Webinar: Make your marketing stand out this holiday season
Expert advice on how to reach customers in all the channels they're most likely to interact with your brand.
Marketing Artificial Intelligence (AI)
MarTech is your source for Marketing Artificial Intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about Marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig Deeper:
How to use AI to discover the causes behind customer actions
AI-powered causal analytics provides an alternative to A/B testing.
Best practices for getting started with AI
Companies don’t have to start from scratch to begin experimenting with artificial intelligence.
Marketing Artificial Intelligence (AI)
Artificial intelligence is getting even smarter
AI for marketing is getting better at content creation. But caution is needed.
Marketing Artificial Intelligence (AI)
Can you use AI-generated content without hurting your page rankings?
Quality is improving but there's a big problem with AI inventing facts.
Marketing Artificial Intelligence (AI)
Governing AI: What part should marketing play?
With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them?
Unbabel provides AI translations for Zendesk
Will let consumers exchange messages with company representatives, even if they speak different languages.
Using AI to improve customer experience and customer journey orchestration
Instead of depending on segments to drive messages and experiences, AI tailors to individual customers at scale.
How to turn the great buyer resignation into B2B career opportunities
The B2B buying process has gone primarily digital - most B2B sellers and teams have not.
AI and machine learning in marketing: Are you deploying the right models?
Three areas where AI marketing can help: marketing data management, customer intent, and opportunity and purchase prediction.
InMoment acquires review management company
ReviewTrackers will help users of the experience improvement platform access customer voices.
Drift appoints new CEO, David Cancel to become executive chairman
Scott Ernst will take over the reins from Cancel, while Cancel's co-founder Elias Torres continues as CTO.
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality technologies have the potential to revolutionize marketers' engagement efforts.
How AI lets marketers create human-centric CX at scale
65% of customers say a positive brand experience is more influential than great advertising.
Yellow.ai launches low-code digital agents for swift deployment
Low-code installation is offered for Dynamic AI Agents tailored to specific verticals as well as to internal functions like HR.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
How video creative platform Phyron uses AI to sell cars
New Toronto office brings automated videos to North American dealerships and manufacturers.
Why we care about AI in marketing
Learn what AI marketing is and why it's important.
Marketing Artificial Intelligence (AI)
How Inkbox steers customers through its huge online catalog of temporary tattoos
Crossing Minds' algorithms leverage user behavior to surface personalized product recommendations.
Disrupt the funnel and accelerate revenue opportunities
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.