Find out what's been added to the Email Marketing Periodic Table.
Why we care. Marketing is under pressure like never before to demonstrate ROI and to prove itself as a growth engine and not just a cost center. Performance marketers need to know what works and why. We care about visibility into performance across all channels and how to tie performance marketing to revenue and growth.
Abhay Singhal sees "do not track" and the exit of third-party cookies as creating opportunities for innovation.
If you focus on how data and technology relate to the customer experience, submit a pitch to present at MarTech
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.