Google Analytics 4 (GA4)

As Google finally sunsets the standard version of Universal Analytics, migration to Google Analytics (GA4) becomes mandatory for all those who rely on Google to track website performance.

MarTech is your source for GA4 content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

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