Data analytics: Your stack’s past and limitations
Understanding your martech stack's evolution makes working with data analysts more efficient.
Marketing Management
MarTech is your source for marketing management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Predictable marketing ROI is doomed: The MarTech Conference day 2 keynote
Marketing operates in a complex, volatile environment and your thinking needs to reflect that.
Agile Champion: Getting started with the Agile Marketing Navigator
Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master.
How marketing campaigns can go wrong
It seemed like a great marketing idea. Then it backfired. The reasons can be studied, interpreted, and used to improve.
Fintech marketing today and beyond: Exploring best practices and strategies
Success in fintech marketing requires not just an understanding of SEC rules and regulations. It demands a strategy focused on customers.
The secret to building a useful martech stack
Want to ensure the success of your martech investments? Here's a simplified approach to implementing your martech stack.
Marketing Owner: Getting started with the Agile Marketing Navigator
The Marketing Owner understands business goals and is able to prioritize the work that needs to be done.
How to make the time to solve marketing problems
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list.
Digital Asset Management (DAM)
How to build your DAM foundation
Here are a few key factors to keep in mind as you navigate the decision process in selecting your DAM vendor.
Marketers likely to return to in-person events in 2023
By the second half of 2023 almost half our survey sample says it's extremely likely they will return to in-person events.
An incredibly brief guide to shifting marketing offshore: Part 2
How to decide which marketing tasks can be offshored and which can't.
Content marketing: What it is and why marketers should care
Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results.
Teams: Getting started with the Agile Marketing Navigator
This week we look at the first of six agile marketing roles: the Team.
Should CMOs be political? Lessons from Nike, Delta, Burger King and others
Wading into controversial topics can be be risky for brands. Here's how CMOs and marketing leaders can make sense of their stances.
The budget bottleneck: How to get more from your marketing budget
No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment.
US martech spending set to break $20 billion this year; growth slowing
This is a 14.3% increase from 2021 when spend was up 20.9%
Partnering: Getting started with the Agile Marketing Navigator
Learn about the benefits of the key practice of Partnering.
Waste Removal: Getting started with the Agile Marketing Navigator
Waste prevents work getting done in an agile and efficient way. Here's how to remove it.
Why we care about data-driven marketing
Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.
Cycle Time: Getting started with the Agile Marketing Navigator
Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies.