Data
Data and privacy concerns grow among consumers
A study from GroupM shows declining enthusiasm for new technologies and data sharing.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Data
How to tell an effective data story: Tips from Nancy Duarte
Visualize your data, and attach it to something reliable. Because a presentation has to mean something to make an impact on an audience.
Customer & Digital Experience
How event marketers can use hologram technology for live and hybrid experiences
ARHT Media makes futuristic holograms an attainable option for event marketers.
Customer & Digital Experience
Lucidworks announces new SaaS search platform, Springboard
The search and experience company also announced updates to their flagship product Fusion.
Data
Acxiom teams up with TransUnion to deliver intelligence to streaming advertisers
Data collaborations continue to evolve the CTV landscape.
Customer & Digital Experience
E-commerce spending broke holiday records in 2021
U.S. consumers spent a record $204.5 billion online in Nov and Dec.
Digital Transformation
Good morning: Reset, reassure and recover
What should you do when the products or services you are marketing simply aren't available?
Digital Transformation
Constant Contact acquires Australia-based Vision6
Constant Contact will grow its presence among small businesses and nonprofits in Australia.
Customer & Digital Experience
Tourism Ireland bets on marketing partnership with new documentary to bring back tourism
Integrated campaign, and good customer data management, all combine to get "Ireland" ready for February premier.
Customer & Digital Experience
T-Mobile acquires Octopus Interactive rideshare adtech platform
Adtech evolves in car services like Uber and Lyft as ridesharing rebounds.
Customer & Digital Experience
NBCUniversal launches comprehensive NBCUnified platform
Advertisers will be able to engage millions of consumers with person-level ID across entertainment, e-commerce and sports channels, as well as a theme parks.
Digital Transformation
Good morning: Popping on the metaverse
Are you thinking about your brand's metaverse presence yet? Are you thinking about Web3?
Ecommerce
Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into e-commerce
E-commerce advertisers will have access to demographic, psychographic and behavioral insights.
Customer & Digital Experience
McDonald’s sells Dynamic Yield to Mastercard
In 2019, McDonald’s acquired experience and personalization platforms, and created McD Tech Labs. Now they’re flipping them.
Data
How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement
And how will the metaverse impact these strategies?
Customer & Digital Experience
Best Buy announces in-house ad network Best Buy Ads
The new venture will serve ads from outside brands to loyal Best Buy customers.
Customer & Digital Experience
Merkle introduces new customer experience products for contactless shoppers
The products aim to increase the flow of information and service to shoppers without having to download an app.
Customer & Digital Experience
Good morning: Will viewers be willing to use their TVs the same way they use their phones?
Plus the switch from short-term campaigns to longer-term journey enablement.
Customer & Digital Experience
Integral Ad Science acquires AI-powered video classification company Context
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
Marketing Management
Good morning: Welcome to 2022
Let us know what you thought about our 2022 predictions.