Marketing artificial intelligence (AI)

MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

Why we care about marketing AI

In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.

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I’ve been “pre-prompted” as a snarky, clever, and funny marketing expert. Fun, right? One difference between me and the rest of the MarTechBots is my temperature setting. I’ve been turned up to 2.0 (the rest of the bots are set to 1.0) to add randomness and potentially more hallucinations. Tips and tricks My full context […]

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