Customer & Digital Experience
Using search and email to recognize customer intent
Browsing is no longer a strong indicator of intent. Search tells you more.
As the co-founder of RPEOrigin.com, Ryan Phelan's two decades of global marketing leadership has resulted in innovative strategies for high-growth SaaS and Fortune 250 companies. His experience and history in digital marketing have shaped his perspective on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA. Working with peers to advance digital marketing and mentoring young marketers and entrepreneurs are two of Ryan's passions. Ryan is the Chairman Emeritus of the Email Experience Council Advisory Board and a member of numerous business community groups. He is also an in-demand keynote speaker and thought leader on digital marketing.
Performance Marketing
5 things I hate about email – and how to fix them
Warning: This rant might spark your own feelings of frustration or a movement for change.
Performance Marketing
Why we care about email marketing: A marketer’s guide
Email remains one of the most effective marketing channels today. Here are some best practices to help your brand stay ahead of the game.
Marketing Management
4 qualities of an intent-driven marketing automation email program
Innovation — even in increments — can help you build a more robust strategy.
Marketing Management
5 tips for successfully switching email service providers
Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
Marketing Management
Marketers: What should you focus on in 2022?
Opportunities and lessons from the last two years can create an effective marketing plan for 2022.
Marketing Management
Marketers: Where will you be a year from now?
Three aspects of your career in marketing to think about and maybe change in the New Year.
Performance Marketing
Email deserves your respect
Email is hardly the newest marketing channel around, but it shouldn't be treated like a commodity. Respect its power.
Digital Transformation
Email M&A is seeing a surge
Is it 2013 all over again? And what are the implications for email marketers?
Performance Marketing
iOS 15 is out, but marketers can shake off the loss of email open rates
This is not a channel-ending event for email. Clicks and associated behavior on the website are better indicators of intent.
Performance Marketing
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny.
Marketing Management
New job? Here are the skills you need to succeed today
How to prepare for and successfully execute a new leadership role.
Performance Marketing
Losing open tracking will not kill email
Especially if Apple's move prompts marketers to focus on more relevant metrics, and the message itself,
Data
Let’s go shopping — for more and better data
Work through these steps to ensure you have the data volume you need without sacrificing accuracy.
Marketing Management
It’s time to return to “normal” messaging
But bring the lessons learned over the last year with you.
Performance Marketing
How you handle email replies matters for great customer experiences
If your "reply-to" handling is automated, you might be missing an opportunity
Customer & Digital Experience
How a podcast can add value to your marketing
If you're betting big on webinars or podcasts, make sure you can add value first
Marketing Management
Rethinking your strategic planning for 2021
How to change your approach to strategic planning in this fast-moving business environment.
Marketing Management
Trying to market during this uncertain holiday season? Stay focused on the job in front of you
What we’ve been going through is going to change the face of digital marketing – and you’re helping to shape our history. Stay strong.
Performance Marketing
Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now.