Agile Marketing Navigator.
10 steps to target and connect with potential customers effectively
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing).
Enterprise IT remains bright amid gloomy tech spending forecast
Worldwide IT spending is expected to slow, but software and IT services are projected to increase by 9.3% and 5.5% in 2023, respectively.
A 5-point framework for creating a high-performing marketing organization
Learn what it takes to develop high-performing creative marketing firms and in-house agencies that go beyond best practices.
How advertisers can take the lead in reducing carbon emissions
5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing.
How to build a customer value squad — and why
A small, cross-functional team copes best with volatile, uncertain, complex and ambiguous environments — in the operating room or in marketing.
5 steps to reducing martech bloat through API integration
Having too many tools is useless when you’re not maximizing their collective power. Follow these steps to create a unified martech ecosystem.
5 ways to find standout CMO candidates
The CMO hiring process can be challenging for both candidates and selection committees. Here are some insights to help you get ahead.
Position marketing ops as a strategic partner: A New Year’s resolution
Make 2023 the year in which you change perceptions about your marketing operations team and its capabilities.
Digital asset management (DAM)
Implementation partner: The final brick in your DAM foundation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals.
4 marketing takeaways from 2022 to help you conquer 2023
Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year.
How ‘the curse of knowledge’ may be hurting your business and what to do about it
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it.
MOps leaders as scientists: Embracing the scientific method
Discovery and experimentation are the processes.
3 pointers to navigate the confusing martech marketplace
Buying martech tools today is a complex, less-than-optimal process. These pieces of advice can help you overcome the confusion and get ahead.
Why we care about marketing management
Learn more about what marketing management is, its core concepts and why it's important.
6 tips to impress the C-suite with year-end marketing reports
Don't miss the opportunity to create year-end presentations for the executive team and demonstrate your team's accomplishments.