Marketing Artificial Intelligence (AI)
MarTech is your source for Marketing Artificial Intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about Marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.