Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Payments, identity, authorization, infrastructure, and trust could keep autonomous purchasing “just around the corner” for years.
Marketing artificial intelligence (AI)
Get more from AI without spending more
AI usage gets expensive fast. Better prompting, reusable frameworks, prompt logs, and guardrails help teams get more, and spend less.
Salesforce buys AI customer research startup Listen Labs
The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM and AI agents.
Marketing artificial intelligence (AI)
Braze expands AI from content creation to campaign operations
New tools give marketers easier access to AI decisioning, automate campaign checks, and connect Braze with external LLMs such as Claude.
How to build a visual SEO strategy for AI search
Move beyond optimizing individual images by connecting visual assets to authoritative entity data and keeping those signals consistent.
Optimizing content for generative engine search models
Adjusting content and technical strategies preserves brand authority as search shifts to AI answer engines.
What marketing job postings say about AI skills
Research shows employers want marketers who can turn processes into working AI automations.
Marketing artificial intelligence (AI)
AI made marketing faster than it made marketing better
AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.
GTM teams are losing track of their AI agents
AI agents are spreading across the GTM stack, but many teams lack the visibility and ownership needed to keep track of what they do.
Marketing artificial intelligence (AI)
Why you need to stop treating LLMs like people
When you treat LLMs like thinking partners, you end up with vague prompts, hallucinations, and unreliable outputs.
AI search is changing ecommerce forever
The catalog and product pages most online retailers publish were built for a bygone era, with six-word queries and a page of blue links.
OpenAI testing third-party-style tracking in ChatGPT ads
A persistent identifier could improve ChatGPT ad measurement while creating new questions about consent and the personal data behind it.
The real AI advantage is what your company already knows
AI amplifies what you feed it. Capture customer knowledge, past decisions, and hard-won experience to make that output more valuable.
Marketing artificial intelligence (AI)
How to build a marketing team with AI coworkers
Before adding AI agents to the team, marketers need to decide what they can do alone, what needs review, and who remains accountable.
Building an AI governance framework for marketing
Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.
Do you really need so much marketing?
Every new asset creates more work downstream. Rethink review, approval, and testing before scaling AI output.
AI is telling consumers not to buy your product
Nearly 81% of consumers who use chatbots for online shopping have decided against a purchase based on AI guidance.
HubSpot rebuilds its platform around AI agents
A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they need.
Marketing artificial intelligence (AI)
The problem with AI doing exactly what you ask
AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.
Companies are measuring AI against the wrong goal
AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for customers.
Salesforce bets CRM experience can give its AI an edge
Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.
ChatGPT Ads are a tactical bet, not a platform strategy
Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.
Marketing artificial intelligence (AI)
3 ways to make AI safer in a live ad account
Automation layering techniques can be deployed to successfully make AI-driven PPC safer.
Marketing artificial intelligence (AI)
Who owns your AI agents after they launch?
AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.
The ultimate battle for your digital storefront
AI search engines are rewriting the rules of retail. Here is how to keep your brand visible when algorithms replace human shoppers.
AI exposes what your brand guidelines leave unsaid
Brand teams have always relied on people to interpret vague guidelines. AI turns those hidden assumptions into a problem that can scale fast.
AI is changing media faster than marketers can measure it
IAB finds advertisers spending more and adapting to AI-driven discovery, but their ability to measure those new customer journeys is lagging.
AI can scale your promises faster than you can build trust
Your AI strategy shouldn’t be judged by how much marketing it produces. Look at whether it makes the next customer interaction easier to earn.
The real AI decision every CMO is making this quarter
AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth owning.
The answer to your martech problem depends on the problem
Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.
AI is putting marketing’s in-house model to the test
CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.
Marketing artificial intelligence (AI)
Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Marketing artificial intelligence (AI)
What WYSIWYG editors can teach us about AI and jobs
From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.
Marketing artificial intelligence (AI)
A better way to answer the AI ROI question
A three-layer framework separates AI foundations, working systems, and business outcomes without claiming revenue that can’t be proved.
Marketing artificial intelligence (AI)
Why AI hasn’t solved marketing’s time problem
AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or better work.
Rapid AI changes mean GEO is a weekly job now
AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what moves each week.
OpenAI’s audacious ad revenue claim
OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it projects for 2030.
Marketing artificial intelligence (AI)
The hidden costs distorting your AI ROI
Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller financial return.
Best-in-class martech depends on your business context
Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be better.
The terrifying loophole in your autonomous tech stack
AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures