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See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition.
Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more.
Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization.
A fast website isn't the only thing that matters to customers. Learn a more holistic approach to improving digital experiences.
Here's how enabling conversion data to inform customer acquisition efforts can help marketers boost performance over time.
In this webinar, learn how a first-party data approach could be the answer you're searching for and what technology you might need to help you achieve that.
Basis Technologies and Direct Digital Holdings connect to allow companies of all sizes scale up advertising on multicultural publishers.
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most.
Get insights into multichannel attribution, along with key metrics, tools and methodologies for better decision-making.
Russ Ketchum, product director of Google Analytics, addresses some of the complaints about GA4 and looks at what changes are coming.
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.