Google Analytics 4 (GA4)
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4 tips to ease the transition from UA to GA4
It's less than two months until Universal Analytics sunsets. The "Google Whisperer" is here to help you transition to Google Analytics 4.
Google sets deadline for getting data out of Universal Analytics
UA stops collecting data on July 1. For the following year users will have Viewer access to historical data and reports in the user interface.
Google to remove GA4 integration with Optimize
The good news is that Google plans to replace it with something bigger and better.
Campaign tracking in GA4: How to ensure your links are properly tagged
Make sure your campaign traffic is properly tracked and categorized in Google Analytics 4 with these URL tagging tips for marketers.
3 Google Analytics 4 features to make up for lost data
Using these tools in GA4 will help compensate for tracking limitations so that you can remain data-informed.
3 “secret” marketing tools in Google Analytics 4
The Admin screen is usually frequented by analytics practitioners, but there are marketing benefits in its features.
Q&A with the director of Google Analytics: Getting started with Google Analytics 4
Russ Ketchum, director of Google Analytics, talks about migrating from Universal Analytics and shares some GA4 power user moves.
Channel groups: Getting started with Google Analytics 4
Channel groups are rules-based definitions of website's traffic sources that let you monitor the performance of those sources.
Tools and resources: Getting started with Google Analytics 4
A collection of all the tools and resources we've mentioned in our GA4 series, plus a few extra. We'll be adding to it in the future.
Google rolls out new features for GA4
GA4 adds real-time behavioral modeling, more customization and the Setup Assistant gets a big improvement.
GA4 Setup Assistant part 2: Getting started with Google Analytics 4
This GA4 assistant has tools to select goals you want to import, copy Google Ads links and add users who can access your current property.
GA4 Setup Assistant part 1: Getting started with Google Analytics 4
The GA4 Setup Assistant in Universal Analytics will help you migrate to the new tool if you manage the tags correctly.
UTM tagging: Getting started in Google Analytics 4
UTM codes, text you add to a link to gives you more information, are a key element to get the most from GA4.
Events and Conversions: Getting started in Google Analytics 4
In GA4 an Event is an interaction you want to track. Once you tag something as an Event, you then mark it as a Conversion to get it counted.
Customized insights: Getting started with Google Analytics 4
GA4's automated insights detect unusual changes in your data; custom insights can track your KPIs.
Data-driven attribution: Getting started with Google Analytics 4
DDA looks at your website data and assesses the probability of certain channels influencing conversions.
Setting up your website: Getting started with Google Analytics 4
GA4 isn't yet ready to be your main analytics tool, so start practicing with it now.
Setting up goals: Getting started with Google Analytics 4
Universal Analytics' goals are called conversions in GA4. Here's how to organize them.
Redefine success: Getting started with Google Analytics 4
GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data.
3 ways to do segmentation in Google Analytics 4
Learn how to create segments in GA4 through comparisons, explorations and audiences and when to use each segmentation tool.
Using Google Analytics 4 integrations for insights and media activations
Practical advice on how to make your GA data actionable.
Is Google Analytics going away? What marketers need to know
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
GA4 isn’t all it’s cracked up to be. What would it look like to switch?
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
GA4: What marketers need to know for a successful transition
Marketers face crunch time with Universal Analytics officially sunsetting in July 2023.
The deprecation of Google Analytics (as we’ve known it)
GA4 is the solution for the internet now, not the internet from a decade ago.
Most will stick with Google Analytics 4, but some are shopping for new platforms
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
Google Analytics 4 or bust: Will you stay or go?
Marketers have two options: Make the switch or seek alternative analytics platforms.
Google to end Universal Analytics in 2023
Users will have to adopt Google Analytics 4 which doesn't rely on cookies
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.