Customer & Digital Experience
Integral Ad Science acquires AI-powered video classification company Context
The deal aims at providing more contextual targeting solutions to optimize campaigns on digital channels, including social and CTV.
Marketing Artificial Intelligence (AI)
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Performance Marketing
How STCHealth uses intelligent chat to help people access their immunization records
STCHealth is using intelligent chat technology to help people access to their immunization records and ask vaccine-related questions at scale.
Marketing Operations
Release Notes: Wrike beefs up AI to predict if your project will succeed or fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track.
Digital Transformation
Pega combines customer journeys with AI-driven next-best-actions
Next-best-action customer journeys seeks to give marketers oversight without constraining the AI.
Customer & Digital Experience
FuboTV acquires AI vision platform Edisn.ai
With the ability to automatically recognize actors, athletes and brands on live TV, a field of play opens up for CTV commerce.
Ecommerce
Coveo adds Qubit to boost AI-driven commerce
These two AI-based commerce solutions could prove complementary.
Performance Marketing
Google Ads announces machine learning-based attribution models in new privacy landscape
Google seeks to balance greater privacy for users with viable attribution models for advertisers.
Data
Using AI-powered predictive analytics to time your next move
And why aren’t more CMOs looking ahead?
Performance Marketing
How Serial 1 leveraged visual intelligence to increase web conversions
Premium eBicycle manufacturer Serial 1 used Vizit to optimize their digital assets and boost website conversions by 98%.
Data
Can AI threaten human rights?: Friday’s Daily Brief
Plus why pre-2020 customer data, B2C or B2B, is pretty much useless.
Customer & Digital Experience
Salesforce Service Cloud updated with AI-powered workflows
Recent acquisitions of Slack and Servicetrace appear to be paying off.
Performance Marketing
Making AI work for workflow management
AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.
Customer & Digital Experience
The power of AI can deliver an extraordinary customer experience
Join experts in this webinar to learn how you can get started on the AI/CX journey.
Customer & Digital Experience
Webinar: Use the power of AI to drive ROI
Artificial intelligence brings the promise of meaningful customer experiences.
Marketing Management
The robots are coming (again): Tuesday’s Daily Brief
Salesforce enters the RPA game.
Digital Transformation
Qubit leverages deep learning for its new CommerceAI solution
E-commerce caught fire in 2020, which calls for increasingly advanced AI to keep up with sales and remain competitive.
Data
Fortune 500 secret: Consumer intelligence analytics drives every decision
Uncover, understand and predict consumer behavior about brands, their competitors and their categories.
Data
Conversational ABM: The love child of ABM and conversational AI
In this webinar, learn how to target the right customers with the right messaging at the right time, at scale.
Digital Transformation
Going all-in on AI (soon): Friday’s daily brief
Plus Helen Abramova on the explosion of MOPs-related content
Performance Marketing
Why marketing attribution and predictive analytics tools are gaining currency: Tuesday’s daily brief
Plus the Instagram browser-based posting rumors