Local / location marketing
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Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media.
RMNs very real value is expected to increase as standardized measurements provide marketers with useful, comparable data.
Business owners: Yelp doesn't have to be a source of anxiety! Here's how you can make the review site work for you.
In this live webinar, learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.
SEO year in review 2020: COVID forces platforms to adapt their local and ecommerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
New features and updates are aimed at local businesses and services in the "reopening phase."
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.
Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking.
Hear how local search veterans are using every channel available to help their clients stay relevant and keep customers informed.
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next.
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and measurement.
More than GDPR and CCPA, operating system privacy controls may impact the the availability and quality of location data.
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
The company was open that it would continue to identify location by other means in a September blog post.