Google Analytics 4 (GA4)
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Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching.
Though only 12% of marketers we polled said they planned to explore other analytics platforms to use instead of GA4.
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.