Experience
Apple’s email privacy crackdowns will not destroy email marketing
But new modes of measurement, first-party data and, of course, a doubling-down on customer experience could make the channel even stronger.
Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.
Experience
How to communicate brand values through CX: Wednesday’s daily brief
Good morning, Marketers, experience is a powerful way to communicate brand values. This will become evident as you read through today’s newsletter. In the first piece, TechChange is all about meeting the training and meeting needs of major international change agents (think W.H.O.). Beyond organizing virtual conferences over the last 15 months, they’ve paid special […]
Data
Gen Z customers value individuality, price in purchasing
What are the other factors that drive Gen Z purchases?
Experience
Why you should respond to your customers on social media
That's not the only thing customers care about, but it's the most important.
Experience
Apartments.com retools digital strategy for pandemic rentals and beyond
New campaign puts virtual tours first, positions more ads down-funnel to prospects and landlords.
Experience
Uberall acquires MomentFeed to expand its global reach
The demand for local digital experiences by multi-location brands is high as the U.S. opens back up.
Transformation
One set of truths for B2B and D2C marketing: Wednesday’s daily brief
CMOs for a beauty brand and a business intelligence veteran both talk about the importance of data all in one place.
Performance
Vungle deal, Instagram tool for influencers are signs of the creator economy gold rush
Will a new affiliate tool for IG creators boost in-platform ad business, or will marketers prefer an outside source to manage their influencer campaigns?
Performance
Nurturing leads or unsubscribes: Marketoon of the Week
Email can get a customer so close, yet so far.
Performance
Innovid adds digital audio to ad mix
An audio option for big brands that don't "heart" giant conglomerates.
Experience
Vacation rental companies hope CX will give them an edge as hotels come back
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Experience
Expect a boom in mobile activity on Prime Day this year
The numbers behind mobile use for e-commerce's blockbuster event, confirmed now for June 21 & 22.
Performance
Breaking down MarTech’s Email Marketing Periodic Table: Friday’s daily brief
Plus, learn how to conduct systematic audits of your email marketing data.
Transformation
Common struggles for revenue leaders point to limited marketing technology use
InsightSquared’s Benchmark Study suggests automation and CRMs could boost sales forecasting.
Data
Targeting younger audiences: Marketoon of the Week
Who gets left behind when marketers glorify youth?
Transformation
Creatio-Experian collab brings automated CX to debt collections
Low-code automation breaks new ground in the financial sector.
Performance
Ricola’s social pivot, full-screen Twitter ads: Monday’s daily brief
Plus, Google allowing future app users to opt out of Advertiser ID.
Performance
Ricola’s message from the mountaintop: Influencer marketing works
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.
Transformation
Yelp’s transformation, Third Door Media is hiring: Friday’s daily brief
Plus, Amazon Sidewalk is moving in.