Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Sarcastic MarTechBot
I’ve been “pre-prompted” as a snarky, clever, and funny marketing expert. Fun, right? One difference between me and the rest of the MarTechBots is my temperature setting. I’ve been turned up to 2.0 (the rest of the bots are set to 1.0) to add randomness and potentially more hallucinations. Tips and tricks My full context […]
Marketing artificial intelligence (AI)
Retailers struggle with basics for generative AI
Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
Marketing artificial intelligence (AI)
3 low-cost tools for data-driven marketing: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
Marketing artificial intelligence (AI)
3 proven ways to use ChatGPT to beef up your content strategy
Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
Marketing artificial intelligence (AI)
Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite
At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 14
Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
How to protect customer trust when using AI
With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
Marketing artificial intelligence (AI)
Gaurav Kachhawa: Looking forward with AI
The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon.
20 questions to ask customer data platform vendors during the demo
Once you've chosen a short list of vendors and scheduled demos, think about the questions to ask them.
How to augment market research and glean customer insights with AI
Learn how AI-driven data mining and sentiment analysis can deliver more accurate and actionable customer insights.
Marketing artificial intelligence (AI)
Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
Marketing artificial intelligence (AI)
Microsoft rolls out Copilot AI to more advertisers
Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions.
Marketing artificial intelligence (AI)
Using multi-touch attribution to build a brand: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.
Marketing artificial intelligence (AI)
Building your generative AI marketing skillset: Training and upskilling
Essential resources for navigating generative AI in marketing, from online courses to blogs and newsletters
Marketing artificial intelligence (AI)
How to assess your organization’s AI readiness with the 5P framework
Tips for defining your AI strategy, engaging stakeholders, optimizing processes, selecting platforms and measuring performance.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: March 7
Amazon's not-yet-released shopping assistant chatbot isn't a disaster, but is mostly useless, according to the Washington Post.
Marketing artificial intelligence (AI)
Yomi Tejumola: Looking forward with AI
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here's what it can take to do that.
Marketing artificial intelligence (AI)
AI in retail media? Majority of marketers are optimistic
53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study.
How the big holding companies are handling genAI
Across the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
Marketing artificial intelligence (AI)
Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: metrics for improving customer journey orchestration.
Marketing artificial intelligence (AI)
How Sur La Table uses AI to power customer experience
The national retailer uses Bloomreach technology to boost online discoverability and identify ecommerce opportunities.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 29
Five popular AI models get failing grades when tested on their ability to answer basic questions about elections and voting.
Customer relationship management (CRM)
Salesforce predicts lower growth as CEO focuses on AI’s problems
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce's success and a lot about the problems with AI.
Marketing artificial intelligence (AI)
MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?
With the AI train coming down the track fast, consultancies and analysts in the martech space need to consider and adjust the services they are offering.
Scott Gillum: Spotlight on the expert
When he was a kid, Scott Gillum dreamt of running a business. He made his dream come true with a company focused on work/life balance.
Marketing artificial intelligence (AI)
Klaviyo launches Klaviyo AI
The marketing automation platform introduces new AI-powered segmentation, email and SMS tools for experiences across channels.
Marketing artificial intelligence (AI)
MarTech in 2024: Who will be the enterprise and vendor winners and losers?
The AI train is coming down the track and 2024 is the year winning brands and vendors will climb aboard.
What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn't move the needle.
Q&A with Justin Sharaf: The MarTech Conference
Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
Tableau Pulse uses AI to make data more accessible
The new offering from Salesforce's Tableau will deliver AI-generated digests to your preferred workflows.
Marketing artificial intelligence (AI)
AI-powered martech releases: Feb 22
This week Google and OpenAI moved closer to providing us all with truly hallucinatory AI hallucinations.
Marketing artificial intelligence (AI)
How AI enhances multimedia content creation
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
Will the EU disrupt AI-powered customer support?
What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028.
B2B content marketing: Driving success through strategic content creation
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
Marketing artificial intelligence (AI)
Using data analytics for customer acquisition: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: using data analytics to boost customer acquisition.
Marketing artificial intelligence (AI)
AI-powered martech releases and news: Feb. 15
Are all marketers chomping at the bit to use AI or are about 30% saying they'll never use it? Two surveys offer seemingly contradictory findings.
Marketing artificial intelligence (AI)
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Marketing artificial intelligence (AI)
Why AI will have the faults of human intelligence
Despite impressive gains, AI tools remain narrow and flawed — an "artificial human intelligence" with enduring human limitations.
Marketing artificial intelligence (AI)
Chatbot, please be my Valentine
In a new survey, Infobip finds Americans swiping right for their chatbots.