Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
AI-powered marketing in 2024: A playbook for success
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
Cracking the code on accurate attribution for connected TV
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
Webinar: Win customer loyalty across channels
Learn how to transform your marketing game from reactive to predictive.
Expert tips for a productive and balanced team
This webinar will be a game-changer in the realm of resource management.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Everything you wanted to know about data but were afraid to ask
In this webinar, get the answers from experts in buying and selling B2B data.
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
Get beyond Google Analytics with these real-time data strategies
This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
4 tips to prepare for Black Friday and Cyber Monday
Ace your holiday promotions with this step-by-step guide.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Dominate the inbox with your free 46-point email marketing checklist
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.
The success elements of marketing-driven growth, Part 3
Explore how successful companies align marketing, sales and customer success at every stage of the customer journey.
Create high-impact customer experiences with actionable insights
In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.
The success elements of marketing-driven growth, part 2
Here's how customer-centric content, lifecycle engagement and defined processes help drive organizational growth.
Digital asset management (DAM)
Don’t underestimate the power of content management
In this webinar, learn how to organize, distribute and control digital assets.
Prioritize results with this failproof website planning process
When building websites, design should never be step one. Use this proven approach to unlock website success.
7 key email metrics to track beyond opens and clicks
These lesser-known metrics will shed more light on whether your email program is thriving, surviving or ready for resuscitation.
Here’s why your marketing’s success depends on insights
Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.
Why centralizing strategic insights is imperative for CMOs
By taking steps to centralize their insights unit, CMOs will help bolster marketing strategy, innovation and digital experience initiatives.
How to find innovative ideas to fuel your marketing decisions
Your marketing team is full of innovative ideas that could help the business grow. Here's how to uncover them.
Reshape your marketing with GPT
In this webinar, discover the true potential of GPT for marketing.
The 7 B2B website essentials: What customers want
In this fast-moving world, it's time to rethink your B2B website, from the strategic to the tactical. Here's what yours must have.
How cognitive biases prevent you from connecting with your audience
We can influence customer behavior more effectively by understanding the flaws in our own thinking.
The success elements of marketing-driven growth
The biggest limitation to growth for most organizations is the lack of a defined framework and process on how to grow.
Holiday email opt-outs: Right intentions, wrong response?
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one.
Why video is the marketing channel you can’t afford to miss
Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.
5 failure points of a marketing measurement plan — and how to fix them
Set up your marketing campaigns for success with a well-thought-out measurement plan. Here's what to consider when creating one.
SEO and ChatGPT: What’s DAM got to do with it?
In this webinar, learn ways OpenAI services can help, augment or assist users in their day-to-day content management tasks.
Marketing artificial intelligence (AI)
3 steps to make AI work for you
Marketers must actively take part in deciding how to use AI within the organization. Here are three steps you can take today.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
How to craft a winning event strategy: A 7-step framework
Here's how to craft a solid strategy for attracting and engaging qualified attendees to ensure your virtual event's success.
5 steps to work smarter and successfully
In this webinar, learn how to maintain a sustainable, competitive advantage through how you work.
Why AI will make the greatest impact on B2B audience insight, not on content
AI tools can unlock insights into your audience's behaviors and motivations, leading to improved performance.
Beyond ‘click here:’ 4 rules for better email CTAs
"Click here" is a terrible call to action for email campaigns. Here are tips and examples to help you develop better ones.
Where to find marketing ideas to boost your performance
Marketing inspiration and ideas are out there for the taking. With some awareness, they're easy to find. Here are some tips.
Uncover the ultimate strategy to increase ROI and lead gen
Build your brand and maximize marketing impact with this formula for success.
How to overcome marketing budget cuts and hiring freezes
By talking to customers, being ruthless with priorities and optimizing for conversions, marketing can become a bit more manageable.
The art of natural funneling: How to lead your readers without forced CTAs
Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.