Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Cloudflare is making AI crawler blocking the default for many websites while introducing new controls and payment models for publishers.
FREE! The email subject line rules that don’t hold up!
New research based on 4.6 billion emails challenges some of marketing's oldest subject line advice and offers a framework for testing what works.
Stop adopting AI and start solving problems
Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk.
AI visibility depends on who writes about your brand
Strong rankings don't guarantee AI visibility. Learn what drives citations and how to measure your brand's presence across AI platforms.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition shows CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action.
Marketing artificial intelligence (AI)
AI is making creative the new targeting
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads.
Bad data is teaching AI to waste your ad budget
In automated advertising, inaccurate conversion data doesn't just skew reports, it trains bidding algorithms to optimize for the wrong customers.
AI made email marketing easier. It needs us to make it better.
AI can write email campaigns in seconds, but it can't replace the strategy, judgement, and customer understanding that make them worth sending.
Marketing artificial intelligence (AI)
Why marketers need to push back against AI
Studies show that relying too heavily on AI can erode critical thinking, making human judgment more valuable than ever.
Marketing artificial intelligence (AI)
Agentic AI is rewriting martech economics and infrastructure
A single afternoon of tool-calling can eat a $20 monthly subscription. The fix isn't using fewer tools, it's changing where your data lives.
The most valuable AI skill takes 10 minutes a week
Mastering one AI platform matters less than regularly testing what's new and recognizing when the technology changes.
Why your top ranking no longer means you’re winning
AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility.
The marketing variable no dashboard can measure
New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team.
When AI runs the workflows, what happens to MOps?
As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact.
How to build trust when buyers question everything
Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here's why.
The real AI opportunity is creating new value
Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth.
Marketing artificial intelligence (AI)
GEO is following the same path as early SEO
SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
Marketing artificial intelligence (AI)
Automation doesn’t eliminate vague objectives
Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs.
Marketing artificial intelligence (AI)
How to blend AI chatbots with high-touch sales
Learn how to balance AI chatbot efficiency with the high-touch needs of enterprise sales to engage VIP prospects without losing the human touch.
Marketing artificial intelligence (AI)
Build your AI skills with a useful home project
Don't wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work.
The real martech problem is not technology
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights.
What customers tell friends that marketers miss
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.
The hidden fragility of performance marketing
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.
3 direct mail lessons for evaluating agentic commerce
Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization.
When AI is choosing, how is brand loyalty earned?
Brand loyalty is becoming less about points and perks and more about the signals AI systems use to evaluate trust and relevance.
How CMOs can create clarity in an AI-excess enterprise
Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action.
Consumers are ready for AI, but many brands are not
New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them.
Marketing needs AI outcomes, not more AI pilots
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business.
Marketing artificial intelligence (AI)
Your AI portfolio isn’t an AI strategy
Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity.
Gartner finds CMOs spending more on digital and acquisition
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value.
Marketing artificial intelligence (AI)
OpenAI tests multi-advertiser ad placements in ChatGPT
OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform.
How AI is turning lead scoring into a decision engine
Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert.
Diversity and inclusion in marketing
Brands want to be in and out of the closet for Pride Month
Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.
Marketing artificial intelligence (AI)
Snowflake’s new AI tools target a marketing pain point
The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality.
Marketing artificial intelligence (AI)
How to make vibe coding sustainable inside the enterprise
AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows.
Salesforce pushes agentic marketing from planning to pipeline
Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.
Why ‘it’s just SEO’ could cost the industry billions
Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.
Can marketers navigate AI search’s trust cliff?
New research reveals a growing gap between how often people use AI search and how much they trust it.
Google adds AI shopping insights to Merchant Center
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.