Marketing artificial intelligence (AI)
MarTech is your source for marketing artificial intelligence content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, a buyer’s guide to generative AI for content creation, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care about marketing AI
In order to engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and smart assistants are already leading client interactions, and AI-generated content is taking the content marketing world by storm. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.
Algorithms are continuing to improve as well, accelerating optimization in near real-time. As AI improves, use-cases are only going to increase.
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Dig deeper into marketing AI:
Can marketers navigate AI search’s trust cliff?
New research reveals a growing gap between how often people use AI search and how much they trust it.
Google adds AI shopping insights to Merchant Center
Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.
How to use B2B PR to shape what AI recommends
AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it.
Marketing artificial intelligence (AI)
The marketer’s new playbook for AI-powered competitive intelligence
Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up.
AI is powering the loss of B2B marketing jobs
47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.
Marketing artificial intelligence (AI)
The latest AI-powered martech news and releases
Google is bringing Preferred Sources into AI search, giving publishers a new way to build loyalty driven visibility in AI Overviews and AI Mode.
AI is not the skill email marketers need most
The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys.
Marketing artificial intelligence (AI)
3 things you must know to get AI-native advertising right
Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.
IAB Tech Lab tackles the growing AI bot problem
New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.
The real risk of AI is marketing commoditization
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools.
The AI marketing advantage hiding in your metadata
Companies that organize and structure metadata have a major edge in AI-powered search and personalization.
Consumers want AI ads with a human touch
New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.
Your company may be slow with AI, but you can’t afford to be
Experimenting with AI now gives you the advantage when everyone else tries to catch up.
Marketing artificial intelligence (AI)
Marketing teams must own AI, or workslop will take over
AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy.
Why relevance now beats reach in the AI-driven buyer journey
As AI changes discovery, brands need clearer messaging, stronger credibility signals, and content built for influence, not just visibility.
Marketing silos are the symptom, not the problem
Campaign-based execution created disconnected teams, tools, and data. AI is enabling a more unified operating model.
Risks to look out for when using vibe coding to replace SaaS
Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings.
Customer experience outweighs brand in AI-assisted shopping
AI recommendation engines rely on reviews, comparisons, and customer signals to decide which brands to surface and trust.
AI made marketers faster, but organizations stayed the same
AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks.
How to make your content visible to AI buying agents
As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered.
AI is moving too fast for static strategies
The companies pulling ahead with AI are not predicting the future better than everyone else, they are learning and adapting faster in real time.
The AI search shift changing B2B marketing metrics
Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.
Why AI makes brand leadership more important
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation.
The dangerous gap between AI output and actual understanding
AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it.
Last-click attribution rewards the wrong work in an AI-first world
AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions.
Marketing artificial intelligence (AI)
CMOs are buying AI that their organization isn’t ready for
A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully.
Marketing artificial intelligence (AI)
You could already have the data AI needs to deliver value
The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen.
Winning the next era of local visibility: How AI is changing local search
Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
AI use and fatigue growing among consumers
New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence.
How video helps you build better AI content with RAG
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content.
Gmail’s AI Inbox may redefine deliverability
AI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background.
Amplitude and Statsig deal raises questions for customers
Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology.
Optimization and personalization
Why AI personalization strategies fail
Most personalization plans collapse during execution because operational realities don't match the vision.
Twilio launches conversation layer to unify AI and human interactions
New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction.
Marketing artificial intelligence (AI)
Why AI agent adoption is creating unseen risk across the enterprise
From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities.
Martech 2026: AI drives a major industry reset
Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.
Digital video ad spend surges as AI and targeting reshape strategy
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes.
The third parties shaping your brand in AI search
AI answers are shaped by sources beyond your site. Understand which platforms matter and how to ensure your brand shows up accurately.
How marketing leaders are succeeding in the AI era
Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance.
Marketing artificial intelligence (AI)
Why AI agents need decision authority
Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk.