Performance
Cyber Monday set to be biggest spending day of year
E-commerce is up overall for the month of November.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Experience
Deloitte acquires content agency Madras Global
The acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels.
Experience
The OOH industry’s digital transformation encourages marketers to test and learn
At the DPAA Summit in New York, it’s clear that pipes are getting connected, loops closed.
Experience
Good morning: There’s plenty to be thankful for
Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space. Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together […]
Management
How responsible marketing impacts customer retention and value
Implementing a responsible data infrastructure will better serve customers who want everything now.
Experience
Creating value when content and experience are data-driven
GeekHive’s Gene De Libero connects the dots between CX, consumable content and data that links it together.
Experience
Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP
The CTV ad landscape is transforming for AVOD.
Experience
Improve customer experience and hit marketing goals by mapping out the customer journey
HCL Unica’s Tom Hannigan shares insights from a hotel client with MarTech conference attendees.
Performance
Good morning: The B2B playbook is expanding
B2B marketers are learning to address customers through a range of digital channels.
Data
New Snowflake partnerships should allow marketers to do more with data while remaining compliant
How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line.
Performance
Targeting B2B personas in the right channels to optimize campaigns
One Door improved campaign engagement by meeting their customers where they are.
Management
How to transform your organization with a marketing taxonomy
Implementing a taxonomy will help navigate the shift to new technologies and regulations, as well as unexpected brand safety challenges.
Data
ON24 teams up with HubSpot in app marketplace
New integration makes virtual and hybrid events more data-driven in the years to come.
Experience
Instagram adds text-to-speech to Reels experience
New features follow short-form video trends on social.
Experience
Good morning: Mobile first doesn’t mean offline last
The most engaging experiencesd link mobile content with the real world environment.
Performance
How to meet your brand goals by organizing your content strategy
Keeping your brand at the center is crucial to meeting customer needs and addressing pain points.
Experience
Marketers look to upgrade their 3D digital experiences as the metaverse approaches
While 3D experiences can get a customer closer to a sale, marketers can also glean valuable insights from customers about those interactions.
Performance
Good morning: Your customers have questions
Challenges when it comes to building lifetime valyue and brand loyalty.
Transformation
How Reckitt gained a competitive advantage with first-party data
Using Artefact’s audience engine, Reckitt improves segmentation and ROI.
Experience
Improve email performance with these AMP strategies
Dyspatch’s Matt Harris shares his experience using AMP to bring live, app-like experiences to customers’ inboxes.