Customer & Digital Experience
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Customer & Digital Experience
Browsing is no longer a strong indicator of intent. Search tells you more.
Ryan Phelan | May 12, 2022 at 10:39 am ETPerformance Marketing
Warning: This rant might spark your own feelings of frustration or a movement for change.
Ryan Phelan | Mar 25, 2022 at 7:10 am ETPerformance Marketing
Email remains one of the most effective marketing channels today. Here are some best practices to help your brand stay ahead of the game.
Ryan Phelan | Mar 22, 2022 at 2:03 pm ETMarketing Management
Innovation — even in increments — can help you build a more robust strategy.
Ryan Phelan | Feb 28, 2022 at 10:09 am ETMarketing Management
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Ryan Phelan | Feb 1, 2022 at 9:36 am ETMarketing Management
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Ryan Phelan | Jan 18, 2022 at 10:42 am ETMarketing Management
Three aspects of your career in marketing to think about and maybe change in the New Year.
Ryan Phelan | Dec 22, 2021 at 9:00 am ETPerformance Marketing
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Ryan Phelan | Nov 17, 2021 at 10:50 am ETDigital Transformation
Is it 2013 all over again? And what are the implications for email marketers?
Ryan Phelan | Oct 28, 2021 at 10:48 am ETPerformance Marketing
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Ryan Phelan | Sep 21, 2021 at 12:03 pm ETPerformance Marketing
How to diagnose if you're wasting your time chasing the bright-and-shiny.
Ryan Phelan | Sep 2, 2021 at 9:58 am ETMarketing Management
How to prepare for and successfully execute a new leadership role.
Ryan Phelan | Jul 30, 2021 at 9:53 am ETPerformance Marketing
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Ryan Phelan | Jun 11, 2021 at 10:37 am ETData
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Ryan Phelan | Jun 10, 2021 at 10:30 am ETMarketing Management
But bring the lessons learned over the last year with you.
Ryan Phelan | Apr 29, 2021 at 10:21 am ETPerformance Marketing
If your "reply-to" handling is automated, you might be missing an opportunity
Ryan Phelan | Apr 16, 2021 at 11:11 am ETCustomer & Digital Experience
If you're betting big on webinars or podcasts, make sure you can add value first
Ryan Phelan | Mar 5, 2021 at 10:51 am ETMarketing Management
How to change your approach to strategic planning in this fast-moving business environment.
Ryan Phelan | Jan 21, 2021 at 10:12 am ETMarketing Management
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong.
Ryan Phelan | Nov 24, 2020 at 8:00 am ETPerformance Marketing
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now.
Ryan Phelan | Oct 21, 2020 at 12:00 pm ET