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Zefr promises brand safety on TikTok with new AI offering
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM).
Marketing Analytics
Marketing Analytics news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful marketing campaigns
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Customer & Digital Experience
How to manage customer experience disconnects in your marketing campaigns
Disconnected marketing campaigns are doomed to fail. Here are some ways to identify and address these issues.
Data
Do you need a marketing attribution and predictive analytics tool?
Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
Performance Marketing
Amobee expands partnership with CPG analytics and intelligence provider
Amobee and IRI offer CPG retailers a way to leverage their purchase and loyalty data in the bid decisioning process.
Data
Automating decisions with real-time situational context
Lisa Loftis from SAS Institute shows marketers at MarTech how they can get value out of data using a decision engine.
Data
Does your marketing team need a customer journey analytics tool?
measure success and being able to identify where you are looking for improvements, are all critical pieces in deciding on a customer journey analytics tool.
Digital Transformation
Nielsen’s Gracenote adds predictive content analytics
Audience Predict will forecast future program performance.
Data
6 marketing attribution and predictive analytics platforms your organization should consider
These platforms can provide marketers with valuable insights into how to better allocate their resources.
Digital Transformation
Why marketers should embrace product analytics
Product analytics can help marketers optimize digital customer experiences.
Data
What is call analytics and how does it deliver key insights to marketers?
These platforms bridge the gap between online and offline channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness.
Data
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships.
Digital Transformation
What marketers should know about customer journey analytics
Customer journey analytics tell you how customers are engaging with you at each touchpoint.
Data
How to choose the best marketing analytics tool for the web
Discernment is important when choosing a marketing analytics platform.
Marketing Operations
Open season on CRMs?: Friday’s Daily Brief
From a savvy approach to marketing tech procurement to the mission of stomping out bad CRM data.
Data
What do marketing attribution and predictive analytics tools do?
Gauging the relative success of each of your marketing tactics is important no matter which way the economic winds are currently blowing.
Data
Uncertain times: Monday’s Daily Brief
Data helps, but the future remains in many ways unpredictable.
Data
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
Digital Transformation
MarTech Replacement Survey finds marketing transformation is accelerating
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.
Customer & Digital Experience
‘An experience renaissance’ and how customer journey analytics tools fit in
As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge.
Marketing Analytics
As SEO changes, so do the tools that serve practitioners
The relentless pace of change in search challenges search engine optimization professionals, but tools are evolving to help.