Data
How product analytics can unite marketing and product teams to boost customer lifetime value
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Data
Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.
Chris Wood | May 19, 2022 at 2:14 pm ETDigital Transformation
Reusable blocks stored in a centralized DAM can scale and optimize your content creation.
Chris Wood | May 18, 2022 at 11:35 am ETCustomer & Digital Experience
Tools for the new panel include a catalog for targeting segments, a segment reach calculator and reportable insights.
Chris Wood | May 17, 2022 at 1:15 pm ETCustomer & Digital Experience
And 67% of marketers who are engaging in the metaverse in the next year are committing a quarter of their budget to do so.
Chris Wood | May 17, 2022 at 12:59 pm ETPerformance Marketing
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds.
Chris Wood | May 12, 2022 at 3:51 pm ETData
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
Chris Wood | May 12, 2022 at 12:27 pm ETCustomer & Digital Experience
Salesforces’s State of the Connected Customer report shows high demand for top-level service and experience. Delivering this builds trust.
Chris Wood | May 10, 2022 at 3:38 pm ETDigital Transformation
M&T Bank made sure they got the most out of their CDP by lining up use cases for omnichannel orchestration.
Chris Wood | May 10, 2022 at 2:43 pm ETDigital Transformation
And that's why the MarTech Replacement Survey is so important.
Chris Wood | May 6, 2022 at 9:36 am ETData
CarMax maps out their growing omnichannel marketing analytics strategy.
Chris Wood | May 5, 2022 at 11:05 am ETCustomer & Digital Experience
Gen Z audiences will trust an easier social commerce experience.
Chris Wood | May 4, 2022 at 9:56 am ETData
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing.
Chris Wood | May 3, 2022 at 11:22 am ETPerformance Marketing
Partner Program will include media mix modeling (MMM) to improve measurement of streaming ads’ impact.
Chris Wood | May 2, 2022 at 2:02 pm ETCustomer & Digital Experience
Consumers are looking for you to put your best marketing experience forward.
Chris Wood | Apr 29, 2022 at 11:43 am ETMarketing Operations
Team members need to be given ownership and simple directions instead of being told how to do everything.
Chris Wood | Apr 28, 2022 at 2:40 pm ETDigital Transformation
New Toronto office brings automated videos to North American dealerships and manufacturers.
Chris Wood | Apr 28, 2022 at 10:52 am ETCustomer & Digital Experience
When making sure it's the right time to engage a customer, it's best to abandon old ideas.
Chris Wood | Apr 27, 2022 at 10:09 am ETCustomer & Digital Experience
Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP.
Chris Wood | Apr 26, 2022 at 3:08 pm ETCustomer & Digital Experience
Financial woes for the streaming giant could have a silver lining for advertisers.
Chris Wood | Apr 22, 2022 at 1:58 pm ETCustomer & Digital Experience
Delivering what the customer is looking for can be a recipe for success.
Chris Wood | Apr 22, 2022 at 10:11 am ET