Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Marketing artificial intelligence (AI)
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases.
Using AI and journey orchestration to boost your marketing automation
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Marketing artificial intelligence (AI)
A roundup of the latest AI-powered marketing technology releases
With so many new AI products coming out, it can be hard to keep track of them. Here's our roundup of the latest.
Looking at AI’s rapid infusion into marketing automation platforms
Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade.
Marketing artificial intelligence (AI)
Adobe announces Firefly for AI-driven creative
At Summit today, Adobe also announced a new Product Analytics solution and Sensei GenAI.
Marketing artificial intelligence (AI)
Three essentials for writing a good ChatGPT prompt
ChatGPT is only as good as the prompts you give it. Here are the three essentials of writing a good one.
Two afforable AI writing assistants in action
WriteSonic and Copy.ai are among the most affordable AI writing tools today. See how they fare against ChatGPT, Writer and Jasper.
Marketing artificial intelligence (AI)
AI is used in marketing by two thirds of B2B orgs, Forrester finds
Targeting is the top use case, and one third are using chatbots.
Digimind’s new product combines two AI engines to monitor and analyze social media
Digimind's AI sense monitors multiple channels for key events. ChatGPT then produces a real-time analysis in plain English.
Marketing artificial intelligence (AI)
Reply.io introduces ChatGPT-powered Jason AI
The new add-on generates first emails and follow-ups for B2B outreach.
How CMOs should respond to ChatGPT’s marketing impact
CMOs must urgently assess ChatGPT's impact on key marketing functions and steer the responsible use of AI.
5 AI writing assistants in action
We tested five popular generative AI tools to write blog posts. Here's what we discovered.
Marketing artificial intelligence (AI)
Grammarly introduces generative AI tool GrammarlyGO
A beta version of the new content creation tool will be available across all the company's products beginning in April.
Marketing artificial intelligence (AI)
HubSpot debuts ChatSpot generative AI tool
ChatSpot uses OpenAI’s ChatGPT technology, along with HubSpot’s CRM, DALL-E 2 and Google Docs.
Secrets of a marketing champ: 3 ways to prove your value
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
Salesforce unveils Einstein GPT
Partnership with OpenAI, ChatGPT Slack app and fund for responsible generative AI were also announced at TrailblazerDX’23.
Marketing artificial intelligence (AI)
Microsoft unveils AI “copilots” for sales, CRM and customer support
One new ChatGPT-based feature generates emails personalized with information from CRM files.
Marketing artificial intelligence (AI)
ChatGPT: A marketer’s guide
Knowing ChatGPT's strengths and weaknesses can help you decide where and how to use the tool for marketing campaigns.
Marketing artificial intelligence (AI)
OpenAI unveils ChatGPT API at very low prices
The company says it has reduced costs for the AI-powered chatbot by 90% since December.
Marketing artificial intelligence (AI)
Three things ChatGPT needs which only you can provide
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide.
Marketing artificial intelligence (AI)
FTC warns tech companies about over-hyping AI claims
"Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims are our bread and butter.”
Marketing artificial intelligence (AI)
How bias in AI can damage marketing data and what you can do about it
Mitigating bias in AI is essential for marketers who want to work with the best possible data. Here's what you need to know
Marketing artificial intelligence (AI)
How AI can help your marketing right now
Paul Roetzer of The Marketing AI Institute discusses what you need to know to get artificial intelligence working for you today.
Marketing artificial intelligence (AI)
Bard and ChatGPT will ultimately make the search experience better
But it's early days and we're still trying to envision what the future of search will look like.
4 areas of martech with ethical concerns
Martech professionals don't mean to sow chaos in the world, but what we do can have unintended consequences.
Marketing artificial intelligence (AI)
MarTech’s marketing AI experts to follow
Who you need to follow to keep up with the AI revolution sweeping through marketing technology.
Marketing artificial intelligence (AI)
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight's Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful.
Marketing artificial intelligence (AI)
New TOS for AI-powered Bing poses legal issues for Microsoft and users
Under the new Bing terms of service Microsoft claims rights over inputs and outputs that may conflict with copyright law.
Does ChatGPT pose an existential threat to marketers?
Great marketing takes intelligence that AI does not yet have and still makes us humans a necessary part of the formula for breakthrough work.
Marketing artificial intelligence (AI)
AI-generated content is detectable, new study claims
ChatGPT-like content might not be able to keep its origins a secret.
Master the CX trifecta: Data, content and tech
In this webinar, learn how to responsibly harness first-party data as a competitive advantage.
Marketing artificial intelligence (AI)
How to use AI and machine learning to personalize and optimize campaigns
Marketers can leverage this technology, but first they need to centralize their data.
Marketing artificial intelligence (AI)
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Marketing artificial intelligence (AI)
When I asked ChatGPT to write an article about ChatGPT
ChatGPT isn't yet a tool that can run without close supervision. But it's something marketers are paying attention to.
Webinar: 5 CX trends that will shape 2023
Learn the difference between what customers say 'to' you and 'about' you - and why it's important.
Customer data platform (CDP) buyer's guide
20 questions to ask customer data platform vendors during the demo
You want to learn how easy a platform is to use and whether the vendor seems to understand your business and your marketing needs.
Marketing artificial intelligence (AI)
AI in marketing: 7 areas where it shines and struggles
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond.
Marketing artificial intelligence (AI)
ChatGPT to support digital experience analytics
Glassbox will integrate conversational AI into its digital experience analytics platform.
Webinar: 7 ways to keep your customers coming back in 2023
Activate a data-driven personalization strategy that drives meaningful relationship building.
2023 Predictions: Experience, ecommerce and transformation
Will automated chatbots be a force in marketing next year? There's a better chance that headless commerce will be the story for 2023.